Highfields Capital I, LP v. Seaworld Entm't, Inc.
Highfields Capital I, LP v. Seaworld Entm't, Inc.
Opinion of the Court
Plaintiffs Highfields Capital I LP, Highfields Capital II LP, Highfields Capital III LP, Highfields Capital IV LP, and Highfields Capital Ltd. (collectively, "Plaintiffs") bring this securities fraud action against Defendants SeaWorld Entertainment, Inc., James Atchison, James M. Heaney, and Marc Swanson (collectively, "Defendants") asserting claims for violations of Sections 10(b) and 20(a) of the Securities Exchange Act of 1934, and Rule 10b-5 (Counts I and II), as well as a Florida common-law fraud claim (Count III). See Compl. On October 19, 2018, Defendants filed a motion for partial dismissal of Plaintiffs' Complaint. See Doc. No. 28. Plaintiffs filed an opposition, to which Defendants replied. See Doc. Nos. 35, 39. The Court found the matter suitable for determination on the papers and without oral argument pursuant to Civil Local Rule 7.1.d.1. See Doc. No. 40. For the reasons set forth below, the Court GRANTS Defendants' motion.
BACKGROUND
This case involves statements and omissions made by Defendants in the wake of the 2013 documentary Blackfish. Blackfish tells the story of Tilikum, a 12,000-pound bull orca implicated in the deaths of three people, and chronicles the cruelty of killer whale capture methods, the dangers trainers face performing alongside killer whales during SeaWorld Entertainment Inc.'s (hereinafter "SeaWorld") popular shows, and the physical and psychological strains killer whales experience in captivity. Through interviews with former trainers, spectators, employees of regulatory agencies, and scientists, Blackfish makes the case that keeping killer whales in captivity for human entertainment is cruel, dangerous, and immoral. Blackfish premiered at the Sundance Film Festival on January 19, 2013.
Plaintiffs are investment funds which purchased SeaWorld common stock between September 2013 and July 2014. SeaWorld is a theme park and entertainment company best known for its parks with shows featuring orca whales and its famous *1053"Shamu" mascot. SeaWorld is headquartered in Orlando, Florida, and owns and operates eleven theme parks within the United States, including: three SeaWorld-branded theme parks in Florida, Texas, and California; two Busch Gardens theme parks in Florida and Virginia; two water parks in Florida and California; Discovery Cove, an attraction in Florida; Sesame Place, a seasonal theme park in Pennsylvania; Water Country USA in Virginia; and Adventure Island in Florida. SeaWorld's financial health is directly tied to its ability to attract and grow attendance at its parks.
Shortly after the premiere of Blackfish at the Sundance Film Festival, CNN Films and Magnolia Pictures acquired the rights to Blackfish , and announced their plans for a summer theatrical release. On July 19, 2013, Blackfish was released in select theaters across the United States, and played in theaters nationwide throughout July and August 2013. CNN aired Blackfish on October 24, 2013, where it had "the highest cable news viewership that evening with 1.36 million viewers." Compl. ¶ 59. Blackfish was also made available for viewing on Netflix on December 13, 2013, where it was viewed nearly 600,000 times in the first two weeks it was available.
SeaWorld reported the following declines in attendance as compared to 2012: a 6% decline in the first six months of 2013; a 4.7% decline in the third quarter of 2013; and a 4.1% decline in overall attendance for 2013. SeaWorld further reported a 13% decrease in attendance for the first quarter of 2014.
SeaWorld attributed the declines in attendance to adverse weather conditions, school and holiday schedules, and a new pricing strategy. However, other major theme parks, including Disney and Universal, experienced increased attendance in 2013 and 2014, even though both groups maintain parks in some of the same geographic locations SeaWorld does, and were therefore subject to some of the same adverse weather conditions. Disney and Universal were similarly subject to the same school and holiday schedules, as well as increased prices as some of their parks in 2013.
Plaintiffs claim that unlike Disney and Universal, SeaWorld was subject to significant negative publicity as a result of the Blackfish documentary. "Blackfish ignited national outrage almost immediately upon the film's theatrical release." Id. ¶ 61. For example, celebrities urged their followers on Twitter to watch Blackfish and boycott SeaWorld. A CNN poll taken in October 2013 revealed that "86% of respondents would no longer take their children to SeaWorld" in light of the allegations in Blackfish. Id. ¶ 63. Schools canceled field trips to SeaWorld parks. In November 2013, a number of artists slated to perform at a series of concerts at SeaWorld's "Bands, Brew & BBQ" event cancelled their performances, citing concerns relating to Blackfish as the reason for their withdrawal. Moreover, in July 2014, Southwest Airlines announced it would not renew its 26-year partnership with SeaWorld. Other corporate sponsors similarly ended their relationships with SeaWorld in late 2014 and early 2015.
In March 2014, reports surfaced that a California Assembly member had introduced a bill that would ban orca performances, breeding, and artificial insemination in California. On March 17, 2016, SeaWorld announced that it would end its orca breeding program and phase out its orca whale shows. The bill was colloquially referred to as the "Blackfish bill." The bill was signed into law on September 13, 2016.
On August 14, 2013, SeaWorld filed its quarterly report for the second quarter of *10542013 with the SEC, indicating SeaWorld had experienced a 6% decline in attendance in the first six months of 2013, compared to the same period the prior year. SeaWorld attributed the decline to a new pricing strategy, adverse weather conditions, and the timing of school and holiday schedules. Two weeks later, SeaWorld Entertainment Vice President of Communications Fred Jacobs stated, " 'Blackfish ' has had no attendance impact." Id. ¶ 99. In SeaWorld's quarterly report for the third quarter of 2013, filed with the SEC on or about November 13, 2013, SeaWorld again attributed the 4.7% attendance decline to the new pricing strategy, adverse weather conditions, and the unfavorable timing of the Easter holiday, omitting any mention of Blackfish. In an article dated that same day, SeaWorld Entertainment Chief Executive Officer James Atchison stated, "I scratch my head if there's any notable impact from this film at all," and that "[i]ronically, our attendance has improved since the movie came out." Id. ¶ 103. In December 2013, Defendant Atchison also stated that, "[a]s much data as we have and as much as we look, I can't connect anything really between the attention that the film has gotten and any effect on our business." Id. ¶ 105. In a fourth quarter earnings call, Defendant Atchison indicated that SeaWorld did not perceive "any shift in sentiment about intent to visit our parks" and credited Blackfish with increasing interest in SeaWorld. Id. ¶ 108. Finally, in May 2014, SeaWorld attributed its 13% decrease in attendance for the first quarter of 2014 to adverse weather and "a shift in the timing of Easter[.]" Id. ¶ 109.
On August 13, 2014, SeaWorld admitted in its quarterly report for the second quarter of 2014 that attendance was "impacted by demand pressures we believe were related to recent media attention surrounding proposed legislation in the state of California." Id. ¶ 139. During the earnings call, Defendant Atchison acknowledged that SeaWorld was aware of the legislation in May, but that SeaWorld was " 'still grappling with ... what impact there would be related to the news attention around that legislation.... So, in that regard, I think it was too early to call and tell what kind of impact we might have over the rest of the summer.' " Id. at 140. That same day, SeaWorld's common stock price dropped nearly 33% (from $ 28.15 per share to $ 18.90 per share). News outlets subsequently reported that the statements made in the quarterly report for the second quarter of 2014 served as "an admission that, despite claims to the contrary, [Blackfish ] has indeed had an adverse effect on the business." Id. ¶ 145. Plaintiffs allege that "[a]s a result of this significant price drop [in SeaWorld common stock], Plaintiffs suffered millions of dollars of investment losses." Id. ¶ 16.
In September 2014, purchasers or acquirers of SeaWorld common stock between April 18, 2013, and August 12, 2014, filed a securities class action (hereinafter "the Class Action") against Defendants arising out of alleged misleading statements and omissions made by Defendants concerning the impact of Blackfish on attendance at SeaWorld. See 14-cv-2129-MMA (AGS). On November 29, 2017, the Court certified a class of all persons and entities who purchased SeaWorld common stock between August 29, 2013, and August 12, 2014, who did not sell such acquired securities before August 13, 2014, and were damaged. See 14-cv-2129-MMA (AGS), Doc. No. 259.
Plaintiffs opted-out of the Class Action, and filed this individual action on June 14, 2018. See Compl. Similar to the Second Amended Complaint in the Class Action, Plaintiffs allege "Defendants sought to induce investors like Plaintiffs to invest in SeaWorld by covering up the Blackfish effect and intentionally refusing to admit *1055to-or even acknowledge-the company-changing effects of the film." Id. ¶ 6. Plaintiffs' claims, however, differ from those of the certified class in at least two respects: (1) Plaintiffs allege that the 2Q 2013 Earnings Statements regarding a 6% decline in attendance in the first six months of 2013 were misleading; and (2) Plaintiffs assert a common-law fraud claim under Florida law premised on the same allegations as their federal securities fraud allegations.
LEGAL STANDARD
A Rule 12(b)(6) motion tests the legal sufficiency of the claims made in the complaint. Accordingly, dismissal under Rule 12(b)(6) is proper where the complaint fails to set forth a "cognizable legal theory," or where there is "an absence of sufficient facts alleged to support a cognizable legal theory." Navarro v. Block ,
"A securities fraud complaint under § 10(b) and Rule 10b-5 must satisfy the dual pleading requisites of Federal Rule of Civil Procedure 9(b) and the PSLRA [Private Securities Litigation Reform Act of 1995]." In re VeriFone Holdings, Inc. Sec. Litig. ,
DISCUSSION
Defendants limit their arguments to those claims that are not part of the Class Action: (1) claims based on purported misrepresentations or omissions arising out of the 2Q 2013 Earnings Statements; and (2) Plaintiffs' Florida common-law fraud claim. See Doc. No. 28-1 at 1. Specifically, Defendants contend Plaintiffs fail to sufficiently allege that the 2Q 2013 Earnings Statements were materially false or misleading, or that they were made with the requisite scienter. See id. at 2. Further, Defendants assert Plaintiffs' Florida common-law fraud claim is precluded by the Securities Litigation Uniform Standards Act, 15 U.S.C. § 78bb ("SLUSA"). The Court addresses Defendants' arguments in turn.
1. Plaintiffs Fail to Sufficiently Allege a Material Misrepresentation or Omission Arising Out of the 2Q 2013 Earnings Statements
Defendants move to dismiss Plaintiffs' claims under Sections 10(b) and 20(a) of the Securities Exchange Act of 1934, *1056and Rule 10b-5, as they pertain to the 2Q 2013 Earnings Statements.
In the Complaint, Plaintiffs allege that SeaWorld's quarterly report for the second quarter of 2013, filed with the SEC on August 14, 2013, misrepresented to investors the impact that Blackfish was having on attendance in the first six months of 2013. See Compl. ¶ 149. Specifically, Defendants claimed that SeaWorld's 6% decrease in attendance was due to:
the expected impact of these ... pricing and yield management strategies, along with the impact of adverse weather conditions , particularly at our Florida and Virginia parks during the second quarter. These weather conditions also impacted all but one of our park locations in the month of June. The unfavorable timing of Easter on March 31 in 2013 also contributed to the attendance decline as it caused an overlap with the spring break holiday period for schools in many of our key markets
Id. (emphasis in original). "These purported reasons for the declining attendance at SeaWorld ... were repeated in the Company's press release announcing its second quarter results and by Heaney during the quarterly earnings call that day."Id. ¶ 150.
Plaintiffs claim the August 14, 2013 statements were misleading for two reasons. First, SeaWorld's competitors-Disney and Universal-saw an increase in attendance during this time, despite the fact that Disney and Universal operate in some of the same geographic regions and are subject to the same weather and school calendars as SeaWorld parks. See id. ¶¶ 129-130. Second, Plaintiffs contend that the SEC has now revealed that SeaWorld's top management was concerned about the film's impact before its theatrical release in July 2013. See Doc. No. 35-1 (hereinafter "Glynn Decl."), Ex. 1 at 5; Ex. 2 at 3.
In order to state a claim under § 10(b) and Rule 10b-5, Plaintiffs must show "(1) a material misrepresentation or omission by the defendant; (2) scienter; (3) a connection between the misrepresentation or omission and the purchase or sale of a security; (4) reliance upon the misrepresentation or omission; (5) economic loss; and (6) loss causation." Matrixx Initiatives, Inc. v. Siracusano ,
Here, the Court finds Plaintiffs' falsity allegations insufficient to meet the heightened pleading standards of Rule 9(b) and the PSLRA. With respect to attendance at Disney and Universal, the attendance figures alleged in the Complaint pertain to the full year 2013. See Compl. ¶¶ 129-130. As Defendants note, because there are no figures provided that relate to only the first half of 2013, there is no basis by which to compare attendance at SeaWorld, Disney, and Universal parks during the relevant time period. See Doc. No. 28-1 at 8 n.6. Moreover, Plaintiffs' allegation that SeaWorld's competitors "should have seen a similar decline in attendance" due to "new pricing and yield management strategies, adverse weather conditions, and the unfavorable timing of Easter" is conclusory. Compl. ¶ 132. Plaintiffs' Complaint does not include any data to show that attendance figures at Disney, Universal, and SeaWorld parks ordinarily rise and fall together.
Additionally, Plaintiffs' allegations that Defendants were concerned about Blackfish and hired a PR firm to help discredit the film before it premiered are insufficient to demonstrate a material misrepresentation or omission arising out of the 2Q 2013 Earnings Statements. First, the allegations contained in the SEC complaints are unproven, and Defendants note that in resolving the SEC actions, "Defendants neither admitted nor denied the allegations." Doc. No. 39 at 1 n.1. Second, Plaintiffs fail to link any concern about the impact of Blackfish to Plaintiffs' contention that Blackfish contributed to SeaWorld's attendance declines in the first half of 2013. For example, that SeaWorld hired a PR firm to discredit the film does not support the inference that Blackfish was negatively affecting attendance at SeaWorld-branded parks in the first six months of 2013. Aside from the fact that Blackfish premiered in January 2013 at the Sundance Film Festival, Plaintiffs do not allege any facts to demonstrate that the statements regarding attendance declines were false when made. In fact, Plaintiffs acknowledge that "[t]he Blackfish effect hit a fever pitch after the film aired on CNN on October 24, 2013"-several months after the statements in question were made. Compl. ¶ 63.
In sum, unlike the allegations set forth in the Second Amended Complaint in the Class Action, Plaintiffs have not identified any confidential witnesses, nor do Plaintiffs offer any additional facts supporting their allegations that it was misleading for SeaWorld to tell investors on August 14, 2013, that its declining attendance was only caused by bad weather, the timing of school holidays, and pricing strategies. Accordingly, the Court finds that Plaintiffs fail to successfully allege a material misrepresentation or omission, and DISMISSES Counts I and II
2. SLUSA Preempts Plaintiffs' Common-Law Fraud Claim
Defendants also move to dismiss Plaintiffs' common-law fraud cause of action, arguing that the claim is preempted by SLUSA. See Doc. No. 28-1 at 10. Specifically, Defendants contend that "[t]he assignment of an individual action (or 'opt-out action') to the same judge overseeing a related securities class action is sufficient to satisfy both of SLUSA's 'covered class action' requirements." Id. at 10-11. In opposition, Plaintiffs assert that "without formal consolidation or joinder of an individual action with a 'covered class action,' there is no SLUSA preemption." Doc. No. 35 at 17.
"SLUSA was enacted to stem the shift of class-action securities lawsuits from federal courts to state courts after passage of the Private Securities Litigation Reform Act of 1995 ('PSLRA')." Northstar Fin. Advisors, Inc. v. Schwab Invs. ,
SLUSA "provides that '[n]o covered class action' based on state law and alleging 'a misrepresentation or omission of a material fact in connection with the purchase or sale of a covered security' 'may be maintained in any State or Federal court by any private party.' " Merrill Lynch, Pierce, Fenner & Smith Inc. v. Dabit ,
The Supreme Court and Ninth Circuit have instructed courts to interpret the provisions of SLUSA broadly. See Dabit ,
Plaintiffs do not dispute that their fraud claim alleges a misrepresentation or omission in connection with the purchase of *1059SeaWorld securities, or that SeaWorld common stock qualifies as a "covered security" under SLUSA. Thus, the parties' dispute centers on whether the individual action constitutes a "covered class action." A "covered class action" includes "any group of lawsuits filed in or pending in the same court and involving common questions of law or fact, in which (I) damages are sought on behalf of more than 50 persons; and (II) the lawsuits are joined, consolidated, or otherwise proceed as a single action for any purpose." 15 U.S.C. § 78bb(f)(5)(B)(ii). Plaintiffs do not contest that their lawsuit is pending in the same court as the Class Action, their suit and the Class Action involve common questions of law or fact, or that together with the Class Action, their suit seeks damages on behalf of more than fifty (50) persons. Moreover, Plaintiffs' lawsuit and the Class Action have not been formally joined or consolidated. Accordingly, the sole remaining issue is whether the two lawsuits "otherwise proceed as a single action for any purpose."
Plaintiffs contend that in applying principles of statutory construction to SLUSA, "lawsuits 'otherwise proceed as a single action for any purpose' only when they are formally joined or consolidated. By interpreting the 'otherwise proceed' phrase as encompassing lawsuits that are merely 'coordinated' or 'related,' the [cases relied upon by Defendants] ... render the terms 'joined' and 'consolidated' superfluous." Doc. No. 35 at 18.
In support of their argument, Plaintiffs rely primarily on Liberty Media Corporation v. Vivendi Universal, S.A.,
Defendants cite to, among several other cases, Hound Partners Offshore Fund, LP v. Valeant Pharmaceuticals International, Inc. , wherein the district court considered the defendants' respective motions to dismiss the plaintiffs' state law claims based on SLUSA preemption. No. 18-8705 (MAS) (LHG),
Here, in considering the language of the statute itself, the purpose underlying SLUSA, and the relevant case law, the Court finds that Plaintiffs' individual opt-out action constitutes a "covered class action" as defined by SLUSA. As an initial matter, several courts have criticized or distinguished the cases Plaintiffs rely upon. See Hound Partners Offshore Fund, LP ,
Courts have also explained that to interpret SLUSA as only applying to lawsuits that are formally joined or consolidated "would be to render the statute's description of the latter category of covered actions-lawsuits that 'otherwise proceed as a single action for any purpose'-entirely redundant." Amorosa v. Ernst & Young LLP ,
Additionally, the Court finds persuasive the cases cited by Defendants wherein the district courts considered similar individual opt-out actions, and found them to "otherwise proceed as a single action for any purpose." 15 U.S.C. § 78bb(f)(5)(B)(ii)(II). Like Hound Partners Offshore Fund, LP , Plaintiffs' claims are nearly identical to those asserted in the Class Action, except that Plaintiffs also assert a common-law fraud claim and contend that the 2Q 2013 Earnings Statements were misleading. See Kuwait Inv. Office ,
Moreover, shortly after Plaintiffs commenced this action, Plaintiffs filed a Notice of Related Action or Proceeding pursuant to Civil Local Rule 40.1.f.
Furthermore, the instant action will "necessarily be handled in coordination" with the Class Action. Amorosa ,
*1062Finally, from 2014 to 2017, Plaintiffs were putative members of the Class Action. In November 2017, the Court certified the class in Baker , "rendering Plaintiffs actual class members[.]" North Sound Capital LLC ,
Accordingly, because SLUSA preempts Plaintiffs' common-law fraud claim, the Court DISMISSES Plaintiffs' fraud claim (Count III). See North Sound Capital LLC ,
CONCLUSION
Based on the foregoing, the Court GRANTS Defendants' motion for partial dismissal and DISMISSES Plaintiffs' Section 10(b) and 20(a) claims (Counts I and II), to the extent they are based on the 2Q 2013 Earnings Statements, without prejudice . The Court further DISMISSES Plaintiffs' common-law fraud claim (Count III), as it is preempted by SLUSA. Plaintiffs may file an amended complaint addressing the deficiencies identified above with respect to Counts I and II on or before March 1, 2019 .
IT IS SO ORDERED.
As an initial matter, Defendants request the Court take judicial notice of two documents in their reply brief: 1) a copy of an excerpt of SeaWorld's Q3 2013 Earnings Transcript from the November 13, 2013 call; and 2) a copy of an excerpt of SeaWorld's IPO Prospectus, filed with the SEC on April 14, 2013. See Doc. No. 39-1. The Court DENIES AS MOOT Defendants' request for judicial notice, as the Court need not rely on either document in reaching its conclusion below.
On September 8, 2018, the SEC filed suit (the "SEC Complaints") against SeaWorld, Defendant Atchison, and Defendant Jacobs alleging violations of Section 17(a) of the Securities Act and Sections 13(a) and 20(a) of the Exchange Act. See Glynn Decl., Ex. 1 at 15-17; Ex. 2 at 6-7. The cases settled the same day the SEC Complaints were filed. See Doc. No. 35 at 10.
Because the Court finds that Plaintiffs fail to allege a material misrepresentation or omission arising out of the 2Q 2013 Earnings Statements, Plaintiffs' Section 20(a) claim (Count II) based on such statements necessarily fails. See Howard v. Everex Sys., Inc. ,
The Court declines to address Defendants' scienter arguments at this time, as the Court finds it more appropriate to consider these arguments after Plaintiffs have pleaded a material misrepresentation or omission arising out of the 2Q 2013 Earnings Statements.
This phrase is commonly referred to as SLUSA's "catchall" provision.
Neither party cites, nor is the Court aware of, any Supreme Court or Ninth Circuit authority that directly addresses the issue before the Court.
Civil Local Rule 40.1.f provides in pertinent part that "[w]henever counsel has reason to believe that a pending action or proceeding on file ... is related to another pending action or proceeding on file ..., counsel must promptly file and serve" a notice of related case that includes, among other things, "a brief statement of their relationship and the reasons why assignment to a single district judge is or is not likely to effect a saving of judicial effort and other economies." CivLR 40.1.f.
Reference
- Full Case Name
- HIGHFIELDS CAPITAL I, LP v. SEAWORLD ENTERTAINMENT, INC.
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- 1 case
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