APPENDIX B

Corrective Statements – Implementation Details

Cigarette Box Onserts • Ease with which consumers can access, unfold, and review the onsert • Placement of text on the front of the insert versus inside a folded onsert • Size of the onsert (unfolded and folded) • Size, font, and color of the headline • Size, color and font of the text on the inside panel(s) • Color of background • Should the statements be translated into and published in Spanish as well?

TV ads • Size, color, and font of the on-screen text • Background color • How much text on-screen at a time • Length of time each set of text stays on the screen • Quality and volume of the announcer’s voice • Rate at which the announcer speaks

Websites • Where the corrective statements are displayed on the websites • Size, color, and font of the on-screen text • Background color • How much text is on each page of the site • Should the statements be available in Spanish?

Newspapers • Size, color, and font of the text • Relative sizes of the headline, body text, and tagline • Background color • Layout • Schedule for publication • Should the court require the defendants to publish the ads in the online versions of the newspapers as well?