Valspar Corp. v. E.I. du Pont de Nemours & Co.
Valspar Corp. v. E.I. du Pont de Nemours & Co.
Opinion of the Court
MEMORANDUM OPINION
Presently before the Court is E.I. du Pont de Nemours and Company’s motion for summary judgment (D.I.239). The issues have been fully briefed. (D.I.240, 286, 381). Oral argument was held on November 16, 2015. (D.I.396). For the reasons set forth herein, the motion for summary judgment is GRANTED.
I. PROCEDURAL BACKGROUND
Prior to filing suit in this case, Plaintiffs opted out of two separate class actions against the defendants in this case.
II. FACTUAL BACKGROUND
Titanium dioxide is a white pigment with certain refractive and UV properties, which makes it useful in certain products including paint and other coatings, plastics, rubber, and paper. (D.I. 250, Ex. 198; D.I. 293, Ex. 199). The market is highly concentrated.
Relevant to this case is the existence of the Titanium Dioxide Manufacturers Association (“TDMA”) and its associated Global Statistics Program (“GSP”). (D.I.307, Ex. 701). The TDMA is a trade association organized by a European chemical industry trade association called “CEFIC.” (Id.). The TDMA established the GSP to collect data on monthly sales, production, and inventory for members of the TDMA. (D.I 307, Exs. 688, 690; D.I. 308, Ex. 734 at 54-56). This data is aggregated and distributed to the members of the TDMA. (D.I 307, Exs. 688, 690).
In the 1990s and 2000s, the titanium dioxide industry suffered considerable declines in consumption' and price. (D.I. 312, Ex. 983 ¶¶ 71-75, figs. 4, 5 & 6; D.I. 297, Ex. 386; D.I. 288, Ex' 16 at 143). Profitability reached an (all-time low in 2001. (D.I. 289, Ex. 31 at 40; D.I. 297, Ex. 386). Valspar alleges that because of this decline, DuPont and the othér defendants entered into a conspiracy to fix prices. (D.I. 286 at 8). Valspar contends that this conspiracy resulted in 31 parallel price increase announcements between 2002 and 2013 (the “Conspiracy Period”). (Id. at 8-9). Valspar contends that, as a result of this conspiracy, DuPont and the other defendants charged, an average of 16% more than they would have but for the conspiracy. (Id. at 9). Valspar purchased $ 1.27 billion of titanium dioxide from DuPont and the other defendants in the period
III. LEGAL STANDARD
“The court shall grant summary judgment if the movant shows that there is no genuine dispute as to any material fact and the movant is entitled to judgment as a matter of.law.” Fed. R. Civ. P. 56(a). The moving party has the initial burden of proving the absence of a genuinely disputed material fact relative to the claims in question. Celotex Corp. v. Catrett, 477 U.S. 317, 330, 106 S.Ct. 2548, 91 L.Ed.2d 265 (1986). Material facts are those “that could affect the outcome” of the proceeding, and “a dispute about a material fact is ‘genuine’ if the evidence is sufficient to permit a reasonable jury to return a verdict for the nonmoving party.” Lamont v. New Jersey, 637 F.3d 177, 181 (3d Cir. 2011) (quoting Anderson v. Liberty Lobby, Inc., 477 U.S. 242, 248, 106 S.Ct. 2506,-91 L.Ed.2d 202 (1986)). The burden on the moving party may be discharged by pointing out to the district court that there is an absence of evidence supporting the non-moving party’s case. Celotex, 477 U.S. at 323, 106 S.Ct. 2548.
The burden then shifts to the non-mov-ant to demonstrate thé existence of a genuine issue for trial. Matsushita Elec. Indus. Co. v. Zenith Radio Corp., 475 U.S. 574, 586-87, 106 S.Ct. 1348, 89 L.Ed.2d 538 (1986); Williams v. Borough of West Chester, Pa., 891 F.2d 458, 460-61 (3d Cir. 1989). 'A non-moving party asserting that a fact is genuinely disputed must support such an assertion by: “(A) citing to particular parts of materials in the record, including depositions, documents, electronically stored information, affidavits ' or declarations, stipulations ..., admissions, interrogatory answers, or other materials; or .(B) showing that the materials cited [by the opposing party] do not establish the absence ... of a genuine dispute_” Fed.R.Civ.P. 56(c)(1).
When determining whether a' genuine issue of material fact exists, the court must view the evidence in the light most favorable to the non-moving party and draw all reasonable inferences in that party’s favor. Scott v. Harris, 550 U.S. 372, 380, 127 S.Ct. 1769, 167 L.Ed.2d 686 (2007); Wishkin v. Potter, 476 F.3d 180, 184 (3d Cir. 2007). A dispute is “genuine” only if the evidence is such that a reasonable. jury could return a verdict for the non-moving party., Anderson, 477 U.S. at 247-49, 106 S.Ct. 2505. If the non-moving party fails to make a sufficient showing, on an essential element of its case with respect .to which it has the. burden of proof, the moving party is entitled to judgment as a matter of law. See Celotex, 477 U.S. at 322, 106 S.Ct. 2548.
IV. ANALYSIS
A. Sherman Act § 1 Legal Standard
Section Í , of the. Sherman Act provides:, “Every contract, combination in ■the form of trust or otherwise, or conspiracy, . in restraint, of trade or commerce among the several States, or with foreign nations, is declared to be illegal.” 15 U.S.C. § 1. In order to satisfy the requirement of a “contract, combination ... or conspiracy,” there must be “some form 'of- concerted action.” In re Baby Food Antitrust Litig., 166 F.3d 112, 117 (3d Cir. 1999). “The existence of an agreement is the hallmark of a Section 1 claim.-’* Id.; see also Alvord-Polk, Inc. v. F. Schumacher & Co., 37 F.3d 996, 999 (3d Cir. 1994) (The “very essence of a section 1 claim A . is the existence of an agreement.”).
In addition to demonstrating an agreement, the § 1 plaintiff must show that “the conspiracy to which the defendant was a party Imposed an unreasonable
There is no “special burden on plaintiffs facing summary judgment in antitrust cases.” Eastman Kodak Co. v. Image Tech. Servs., Inc., 504 U.S. 451, 468, 112 S.Ct. 2072, 119 L.Ed.2d 265 (1992). There is, however, an “important distinction” in § 1 cases: “antitrust law limits the range of permissible inferences [that may be drawn] from ambiguous- evidence.” In re Flat Glass Antitrust Litig., 385 F.3d 350, 357 (3d Cir. 2004) (quoting Matsushita Elec. Indus. Co. v. Zenith Radio Corp., 475 U.S. 574, 588, 106 S.Ct. 1348, 89 L.Ed.2d 538 (1986)). • The “acceptable inferences which can be drawn from circumstantial evidence vary with the plausibility of the plaintiffs theory and the dangers associated with such inferences.” Petruzzi’s IGA Supermarkets, Inc., v. Darling-Delaware Co., 998 F.2d 1224, 1232. (3d Cir. 1993). Thus, when a plaintiffs theory “makes no economic sense,” the plaintiff must produce “more persuasive evidence.” Flat Glass, 385 F.3d at 357. Even with a plausible theory, however, “a plaintiff relying on ambiguous evidence' alone cannot raise a reasonable inference of conspiracy sufficient to survive summary judgment.” In re Chocolate, 801 F.3d at 396-97. The Supreme Court has held explicitly that “[c]ohdüct as consistent vidth permissible competition as with illegal conspiracy does not, standing alone, support an inference of antitrust conspiracy.” Matsushita, 475 U.S. at 588, 106 S.Ct. 1348. Therefore, to survive summary judgment, the plaintiff must present evidence “ ‘that tends to exclude the possibility that the alleged conspirators acted independently.” Id. (quoting Monsanto Co. v. Spray-Rite Serv. Corp., 465 U.S. 752, 761, 104 S.Ct. 1464, 79 L.Ed.2d 775 (1984)). In the context of a claim alleging a horizontal price fixing conspiracy, the plaintiff must present “evidence that would enable a reasonable jury to reject the hypothesis that the defendants foreswore price competition without actually agreeing to do so.” Flat Glass, 385 F.3d at 368 (quoting In re High Fructose Com Syrup Antitrust Litig., 295 F.3d 651, 661 (7th Cir. 2002)).
Courts “have been cautious in accepting inferences from circumstantial evidence in cases involving allegations of horizontal price-fixing among oligopolists,” due to the theory of “interdependence.” Flat Glass, 385 F.3d at 358-59. That theory posits that in an oligopolistic market, “a single firm’s change in output or price ‘will have a noticeable impact on the market and on its rivals.’ ” In re Chocolate, 801 F.3.d at 397 (quoting Flat Glass, 385 F.3d at 359). Therefore, “any rational decision [by an oligopolist] must take into account the anticipated reaction of the other firms.” Flat Glass, 385 F.3d at 359 (quoting Phillip E. Areeda & Herbert Hovenkamp, Antitrust Law 207 (2d ed. 2000)). While the “practice of parallel pricing, known as ‘conscious parallelism,’ produces anticompetitive outcomes, it is lawful.” In re Chocolate,- 801 F.3d at 397. It is lawful, in part, because it “is not an agreement.”
Conscious parallelism cannot by itself “create a reasonable inference of conspiracy.” In re Chocolate, 801 F.3d at 398. “[P]arallel conductas ‘just as much in line with a wide swath of rational- and competitive business strategy unilaterally prompted by common perceptions of the market’ ” In re Ins. Brokerage Antitrust Litig., 618 F.3d 300, 321 (3d Cir. 2010) (quoting Bell Atl. Corp. v. Twombly, 550 U.S. 544, 554, 127 S.Ct. 1955, 167 L.Ed.2d 929 (2007)). Therefore, when a plaintiff seeks to “bas[e] a claim of collusion on inferences from consciously parallel behavior,” the plaintiff is required to show certain “plus factors.” Flat Glass, 385 F.3d at 360. While there is no exhaustive list of plus factors, the Third Circuit has identified three: “(1) evidence that the defendant had a motive to enter into a price fixing conspiracy; (2) evidence that the defendant acted contrary to its interest; and (3) ‘evidence implying a traditional conspiracy.’ ” Id. (quoting Petruzzi’s IGA Supermarkets, Inc. v. Darling-Delaware Co., 998 F.2d 1224, 1244 (3d Cir. 1993)). The “require[ment]” of showing plus factors helps to “ensure that courts punish ... an actual agreement ... instead of the unilateral, independent conduct of competitors.” Id. (internal quotation marks omitted).
In cases alleging parallel price increases, however, “the first two factors largely restate the phenomenon of interdependence.” Id.; see also In re Chocolate, 801 F.3d at 398. Therefore, they “may not suffice — by themselves — to defeat summary judgment on a claim of horizontal price-fixing among oligopolists.” Flat Glass, 385 F.3d at 361. In short, they are “neither necessary nor sufficient to preclude summary judgment.” Id. at 361 n. 12. Accordingly, “[t]he most important evidence will generally be non-economic evidence ‘that there was an actual, manifest agreement not to compete.’” Id. at 361 (quoting In re High Fructose Com Syrup, 295 F.3d at 661). This is the third plus factor. Evidence satisfying this plus factor “may involve ‘customary indications of traditional conspiracy,’ or ‘proof that the defendants got together and exchanged assurances of common action or otherwise adopted a common plan even though no meetings, conversations, or exchanged documents are shown.’ ” Id. (quoting Phillip E. Areeda & Herbert Hovenkamp, Antitrust Law 243 (2d ed. 2000)).
A.. Parallel Conduct
Valspar does not advance any direct evidence of conspiracy. Instead, Valspar relies on parallel conduct undertaken, by DuPont and the other defendants, together with “plus factors.” The parallel conduct at issue is parallel pricing; According to Valspar, DuPont and the other defendants “issued 31 parallel price increase announcements nearly simultaneously, almost always' in an identical amount and with identical effective dates.” (D.I. 286 at 14; D.I. 312, Ex. 983 at 19-31). This characterization is generally accurate, with two caveats. First, “nearly simultaneously” frequently means several days or even weeks apart. (D.I. Ex. 983 at 19-31). Second, the “almost” in “almost always” is operative, as the total of “31” is reached by counting a number of announcements without identical amounts and with effective dates several days apart. (Id.).
DuPont does not contest the existence of parallel pricing, but instead argues' that
B. Motive to Enter into Conspiracy
The first “plus factor” articulated by the Third Circuit relates to the motive of the defendant to enter into a price fixing conspiracy. Flat Glass, 385 F.3d at 360. DuPont apparently concedes that the market for titanium dioxide is conducive to conspiracy. (D.I. 240 at 23-24; D.I. 396 at 59-60). The market is highly concentrated. (D.I. 288, Ex. 7 at 97-99, Ex. 11 at 5-12; D;I, 289, Ex. 24 at 4, Ex. 31; D.I. 290, Ex, 35 -at 51; D.I. 291, Ex. 75 at 12). Titanium dioxide is a standardized commodity-like product. (D.I. 290, Exs. 36, 50-52, 58 at 87; D.I. 291,- Ex. 59 at 5). There are no viable substitutes. (D.I. 289, Ex. 3.1 at 37; D.I. 290, Ex. 34 at 13, Ex. 35 at 51). There are substantial barriers to entry. (D.I. 289, Ex. 19 at 6; D.I. 292, Ex. 11,3). DuPont also does not dispute that the market conditions prior to the Conspiracy Period provided DuPont with a motive to enter into a conspiracy. (D.I. 240 at 23-24; DJ. 396 at 59-60). Prior to the Conspiracy Period, the demand for titanium dioxide declined, which resulted in a concomitant decline in prices. (D.I. 312, Ex. 983 71-75, figs. 4, 5 & 6). Such market conditions made “price competition more than usually risky and collusion more than usually attractive.” See In re High Fructose Com Syrup Antitrust Litig., 295 F.3d 651, 657 (7th Cir. 2002). Indeed, .in the Maryland Class Action, the court concluded that these -conditions amounted to “a text book example of ah industry susceptible to efforts to maintain supracompetitive prices.” In re Titanium Dioxide Antitrust Litig., 959 F.Supp.2d 799, 827 (D.Md. 2013) (quoting Flat Glass, 385 F.3d at 361). I therefore conclude that the market for titanium- dioxide was conducive to conspiracy and that . DuPont had a motive to enter into such a conspiracy. As articulated above, however, evidence of motive “does not create a reasonable inference of concerted action because it merely restates interdependence.” In re Chocolate, 801 F.3d at 398; see also Flat Glass, 385 F.3d at 361; In re Baby Food Antitrust Litig., 166 F.3d 112, 122 (3d Cir. 1999).
C, Actions Contrary to Interest'
The second “plus factor” that may indicate an agreement is “evidence that the defendant acted contrary to its interests.” Flat Glass, 385 F.3d at 360. When assessing this factor, a court looks for “evidence of conduct that would be irrational assuming that the defendant operated in á competitive market,” or “[p]ut differently, ... ‘evidence that the market behaved in a noncompetitive manner.” ’ Id. at 360-61 (quoting In re High Fructose Corn Syrup, 295 F.3d at 655).
Here, Valspar points to seyeral types of evidence that it argues satisfy this plus factor. Valspar contends that the market shares of the titanium dioxide manufacturers remained static, that defendants raised prices without correlated changes in the market, and that the defendants made inter-company sales at nonmarket prices. (D.I. 286 at 17-19). Each category of evidence is addressed separately below.
Valspar contends that the market shares of the titanium dioxide producers remained relatively stable — despite some shifts from
In arguing that the price increases were not correlated with the market or “to -supply-and-demand principles,” Valspar relies on its expert, who opines that, by raising prices, DuPont overcharged Valspar by an average of 16% during the Conspiracy Period. (D.I. 286 at 18-19; D.I. 312; Exs. 981 at 10, 982). Dr. McClave asserts that this overcharge has no non-collusive explanation. (D.I. 286 at 18-19; D.I. 312; Exs. 981 at 10, 982). The 16% figure is based on the average overcharge during the damages period of 2003 to 2013. (D.I. 312, Ex. 981 at 6). DuPont argues against the existence of an overcharge, but for purposes of this motion, does not dispute Dr. McClave’s model or his conclusion that there was an overcharge. (D.I. 240 at 35 n.114).
“[AJbsent increases in marginal cost or demand, raising prices generally does not approximate — and cannot be mistaken as — competitive conduct.” Flat Glass, 385 F.3d at 358. While raising prices cannot be mistaken as competitive conduct, it does not necessarily follow that raising prices is evidence of an agreement. A “firm’s motivation ... to meet rival prices ... constitute^] only interdependence.” In re Baby Food, 166 F.3d at 135; see also White v. B.M. Packer Co., 635 F.3d 571, 586 (1st Cir. 2011) (“One does not need an agreement to bring about this kind of follow-the-leader effect in a concentrated industry.” (quoting Clamp-All Corp. v. Cast Iron Pipe Inst., 851 F.2d 478, 484 (1st Cir. 1988))). For parallel pricing to go “beyond mere interdependénce,” it “must be so unusual that in the ábsence of an advance agreement, no reasonable firm would have engaged in it.” In re Baby Food, 166 F.3d at 135. Here, the evidence is entirely consistent with interdependent behavior. Nothing about the parallel price increase announcements is “so unusual” that “no reasonable firm would have engaged in it.” Id. Indeed, “oligopolists may maintain supracompetitive prices through rational, interdependent decision making, as opposed to unlawful concerted action, if the oligopolists independently conclude that the industry as a whole would be better off by raising prices.” In re Chocolate Confectionary Antitrust Litig., 801F.3d 383, 397 (3d Cir. 2015). “[E]vidence of. a price increase disconnected from changes in costs or demand only raises the question: was the anticompeti-tive price, increase the result of lawful, rational interdependence or of an unlawful price-fixing conspiracy?” Id. at 400. Dr. McClave’s opinion, by itself, therefore cannot raise an inference of conspiracy. As the Supreme Court has advised, “[ejxpert testimony is useful as a guide to interpreting market facts, but it is not a substitute for them.” Brooke Grp. Ltd. v. Brown & Williamson Tobacco Corp., 509 U.S. 209, 242, 113 S.Ct. 2578, 125 L.Ed.2d 168 (1993).
Valspar ■ argues that evidence of inter-company sales at nonmarket prices is evidence of conduct contrary to self-interest. (D.I. 286 at 19). Valspar’s expert, - Dr.
Valspar has presented sufficient - evidence to show that the titanium dioxide market “behaved in a noncompetitive manner.” In re High Fructose Corn Syrup Antitrust Litig., 295 F.3d 651, 655 (7th Cir. 2002). Despite that showing, however, “the evidence does not go beyond interdependence and therefore does not create an inference of conspiracy.” In re Chocolate Confectionary Antitrust Litig., 801 F.3d 383, 401 (3d Cir. 2015). This is not surprising, as in cases of parallel pricing, “the first two [plus] factors largely restate the phenomenon of interdependence.” In re
D. Evidence Implying a Traditional Conspiracy
In cases involving oligopolists and parallel pricing, the most important plus factor is the third: evidence implying a traditional conspiracy. Id. at 361. This evidence has been characterized as “non-economic evidence ‘that there was an actual, manifest agreement not to compete.’ ” Id. (quoting In re High Fructose Corn Syrup, 295 F.3d at 661). Such evidence “may involve ‘customary indications of traditional conspiracy,’ or ‘proof that the defendants got together and exchanged assurances of common action or otherwise adopted a common plan even though no meetings, conversations, or exchanged documents are shown.’ ” Id. (quoting Phillip E. Areeda & Herbert Hovenkamp, Antitrust Law 243 (2d ed. 2000)).
To satisfy this plus factor, Valspar relies on four general categories of evidence. First, Valspar argues that the Global Statistics Program provided DuPont and the other defendants an opportunity both to share information and to conspire to fix prices. Second, Valspar contends that DuPont arid the other defendants engaged iri price signaling through the rise of, among other things, price increase announce-, ments. Third, Valspar argues that certain email communications aré circumstantial evidence from which the Court can infer the existence of an agreement. Fourth, Valspar argues that, due to an agreement, DuPont and the other defendants departed from their pre-conspiracy conduct by issuing numerous parallel price increase announcements. These categories of evidence are addressed separately below.
1. Global Statistics Program
Valspar contends that the “GSP was a means by which the defendants shared sensitive information and coordinated price increases.” (D.I. 286 at-20-21). In September 2001,. the TDMA’s General Committee established the GSP .to collect data on monthly sales, production, and inventory. (D.I. 308, Ex. 734 at 54-55). The data was then aggregated on a regional and country-by-country basis, and returned to the members of the TDMA on a monthly and quarterly basis. (D.I. 249, Ex. 183 at 16, Ex. 185 at 29-36; D.I. 242, Ex. 13 at 305-06; D.I. 307, Ex. 690). The TDMA sought DuPont’s membership in the TDMA (and the GSP), because in the absence of DuPont’s data, the aggregated GSP data would not be meaningful. (D.I. 249, Ex. 182). In January 2002, the TDMA amended its rules in order to admit DuPont as an Associate Member of the TDMA; (D.I. 307, Ex. 712 at 132-33). In September 2002, DuPont was approved as an Associate Member. (D.I. 307, Ex. 701 at 68).
The data reported by the GSP gave the defendants “a very powerful and timely over view [sic] of market supply (production) and demand.(region, country, market segment), .conditions.” (D.I. 306, Ex. 638 at.7). It permitted the defendants to determine “market share developments by country and region, amount and location of inventory, inventory relative to industry, industry trends, and capacity additions.” (D.I. 286 at 22; D.I. 330, Ex. 1341 at 28-30).
■ Valspar contends that “[t]he defendants were able to disaggregate the data to better track individual firm inventories, market share, and capacity utilization.” (D.I. 286 at 22; D.I. ' 396 at 47-48). The evidence provided by Valspar does not sup? port this conclusion. The email — relied upon by Valspar — from Huntsman marketing' analyst' Paul Bradley, indicates that Huntsman could determine a production total in aggregate of Kronos (within Canada), Millenhirim (within Brazil), and Du
Nothing about the sharing of aggregated information suggests the existence of a conspiracy. Participation in the GSP is properly characterized as “[c]onduct as consistent with permissible competition as with illegal conspiracy.” Matsushita Elec. Indus. Co. v. Zenith Radio Corp., 475, U.S. 574, 588, 106 S.Ct. 1348, 89 L.Ed.2d 538 (1986). This was not an exchange of firm-specific information between competitors. It was historical, aggregated market statistics, which firms could use to analyze their position within the market.' (D.I. 249, Ex. 183 at 16, Ex. 185 at 29-36; D.I. 242, Ex. 13 at 305-06; D.I. 307, Ex. 690). As such, it is directly analogous to the program at issue in In re Citric Add Litig., 191 F.3d 1090 (9th Cir. 1999), which the court described as one which “collected figures on production and sales from its members ... and produced' statistics aggregated by country” to its‘members. Id. at 1099. There, the Ninth Circuit found that there was no evidence that any firm had access to firm-specific information of other members. Id. The court concluded that the program had a “perfectly legal” and “legitimate” purpose and therefore was “as consistent with legitimate behavior as with conspiratorial behavior.” Id. I conclude the same is true here.
Valspar also contends that during the period of 2002 to 2010, “the vast majority of the price increase announcements occurred -within 30 days of a General Committee meeting of the TDMA.” (D.I. 286 at 24). This demonstrates, according to Vals-par, that “the defendants used the TDMA meetings to communicate their pricing plans, coordinate price increases, and confirm that each competitor would follow the leader on a price increase.” (D.I. 386 at 24). The mere fact' that there were communications between DuPont and the other defendants at TDMA meetings
Therefore, Valspar’s evidence pertaining to the Global Statistics Program and the TDMA cannot raise a reasonable inference of conspiracy.
2. Signaling Price Announcements
Valspar proposes that the various price announcements issued by DuPont and the other defendants were “price beacons to competitors for the purpose of gauging their willingness to raise prices.” (D.I. 286 at 25-26 (quoting In re Currency Conversion Fee Antitrust Litig., 773 F.Supp.2d 351, 371 (S.D.N.Y. 2011)). Consistent with this theory, the court in the Maryland Class Action concluded that “[fjrequent price increase announcements could have served as ‘signals,’ making further exchange of actual price information superfluous.” In re Titanium Dioxide Antitrust Litig., 959 F.Supp.2d 799, 828 (D.Md. 2013).
In further support of its signaling theory, Valspar cites to a presentation and several internal emails exchanged within the ranks of the defendant manufacturers. In one email, in September 2009, DuPont’s North American Marketing Manager for Titanium Technologies Lloyd Sommers wrote:
With our recent prices increases, we’ve begun the process of ‘training’ our competitors to follow our lead on price increases (or, in one example, that we’ll follow if they lead). From a testing perspective, it may be valuable to make the October announcement. If our competitors do follow; it sends a clear message to us that they are receiving/understanding our price increase’ messages. (D.I. 308, Ex. 770 at 55).
In another email, in July 2009, DuPont’s Colette Daney remarked that a price increase “could help with messaging in the market place.”
Valspar’s characterization of this evidence largely neglects the theory of interdependence, as well as the. distinction between tacit and express collusion. As stated earlier, in an oligopoly setting, “any single firm’s ‘price and output decisions will have a noticeable impact on the market and its rivals.’” In re Flat Glass Antitrust Litig., 386 F.3d 350, 359 (3d Cir. 2004) (quoting. Phillip E. Areeda & Herbert Hovenkamp, Antitrust Law 206 (2d ed. 2000)). As a result, “oligopolists may . maintain supracompetitive prices through rational, interdependent decision making, as opposed to unlawful concerted action, if the oligopolists independently conclude that the industry as a whole would be better off by raising prices.” In re Chocolate Confectionary Antitrust Litig., 801 F.3d 383, 397 (3d Cir. 2015); see also In re Text Messaging Antitrust Litig., 782 F.3d 867, 871 (7th Cir. 2015) (‘“[Fjollow the leader’ pricing (‘conscious parallelism,’ as lawyers call it, ‘tacit collusion’ as economists prefer to call it) ... means coordinating ... pricing without an actual agreement to do so.”); White v. R.M. Packer Co., 635 F.3d 571, 586 (1st Cir. 2011) (“One does not need an agreement to bring about this kind of follow-the-leader effect in a concentrated, industry.” (quoting Clamp-All Corp. v. Cast Iron Pipe Inst., 851 F.2d 478, 484 (1st Cir. 1988))). DuPont and the other defendants had lawful, noncollusive reasons for making public price announcements. The price announcements here served several purposes, including the satisfaction of a “contractual condition” to provide “some formal notification” to customers and the assurance to customers that announced prices (the starting point for negotiations) were raised as to all customers. (D.I. 382, Ex. 1 at-4-6, Ex. 3 at 16-18). Valspar’s expert concedes that there are lawful non-collusive reasons for a firm to make public price announcements. (D.I. 382, Ex. 4 at 22-24). Even in the absence of these explanations, the parallel rises in price following a firm’s announcement “may not be because they’ve agreed not to compete but because all of them have determined independently that they may be better off with a higher price.” In re Text Messaging, 782 F.3d at 871. That this occurred over
Valspar cannot “proceed by first assuming a conspiracy and then setting out to prove it.” Blomkest Fertilizer, Inc. v. Potash Corp. of Saskatchewan, 203 F.3d 1028, 1037 (8th Cir. 2000). These parallel price increases, or “signals,” would perhaps describe how a conspiracy practically functioned, but only if there were there some indication of an agreement to begin with, rather than conduct that could just as well be explained by independent action. In short, nothing about these announcements tends to exclude the possibility of independent action. Importantly, the “dissemination of price information is not itself a per se violation of the Sherman Act.” United States v. Citizens & S. Nat’l Bank, 422 U.S. 86, 113, 95 S.Ct. 2099, 45 L.Ed.2d 41 (1975). Were it any other way, any evidence of lawful interdependence would also necessarily be evidence of actionable conspiracy. Despite Valspar’s labeling , of these announcements as “signals,” it has presented no evidence that “tend[s] to exclude the possibility that the primary players in the ... [market] were engaged in rational, lawful, parallel pricing behavior that is typical of an oligopoly.” Williamson Oil Co., Inc. v. Philip Morris USA, 346 F.3d 1287, 1310 (11th Cir. 2003).
3. Other Email Communications
Valspar contends that certain emails from individuals, employed by DuPont and the other defendants, evince the existence of an agreement. Valspar repeatedly referenced these emails throughout its brief and in oral argument. The emails, however, suffer from many of the same flaws as the. other evidence advanced by Valspar. That is, they are just as consistent with oligopoly as they .are with conspiracy.
Several emails relate to market share. For instance, in 2007, Millennium executive John Hall advised that Millennium should “[b]e disciplined, keep our volumé, do not take others.” (D.I. 311, Ex. 937 at 47). Also in 2007, Michael Card of Millennium stated: “Our share YTD is 20%, and our historical and sustainable share is 21%. The 1% represents approx. 8000MT analyzed sales we are not getting. We should have this extra share-customers have been and want to buy this from us. Competitors will let us have this.” (D.I. 309, Ex. 816 at 192). A 2002 email from a Kronos employee, when discussing volume, stated: “I assume we still have SP to sell. The SP approved is 2090. Probably will be only 500st to start as this will not disrupt DUP.” (D.I. 298, Ex. 456 at 59).
Other emails pertain to price increases. For instance, DuPont executive Ian Edwards wrote in 2006 that Millennium’s and Huntsman’s “reading of the CEFIC info like ours should give them confidence that NA price increases can be prosecuted despite the flat market in [North America] itself.” (D.I.306, Ex. 657). In March 2009, as “North American and Western European demand is decreasing,” a DuPont executive commented, “[c]ustomers will ask why their 4Q price has not decreased or why they have not seen, a price decrease this year.” (D.I.310, Ex, 861).
Valspar also cites to emails that refer to industry “discipline” and “collective needs.” (D.I. 286 at 28). For instance, in 2002, Millennium executive David Vercol-lone told other Millennium employees that the GSP would “be the best opportunity we have in structuring industry data for all
These statements, while evidencing a noncompetitive market, do not tend to exclude the possibility of independent action. These emails.are similar to those in In re Text Messaging because there is no indication that any author or recipient “believed there was a conspiracy among the [defendants].” In re Text Messaging Antitrust Litig., 782 F.3d 867, 873 (7th Cir. 2015). Contrary to Valspar’s interpretation, these emails — along with the others referenced by Valspar in their brief and during oral argument — actually suggest the absence of an agreement. The employees of DuPont and the other defendants repeatedly emphasize their lack of assurance as to what the other players in the industry were doing or were intending to do. For instance, the phrase “reading of the CEFIC info like ours should give them confidence” suggests an awareness of how other firms might act, but not an express agreement. (See D.I. 306, Ex. 657). DuPont and the other defendants relied' on the Global Statistics Program to gain information about the state of the market and competition. This information was used to “make better business decisions.” (D.I.308, Ex. 746). It appears that, in making those decisions, DuPont and the other defendants undertook actions that could plausibly be interpreted as “collusive.” (See D.I. 311, Ex. 937 at 47): That is not by itself sufficient, however, as there is a “fundamental distinction between express and tacit collusion:” while “[ejxpress collusion violates antitrust law[,J tacit Collusion does not.” In re Text Messaging, 782 F.3d at 867; see also In re Chocolate Confectionary Antitrust Litig., 801 F.3d 383, 398, 400 (3d Cir. 2015); In re Flat Glass Antitrust Litig., 385 F.3d 350, 362 (3d Cir. 2004). The same distinction is important when interpreting terms that refer to the industry generally. In an.oligopoly, it may he in a firm’s best interest to consider the interests and needs of the industry as a whole. “[O]ligopolists [may] independently conclude that the industry as a whole would be better off by raising prices.” In re Chocolate, 801 F.3d at 397; see also In re Text Messaging, 782 F.3d at 871. Tacit collusion; however, does not suggest an agreement.
The communications at issue here are markedly different' from those found sufficient to survive summary judgment in cases like Petruzzi’s IGA Supermarkets, Inc. v. Darling-Delaware Co., 998 F.2d 1224 (3d Cir. 1993) and In re High Fructose Corn Syrup Antitrust Litig., 295 F.3d 651 (7th Cir. 2002). In Petruzzi’s, a witness testified that a defendant “followed a ‘code’ in not soliciting the accounts of other renderersi” Petruzzi’s, 998 F.2d at 1233-34. A taped conversation revealed that a defendant- firm’s executive stated: “You’re not playing.” Id. at 1235-36. The Third Circuit found that the reasonable inference there was that this was an “attempt[ ] to get [someone] to play by the rules.” Id. In High Fructose Corn Syrup, employees made the following statements, among oth
Valspar further contends that communications involving industry consultants Jim Fisher and Gary Cianfichi “demonstrate [that] these consultants served as conduits in the price-fixing conspiracy.” (D.I. 286 at 29). In support of this assertion, Vals-par points to numerous documents. Some documents show the sharing of information between Jim Fisher and Gary Cianfichi. For instance, in 2008, Mr. Cianfichi asked Mr. Fisher: “Are global Ti02 inventories modest, normal, high — steady or growing at Dup, KMG, Kronos, HT?.... Directional views with a few numbers on inventory if you can get them would be appropriate.” (D J. 319 Ex. 1058; see also Exs. 1056-57). Other communications show that Jim Fisher gave advice to Kro-nos executive Joe Maas:
Jim, according [to] the Cefic productioh data and your estimate of capacity shutdowns ww ..., the capacity utilization ratés could be in the mid 90’s which is a prescription for prices to move up!. I know this is missing non Cefic production and demand but cefic is a big chunk of the business. Do you buy this story?? (D.I. 320, Ex. 1075; see also Exs. 1074, 1076).
Other emails indicate that DuPont regularly relied on the advice of Jim Fisher. (See, e.g., D.I. 319, Exs. 1026, 1028-29, 1031-33). In its brief, Valspar — without much discussion — cites. to many more-documents pertaining to Mr. Fisher and Mr. Cianfichi. (D.I. 298 at 30 n.19).
None of these cited communications support an inference of conspiracy. Valspar’s theory amounts to an assertion that the consultants could have been an avenue whereby DuPont and the othér defendants sháred information pursuant to a conspiracy. That does not make the usage of consultants suggestive of conspiracy, nor does it tend to exclude the possibility of independent action. It defies common sense to 'suggest that there is no non-collusive purpose to retain consultants. Much of the cited evidence has little, if anything, to do with the activities of competitors within the industry. Further,' to the extent that the consultants did help one competitor gather information on another, this is certainly within a firm’s unilateral self-interest. Indeed, “to keep tabs on the commercial activities of [one’s] competitors” is “economically beneficial.” Williamson Oil Co., Inc. v. Philip Morris USA, 346 F.3d 1287, 1313 (11th Cir. 2003). Therefore, the use of these consultants to gather information “doqs not tend to exclude the possibility of independent action or to establish anticompetitive collusion,” Id.
4. Departure from Pre-Conspiracy Conduct
Valspar argues that the parallel price increase announcements increased in frequency during the Conspiracy Period. (D.I. 286 at 14-17; D.I. 312, Ex. 983 ¶¶ 87-89, figs. 7, 8; D.I. 313, Ex. 985 ¶ 69, fig. 5). DuPont does not dispute this fact, but does dispute the inferences that can be drawn from it. (D.I. 381 at 11 n.7). Based .on the data available, there were three unanimous parallel price increase announcements between 1994 and 2001. (D.I. 312, Ex. 983 at 59). There were a number of other nearly unanimous parallel price in
Contrary to Valspar’s assertion that this departure “is unprecedented and reflects strong circumstantial evidence of conspiracy,” this variation in conduct gives rise to no such inference. (See D.I. 286 at 14). As the Third Circuit has recently held, “[i]t is generally unremarkable for the pendulum in oligopolistic markets to swing from less to more interdependent and cooperative.” In re Chocolate Confectionary Antitrust Litig., 801 F.3d 383, 410 (3d Cir. 2015). In fact, the extent of interdependence within an oligopolistic market “may be either weak or strong and may vary from time to time.” Id. (quoting Phillip E. Areeda & Herbert Hovenkamp, Antitrust Law 229 (3d ed. 2010)). In order “[f]or a change in conduct to create an inference of a conspiracy, the shift in behavior must be a ‘radical’ or ‘abrupt’ change from the industry’s business practices.” In re Chocolate, 801 F.3d at 410 (quoting. Toys “R” Us, Inc. v. FTC, 221 F.3d 928, 935 (7th Cir. 2000)).
The evidence presented by Valspar indicates that public announcements of price increases. and parallel pricing were not historically uncommon in the titanium dioxide industry. (D.I. 312, Ex. 983 ¶¶ 87-89, figs.' 7, 8). The behavior of DuPont and the other defendants is “consistent with how this industry has historically operated.” In re Chocolate, 801 F.3d at 410. The increased frequency of conduct that was lawful both before' and during the conspiracy does not mark a “radical” or “abrupt” change. Id. Instead, the record reflects an “unremarkable” swing of the pendulum in an interdependent, oligopolistic market, and therefore does not support a reasonable inference of a conspiracy. See id.
E. Sufficiency of the Evidence
I have carefully reviewed the considered analysis in the Maryland Class Action. See In re Titanium Dioxide Antitrust Litig., 959 F.Supp.2d 799 (D.Md. 2013). While there is substantially the same record in this case as in the Maryland Class Action, I must reach a different conclusion.
In short, Valspar has not satisfied its burden of production. The evidence cited by Valspar demonstrates that the titanium dioxide industry is an oligopoly. That oligopoly may well have caused substantial anticompetitive harm to Valspar. To successfully bring ¿ § 1 horizontal price fixing case, however, there must be evidence of an actual agreement to fix prices. That is lacking here. In alleging an eleven year conspiracy to fix' prices, Valspar has failed to obtain any evidence which, while consistent with conspiracy, is-not just as consistent with the 'phenomenon of interdependence which is characteristic of oligopolies. In the oligopoly context, lawful conduct can bear a great resemblance to unlawful conduct. Without evidence that tends to exclude the possibility of independent action, however, Valspar has not presented evidence that creates a dispute as to the material fact of whether there was an agreement. Therefore, I find that summary judgment in favor of DuPont is appropriate. -
V. CONCLUSION
For the reasons, set forth above, defendant’s motion for summary judgment (D.I. 239) is GRANTED. An appropriate orcier will be entered. -
Order
For the reasons diseussed in the accompanying Memorandum Opinion, IT IS HEREBY ORDERED:
Defendant’s Motion for Summary Judgment (D.I.239) is GRANTED.
. ' Valspar later agreed to dismiss without prejudice its state law claims. (D.1.72).
. The parties agree that the titanium dioxide market is an oligopoly: . (See D.I. 286 at 13; D.I. 240 at 11). An oligopoly is af market "in which a few relatively large sellers account for, the bulk of the output.” 2B Phillip E. Areeda & Herbert Hovenkamp, Antitrust Law 10 (4th ed. 2014).
.. Dr. Williams relies heavily on Professor Ko-vacic’s article for this part of his opinion. In the section upon' which Dr. Williams relies, Professor Kovacic himself notes: "Other transactions require scrutiny, such as patent licensing, cross-licensing, and patent pools, as well as the settlement of seemingly frivolous lawsuits” William E. Kovacic et al., Plus Factors and Agreement in Antitrust Law, 110 Mich. L. Rev. 393, 423 (2011).
. It is undisputed that DuPont did not actually attend the General Meetings of the TDMA until 2010. (D.I. 242, Ex, 7 at 159; D.I. 245, Ex. 70 at 181-82; D.I. 396 at 11 -12). Vals-par states that this is immaterial, as DuPont attended other CEFIC meetings which were concurrent with the General Meetings. (D.-I. 396 at 11-2; see also D.I. 249, Exs. 179-81). The Court will assume, for purposes of this motion, that DuPont and the other defendants were at quarterly CEFIC meetings of some sort — and therefore were capable of communicating with each other in person — even though DuPont did not attend the General Meetings.
. The two 2009 DuPont emails seem, to put it charitably, inconsistent with the idea that' DuPont had agreed to fix prices seven years earlier.
. Contrary to Valspar’s urging at oral argument, there is no nefarious inference of prior knowledge that can be derived from this communication. (D.I. 396 at 62-63). This conversation occurred after not only Millennium’s announcement, but also the announcements from DuPont, Huntsman, and Kronos. (D.I. 247, Ex. 106 at 400).
. This is how the quote appears in Valspar's brief. (D.I. 286 at 25). The context is important, however. Mr. Cemy wrote this email in response to one from Kronos executive Joe Maas, where Mr. Maas informed Mr. Cemy that the Israeli paint company Tambour asked for a reduction in price for titanium dioxide. (D.I.298, Ex. 407). Mr. Maas thought Kronos should comply and "take [that] business unless it [would] really [have] an adverse pricing impact in the market.” (Id.). In response, Mr. Cemy stated that "such decisions [would] have an adverse impact on prices,” and that prices were higher in the Near East "as a result of significant price increases having been implemented by competition.” (Id.). Mr. Cerny went on to state that Kronos should not lower prices for Tambour, as that would thereby “give a signal to competition” about Kronos "bidding ... for the ENAP business.” (Id.). This email, as a whole, is thus best understood as one in which Kro-nos — knowing how its decisions. may affect the market — sought to avoid providing its competitors with information about its activities. Therefore, not only does .this email fail to support a nefarious inference of conspiracy, it clearly shows' a perfectly legitimate, competitive interest. The Cemy excerpt is characteristic of many of the statements to which Valspar cites in support of its theoiy. That is, divorced from, context, the quote is ambiguous. In context, the quote is not ambiguous. Instead, it can only be read as probative of "legitimate behavior.” See In re Citric Acid Litig., 191 F.3d 1090, 1099 (9th Cir. 1999).
. It is clear from context that "our collective needs” refers to Millennium's needs, not the needs of Millennium and its competitors. Mr.' Vercollone uses the phrase after separately asking four Millennium employees whether the statistics would meet their individual needs.
. The Third Circuit's Chocolate Confectionary decision, decided after the Maryland Class Action ruling, is, I think, quite instructive. While it remains clear that careful consideration of the evidentiary record is necessary, it seems to me that Chocolate Confectionary might also be understood as suggesting that, in the antitrust oligopoly context, summary judgment cannot be avoided simply by having amassed a significant amount of ambiguous evidence. See In re Chocolate, 801 F.3d at 396-97, 397 n. 9 ("[A] plaintiff relying on ambiguous evidence alone cannot raise a reasonable inference of a conspiracy sufficient to survive summary judgment.” (citing Matsushita Elec. Indus. Co. v. Zenith Radio Corp., 475 U.S. 574, 597 n. 21, 106 S.Ct. 1348, 89 L.Ed.2d 538 (1986))).
Reference
- Full Case Name
- The VALSPAR CORPORATION and Valspar Sourcing, Inc., Plaintiffs v. E.I. DU PONT DE NEMOURS and Company
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