ORDER GRANTING IN PART AND DENYING IN PART DEFENDANT’S SECOND MOTION FOR SUMMARY JUDGMENT; GRANTING IN PART AND DENYING IN PART PLAINTIFFS’ MOTION FOR SUMMARY JUDGMENT

Before the Court are the parties’ cross motions for summary judgment in this case concerning billboards in Alameda County. See generally County MSJ 2 (dkt. 82); Plaintiffs’ MSJ (dkt. 86). Following the Court’s first summary judgment ruling, see MSJ Order (dkt. 71), there are three disputes left in the case: (1) whether and how Plaintiffs can recover on their facial challenge to the now-superseded Alameda County Zoning Ordinance section 17.18.130; (2) whether section 17.52.515 violates Plaintiffs’ Equal Protection rights under the Fourteenth Amendment and California Constitution by preventing display of Plaintiffs’ signs but allowing grandfathered billboard companies to display signs; and (3) whether section 17.52.520(A) likewise violates Plaintiffs’ Equal Protection rights by preventing Plaintiffs’ signs but allowing public agencies to erect official public signs. As explained below, the Court grants the County’s Motion (and denies Plaintiffs’ Motion) as to sections 17.18.130 and 17.52.515, but grants Plaintiffs’ Motion (and denies the County’s Motion) as to section 17.52.520(A).

I. BACKGROUND

The Zoning Ordinance at issue partitions Alameda County’s unincorporated territory into twenty-five different types of districts, within which only certain buildings, structures, or land uses are permitted. See Alameda, Ca„ Code § 17.02.050.1 Plaintiff Michael Shaw owns a parcel of land located at 8555 Dublin Canyon Road (the “Parcel”) in Alameda County. Shaw Decl. (Plaintiffs’ RJN) (dkt. 65-1) ¶2. The Parcel is located in a Planned Development (“PD”) district. Id.

Plaintiff Citizens for Free Speech, LLC (“Citizens”) and Shaw (collectively “Plaintiffs”) entered into an agreement providing for the construction and display of three signs (the “Signs”) on the Parcel. Herson Decl. (dkt. 64-2) ¶2. Shaw and Citizens have agreed to share in the proceeds earned from displaying the Signs. Id. The Signs currently consist entirely of non*971commercial messages that “challenge the political ideology espoused by County officials,” 2 but Plaintiffs assert that the signs will contain commercial messages in the future. Id. ¶ 3; Compl, (dkt. 1) ¶ 12.

According to Shaw, a County official visited the Parcel on June 9, 2014 to inform him that the Signs were prohibited within a Scenic Corridor Combining (“SC”) district. Shaw Decl. ¶ 4. Ón June 10, 2014, the County mailed Shaw a “Declaration of Public Nuisance — Notice to Abate,” claiming that the Signs violated Ordinances sections 17.18.010 and 17.18.120. Id. ¶¶5, 6, Ex. C. The Notice to Abate instructed Shaw to remove the Signs or face an abatement proceeding and escalating schedule of fines. Id.

Plaintiffs sued and moved for a temporary restraining order to stop the abatement proceedings and impending fines. Pis.’ Mot for Temp. Restraining Order (dkt. II).3 In their Complaint, Plaintiffs asserted four claims: (1) violation of their right to free speech under the First Amendment; (2) violation of their right to Equal Protection under the Fourteenth Amendment; (3) violation of their right to free speech under the California Constitution; and (4) violation of their right to Equal Protection under the California Constitution. See Compl. ¶¶ 34-48.

The Court granted Plaintiffs a preliminary injunction, characterizing Plaintiffs’ First Amendment arguments as “over-breadth” challenges, see Order Granting Motion for Preliminary Injunction (dkt. 34) at 4-5, and finding that Plaintiffs were likely to succeed on the merits of their arguments that the Ordinance was facially invalid- because it (1) gave County officials unfettered discretion to make certain determinations regarding signs according to a subjective finding of a “material change” and (2) failed to ensure that those decisions would be made in a timely manner, see generally Preliminary Injunction (dkt. 50).

Following discovery, the County moved for summary judgment on all of Plaintiffs’ claims. See generally MSJ- Order. The Court granted summary judgment for the County on Plaintiffs’ free speech claims to the extent that they were based on as-applied challenges, facial challenges to Ordinance sections 17.520(Q), 17.52.50(D), 17.54.130, and section 17.52.515’s purported regulation of speech based on content. Id, at 2. The Court denied summary judgment on (1) Plaintiffs’ facial challenge to Zoning Ordinance section 17.18.130,4 finding that “the ‘totality of the factors’ indicates that County officials have unfettered discretion under that provision,”5 and on *972(2) Plaintiffs’ Equal Protection claims, finding that the County had failed to address those claims in its opening brief. Id. at 14, 30. These are the only claims that remain.

On September 29, 2015, in response to the Court’s denial of summary judgment, the County amended section 17.18.130. See County MSJ 2 at 4; Lopez Decl. ¶ 10; Plaintiffs’ RJN Exs. A, B. Under the amended section, officials no longer have to determine whether a proposed land use constitutes a “material change” to the approved land use — rather, the Conditional Use Permit (“CUP”) process is now the only path when a landowner wants to use his or her land for a purpose other than that for which it is zoned. Lopez Decl. ¶ 10. The amended language of section 17.18.130 authorizes an official to issue a CUP only where he or she makes specific findings that:

a. The proposed change does not increase:

1) The number of housing units beyond that permitted in the existing Land use and development plan; or

2) The number of, or size of, structures; or

3) The number of, or size of, accessory structures; or

4) Signage (number and/or/aggregate sign area); or

5) The floor area ration of the structures permitted in the existing land use and development plan.

b. The original land use and development plan was approved less than five years ago;

c. The proposed change does not reduce public infrastructure provided in the land use and development plan;

d. The proposed change does not reduce public uses such as community centers, public parks or open spaces;

e. The proposed change does not have an adverse financial impact on the county, including the provision of services;

f. The proposed change does not involve uses not previously approved for the project.

The Planning Commission shall adopt a statement or resolution of findings for each criteria required for issuance of a conditional use permit. A Planning Commission decision pursuant to this Section is subject to appeal pursuant to Section 17.54.670.

Alameda, Ca„ Code § 17.18.130 (as amended Sept. 29, 2015).

The other two sections of the Ordinance that are at issue in this case, and which have not changed over the course of the litigation, are sections 17.52.515 and 17.52.520(A). Section 17.52.515 reads, in relevant part:

[N]o person shall install, move, alter, expand, modify, replace or otherwise maintain or operate any billboard or advertising sign in the unincorporated area of Alameda County, except: (1) Those billboards or advertising signs which legally exist as of the time this section is first adopted; (2) Those billboards or advertising signs for which a valid permit has been issued and has not expired;

*973(3) Pursuant to an agreement relocating presently existing, legal billboards or advertising signs pursuant to Business and Professions Code Section 5421; provided that every billboard or advertising sign relocation agreement shall fully comply with the site development review process and criteria in Sections 17.54.220 and 17.54.226....

Alameda, Ca., Code § 17.52.515. Section 17.52.520(A) allows “Official public signs or notices or any temporary notice posted by a public officer in the performance of his duty.” Alameda, Ca„ Code § 17.52.520(A).

The County now moves for summary judgment, arguing that the amendment to section 17.18.130 renders Plaintiffs’ facial challenge moot, and that Plaintiffs’ Equal Protection claims fail because Plaintiffs are not members of a protected class, the challenged provisions do not constitute content regulation, and the Zoning Ordinance’s exceptions are not content-based. See generally County MSJ 2.6 Plaintiffs, in their cross-motion, argue that they are entitled to a permanent injunction because the original section 17.18.130 is invalid and they constructed their signs before the amended section 17.18.130 went into effect. See Plaintiffs’ MSJ at 4-6. Plaintiffs also complain that the Ordinance makes exceptions for other advertisers and for governmental speakers in violation of Plaintiffs’ Equal Protection rights. Id. at 8.

II. LEGAL STANDARD

Summary judgment is appropriate where “the pleadings, depositions, answers to interrogatories and admissions on file, together with the affidavits, if any, show that there is no genuine issue of material fact and that the moving party is entitled to judgment as a matter of law.” Fed. R. Civ. P. 56(c). A principal purpose of the summary judgment procedure is to isolate and dispose of factually unsupported claims. See Celotex Corp. v. Catrett, 477 U.S. 317, 323-24, 106 S.Ct. 2548, 91 L.Ed.2d 265 (1986). The burden is on the moving party to demonstrate that there is no genuine dispute with respect to any material fact and that it is entitled to judgment as a matter of law. Id. at 323, 106 S.Ct. 2548. A genuine issue of fact is one that a trier of fact could reasonably resolve in favor of the nonmoving party. See Anderson v. Liberty Lobby, Inc., 477 U.S. 242, 248, 106 S.Ct. 2505, 91 L.Ed.2d 202 (1986). A dispute is “material” only if it could affect the outcome of the suit under the governing law. Id. at 248-49, 106 S.Ct. 2505.

If the moving party does not satisfy its initial burden, the nonmoving party has no obligation to produce anything and summary judgment must be denied. Nissan Fire & Marine Ins. Co. v. Fritz Cos., 210 F.3d 1099, 1102-03 (9th Cir. 2000). If, on the other hand, the moving party has satisfied its initial burden of production, then the nonmoving party may not rest upon mere allegations or denials, but instead must produce admissible evidence showing that there is a genuine issue of material fact for trial. Id. at 1103. The nonmoving party must “set out ‘specific facts.showing a genuine issue for trial.’” Celotex, 477 U.S. at 324-25, 106 S.Ct. 2548 (quoting Fed. R. Civ. P. 56(c)). If the nonmoving party fails to make this showing, the moving party is entitled to judgment as a matter of law. Id. at 323, 106 S.Ct. 2548.

It is not a court’s task “to scour the record in search of a genuine issue of triable fact.” Keenan v. Allan, 91 F.3d *9741275, 1279 (9th Cir. 1996) (internal citation omitted). Rather, a court is entitled to rely on the nonmoving party to “identify with reasonable particularity the evidence that precludes summary judgment.” See id. However, when deciding a summary judgment motion, a court must view the evidence in the light most favorable to the nonmoving party and draw all justifiable inferences in its favor. Anderson, 477 U.S. at 255, 106 S.Ct. 2505; see also Matsushita Elec. Indus. Co. v. Zenith Radio Corp., 475 U.S. 574, 587, 106 S.Ct. 1348, 89 L.Ed.2d 538 (1986).

III. DISCUSSION

The Court now turns to the parties’ arguments in their cross-motions as to the two sets of claims remaining in the case: (A) Plaintiffs’ facial challenge to section 17.18.130, and (B) Plaintiffs’ Equal Protection challenges to sections 17.52.515 and 17.52.520(A). As to (A), the Court concludes that the overbreadth challenge to section 17.18.130 is moot, and that Plaintiffs are entitled to neither injunctive relief nor damages. As to (B), the Court concludes that the Equal Protection challenge to section 17.52.515 fails, because that section is content-neutral and has a rational basis, but that the Equal Protection challenge to section 17.52.520(A) succeeds, because that section is content-based and cannot withstand strict scrutiny.

A. Plaintiffs’ Facial Challenge to Section 17.18.130

Plaintiffs facial challenge to the original section 17.18.130 stemmed from that section’s alleged unconstitutional grant of “unfettered discretion” to County officials. See Compl. ¶¶ 21-22 (discussing the “material change” language in original section 17.18.130 and complaining that “The Code provides no standards to guide the County Planning Commission in determining whether any given proposed land use constitutes a ‘material change’ to the Land and Development Plan.’ ”). The County argues that because it recently amended that section, Plaintiffs’ claims are moot. See County MSJ 2 at 6. Plaintiffs oppose that argument. See Opp’n to County MSJ 2 (dkt. 95) at 6 (“the controversy was not settled by the County’s amendment to 17.18.130 because Citizens’ signs are still up and the County still wants to abate them.”). Plaintiffs also, in their own motion, argue that they are entitled to a permanent injunction because the original section 17.18.130 was unconstitutional and the amended section 17.18.130 does not apply retroactively where Plaintiffs’ billboards existed prior to its enactment. See Plaintiffs’ MSJ at 4-7. Analysis of the mootness question begins with whether the relief sought is injunctive or monetary. See Outdoor Media Grp., Inc. v. City of Beaumont, 506 F.3d 895, 900-03 (9th Cir. 2007).

1. Injunctive Relief

Generally, a court. should not consider a claim moot if a defendant voluntarily ceases the allegedly improper behavior in response to a suit but is free to return to it at any time. See Outdoor Media, 506 F.3d at 900-01; Native Village of Noatak v. Blatchford, 38 F.3d 1505, 1510 (9th Cir. 1994). “A statutory change, however, is usually enough to render a case moot, even if the legislature possesses the power to reenact the statute after the lawsuit is dismissed.” Outdoor Media, 506 F.3d at 901 (internal quotation marks omitted).7 Further, where there is no longer any risk that a plaintiff will be subject to the challenged ordinance, there exists no live issue upon which a court could *975issue prospective relief. Id. (citing Noatak, 38 F.3d at 1510).

A claim is not mooted following a statutory amendment where it is “virtually certain” that the repealed law will be reenacted. Id, at 901. In City of Mesquite v. Aladdin’s Castle, 455 U.S. 283, 289, 102 S.Ct. 1070, 71 L.Ed.2d 152 (1982), and Northeastern Fla. Contractors v. Jacksonville, 508 U.S. 656, 113 S.Ct. 2297, 124 L.Ed.2d 586 (1993), for example, the Supreme Court refused to dispose of claims as moot following amendment or replacement of the offending statutes. However, to read those cases as a per se bar to a mootness defense would “not square with this circuit’s precedent. Noatak limited Mesquite to the ‘rare’ situation ‘where it is virtually ’certain that the - repealed law would be reenacted.’ ” Outdoor Media, 506 F.3d at 901 (quoting Noatak, 38 F.3d at 1510) (emphasis in original). “The fact that the lawsuit may have prompted the [County’s] action does not alone show the [County’s] intent to later re-enact the challenged ordinance.” Id. at 901; cf. Smith v. Univ. of Wash. Law Sch., 233 F.3d 1188, 1194 (9th Cir. 2000) (defendant gave no indication of intention to reinstate policy invalidated while case was pending and the circuit court “will not assume that it will... .we will not assume that it will act in bad faith.”).8

Plaintiffs have^ not demonstrated that there is any risk that the County will re-enact, the original section 17.18.130. Moreover, the amended section 17.18.130 achieves the County’s stated goals: preserving open areas and natural and topographic features with minimum alteration of natural land forms, providing an environment that will encourage the use of common open areas, and creation of an attractive, efficient, and safe environment. See Alameda, Ca„ Code § 17.18.010. Thus, ■the County has “no motive to re-enact a constitutionally suspect ordinance to accomplish the same objectives.” See Outdoor Media, 506 F.3d at 901.

Plaintiffs insist that their injunctive relief claim is nonetheless still viable. They maintain that their challenge to the original section 17.18.130 is not moot

because Citizens has signs that were erected while the County’s code was'unconstitutional, and because the code has since been' amended... the County has no ordinance that' could be applied to Citizens’ signs. Nonetheless, the County has stated that it will seek to abate Citizens’ signs if the injunction is lifted. Therefore, Citizens’ request for injunc-tive relief is not moot because the County will seek to abate Citizens’ signs in the absence of an injunction despite having no legally cognizable basis to-do so.

Opp’n to County MSJ 2 at 4-5. Plaintiffs add that the County’s amendment of section 17.18.130 does not “settle[] the controversy,” because “Citizens’ signs are still up and the County still wants to abate them.” Id. at 6 (quoting Chemical Producers & Distributors Ass’n v. Helliker, 463 F.3d 871, 875 (9th Cir. 2006) (“Helliker”). But this is not an accurate characterization of the law.

The Ninth Circuit in Helliker explained that “[t]he test for whether intervening legislation has settled a controversy involving only declaratory or injunctive relief is “whether the new [law] is sufficiently similar to the repealed [law] that it is permissible to say that the [government’s] challenged conduct continues.” 463 F.3d at 875. There is no as-applied challenge left in the ease. See MSJ Order at 7. The only issue left as to section 17.18.130 is its facial invalidity. See id. at 7-9, 11-14. Plaintiffs’ *976complaint alleged that section- 17.18.130 was facially invalid because it provided unfettered discretion to officials determining whether any given proposed land use constituted a “material change.” See Compl. ¶¶ 21-22. It no longer does that. The ordinance as amended resolves Plaintiffs’ concerns by requiring that an official make at least six specific findings regarding new criteria when making an assessment, and removing the “material change” language entirely. See RJN Ex. A. The required objective and quantifiable findings sufficiently cabin officials’ discretion by providing “adequate standards to guide the official’s discretion. See Outdoor Sys., Inc. v. City of Mesa, 997 F.2d 604, 613 (9th Cir. 1993).9 The “material change” language that Plaintiffs complain of, see Compl. ¶¶ 21-22, no longer exists. The amendment “cures the constitutional deficiencies that [Plaintiffs] alleged in connection with the original sign ordinance.” See Outdoor Media, 506 F.3d at 901.

In their motion, Plaintiffs cite a single Central District of California decision for the proposition that it is when the billboards were built that excepts Plaintiffs’ signs from the mootness doctrine. See Plaintiffs’ MSJ at 4-6. In that unpublished decision, which resolved a motion to dismiss, the question was whether the plaintiffs’ claims for declaratory and injunctive relief as to an old ordinance and the amended ordinance were moot. See Plaintiffs’ RJN Ex. F (dkt. 87-4) (MTD Order in Valley Outdoor, Inc. v. City of Riverside, No. CV 00-00370 DT (Cwx)). The district court granted a permanent injunction as to the old ordinance, which a California court had found unconstitutional, and entered a preliminary injunction barring the city from compelling Plaintiffs to remove their signs. See id. at 13,16-17. But that case is factually distinguishable. The plaintiffs’ complaint in Valley Outdoor included claims about both the old and amended ordinance. See id. at 6; see also Valley Outdoor, Inc. v. City of Riverside, 446 F.3d 948, 951 (9th Cir. 2006) (explaining that the Third Amended Complaint included claims regarding Original and Amended Ordinances). This case pertains only to the original section 17.18.130. See Compl. ¶¶ 21-22. In addition, there was evidence in the Valley Outdoor case that the city had engaged in illegal enforcement of the old (invalidated) ordinance. Plaintiffs’ RJN Ex. F at 4-5. There is no such evidence here, which is fatal for Plaintiffs’ argument, relying on Valley Outdoor, that “a permanent injunction preventing the County from enforcing its old ordinance [17.18.130] is proper.” See Plaintiffs’ MSJ at 5; see also id. at 6-7 (“since the County has repealed the code section containing this provision, the old code’s permit scheme cannot be enforced against Citizens. Citizens is therefore entitled to a permanent injunction barring enforcement of the old ordinance against its signs.”).

In granting the preliminary injunction barring the city frojn compelling the plaintiffs from removing their signs, the district court in Valley Outdoor commented on the impact such removal would- have on the plaintiffs. See Plaintiffs’ RJN Ex. F at 17-18.10 It also took note of the city’s bad faith *977with respect to the amended ordinance. Id. at ■4-5.11Subsequently, the district court found that the plaintiffs’ actions — unlawfully constructing, the billboards without seeking or obtaining permits or safety inspections — merited the dissolution of the injunction, and it ordered the plaintiffs to remove their signs. See Opp’n to Plaintiffs’ MSJ (dkt. 92) at 2; RJN Ex. A (dkt. 94-1) (Order of 11/7/2003 Dissolving in Part and Modifying in Part Preliminary Injunction) at 2.12 But the Valley Outdoor case does not provide support for this Court to enter an injunction — if Plaintiffs even seek one— as to the amended ordinance. If the County indeed seeks to abate Plaintiffs’ sighs and has, as Plaintiffs argue in their opposition brief, “no ordinance” that enables it to do so, see Opp’n to County MSJ 2 at 4-5, that issue is nowhere contained in this lawsuit. See Compl. ¶¶ 21-22 (overbreadth challenge to “material change” language in original section 17.18.130); Reply re County MSJ 2 (dkt. 98) at 5 (“That the County may attempt to abate a structure erected in violation of a valid development plan does not render ‘unsettled’ the original controversy over the original version of § 17.18.130.”). Thus, although the parties also tangle about whether the amended ordinance has retroactive effect, see Opp’n to Plaintiffs’ MSJ at 5-8; Reply re Plaintiffs’ MSJ (dkt. 99) at 2-5, and the County argues that it was actually section 17.18.12013 and not section 17.18.130 with which Plaintiffs failed to comply, see Shaw Deck Ex. C (Notice to Abate: “This is in violation of Alameda County Zoning Ordinance Section 17.18.010 and 17.18.120); Opp’n to Plaintiffs’ MSJ at 5, these arguments are premature.14

*978As there are no causes of action based on amended section 17.18.130, and the County has made no effort to enforce the original section 17.18.130 against Plaintiffs, there is no basis for granting a permanent injunction. The claim being moot, the Court GRANTS the County’s motion as to Plaintiffs’ claim for injunctive relief based on section 17.18.130, and DENIES Plaintiffs’ motion, which seeks a permanent injunction as to the same section.

2. Damages

Plaintiffs next argue that they are entitled to nominal damages for their First Cause of Action. See Plaintiffs’ MSJ at 10 (“Since Citizens has its signs, and was not deprived of the right to erect the signs — since the County’s ordinance cannot be enforced against Citizens’ signs — it has not sustained economic- damages per se. Nonetheless, Citizens alleged, and the Court found in both its order on Citizens’ motion for preliminary injunction and the County’s first summary judgment motion, that Citizens suffered — or would have suffered' in the absence of an injunction — a First Amendment injury.”). As a matter of law, the repeal of an ordinance under which a party claims to have been injured does not moot its claim for damages. Outdoor Media, 506 F.3d at 902 (citing Buckhannon Bd. & Care Home v. W. Va. Dep’t of Health & Human Res., 532 U.S. 598, 608-09, 121 S.Ct. 1835, 149 L.Ed.2d 855 (2001)). Where a plaintiff seeks damages for a past violation of its rights, the violation is not mooted by a promise not to repeat the alleged conduct in-the future. Id.

However, the Court has previously recognized that Plaintiffs’ facial challenge to the Ordinance “are best characterized as 'overbreadth’ challenges.” MSJ Order at 7; United States v. Linick, 195 F.3d 538, 542 (9th Cir. 1999) (considering overbroad regulations that vested officials with unbridled discretion to deny expressive activity). Because Plaintiffs claimed that the Ordinance was overbroad in certain respects, they were able to seek to establish the unconstitutionality of sections not applied to them by “showing that [those provisions] may inhibit the First Amendment rights of individuals who are not before the court.” See 4805 Convoy, Inc. v. City of San Diego, 183 F.3d 1108, 1112 (9th Cir. 1999). However, damages claims are “un available for an overbreadth challenge. An overbreadth claim is essentially a claim that a statute may be constitutional as applied to the plaintiff but sweeps so broad as to unconstitutionally suppress the speech of others not before the court.” Outdoor Media, 506 F.3d at 907 (internal citations omitted). And while this theory presupposes that the ordinance is constitutional as applied to Plaintiffs, the Ninth Circuit has explained that “[o]n an over-breadth challenge [Plaintiffs] would also be barred from collecting § 1983 damages which are available only for violations of a party’s own constitutional rights.” Id. (internal quotation marks omitted). Thus, it appears that Plaintiffs’ damages claim fails.15

*979For the foregoing reasons, the Court finds that Plaintiffs are entitled to neither injunctive relief nor damages in connection with their First Cause of Action.

B. Equal Protection Claims

Plaintiffs’ Equal Protection claims challenge two parts of the Ordinance, alleging that those sections demonstrate a constitutionally impermissible preference for two groups of speakers — grandfathered billboard companies and government speakers — over Plaintiffs. See Plaintiffs’ MSJ at 8; Opp’n to County MSJ 2 at 7-9. The Court agrees with Plaintiffs as to only the latter group.

1. Challenged Sections

The first section Plaintiffs challenge is section 17.52.515, which provides that “no person shall install, move, alter, expand, modify, replace of otherwise maintain or operate any billboard or advertising sign in the unincorporated [area] of Alameda County, except... (2) Those billboards or advertising signs for which a valid permit has been issued and has not expired...” Compl. ¶ 18. Plaintiffs argue that this section allows “Clear Channel and CBS Outdoor to continue to secure new billboards in any district, pursuant to hefty payments and revenue sharing agreements with the County.” Plaintiffs’ MSJ at 8 (citing section 17.52.515). Plaintiffs argue that this is a “restriction on who can build signs,” which “burdens [Plaintiffs’] fundamental rights.. .even in the absence of any other content-based restriction.” Id

The second section Plaintiffs challenge is section 17,52.520, under which, Plaintiffs allege, “some signs are exempt from the speech restrictions set forth in sections 17.04.010, 17.30.240, and 17.52.51516 based on the content of the speech displayed thereon.” Compl. ¶ 23. Such signs include: “Official public signs or notices or any temporary notice posted by a public officer in the performance of his duty.” Id. Plaintiffs maintain that this-exemption for signs by public officers is a “restriction on who can build signs,” which “burdens [Plaintiffs’] fundamental rights.. .even in the absence of any other content-based restriction.” Plaintiffs’ MSJ at 8.

2. Legal Framework

The parties are far from clear in their briefing about what legal framework governs Plaintiffs’ challenges to the above sections.17 Plaintiffs suggest at times that they should prevail on both (1) a First Amendment claim based on speaker distinctions in the Ordinance and (2) an Equal Protection claim based on those same distinctions. See Plaintiffs’ MSJ at 7 (“The Exceptions for Government Speakers, Clear Channel, and CBS Outdoor Violate the First Amendment and the Equal Protection Clause”), see also Opp’n to Plaintiffs’ MSJ at 10 (addressing “First Amendment Challenge to Section 17.52.520(A)”). There is no First Amendment claim left in the case, however. See MSJ Order at 30-31 (denying County’s summary judgment motion only as to Plaintiffs’ facial challenge to section 17.18.13Ó and their Equal Protection claims). Accordingly, the Court concludes that Plaintiffs’ First Amendment arguments do not support a stand-alone First Amendment claim, but instead form a necessary part of their Equal Protection claims.

The Ninth Circuit explained in Honolulu Weekly, Inc. v. Harris that, in an Equal Protection case, “we begin our analysis by determining the proper level of scrutiny to apply for review. We apply strict scrutiny if the governmental enact*980ment.. .burdens the exercise of a fundamental right... .If the ordinance does not concern... a fundamental right, we apply rational basis review and simply ask whether the ordinance ‘is rationally-related to a legitimate governmental interest.’ ” 298 F.3d 1037, 1047 (9th Cir. 2002) (quoting Ball v. Massanari, 254 F.3d 817, 823 (9th Cir. 2001)); see also Rubin v. City of Santa Monica, 308 F.3d 1008, 1019 (9th Cir. 2002) (“rational basis review is appropriate unless the restriction unconstitutionally burdens a fundamental right, here, the right to free speech. Because we conclude that the restrictions do not unconstitutionally burden [the plaintiffs] right of free speech, we find that neither do they violate his Equal Protection right.”). Plaintiffs argue here that “[Plaintiffs’] fundamental speech right is implicated by the County’s unequal treatment of different speakers who erect billboards.... ” Plaintiffs’ MSJ at 8. The Court must therefore determine whether the challenged sections implicate Plaintiffs’ fundamental speech right; if so, then the ordinance is subject to strict scrutiny,18' and if not, then it is subject to rational basis review.

Determining whether the challenged sections implicate Plaintiffs’ fundamental speech right requires the Court to look first at its previous rulings in this case and then to the evolving case law.

a. Previous Rulings in This Case

Plaintiffs previously advanced a different theory of the Ordinance’s unconstitutionality. Plaintiffs had argued that the Ordinance banned all billboards in section 17.52.515, but exempted certain kinds of noncommercial signs listed in section 17.52.520; the Court did not read the Ordinance in that way. See Order Granting Mot. for Preliminary Injunction at 8, 12. The Court concluded that the Countywide billboard ban of section 17.52.515 did “not prohibit noncommercial speech at all.” Id. at 10 (explaining that the Ordinance defined billboard as synonymous with advertising sign). Though the “Ordinance enumerates certain ‘permitted’ signs (not necessarily billboards) that are all of a noncommercial nature,” the Court held that those permitted signs were not exemptions to a more generalized ban. Id. at 10-11. Further, “[t]he Zoning Ordinance does not ban noncommercial speech, and because exceptions cannot exist without a corresponding general rule, the Court does not interpret the ‘permitted’ signs to be exceptions to any general ban on noncommercial speech.” Id. at 11.

Plaintiffs argued again in opposing the County’s first motion for summary judgment that section 17.52.520 consisted of content-based exemptions to section 17.52.515, and the Court again rejected that argument. See MSJ Order at 21 (“In arguing that these permitted signs are content-based ‘exemptions’ that preclude summary judgment, Plaintiffs essentially ask the Court to overturn its prior holding on this issue. The Court previously concluded that Section 17.52.515 does not regulate noncommercial speech at all.”); id. at 22 (reiterating that section 17.52.515 “is not ambiguous: it explicitly regulates only commercial speech.”).19 The Court noted *981that “Plaintiffs have alternatively argued” that the Reed v. Town of Gilbert, — U.S. —, 135 S.Ct. 2218, 192 L.Ed.2d 236 (2015) case “makes the exemptions in Section 17.52.520 content-based.” Id. at 23. But the Court agreed with the County that Reed was distinguishable. Id. “Reed was specifically concerned with a sign code’s application of different restrictions — including temporal and geographic restrictions — to permitted signs based on their content.” Id (citing Reed, slip op. at 12). As “Plaintiffs [had] not identified any distinct temporal or geographic restrictions on different categories of permitted signs in Section 17.52.520 based on those signs’ content,” the Court held that Reed did not apply. Id.

Plaintiffs now argue again that Reed represents a change in the law — one relevant to their Equal Protection claims — by establishing that “speaker-based discrimination offends the constitution.” Plaintiffs’ MSJ at 7 (“ ‘[T]he fact that a distinction is speaker ' based does not, as the [Ninth Circuit] Court of Appeals seemed to believe, automatically render the distinction content neutral.’ ”) (quoting Reed, — U.S. —, 135 S.Ct. 2218, 2230, 192 L.Ed.2d 236). Plaintiffs’ argument is more thorough this time,20 and identifies differing restrictions in the Ordinance based on different types of signs. As discussed below, the Court concludes that Reed should not be so easily cast aside.

b. Evolving Case Law

In G.K. Ltd. Travel v. City of Lake Oswego, 436 F.3d 1064, 1076 (9th Cir. 2006), the Ninth Circuit examined a sign code that provided that “public signs, signs for hospital or emergency services, legal notices, railroad signs and danger signs” had to comply with the sign code but were not subject to the city’s permit and fee process. The plaintiffs argued that those exemptions rendered the sign code content-based. Id. The Ninth Circuit disagreed, noting that the code reflected the city’s preference not to subject certain agencies to its permitting and fee scheme. Id. at 1077.21 It held: “The exemptions are purely speaker based according to the City’s reasonable construction of the provision and say nothing of the City’s preference for the content of these speakers’ messages, nor do they allow the City to discriminate against disfavored speech.” Id. The court went on: “Moreover, these institutional speakers are still subject to the mandates of the Sign Code concerning the type, number and characteristics of signs that are permissible.. .it is just that certain speakers need not obtain permits (and pay the associated fee) before posting their signs.” Id. It concluded: “That the law affects plaintiffs more than other *982speakers does not, in itself, make the law content based.” Id.

The County touts G.K. Ltd. Travel as dispositive, permitting “purely speaker based” exemptions like the challenged sections here. See County MSJ 2 at 16; Opp’n to Plaintiffs’ MSJ at 13. For that to be correct, there are at least two hurdles the County must clear.

First, while the code at issue in G.K. Ltd. Travel, 436 F.3d at 1077, exempted certain government speakers from the permitting and fee provisions, those speakers were nonetheless subject to the sign ordinance generally. Here the Ordinance appears to make a wholesale exemption for government speakers. See Alameda, Ca„ Code § 17.52.520(A) (explicitly permitting “Official public signs or notices or any temporary notice posted by a public officer in the performance of his duty”). At the motion hearing, the Court asked the County whether public signs are subject to any other restrictions in the Ordinance; counsel answered that they are not, although they are subject to the restrictions of the agencies’ governing boards and constituents. The threat of irate constituents has no constitutional bearing, however. Under the Ordinance, it appears that while private speakers’ signs are subject to various restrictions, public officials’ signs could be a mile high and a mile wide, in the middle of a residential neighborhood, and illuminated with bright flashing lights at all hours.22 At the motion hearing, Plaintiffs asserted that under section 17.52.520(A), a school board could erect a sign espousing its own political message (e.g., “Vote Yes on Measure A!”) with no restrictions, while a private citizen could not erect a competing sign (e.g., “Vote No on Measure A!”). gee also Solantic, LLC v. City of Neptune Beach, 410 F.3d 1250, 1265-66 (11th Cir. 2005).23 County counsel responded that private citizens could indeed erect such signs under subsections (H) (temporary political signs) and (P) window signs. But this response fails to recognize that there are additional restrictions for the private citizen’s signs that do not apply to the school board’s signs. See, e.g., Alameda, Ca., Code § 17.52.520(P) (window sign per*983mitted “provided any such sign is neither attached to windows with its sign copy visible from the outside nor otherwise so located inside so as to be conspicuously visible and readable without intentional and deliberate effort from outside the building or structure, provided, however, that any sign or signs which in the aggregate have an area not exceeding twenty-five (25) percent of the window area from which they are viewed are also permitted... ”). That was not an issue in G.K. Ltd. Travel, 436 F.3d at 1077.

Second, it is not clear whether G.K. Ltd. Travel remains good law, in large part because of Reed. See United States v. Swisher, 811 F.3d 299, 313 (9th Cir. 2016) (“The Supreme Court has recently provided authoritative direction for differentiating between content-neutral and content-based enactments. See Reed, 135 S.Ct. at 2226-27.”). At issue in Reed was a sign code prohibiting the display of outdoor signs anywhere without a permit, but exempting 23 categories of signs, three of which were at issue. See Reed, 135 S.Ct. at 2224-25. These were: “ideological signs,” which the code treated most favor'ably, allowing them to be up to 20 square feet and placed in all districts without time limits; “political signs,” treated less favorably, allowed to be up to 16 square feet on residential property and up to 32 square feet on nonresidential property, and allowed up for 60 days before a primary election and for 15 days following a general election; and “temporary directional signs,” treated even less favorably, allowed to be no larger than six square feet, with strict geographical limitations and allowed no more than 12 hours before a qualifying event and one hour-afterward. Id The sign code thus “identifie[d] various categories of signs based on the type of information they convey, then subject[ed] each category to different restrictions.” Id. at 2224. “The restrictions... .that applfied] to any given sign... depended] entirely on the communicative content of the sign.” Id. at 2227. This was “a paradigmatic example of content-based discrimination.” Id. at 2230. And content-based distinctions only stand if they survive strict scrutiny. Id. at 2231.

The sign code in Reed was “not speaker based,” as “[t]he restrictions for political, ideological, and temporary event signs applfied] equally no matter who sponsors them,” id. and therefore Reed’s commentary on speaker-based distinctions is arguably dicta. But this Court will not ignore Reed’s guidance on that topic, which is as follows:

[T]he fact that a distinction is speaker based does not, as the Court of Appeals -seemed to believe, automatically render the distinction content neutral. Because - “[s]peech restrictions based on the identity of the speaker are all too often simply a means to control content,” Citizens United v. Federal Election Comm’n, 558 U.S. 310, 340, 130 S.Ct. 876, 175 L.Ed.2d 753 (2010), we have insisted that “laws favoring some speakers over others demand strict, scrutiny when the legislature’s speaker preference reflects a content preference,” Turned Broadcasting System, Inc. v. F.C.C.], 512 U.S. [622] at 658, 114 S.Ct. 2445[, 129 L.Ed.2d 497 (1994) ].... Characterizing a distinction as speaker based is only the beginning— not the end — of the inquiry.

Reed, 135 S.Ct. at 2230-31 (emphasis added).24

*984Plaintiffs’ challenges here are based on distinctions between speakers. See Plaintiffs’ MSJ at 8 (“[Plaintiffs’] fundamental speech right is implicated by the County’s unequal treatment of different speakers”). The question then is whether the challenged speaker-based distinctions — (i) allowing “official public signs” but not noncommercial signs by private individuals, and (ii) allowing grandfathered billboard companies to display billboards, but not newcomers — reflect a content preference,

i. Public Signs

It is. readily apparent that the County’s preference for official public signs reflects a preference for that content: the County nearly says as much in arguing that it is an important government function to disseminate information to the public. See County MSJ 2 at 16 (“whether it is in the form of warnings about fines for littering, notices related to restriction on water shortages due to drought, prohibitions on open fires in certain locations or at specific times, the dates and times of public meetings, applications that have been made by owners for changes to their property, the identity and location of public facilities or the availability of public services.”). While it is not necessarily unreasonable to believe that a sign alerting passersby to drought conditions has more value than Plaintiffs’ current, almost-indecipherable political messages, see Compl. ¶ 11, and eventual commercial messages, see id. ¶ 12, that belief is still very much a content judgment, see Foti, 146 F.3d at 686 (“Although Menlo Park’s exemptions for open house signs and safety, traffic, and informational signs seem innocuous, we base our content-based determination on whether the ordinance singles out certain speech for differential treatment based on the idea expressed. The reasonableness, harmlessness, or worthiness of the idea is irrelevant.”); see also City of Ladue v. Gilleo, 512 U.S. 43, 46-47, 114 S.Ct. 2038, 129 L.Ed.2d 36 (1994) (O’Con-nor, J., concurring) (“it is quite true that regulations are occasionally struck down because of their content-based nature, even though common sense may suggest that they are entirely reasonable.”). And of course, distinctions favoring official signs might not always be innocuous. Accordingly, the Court agrees with Plaintiffs that section 17.52.520(A) is content-based.

ii. Grandfathered Billboard Companies

Plaintiffs would be on much shakier ground arguing that the preference for grandfathered billboard companies reflects any kind of content preference. There is no difference in the kind of content one billboard company could display over another. Cf. Lone Star Security, slip op. at 13-14 (finding content neutral ordinance that did “not single out a specific subject matter for differential treatment”). Nor would officials have to review the content of a sign in order to determine whether it was permissible; they could look only at the identity of the company submitting it. See Outdoor Media Dimensions, Inc. v. Oregon, 150 Or. App. 106, 945 P.2d 614, 625 (1997) (finding content neutral law granting outdoor advertising permits to those who owned billboards on or before certain date); Maldonado v. Kempton, No. 02-3167 CRB, 2007 *985WL 108414, at *3-4 (N.D.Cal. Jan. 10, 2007) (holding that grandfathering provision was not content based as “State officials do not even have to read a sign’s message to determine if the sign is subject to the State’s prohibition on off-premises commercial advertising.. .the official merely reviews State records to determine if the billboard had a permit for such displays prior to the law’s enactment or was otherwise lawfully erected.” .(citing Jones Intercable of San Diego, Inc. v. Chula Vista, 80 F.3d 320, 326 (9th Cir. 1996)); California Outdoor Equity Partners v. City of Corona, No. 15-3172 MMM, 2015 WL 4163346, at *9 (C.D.Cal. July 9, 2015) (noting that laws are content neutral “even where, as here, they ‘grandfather’ existing billboards and permit them to remain.”) (citing Maldonado v. Morales, 556 F.3d 1037, 1048 (9th Cir. 2009)); G.K Ltd. Travel, 436 F.3d at 1079 (holding that “[a] grandfather provision requiring an officer to read a sign’s message for no other purpose than to determine if the text or logo had changed, making the sign now subject to the City’s regulations, is not content based.”).25 Accordingly, the Court agrees with the County that section 17.52.515 is not content-based.

4. Review

As the grandfathering clause is content-neutral and the public signs preference is content-based, the Court applies rational basis review to the grandfathering clause and strict scrutiny to the public signs preference. See Honolulu Weekly, 298 F.3d at 1047-48.

Rational basis review of the grandfathering section requires the County to demonstrate that the section is rationally related to a legitimate government interest. See Outdoor Media Group, Inc., 506 F.3d at 907. The County argues — and the Court has already found — that the County has “an important and legitimate governmental interest in limiting large signs of the type erected by plaintiffs.” Opp’n to Plaintiffs’ MSJ at 12 (citing MSJ Order at 2426). The Court has also already found that section 17.52.515 “advances the County’s interests in traffic safety and aesthetics,” by addressing its concern about the proliferation of billboards. MSJ Order at 25. As the County argues here, “[ajllowing the owners of legally permitted billboards the opportunity to possibly construct other billboards in the County through the implementation of billboard relocation agreements authorized by section 17.54.226, provides a means by which the County can reduce the overall number of billboards and control their location, without the economic burden of compensating the owners for their removal.” Opp’n to Plaintiffs’ Mot. at 12; County MSJ 2 at 14 (citing Dalton Decl. (dkt. 56) at 2-4 (discussing relocation program)). Accordingly, the Court concludes that the grandfathering section has a rational basis.

Strict scrutiny of the public signs preference requires the County to demon*986strate that the distinction between, public signs and non-public signs “furthers a compelling government interest and is narrowly tailored to that end.” See Reed, 135 S.Ct. at 2231. This is typically an uphill battle, see Reed, 135 S.Ct. at 2234 (Breyer, J., concurring) (“In my view, the category ‘content discrimination’ is better considered in many contexts, including here, as a rule of thumb, rather than as an automatic ‘strict scrutiny’ trigger, leading to almost certain legal condemnation.”); Williams-Yulee v. Florida Bar, — U.S. —, 135 S.Ct. 1656, 1666, 191 L.Ed.2d 570 (2015) (it is the “rare case[ ] in which a speech regulation withstands strict scrutiny”), which might be why the County here has not even attempted to fight it, see Opp’n to Plaintiffs’ MSJ at 13 (“Applying the rational basis test to section 17.52.520(A)...”). Setting aside the question of a compelling government interest, the public sign preference here fails because “[allowing the government to build any signs without any restrictions,” see Reply re Plaintiffs’ MSJ at 12, while including a variety of different restrictions for different permitted signs, see Alameda, Ca„ Code § 17,52.520, is the antithesis of narrow tailoring. See Reed, 135 S.Ct. at 2231-32; see also id. at 2239 (Kagan, J., concurring) (“the law’s distinctions between directional signs and others — does not pass strict scrutiny, or intermediate scrutiny, or even the laugh test:.. .The Town, for example, provides no reason at all for prohibiting more than four directional signs on a property while placing no limits on the number of other types of signs.”).27

Accordingly, the Court holds that section 17.52.515 is content neutral and passes rational basis review, and that section 17.52.520(A) is content-based and does not withstand strict scrutiny.

IV. CONCLUSION

For the foregoing reasons, the Court GRANTS the County’s Motion (and DENIES Plaintiffs’ Motion) as to the facial challenge to section 17.18.130; GRANTS the County’s Motion (and DENIES Plaintiffs’ Motion) as to the Equal Protection challenge to section 17.52.515; and GRANTS Plaintiffs’ Motion (and DENIES the County’s Motion) as to section 17.52.520(A).

IT IS SO ORDERED.