Scoma Chiropractic, P.A. v. Dental Equities, LLC
Scoma Chiropractic, P.A. v. Dental Equities, LLC
Opinion of the Court
OPINION AND ORDER
This matter comes before the Court on defendant MasterCard International Incorporated’s (defendant or MasterCard) Motion to Dismiss (Doc. #65) filed on November 10, 2016. Plaintiffs filed a response in opposition (Doc. # 72) and MasterCard replied (Doc. # 77). For the reasons set forth below, the motion is denied.
I.
This is a junk fax case. On September 26, 2016, plaintiffs filed a Third Amended Class Action Complaint (Doc. # 55) against Dental Equities, First Arkansas Bank & Trust, MasterCard International Incorporated, and John Does 1-10.
Plaintiffs allege on information and belief that MasterCard entered into an agreement with one or more of the other defendants to permit the credit card to carry the MasterCard brand for which MasterCard was to receive part of the revenue from the card’s use. (Doc. # 55, ¶ 13.) Plaintiffs state that MasterCard provided substantial money to Dental Equities to market the card, and that MasterCard paid for, knew of, and permitted the fax broadcasting at issue in this case. (Id.) Plaintiffs plead that MasterCard is a responsible party under the TCPA because MasterCard benefited from, or would benefit from, the fax marketing of the credit card and provided the funds for the fax advertising to take place. (Id.) Plaintiffs proposed class definition in relevant part includes persons who were sent fax messages advertising goods or services by or on behalf of defendants. (Id. at ¶¶ 24, 27.)
MasterCard has moved to dismiss plaintiffs Third Amended Complaint under Federal Rule of Civil Procedure 12(b)(6), arguing that the Complaint fails to allege that MasterCard was a “sender” of the offending faxes as defined by the TCPA, or that it directed or approved the transmissions. MasterCard also argues under Federal Rule of Civil Procedure 8 that the Third Amended Complaint lacks the “who, what, when, where” regarding any purported agreement with the other defen
II.
Under Federal Rule of Civil Procedure 8(a)(2), a Complaint must contain a “short and plain statement of the claim showing that the pleader is entitled to relief.” Fed. R. Civ. P. 8(a)(2). This obligation “requires more than labels and conclusions, and a formulaic recitation of the elements of a cause of action will not do.” Bell Atl. Corp. v, Twombly, 550 U.S. 544, 555, 127 S.Ct. 1955, 167 L.Ed.2d 929 (2007) (citation omitted). To survive dismissal, the factual allegations must be “plausible” and “must be enough to raise a right to relief above the speculative level.” Id. at 555, 127 S.Ct. 1955. See also Edwards v. Prime Inc., 602 F.3d 1276, 1291 (11th Cir. 2010). This requires “more than an unadorned, the-defendant-unlawfully-harmed-me accusation.” Ashcroft v. Iqbal, 556 U.S. 662, 678, 129 S.Ct. 1937, 173 L.Ed.2d 868 (2009) (citations omitted).
In deciding a Rule 12(b)(6) motion to dismiss, the Court must accept all factual allegations in a complaint as true and take them in the light most favorable to plaintiff, Erickson v. Pardus, 551 U.S. 89, 127 S.Ct. 2197, 167 L.Ed.2d 1081 (2007), but “[l]egal conclusions without adequate factual support are entitled to no assumption of truth.” Mamani v. Berzain, 654 F.3d 1148, 1153 (11th Cir. 2011) (citations omitted). “Threadbare recitals of the elements of a cause of action, supported by mere conclusory statements, do not suffice.” Iqbal, 556 U.S. at 678, 129 S.Ct. 1937. “Factual allegations that are merely consistent with a defendant’s liability fall short of being facially plausible.” Chaparro v. Carnival Corp., 693 F.3d 1333, 1337 (11th Cir. 2012) (internal citations omitted). Thus, the Court engages in a two-step approach: “When there are well-pleaded factual allegations, a court should assume their veracity and then determine whether they plausibly give rise to an entitlement to relief.” Iqbal, 556 U.S. at 679, 129 S.Ct. 1937.
III.
A. Whether the Complaint Adequately States a Claim Against MasterCard
The TCPA makes it “unlawful for any person ... to use any telephone facsimile machine, computer, or other device to send, to a telephone facsimile machine, an unsolicited advertisement” unless there exists an “established business relationship” between the “sender” and the recipient meeting certain criteria. 47 U.S.C. § 227(b)(1)(C). Although the Act does not further define what it means to “send” a fax, the Federal Communications Commission’s (FCC) 2006 regulations regarding the restrictions on facsimile advertising (the 2006 Regulations) define the “sender” of a fax as any “person or entity on whose behalf a facsimile unsolicited advertisement is sent or whose goods or services are advertised or promoted in the unsolicited advertisement.”
The faxes at issue here include a picture of the DoctorsClub credit card bearing the MasterCard logo, and state, “Be the first to Pre-Order the Exclusive DoctorsClub World Elite Mastercard!”
While Palm Beach did apply an “on behalf of’ theory of direct-sender liability, that case involved a fax transmitted in 2005, prior to the promulgation of the FCC’s 2006 Regulations. 781 F.3d at 1254 n. 9, 1257-58. It is, therefore, fair to read Palm Beach as refusing retroactive application of the 2006 Regulations, not as rejecting the FCC’s current “strict” view of direct-sender liability under the TCPA for faxes sent after the 2006 Regulations took effect. See Arkin v. Innocutis Holdings, LLC, No. 8:16-CV-0321-T-27TBM, 188 F.Supp.3d 1304, 1309, 2016 WL 3042483, at *5 (M.D. Fla. May 26, 2016) (defendant’s reliance on Palm Beach to determine whether the complaint properly alleged direct-sender liability for a fax sent in 2015 was “misplaced”).
Because the Eleventh Circuit has not expressly rejected the strict definition of “sender” articulated in the FCC’s 2006 Regulations, and because the junk fax plaintiffs received were allegedly sent sometime beginning in December of 2015 (Doc. # 55, ¶¶ 15-17), this Court will apply the 2006 Regulation definition and declines MasterCard’s invitation to scrutinize plaintiffs’ pleading under the “on-whose-behalf’ standard and factors set forth in Aleo Vending. As the Court recently recognized, to refuse to apply the FCC’s strict-liability definition would likely violate the Hobbs Act, 28 U.S.C. § 2342, which grants the circuit courts of appeals exclusive ju
Because plaintiffs have adequately alleged a theory of strict liability against MasterCard as a “sender” of the junk faxes, the Court denies its request for dismissal under Rule 12(b)(6).
B. Whether the Complaint Complies with Rule 8
Lastly, MasterCard argues that plaintiffs’ Third Amended Complaint runs afoul of Rule 8 by improperly lumping their allegations against defendants together, lacking the specific roles and terms of any purported agreements between the defendants. The Court disagrees. After taking all plaintiffs’ allegations as true, plaintiffs have sufficiently pled allegations against MasterCard and its purported role in the transmission of junk faxes such that MasterCard may form a response. (Doc. # 55, ¶ 13.)
Accordingly, it is hereby
ORDERED AND ADJUDGED:
Defendant MasterCard International Incorporated’s Motion to Dismiss (Doc. # 65) is DENIED.
DONE and ORDERED at Fort Myers, Florida, this 11th day of January, 2017.
. This case has been stayed as to defendants First Arkansas Bank & Trust and Dental Equities only due to an underlying settlement. (Doc. # 78.)
. The FCC is the entity tasked with "prescribing] regulations to implement” the TCPA. Murphy v. DCI Biologicals Orlando, LLC, 797 F.3d 1302, 1305 (11th Cir. 2015) (quoting 47 U.S.C. § 227(b)(2)).
. "A district court can generally consider exhibits attached to a complaint in ruling on a motion to dismiss....” Hoefling v. City of Miami, 811 F.3d 1271, 1277 (11th Cir. 2016).
. In Aleo Vending, the Sixth Circuit recognized that the phrase "on-whose-behalf” has been treated a as a term of art that blends the following factors:
the degree of input and control over the content of the fax(es), the actual content of the fax(es), contractual or expressly stated limitations and scope of control between the parties, privity of the parties involved, approval of the final draft of the fax(es) and its transmission(s), method and structure of payment, overall awareness of the circumstances (including access to and control over facsimile lists and transmission information), and the existence of measures taken to ensure compliance and/or to cure non-compliance with the TCPA.
822 F.3d at 899.
Reference
- Full Case Name
- SCOMA CHIROPRACTIC, P.A., a Florida corporation, William P. Gress, an Illinois resident, and Florence Mussat, M.D., S.C., an Illinois service corporation, individually and as the representative of a class of similarly-situated persons v. DENTAL EQUITIES, LLC, John Does (1-10), First Arkansas Bank & Trust, and MasterCard International Incorporated, a Delaware Corporation
- Cited By
- 2 cases
- Status
- Published