The summary judgment entered below is reversed and the cause remanded for trial because the defendants-movants did not, as required, affirmatively and conclusively demonstrate that there was no genuine issue of material fact or that they were entitled to a judgment in their favor as a matter of law. Wills v. Sears, Roebuck & Co., 351 So.2d 29 (Fla. 1977); Holl v. Talcott, 191 So.2d 40 (Fla. 1966).