Deeco, Inc. v. 3-M CO.
Deeco, Inc. v. 3-M CO.
Opinion
The plaintiff, Deeco, Inc., appealed from a summary judgment dismissing Deeco's complaint against National Advertising Company for breach of contract.
Deeco operated an overnight camping facility, the "I-10 Kampground," in Mobile County. Deeco entered into a three-year lease with National in 1976 on a billboard. Shortly after the lease was renewed in September 1979, the billboard was destroyed by Hurricane Frederic. After the hurricane, a representative from National called on Deeco's president, William Coker, and told him that they needed to sign a new contract because the representative had used the wrong form for the September 1979 contract. On June 24, 1980, Coker signed the new form. The National representative told Coker that National would have the new billboard up in sixty days. National never erected the billboard. It did, however, begin sending Deeco monthly bills in January 1981, and continued to bill Deeco until April. Deeco refused to pay the bills.
National took the position that the June 24, 1980, document was a proposed contract which it never accepted and, therefore, never became bound by. The putative agreement was a standard form, drafted and supplied by National, which contained a clause on its back side under a heading marked "Acceptance of Contract," stating:
"This contract shall be deemed to have been executed and its terms enforceable only upon the acceptance hereof by 3M National either by the commencement of performance or by formal written acceptance on the obverse side hereof. Following such acceptance, it shall be binding upon and shall inure to the benefit of the parties hereto and to their respective heirs, successors, administrators, and permitted assigns."
The front side of the form contained a space below the signature of the National representative which read:
"ACCEPTED
NATIONAL ADVERTISING COMPANY
BY____________________"
Deeco conceded that National never formally accepted the contract by signing in the space provided for formal acceptance. Nevertheless, it argued, National indicated its acceptance by its subsequent conduct. Specifically, Deeco pointed to the monthly bills from National, each of which indicated that the effective date of the parties' contract was "01-81." On two occasions National also sent notices regarding Deeco's failure to pay the bills. The second notice stated "we have not received payment on *Page 1262 your advertising account according to the terms of our contract. . . ."
The plaintiff cited several cases which supported its position. In Three-Seventy Leasing Corp. v. Ampex Corp.,
In Empire Machinery Co. v. Litton Business Telephone Systems,
Empire Machinery, supra, 566 P.2d at 1050. The court pointed to letters from Litton to Mountain Bell Telephone Company advising it of the contract and requesting that Empire receive a new phone number, and advising it of Empire's purchase of electrical equipment (which was apparently adaptable to telephone equipment eventually purchased by Empire from another supplier) and of the cashing of Empire's down payment check (Litton later tendered a return of the down payment) as raising a question of fact as to Litton's acceptance."[I]n our opinion, the rule should be that if the offeree takes steps in furtherance of its contractual obligations which would lead a reasonable businessman to believe that the contract had been accepted, such conduct may, under the circumstances, constitute acceptance of the contract."
The defendant relied primarily on Ingalls Steel Products Co.v. Foster Creighton Co.,
The existence vel non of a contract is determined by reference to the reasonable meaning of the parties' external and objective manifestations of mutual assent. Conduct of one party from which the other may reasonably draw the inference of assent to an agreement is effective as acceptance. Mayo v.Andress,
We are of the opinion that the bills and notices from Deeco referring to the existence of the putative contract, coupled with testimony by Coker that National's representative told him the billboard would be erected within ninety days, constituted evidence of an objective manifestation on the part of National to be bound by the agreement. There being at least a scintilla of evidence to support a finding that a contract was formed, we reverse the summary judgment dismissing the action.
REVERSED AND REMANDED.
TORBERT, C.J., and ALMON, EMBRY and ADAMS, JJ., concur.
Reference
- Full Case Name
- Deeco, Inc., an Alabama Corporation D/B/A I-10 Kampground v. 3-M Company, a Corporation D/B/A National Advertising Company.
- Cited By
- 21 cases
- Status
- Published