Palmer v. Alvarado
Palmer v. Alvarado
Opinion of the Court
This appeal arises from a Clark Circuit Court's unanimous jury verdict awarding the Appellee, Ralph Alvarado, $125,000 in compensatory damages and $75,000 in punitive damages for defamation and false light. After a careful review of the record, we reverse.
Background
In October 2014, Dr. Ralph Alvarado was running for election to the Kentucky Senate against the incumbent, R.J. Palmer. Palmer ran a thirty-second ad criticizing Dr. Alvarado's opposition to Kentucky legislation intended to regulate the prescribing of controlled substances. The ad included spliced video footage from videoed *370courtroom proceedings in Montgomery County. The ad stated:
Narrator: Medicaid/Medicare Millionaire Dr. Ralph Alvarado bills the government hundreds of thousands of dollars a year ... and has hauled in the cash at three times the national average.
Judge: What's he on?
Police Officer: Oxycontin.
Judge: Where's it from?
Defendant: Dr. Ralph Alvarado. The one running for State Senate.
Judge: The one running for Senator?
Defendant: Yes.
Judge: Oh my Lord.
Narrator: It's no wonder Ralph Alvarado called Kentucky's Pill Mill Law a "lousy piece of legislation" ... He's getting rich off addiction.
Police Officer: $3,000 worth of Oxycodone.
Judge: You have got to be kidding me!
While the words and phrases used in the ad were spoken in court, the ad's content was spliced resulting in a re-ordering of the statements. The actual courtroom footage included all of these comments, but in a slightly different order. For example, the judge saying "Oh my Lord" was actually spoken at the beginning of the communication when asking what the defendant was taking, instead of at the end referencing Dr. Alvarado as the ad portrays.
The ad was created by Dale Emmons of Emmons and Company. Palmer gave Emmons the trial video and from that Emmons created the ad. Palmer, however, approved of the ad. The ad was aired less than two weeks before the election.
Standard of Review
On appellate review, questions of law are reviewed de novo. Kentucky Farm Bureau Mut. Ins. Co. v. Blevins ,
Analysis
On appeal, Palmer contends that as a matter of law, the advertisement was protected political speech. He also contends that the evidence presented by Dr. Alvarado was insufficient to support the jury's damages verdict and that a directed verdict should have been granted on the issue. Lastly, Palmer contends that it was an abuse of discretion for the court to refuse to grant a continuance due to the absence of a material witness.
*371Defamation and False Light
Palmer first contends that as a matter of law, the advertisement was protected political speech regarding an existing public controversy. Alvarado alleged four claims at trial, one of which was dismissed. The three claims which were litigated for defamation and false light were:
1. The editing of the courtroom footage which placed the judge's interjection of "Oh my Lord" at a different point in the commercial than in the original footage.
2. The narration of "It's no wonder Ralph Alvarado called Kentucky's Pill Mill Law a 'lousy piece of legislation.' He's getting rich off addiction."
3. The editing of the courtroom footage which placed the comment that the defendant had "$3,000 worth of Oxycodone" at a different point in the commercial than in the original footage.
Palmer contends that these statements are either truthful or protected as political opinion.
Defamation and false light require proof of several elements. To have a successful defamation claim when the issue involves a public figure, the plaintiff must prove that the defendant made a false statement about the plaintiff and prove by clear and convincing evidence that "it was made 'with knowledge that it was false or with reckless disregard of whether it was false or not.' " Welch v. American Publishing Co. of Kentucky ,
a federal rule that prohibits a public official from recovering damages for a defamatory falsehood relating to his official conduct unless he proves that the statement was made with 'actual malice'-that is, with knowledge that it was false or with reckless disregard of whether it was false or not.
"Actual malice entails more than mere negligence. It requires that the publisher of the defamatory falsehood have 'entertained serious doubts' as to the truth of the published matter." Welch ,
between "pure" opinion and "mixed" expressions of opinion. Pure opinion, which is absolutely privileged, occurs where the commentator states the facts on which the opinion is based, or where both parties to the communication know or assume the exclusive facts on which the comment is clearly based. In contrast, the mixed type "is apparently based on facts regarding the plaintiff or his conduct that have not been stated by the defendant or assumed to by the parties to the communication."
The cause of action for false light is "within the tort of invasion of privacy...."
The Kentucky Supreme Court has explained, based on holdings of the United States Supreme Court, that there is a higher standard of proof for public figures because "unfettered political discussion is a necessary and fundamental principle of our constitutional system of government, assuring that political decisions will be made through persuasion rather than power." Welch ,
In Masson v. New Yorker Magazine, Inc. ,
As applied to the issues in this case, we will begin with the first claim: that editing of the courtroom footage which placed the judge's interjection of "Oh my Lord" at a different point in the commercial than in the original footage was defamatory or placed Dr. Alvarado in a false light. As explained in Masson , merely rearranging or splicing the language in the ad does not constitute falsity. Instead, as long as the gist of the message is the same, it will not be considered defamatory. After watching the recorded hearing and then the commercial, it is clear without a doubt that the "gist" of the hearing is the same as what was conveyed in the ad. The ad is an accurate representation of what happened at the hearing, even if the language is spliced. The judge at the hearing clearly expressed her displeasure with Dr. Alvarado and the ad accurately reflected this. Therefore, as a matter of law, this is not evidence of actual malice or falsity and is therefore not defamation or false light.
Next, on the issue of the narration of "[i]t's no wonder Ralph Alvarado called Kentucky's Pill Mill Law a 'lousy piece of legislation.' He's getting rich off addiction[,]" we also find that as a matter of law, this statement is not defamatory or placing Dr. Alvarado in a false light. As *373explained in Welch, "minor mistakes, exaggerations, or mixed assertions of fact and opinion which may have been in the ad could not form the basis for a finding of actual malice." Welch ,
Lastly, Dr. Alvarado claimed that the editing of the courtroom footage which placed the comment that the defendant had "$3,000 worth of Oxycodone" at a different point in the commercial than in the original footage was defamatory and placed him in a false light. While coming close to false light, this is still within the bounds of a legitimate political purpose and does not rise to the level of actual malice. While the placement of the language does create a question regarding Dr. Alvarado, it is the type of language that is allowed in robust political debate.
"There must be limits placed on the right of individuals to attack public figures and candidates for public office, but such individuals are always subject to fair comment and criticism when they attempt to put themselves in a good light with the public. For the criticism to be actionable, however, malice must be shown." Sparks v. Boone ,
We also recognize that this case involved a unanimous jury verdict, and we do not take lightly the effect of vacating that judgment. "It is beyond question that the function of the jury in interpreting the evidence and finding the ultimate facts is a fundamental American tradition which should merit constitutional recognition. Clearly the sanctity of the jury verdict is fundamental in our jury system." Kentucky Kingdom Amusement Co. v. Belo Kentucky, Inc. ,
Conclusion
For the reasons stated herein, we reverse.
ALL CONCUR.
Nevertheless, Dr. Alvarado won the election.
Case-law data current through December 31, 2025. Source: CourtListener bulk data.