Rotberg v. Jos. A. Bank Clothiers, Inc.
Rotberg v. Jos. A. Bank Clothiers, Inc.
Opinion of the Court
Plaintiff Tzvee Rotberg brings this action on behalf of a putative class of individuals who he alleges have received certain text messages from Defendants Jos. A. Bank Clothiers, Inc. ("JAB") and Vibes Media, LLC ("Vibes") in violation of the Telephone Consumer Protection Act ("TCPA"),
I. Background
A. The Telephone Consumer Protection Act
Congress enacted the Telephone Consumer Protection Act of 1991, *470Pub. L. No. 102-243,
B. Factual Background
The following facts are drawn from the allegations in Rotberg's First Amended Complaint, which are presumed true for the purposes of these motions.
Plaintiff Tzvee Rotberg is an individual residing in the state of New York. (FAC ¶ 8.) Defendants JAB and Vibes are business entities incorporated in Delaware with principal places of business in Maryland and Illinois, respectively. (FAC ¶¶ 9-10.) Acting as JAB's agent, Vibes sent Rotberg the text messages at issue in this case on JAB's behalf. (FAC ¶ 11.)
Although Rotberg alleges that he received "several" text messages from Defendants (FAC ¶ 16), his TCPA claims are based on just two of those text messages (FAC ¶¶ 29, 31-32).
Rotberg describes the first of those text messages as the "initial marketing text message." (FAC ¶ 14.) Rotberg's First Amended Complaint does not provide the specific date or content of the initial marketing text message, but it does provide some other details regarding that message.
*471The second text message on which Rotberg bases his TCPA claims is an opt-out confirmation text that Defendants sent to Rotberg after he texted the word "stop" to Defendants' phone number. (FAC ¶¶ 25, 29.) Again, Rotberg does not identify the precise date on which he received this text, but he does allege that it was sent "[s]ometime following February 25, 2016." (FAC ¶ 25.) Furthermore, while Rotberg's First Amended Complaint also does not provide the specific language of the opt-out confirmation text, it does represent that the opt-out confirmation text included the URL "Vibes.com/help," and Rotberg attaches a screenshot of that webpage as an Exhibit to his First Amended Complaint. (FAC ¶ 25; Dkt. No. 13-2.) That webpage consists of a blank form under the header "Consumer Text Messaging Help Desk," allowing users to submit requests for help with issues they experience with Vibes's text messaging program. (Dkt. No. 13-2.) Rotberg alleges that the linked-to form constitutes marketing material because the top and bottom of the webpage contain links with titles such as "Meet Vibes," "News," "Events," and "Our Platform," each of which in turn leads consumers to webpages that promote Vibes's services. (FAC ¶ 26.) Rotberg also attaches screenshots of each of these linked-to webpages as Exhibits to his First Amended Complaint. (Id. ; Dkt. Nos. 13-3 through 13-12.)
Rotberg alleges that Defendants' text messages were sent using an automatic telephone dialing system ("ATDS" or "autodialer"). (FAC ¶ 18.) He describes Defendants' autodialer as having "the capacity to store or produce telephone numbers to be called, using a random or sequential number generator" (FAC ¶ 19), an allegation that reproduces verbatim the statutory definition of the term. See
Rotberg seeks to represent a class of all individuals who also received an initial marketing text message or an opt-out confirmation text message from Defendants within four years of the date of Rotberg's filing of his Complaint. (FAC ¶¶ 29-32.) With respect to injury, Rotberg alleges that he "and members of the Class ... were harmed by the acts of Defendants" because the illegal text messages caused him "and the Class members to incur certain cellular telephone charges or reduce cellular telephone time for which Plaintiff and the Class members previously paid, and invad[ed] the privacy of said Plaintiff and the Class members." (FAC ¶ 34.) The First Amended Complaint seeks $500 in statutory damages for each of Defendants' negligent violations of the TCPA (FAC ¶¶ 44-45), and $1500 in statutory damages for each of Defendants' knowing and/or willful violations of the TCPA (FAC ¶¶ 48-49).
C. Procedural Background
Rotberg commenced this action by filing an Initial Complaint against JAB on April 21, 2016. (Dkt. No. 1.) The Initial Complaint alleged that all of JAB's text messages to Rotberg were unsolicited and unconsented to (Dkt. No. 1 ¶¶ 10-12, 17-18), and it sought class certification and damages in connection with every text message sent by JAB to Rotberg (Dkt. No. 1 ¶¶ 23, 25, 37-38, 41-42). The Initial Complaint did not describe or specifically reference the initial marketing and opt-out confirmation text messages.
Prior to JAB's having answered or otherwise responded to the Initial Complaint, Rotberg filed a First Amended Complaint on June 15, 2016, which named both JAB
*472and Vibes as Defendants. (Dkt. No. 13.) Defendants then filed separate motions to dismiss the First Amended Complaint on August 30, 2016, moving to dismiss under both Rule 12(b)(1) and Rule 12(b)(6). (Dkt. Nos. 37, 39.) In its motion, Defendant JAB asked the Court to take notice of the specific content of the initial marketing and opt-out confirmation text messages at issue, as represented in a settlement letter JAB had sent to Rotberg's counsel prior to the filing of the First Amended Complaint. (Dkt. No. 40 at 8 n.2; Dkt. No. 41). Additionally, Defendant Vibes moved the Court to stay Rotberg's action pending the outcome of a challenge to the Federal Communications Commission's interpretations of the statutory term "automatic telephone dialing system," which was before the D.C. Circuit. (Dkt. No. 38 at 19-22.)
On December 15, 2016, the Court granted Vibes' request for a stay pending the outcome of the D.C. Circuit's review of the term "autodialer." (Dkt. No. 54.) After the D.C. Circuit issued its opinion in March 2018, see ACA Int'l v. FCC ,
II. Legal Standards
Courts consider motions to dismiss for want of Article III standing under the rubric of Federal Rule of Civil Procedure 12(b)(1). All. For Envtl. Renewal, Inc. v. Pyramid Crossgates Co. ,
To survive a motion to dismiss under Rule 12(b)(6), a plaintiff must plead facts sufficient "to state a claim to relief that is plausible on its face." Bell Atl. Corp. v. Twombly ,
*473III. Discussion
A. Motions to Dismiss under Rule 12(b)(1)
The Court turns first to Defendants' motions to dismiss Rotberg's claims for lack of standing. (Dkt. No. 38 at 11-16; Dkt. No. 40 at 15-21.)
The three essential requirements of Article III standing are: (1) "an injury in fact, (2) that is fairly traceable to the challenged conduct of the defendant, and (3) that is likely to be redressed by a favorable judicial decision." Spokeo, Inc. v. Robins , --- U.S. ----,
All of the courts of appeals to have addressed standing challenges to TCPA claims have agreed that the injuries caused by automated telephone calls-including cost, waste of time, annoyance, and invasion of privacy-are concrete injuries sufficient to confer Article III standing. See Mejia v. Time Warner Cable Inc. , Nos. 15 Civ. 6445 & 15 Civ. 6518,
Rotberg alleges that he suffered these same types of injuries upon receipt of Defendants' text messages. (FAC ¶ 34.) In doing so, he "demonstrates more than a bare violation and satisfies the concrete-injury requirement for standing." Leyse v. Lifetime Entm't Servs., LLC ,
Defendants argue that a different outcome is warranted here because, as discussed below, Rotberg's allegations turn entirely on the content of webpages linked to by the texts at issue, rather than on Defendants' sending and Rotberg's receiving of the actual texts themselves. (Dkt. No. 38 at 12-16; Dkt. No. 40 at 16-21.) According to Defendants, because all of Rotberg's alleged injuries are traceable only to his receipt of the relevant text messages rather than to Defendants' alleged wrongful use of those texts to send marketing materials, he fails to establish that the injury he suffered is fairly traceable to the wrongful aspects of Defendants' conduct. (Dkt. No. 38 at 13-14; Dkt. No. 40 at 17.) Defendants maintain that their inclusion of alleged marketing material in the relevant text messages was thus a "bare procedural violation, divorced from any concrete harm" allegedly caused by their automated sending of text messages. Spokeo ,
Defendants are correct in noting that one specific feature of the text messages necessary to establish their illegality (marketing content) does not align with the feature of those text messages that Rotberg has alleged caused his injury (their invasiveness). But Defendants' argument *474demonstrates only that when choosing what class of unwanted phone messages to regulate, Congress did not make the scope of civil liability coextensive with all unwanted phone messages. Instead, Congress identified and targeted a subset of those injurious-in-fact messages that it found most troublesome and appropriately subject to civil liability. And that category of unwanted phone messages singled out by Congress, which had been identified by consumers as the most irksome, consisted of "[p]hone calls from people selling things" and "phone calls from a computer trying to sell something." H.R. Rep. No. 102-317, at 9 (1991). Congress's choice to create a civil right of action for only a limited subset of invasive phone calls does not alter the conclusion that Rotberg's alleged injuries here are concrete and are directly traceable to Defendants' challenged conduct, namely their sending of unwanted text messages.
In short, "Second Circuit authority indicates that the Plaintiff has standing in this case to pursue his [TCPA] claim, and the Court sees no basis to conclude otherwise. The Court thus turns to the merits of the dispute." Zani v. Rite Aid Headquarters Corp. ,
B. Motions to Dismiss under Rule 12(b)(6)
"To make out a claim under the TCPA, [a plaintiff] must show that (1) [a defendant] called her on her cell phone; (2) using an automated telephone dialing system or pre-recorded voice; (3) without her consent." King v. Time Warner Cable ,
1. Request for Judicial Notice
As a threshold matter, the Court addresses Defendant JAB's request that the Court take notice of the specific content of the text messages Rotberg alleges he received from Defendants. (Dkt. No. 40 at 8 n.2.) Although Rotberg's First Amended Complaint does not disclose the content of certain of the relevant text messages, JAB describes the content of those messages in a settlement letter, which was attached to a declaration accompanying JAB's motion. (Dkt. No. 41.) JAB's counsel sent the settlement letter to Rotberg's counsel subsequent to the filing of the Initial Complaint, and the letter purports to describe and reproduce in full the language contained in the relevant text messages. (Id. ) JAB relies on the content of the messages in arguing that they did not contain marketing material, and asks the Court to do the same. (Dkt. No 40 at 8 n.2, 8-12.)
In assessing a motion to dismiss under Rule 12(b)(6), a "district court is normally required to look only to the allegations on the face of the complaint." Roth v. Jennings ,
The Court acknowledges that Second Circuit precedent indicates that the Court may take notice of the content of the underlying text messages for purposes of Defendants' Rule 12(b)(6) motions, because the underlying text messages are documents upon which Rotberg "solely relies and which [are] integral to [his] complaint." Cortec Indus., Inc. ,
Here, the Court declines to consider the content of the text messages in the form provided by JAB. The specific document JAB attaches to its motion to dismiss is not a direct reproduction of the relevant text messages, but is instead a settlement letter drafted by JAB's own counsel. (Dkt. No. 41.) Importantly, the document is devoid of any verification or certification as to the accuracy of the content of the messages reproduced therein. Among the conditions required prior to a district court considers such external documents at the Rule 12(b)(6) stage is that "no serious question as to their authenticity can exist." Roth ,
Given the vagueness of Rotberg's allegations regarding some of the text messages at issue (see, e.g. , FAC ¶ 14), the Court cannot conclude with certainty that the letter JAB produces references the same texts upon which Rotberg bases his claims. "In any event, a ruling on a motion for dismissal pursuant to Rule 12(b)(6) is not an occasion for the court to make findings of fact." Roth ,
With this threshold issue now resolved, the Court turns to the substance of Defendants' Rule 12(b)(6) motions to dismiss Rotberg's First Amended Complaint, which concern two elements of his TCPA claim: that Defendants used an ATDS, and that they called him without his consent.
2. Automatic Telephone Dialing System
Defendant Vibes moves to dismiss Rotberg's allegations that Defendants sent him text messages using an "automatic telephone dialing system." (Dkt. No. 38 at 10-11; Dkt. No. 62 at 11-15.)
*476The TCPA defines an "automatic telephone dialing system" as "equipment which has the capacity-(A) to store or produce telephone numbers to be called, using a random or sequential number generator; and (B) to dial such numbers."
Since that time, the legal landscape surrounding the term "automatic telephone dialing system" has become somewhat less muddled. After the D.C. Circuit invalidated much of the FCC's treatment of the term, see ACA Int'l ,
Rotberg's First Amended Complaint and the attached Exhibits render sufficiently plausible his allegations that Defendants called him using a device with the current capacity to function as an autodialer. First and foremost, Rotberg correctly highlights his allegation that Defendants sent him a set of terms and conditions in which they requested that Rotberg "agree to receive autodialed messages." (Dkt. No. 13-1; Dkt. No. 63 at 14.) Granted, Defendants' choice to solicit Rotberg's consent to send him autodialed messages does not definitively prove that they used a device capable of doing so, particularly in light of intervening clarification of the meaning of that term in the wake of ACA International . Still, the indication in the terms and conditions that Defendants intended to employ an autodialer renders plausible Rotberg's allegation that their device was capable of functioning as one.
The First Amended Complaint also contains other allegations indicative of Defendants' use of an automated calling platform: for example the use of a short code telephone number (FAC ¶ 17), the sending of generic text messages (FAC ¶ 15), and Vibes's advertising materials suggesting that it had previously delivered more than four billion mobile messages (Dkt. No. 13-12). These indicators of automation and *477mass marketing contribute to the plausibility of Plaintiff's allegations regarding Defendants' use of an ATDS. See Krady v. Eleven Salon Spa , No. 16 Civ. 5999,
Discovery may reveal that Defendants' calling systems in fact lacked certain of the capacities required to constitute an ATDS. But "while [Rotberg] has not proved that [Defendants] used an ATDS to send him the text messages, proof is not necessary at this stage, only plausibility, and the complaint together with its exhibits plausibly allege that [Defendants] did just that."
3. Consent
Defendants also contend that Rotberg's TCPA claims should be dismissed because Rotberg consented to receiving the messages at issue. (Dkt. No. 38 at 6-10, 17-19; Dkt. No. 40 at 7-12.)
Calls "made with the prior express consent of the called party" are not subject to TCPA liability.
The FCC has established a two-tier system of consent, with the two tiers being "prior express consent" and "prior express written consent."
All calls other than those containing advertisements or constituting telemarketing require only "the prior express consent of the called party."
In contrast, if a caller wishes to use an ATDS to make a "call that includes or introduces an advertisement or constitutes telemarketing," she must obtain "prior express written consent."
[A]n agreement, in writing, bearing the signature of the person called that clearly authorizes the seller to deliver or cause to be delivered to the person called advertisements or telemarketing messages using an automatic telephone dialing system or an artificial or prerecorded voice, and the telephone number to which the signatory authorizes such advertisements or telemarketing messages to be delivered.
Rotberg's TCPA claims are based on two separate text messages that Defendants allegedly sent to him: (1) the initial marketing text message, and (2) the opt-out confirmation text message. (FAC ¶¶ 14, 25, 29.) Each is addressed in turn.
a. The Initial Marketing Text Message
The Court first addresses Defendants' argument that Rotberg had consented to receive what Rotberg terms "the initial marketing text message."
Rotberg concedes that he had given his phone number to Defendants prior to receiving the initial marketing text message. (FAC ¶ 23). This allegation by itself appears sufficient to establish his prior express consent to receive non-telemarketing autodialed calls at that number. "While there is a minority of courts that have found otherwise, the great weight of authority holds that an individual who knowingly provides her telephone number to another party without limiting instructions has giv[en] her prior express consent to receive calls at that number from that party." Daniel v. Five Stars Loyalty, Inc. , No. 15 Civ. 3546,
Rotberg does not dispute this conclusion. Instead, Rotberg argues that the initial text message Defendants sent to him constituted telemarketing, and that when he gave his phone number to Defendants he did not provide the express written consent the TCPA requires prior to sending such telemarketing messages. (FAC ¶¶ 21-23; Dkt. No. 44 at 1-5; Dkt. No. 46 at 3-7.) Accordingly, the viability of Rotberg's TCPA claim based on the initial marketing text message turns on whether Rotberg has plausibly alleged that that the initial text message constituted telemarketing.
Rotberg's primary description of the initial marketing text message is as follows: "Sometime prior to February 25, 2016, Defendants sent an initial marketing text *479message to Rotberg's cellular telephone." (FAC ¶ 14.) Rotberg asserts that Defendants "may [ ] not properly argue on the motion to dismiss that the initial text message was not a marketing text message, for Mr. Rotberg clearly alleges in the [First Amended Complaint] that it was." (Dkt. No. 46 at 4.) Not so. Rotberg's tautological description of the "initial marketing text message" as a text that contained marketing material is nothing more than a "formulaic recitation of [one of] the elements of [his] cause of action," which the Supreme Court instructs is insufficient to survive a Rule 12(b)(6) motion. Twombly ,
Furthermore, "the tenet that a court must accept as true all of the allegations contained in a complaint is inapplicable to legal conclusions." Iqbal ,
Beyond Rotberg's generic references to the "initial telemarketing text message" (FAC ¶¶ 14, 21), Rotberg's only specific allegation regarding the content of that text message is that it referred recipients "to the webpage located at 'http://bit.ly/1htG0Tu,' " a webpage that Rotberg attaches as an exhibit to his First Amended Complaint. (FAC ¶ 23.) That webpage consists of the terms and conditions required for participation in Defendants' automated mobile marketing program. (Dkt. No. 13-1.)
Because Rotberg's First Amended Complaint fails to plead facts sufficient to support his assertion that the "initial marketing text message" constituted telemarketing or contained advertising materials such that Rotberg's express written consent was required, his TCPA claims based on that initial text message must be dismissed. Given that Rotberg did not deem it necessary to include the full language of the initial text message in his First Amended Complaint despite referencing links provided by that initial text message and the precise wording of other texts (FAC ¶¶ 15, 23), it may well be that Rotberg simply cannot plausibly allege that the initial text message contained marketing material. Nevertheless, the Court will grant Rotberg's request for leave to replead his allegations based on the "initial marketing text message" (Dkt. No. 44 at 4), provided that he can do so in good faith in a manner consistent with this opinion. See Hayden v. Cnty. of Nassau ,
b. The Opt-Out Confirmation Text
The second text message that Defendants allegedly sent in violation of the TCPA is the opt-out confirmation message. (FAC ¶¶ 25, 29.) Plaintiff alleges that he received this text after sending the word "stop" to Defendants' short code phone number. (FAC ¶ 25.) Plaintiff again does not provide the actual content of that text message. Instead, he alleges that it illegally contained marketing material in the form of a link to a website that he attaches as an Exhibit to his First Amended Complaint. (Id. ; Dkt. No. 13-2.)
Both Plaintiff and Defendants rely principally on the FCC's declaratory ruling in response to a petition from SoundBite Communications, Inc. to assess whether this opt-out confirmation text violated the TCPA. See In re Rules and Regulations Implementing the Telephone Consumer Protection Act of 1991 ("SoundBite "),
The FCC acknowledged that subsequent application of its SoundBite ruling would require some "review [of] questionable confirmation texts on a case-by-case basis."
On the one side, we believe that confirmation texts that include contact information or instructions as to how a consumer can opt back in fall reasonably within consumer consent. On the other, texts that clearly contain marketing or promotional materials (such as "your request to opt-out of future messages will be honored but we are offering you a 10% discount on our products") and texts that encourage consumers to call or otherwise contact the sender in an attempt to market, including such texts that, while neutral on their face, lead to a marketing message if the consumer contacts the sender, are likely beyond *481the scope of the consumer's prior consent.
Applying that guidance to the First Amended Complaint's description of Defendants' opt-out confirmation text, the Court has no trouble concluding that the text falls into the first category of permissible opt-out confirmations. The First Amended Complaint does not reproduce the language of the opt-out confirmation, but references only a URL contained within that text. (FAC ¶ 25.) Plaintiff alleges that the relevant URL, "Vibes.com/help," led to a webpage containing a blank form under the header "Consumer Text Messaging Help Desk," which invited users to submit requests for help with technical issues they experienced with Vibes's automatic text messaging program. (Dkt. No. 13-2.) This form by itself is clearly intended to do nothing more than provide consumers with a means of contacting Vibes for help, and thus is akin to providing "instructions as to how a consumer can opt back in," which "fall[s] reasonably within consumer consent." SoundBite ,
Plaintiff disputes this characterization of the webpage located at Vibes.com/help. In doing so, he emphasizes that both the top and bottom of the help webpage contain links with titles such as "Meet Vibes," "News," "Events," and "Our Platform," each of which leads to webpages that provide information promoting Vibes's services. (FAC ¶¶ 25-26.) The Court is unpersuaded by Plaintiff's argument. As Vibes notes, it would be odd indeed for Vibes to employ an opt-out text message sent to an individual consumer of JAB's retail clothing as an opportunity to advertise its mass marketing services geared toward "some of the world's biggest brands." (Dkt. No. 13-12; see also Dkt. No. 38 at 19.) Rather than evidencing Vibes's "attempt to market," the presence of these links on the help page merely indicates that Vibes chose to locate its help page on its own website, which is not inconsistent with reasoning of the SoundBite ruling,
This holding does not foreclose the possibility that the language of the underlying text message itself might have contained impermissible marketing material. As it stands, because the First Amended Complaint is devoid of any reference to the specific content of the opt-out text other than the link to Vibes's help page, the Court cannot say that such a conclusion is plausible for purposes of Defendants' Rule 12(b)(6) motion to dismiss. The First Amended Complaint's claims based on the opt-out confirmation text accordingly must be dismissed. But the Court will grant Rotberg's request for leave to replead his allegations based on the opt-out confirmation text in a manner consistent with this opinion. (Dkt. No. 44 at 4.)
IV. Conclusion
For the foregoing reasons, Defendants' motions to dismiss Plaintiff Rotberg's First Amended Complaint are GRANTED, and the First Amended Complaint is DISMISSED pursuant to Rule 12(b)(6).
*482Plaintiff is granted leave to replead by filing a Second Amended Complaint consistent with this opinion, provided that any such complaint must be filed within 21 days of the date of this opinion.
The Clerk of Court is directed to close the motions at Docket Numbers 37 and 39.
SO ORDERED.
In contrast, Rotberg's First Amendment Complaint provides the precise language of one of the subsequent text messages sent by Defendants to Plaintiff, a message which Plaintiff does not allege to have violated the TCPA. That text message reads as follows:
JAB: Stock Up - BOG2 FREE Suits & Sportcoats+BOGO FREE Huge Selection! Shop Online http://vbs.com/50iwjh or in-store. Ends 2/28 Excls Apply HELP4help, STOP2quit
(FAC ¶ 15.)
While the Court ultimately dismisses Rotberg's First Amended Complaint on other grounds, the Court reviews the sufficiency of his allegations regarding Defendants' use of an ATDS to ensure granting Plaintiff leave to amend would not be futile. See Scottrade, Inc. v. BroCo Invs., Inc. ,
Because the Court concludes that Plaintiff's allegations plausibly allege that Defendants employed a device capable of generating random numbers to be dialed, the Court need not at this stage resolve their dispute regarding whether the capacity to do so is an essential element of a statutory autodialer. (Dkt. No. 62 at 9-10; Dkt. No. 63 at 7-19.) The Second Circuit in King recognized this is a "complicated question[ ]" and expressly declined to answer it.
Defendants cite case law suggesting that the Court should not even consider the content of this web page in assessing the telemarketing character of the initial text message. See Holt v. Redbox Automated Retail, LLC , No. 11 Civ. 3046,
Reference
- Full Case Name
- Tzvee ROTBERG, Individually and on Behalf of All Others Similarly Situated v. JOS. A. BANK CLOTHIERS, INC.
- Cited By
- 14 cases
- Status
- Published