Minnifield v. Ashcraft
Minnifield v. Ashcraft
Concurring Opinion
I concur in the result to reverse the trial court's judgment because I perceive a distinction between a defamation claim (which was what the defendants contended that Minnifield had pleaded) and an invasion-of-privacy claim (which is what Minnifield actually pleaded) and because the release signed by Minnifield appears to be ambiguous as to whether it applies to actions or omissions of the defendants occurring after *Page 828
Minnifield's tattoo had been affixed. Cf. Carnival Cruise Lines,Inc. v. Goodin,
CRAWLEY, J., concurs.
Concurring Opinion
I concur in the result. I agree with the main opinion that the appropriation invasion-of-privacy tort in Alabama would appear to protect both commercial and psychological interests. I cannot agree, however, with the analysis of the main opinion with respect to the release agreement signed by Minnifield.
Specifically, I cannot agree that the release agreement executed by Minnifield is ambiguous as it relates to Minnifield's claim alleging invasion of privacy. I fail to find any provision in that agreement that reasonably can be construed as releasing Ashcraft and Skin Worx for damage resulting from the publication of photographs of Minnifield after her tattoo work was completed, rather than for the tattoo work itself. However, I cannot base my decision in this case on that proposition, because Minnifield does not argue it to this court on appeal. See McLemore v.Fleming,
Nonetheless, I concur in the result reached in that portion of the main opinion reversing the trial court's summary judgment insofar as it was based on the release agreement signed by Minnifield. I do so on the separate ground that that release agreement is not effective to release Ashcraft and Skin Worx from their intentional tortious conduct.
Opinion of the Court
[EDITORS' NOTE: THIS PAGE CONTAINS HEADNOTES. HEADNOTES ARE NOT AN OFFICIAL PRODUCT OF THE COURT, THEREFORE THEY ARE NOT DISPLAYED.] *Page 820
The plaintiff, Wendy Minnifield, appeals from a summary judgment entered in favor of the defendants, Greg Ashcraft and Skin Worx, Inc. This case was transferred to this court by the supreme court, pursuant to §
On February 1, 2002, Minnifield sued Ashcraft and Skin Worx, Inc., alleging invasion of privacy arising out of photographs of a tattoo on Minnifield's upper right breast that Ashcraft submitted, without Minnifield's permission, to "Dark Skin Art," a national tattoo magazine.1 Minnifield alleged that the publication of the photographs embarrassed, degraded, and demeaned her, causing her mental anguish and emotional distress. Ashcraft and Skin Worx moved for a summary judgment, arguing that Minnifield was not entitled to damages under the tort of defamation as a result of the publication of the photographs and that she had signed a general release form releasing Ashcraft and Skin Worx from any liability.2 The trial court entered a summary judgment in favor of Ashcraft and Skin Worx. Minnifield appeals.
An appellate court reviews a summary judgment by the same standard the trial court uses in determining whether to grant a summary-judgment motion. Pryor v. Brown Root USA, Inc.,
Viewing the evidence in a light most favorable to Minnifield, as we are required to do, the evidence indicates that after Ashcraft completed Minnifield's tattoo he asked her if he could photograph the tattoo for his portfolio. One photograph showed Minnifield pointing at her tattoo. Minnifield's face is clearly identifiable in the photograph. The other photograph was a close-up of the tattoo. According to Minnifield, Ashcraft told her that the photographs would stay in his office. Minnifield believed that Ashcraft would not show the photographs to anyone else.
Minnifield testified that her cousin's roommate saw the photographs in the magazine and recognized Minnifield. Minnifield also testified that she was approached by a stranger while she was swimming and her tattoo was exposed and that the man stated that he had seen her tattoo in a magazine. Minnifield stated that she believed that the publication of the photographs was degrading because, she said, the other photographs in the tattoo magazine were not tasteful and she felt like she was being stereotyped with the other people featured in the magazine.
Our supreme court has stated:
Butler v. Town of Argo,"`It is generally accepted that invasion of privacy consists of four limited and distinct wrongs: (1) intruding into the plaintiff's physical solitude or seclusion; (2) giving publicity to private information about the plaintiff that violates ordinary decency; (3) putting the plaintiff in a false, but not necessarily defamatory, position in the public eye; or (4) appropriating some element of the plaintiff's personality for a commercial use.'"
Johnson v. Corporate Special Services, Inc.,
"There are two standards the Court uses to find whether there has been a tort of invasion of privacy:
"`1) If there has not been public or commercial use or publication, then the proper standard is whether there has been an "intrusion upon the plaintiff's physical solitude or seclusion," or a "wrongful intrusion into one's private activities in such manner so as to outrage or to cause mental suffering, shame or humiliation to a person of ordinary sensibilities"; and 2) if there has been public or commercial use or publication of private information, then the proper standard is whether there has been "unwarranted publicity," "unwarranted appropriation or exploitation of one's personality," publication of private affairs not within the legitimate concern of the public, an intrusion into one's "physical solitude or seclusion," the placing of one in a "false but not necessarily defamatory position in the public eye," or an "appropriation of some element of *Page 822 [one's] personality for commercial use."'
"Hogin [v. Cottingham,] 533 So.2d [525] at 530-31 [(Ala. 1988)](citations omitted). . . . . See also, Smith v. Doss,
251 Ala. 250 ,37 So.2d 118 (1948)."
(Emphasis omitted.)
Of the four categories of invasion of privacy, Minnifield asserts a commercial-appropriation claim (i.e., that Ashcraft and Skin Worx used her likeness without her authorization to obtain some commercial benefit and that she was damaged as a result). Ashcraft and Skin Worx's appellate brief fails to discuss invasion of privacy and instead addresses defamation. However, Minnifield did not allege defamation in her complaint.3
With regard to commercial appropriation, our supreme court has stated:
Schifano v. Greene County Greyhound Park, Inc.,"Restatement (Second) of Torts, § 652C, states that liability for this wrong arises when one's name or likeness is `appropriated' by another to the other's `use or benefit.' Comment d to this section states, in part:
"`No one has the right to object merely because his name or his appearance is brought before the public, since neither is in any way a private matter and both are open to public observation. It is only when the publicity is given for the purpose of appropriating to the defendant's benefit the commercial or other values associated with the name or the likeness that the right of privacy is invaded.'"
There is a "legitimate public interest" exception to the right to privacy. In Smith v. Doss,
In the present case, Minnifield is clearly identifiable in one of the photographs. When Ashcraft submitted the photographs of Minnifield to the magazine, the caption beside the photographs listed his name and Skin Worx. Certainly, it is reasonable to infer that Ashcraft and his business entity, Skin Worx, sought a commercial benefit from the photographs being published in the magazine. Ashcraft's submission of the photographs to the magazine for publication did not pertain to a legitimate newsworthy public interest. Therefore, the publication of the photographs is not protected under the legitimate-public-interest exception.
The damage that Minnifield claims flows from the publication of the photographs is a result of injuries to her feelings rather than from an injury to an economic interest in her property right in her likeness. The United States Court of Appeals for the Eleventh Circuit, applying Alabama law, has questioned the interest sought to be protected under our commercial-appropriation invasion-of-privacy tort and whether injuries to psychological interests are compensable under the commercial-appropriation category of invasion of privacy. SeeAllison v. Vintage Sports Plaques,
In Allison, the widow of a well-known race-car driver sued a retailer, alleging that the retailer's plaques featuring the driver's trading cards violated the driver's right to publicity under Alabama law. In discussing the right to publicity and the interest protected by the commercial-appropriation invasion-of-privacy tort, the Court of Appeals stated:
*Page 824"The commercial appropriation right of privacy is similar, but not identical, to the right of publicity recognized in a number of jurisdictions. Whereas judicial acceptance of the four distinct torts that comprise the general right of privacy is `universal,' J. Thomas McCarthy, The Rights of Publicity and Privacy § 1.5[E] (1997), the right of publicity has been recognized in only sixteen states, id. at § 6.1[B]. One commentator has summarized the difference between the right of publicity and the commercial-appropriation prong of the right of privacy this way:
"`The appropriation type of invasion of privacy, like all privacy rights, centers on damage to human dignity. Damages are usually measured by "mental distress" — some bruising of the human psyche. On the other hand, the right of publicity relates to commercial damage to the business value of human identity. Put simplistically, while infringement of the right of publicity looks to an injury to the pocketbook, an invasion of appropriation privacy looks to an injury to the psyche.'
"J. Thomas McCarthy, McCarthy on Trademarks and Unfair Competition § 28:6 (1997); see Haelan Lab., Inc. v. Topps Chewing Gum, Inc.,
202 F.2d 866 , 868 (2d Cir. 1953) (`[M]any prominent persons (especially actors and ball-players), far from having their feelings bruised through public exposure of their likenesses, would feel sorely deprived if they no longer received money for authorizing advertisements, popularizing their countenances, displayed in newspapers, magazines, busses, trains, and subways.').
"Alabama has not denominated the interest protected by its commercial appropriation invasion of privacy tort as the right of publicity. See McCarthy, Rights of Privacy and Publicity at § 6.1[B] (noting that sixteen states judicially or statutorily have recognized the right of publicity, denominated as such, and that an additional nine states have statutes that cover most aspects of the right of publicity). We read Alabama's commercial appropriation privacy right, however, to represent the same interests and address the same harms as does the right of publicity as customarily defined. Indeed, the elements of Alabama's commercial appropriation invasion of privacy tort, which bases liability on commercial, rather than psychological, interests, cf. McCarthy, McCarthy on Trademarks and Unfair Competition § 28:6, do not differ significantly from those of the tort of violation of the right of publicity. Compare Kyser-Smith v. Upscale Communications, Inc.,873 F.Supp. 1519 ,1525-27 (M.D.Ala. 1995) with Montana v. San Jose Mercury News, Inc.,34 Cal.App.4th 790 ,793 ,40 Cal.Rptr.2d 639 , 640 (1995). As a technical matter, then, we construe appellants' claim as one sounding in commercial appropriation, rather than in publicity, although we conclude that the distinction is largely semantic."Although the Alabama Supreme Court has addressed the tort of commercial appropriation only twice and thus has provided us with little guidance in determining the contours of the cause of action, we read Alabama law to permit a cause of action for invasion of privacy when the defendant appropriates without consent the `plaintiff's name or likeness to advertise the defendant's business or product, or for some other similar commercial purpose.' Kyser-Smith,
873 F.Supp. at 1525 . The plaintiff must demonstrate that there is a `unique quality or value in [his] likeness' that, if appropriated, would result in `commercial profit' to the defendant. Schifano,624 So.2d at 181 ; cf. Montana v. San Jose Mercury News, Inc.,34 Cal.App.4th 790 ,793 ,40 Cal.Rptr.2d 639 , 640 (1995) (`A cause of action for common law misappropriation of a plaintiff's name or likeness may be pled by alleging: (1) the defendant's use of the plaintiff's identity; (2) the appropriation of plaintiff's name or likeness to defendant's advantage, commercially or otherwise; (3) lack of consent; and (4) resulting injury.') (internal quotation omitted)."
We cannot say that Alabama's commercial-appropriation invasion-of-privacy tort bases liability solely on commercial rather than psychological interests. First, Allison does not distinguish between a public figure, like the famous race-car driver involved in that case, and a private person. For a private person, psychological interests would likely be the main concern resulting from the appropriation of his or her likeness, even if only their family members or close friends were to recognize their likeness. Second, in Doe v. Roe,
The right to publicity was first recognized as a separate interest than the interest protected by the commercial-appropriation invasion-of-privacy tort in HaelanLaboratories, Inc. v. Topps Chewing Gum, Inc.,
People for the Ethical Treatment of Animals v. Bobby Berosini,Ltd.,"The distinction between these two torts is the interest each seeks to protect. The appropriation tort seeks to protect an individual's personal interest in privacy; the personal injury is measured in terms of the mental anguish that results from the appropriation of an ordinary individual's identity. The right to publicity seeks to protect the property interest that a celebrity has in his or her name; the injury is not to personal privacy, it is the economic loss a celebrity suffers when someone else interferes with the property interest that he or she has in his or her name. We consider it critical in deciding this case that recognition be given to the difference between the personal, injured-feelings quality involved in the appropriation privacy tort and the property, commercial value quality involved in the right of publicity tort."
Alabama has not expressly recognized the right to publicity; however, we agree with the Allison court that BirminghamBroadcasting Co. v. Bell,
Ashcraft and Skin Worx argue that Minnifield voluntarily signed an agreement releasing them from liability. Before Minnifield obtained her tattoo, she signed the following form:
"I am at least 19 years old; I do not have a heart condition. I do not have epilepsy. I have not had hepatitis within the last year. I am not a hemophiliac (bleeder). I am not under the influence of drugs or alcohol. I have never been diagnosed with Aids.
"To my knowledge, I do not have any physical, mental, or medical impairment or disability that might effect my well-being as a direct or indirect result of my decision to have any tattoo or piercing related work done at this time.
"I agree to follow the instructions concerning the care of my tattoo or piercing while it is healing. I agree that any touch-up work needed, due to my own negligence, will be done at my own expense. I understand that is [sic] my skin color is dark, the colors will not appear as bright as they do on light skin.
"Being of sound mind and body, I hereby release any and all persons representing Skin Worx tattooing (also known as Greg Ashcraft) from all responsibility. I expect [sic] any and all responsibility for any consequences that might stem from my decision to have any tattoo or piercing related work done by Skin Worx.
"I agree not to sue Skin Worx in connection with any and all damages, claims, demands, rights and causes of action of whatever kind of [sic] nature, based upon injuries or property damage to or death of my-self or any other persons arising from my decision to have tattoo or piercing related work done at this time, whether or not caused by the negligence of Skin Worx personnel.
"I agree for myself, my heirs, assigns, and legal representatives to hold Skin Worx harmless from all damages, actions, causes of actions, claim judgments, cost of litigation, attorney fees and all other costs and expenses which might arise from my decision to have any tattoo or piercing related work done by Skin Worx.
"I agree to leave the premises of Skin Worx, or any other establishment where *Page 827 Greg Ashcraft is engaged in business, promptly upon request, for any reason whatsoever, by any agent or employee of Skin Worx.
"I agree that these waivers also pertain to and are designed to protect any and all establishments where Greg Ashcraft conducts business."
Section
Where no ambiguity exists, a court's only function is to interpret the meaning and intentions of the parties as found within the four corners of the document. Pruitt v. Circuit CityStores, Inc.,
In the present case, the language of the anticipatory release purporting to exempt Ashcraft and Skin Worx is ambiguous. We hold that reasonable minds could differ as to whether the anticipatory release discharged liability for the intentional tort of invasion of privacy. Although parties may execute an agreement that will release claims or damages not particularly contemplated, the parties' intent to do so must be clearly expressed in the agreement. Jehle-Slauson, supra.
Construing the release against Ashcraft and Skin Worx, the drafters of the release, Minnifield's commercial-appropriation invasion-of-privacy claim is not "based upon injuries or property damage to, or death arising from [Minnifield's] decision to have tattoo or piercing related work done." See Jehle-Slauson,
Accordingly, the summary judgment entered in favor of the defendants, Ashcraft and Skin Worx, is reversed, and the cause is remanded for further proceedings.
REVERSED AND REMANDED.
THOMPSON, J., concurs in the result, without writing.
PITTMAN, J., concurs in the result, with writing, which CRAWLEY, J., joins.
MURDOCK, J., concurs in the result, with writing.
Reference
- Full Case Name
- Wendy Minnifield v. Greg Ashcraft and Skin Worx, Inc.
- Cited By
- 5 cases
- Status
- Published