The plaintiffs, Linda and Kenneth Patterson, appeal from the entry of summary judgment in favor of various defendants affiliated with Boston’s Old North Church (the church). The Pattersons brought suit after Linda was injured as a result of her falling inside the church. On appeal, the Pattersons claim the Superior Court judge erred in determining that the recreational use statute, G. L. c. 21, § 17C, barred liability on Linda’s negligence claims, and that Linda’s claims under the consumer protection act, G. L. c. 93A, were not viable.3 We affirm.

Background. 1. The accident. The material facts are not in dispute. In October, 2006, the Pattersons visited Old North Church, a historic landmark located in Boston’s North End. The Pattersons, who were in their sixties at the time, traveled to Boston as part of a sightseeing tour organized by a senior center near their home in Georgia. The couple paid the senior center $1,738 to participate in the trip, which also included stops at tourist destinations in Virginia, Connecticut, and New York.

Neither the Pattersons nor anyone in their sightseeing group were charged a fee to enter or tour the church. When the group was inside the sanctuary, a docent ushered the group to sit in the church’s pew boxes. At the entryway to each raised pew box was a hinged door and a single-step riser painted a shade of *159red similar to the red carpet on the floor. The Pattersons were not warned to use caution or watch their step. As Linda attempted to enter a pew box, she tripped on the riser and fell on the pew bench. She sustained serious injuries that required surgery and rehabilitation, and incurred significant medical expenses that were not covered by her health insurance.

2. The church. The Old North Foundation of Boston, Inc. (foundation), is a nonprofit organization responsible for organizing tours and historical programs at the church. Over 500,000 tourists visit annually. Docents employed by the foundation answer questions and give free presentations to the public. The terms of the foundation’s operations at the church are detailed in a memorandum of understanding (MOU) signed by the foundation, Christ Church in the City of Boston (Christ Church),4 and the Episcopal Diocese of Massachusetts. In 2006, the MOU required the foundation, in addition to other responsibilities, to pay Christ Church $93,780 for the right to operate. The foundation raises revenue from its gift shop, from fees for specialized tours to exclusive areas of the church, and from other development efforts.

Standard of review. “In considering a motion for summary judgment, we view the evidence and draw all reasonable inferences in the light most favorable to the nonmoving party.” Premier Capital, LLC v. KMZ, Inc., 464 Mass. 467, 474-475 (2013). Our review is de nova, and we “must determine whether all material facts and questions of law are resolved.” Suffolk Constr. Co. v. Illinois Union Ins. Co., 80 Mass. App. Ct. 90, 93 (2011). Negligence cases are not frequently resolved by summary judgment, but “a judge may decide the issue as matter of law when no rational view of the evidence permits a finding of negligence,” Roderick v. Brandy Hill Co., 36 Mass. App. Ct. 948, 949 (1994); or as here, where the defendant offers a statutory exemption from liability as an affirmative defense. See Seich v. Canton, 426 Mass. 84 (1997); Ali v. Boston, 441 Mass. 233 (2004).

Discussion. 1. Negligence claims under the recreational use statute. The Pattersons contend that Linda’s accident occurred because, in the poorly lit church, she was unable to discern the *160red riser from the red carpet. They allege that by maintaining the property in this defective condition, the defendants breached a duty of reasonable care owed to them.

The recreational use statute, G. L. c. 21, § 17C (the statute),5 grants an exemption from liability for ordinary negligence where a defendant has an interest in land, the plaintiff was injured when engaged in a recreational activity on that land, and the defendant did not “impos[e] a charge or fee” for the injured plaintiff’s use of the land. G. L. c. 21, § 17C. See Marcus v. Newton, 462 Mass. 148, 153-155 (2012). “[F]or purposes of landowner liability, while recreational users fall into the category of ‘lawful visitors’ under the common law, by statute they comprise a discrete subgroup of lawful visitors owed only the standard of care applicable to trespassers: that is, landowners must refrain from wilful, wanton, or reckless conduct as to their safety.” Ali v. Boston, 441 Mass, at 237.

The parameters of this appeal are as follows. The Pattersons do not dispute the judge’s determination that the defendants have an interest in the church sufficient to warrant protection under the statute.6 Also, the fact that the church anticipates and accommodates a high volume of tourism activity does not disqualify the Pattersons’ visit from being considered a “recre*161ational use.” See Ali v. Boston, supra at 238. The act of visiting a tourist destination while on vacation passes the test of “whether the plaintiff is . . . engaged in an objectively recreational activity.” Ibid. Finally, on appeal the Pattersons have abandoned their claim that the defendants’ actions rose to the level of wilful, wanton, or reckless conduct for purposes of the statute. See Dunn v. Boston, 75 Mass. App. Ct. 556, 562 (2009). As a result, we are tasked with determining whether the defendants are excluded from the protections of the statute based on whether they “impose[d] a charge or fee” under the statute. See G. L. c. 21, § 17C.

Despite the fact that the Pattersons entered and toured the church free of charge, they claim that the defendants imposed a “charge or fee” because the foundation generates revenue and pays Christ Church an annual fee. In support of this assertion, the Pattersons rely on Marcus v. Newton, 462 Mass, at 155-156, and argue that a defendant who reaps an economic benefit from property utilized by the public free of charge is barred from relief under the recreational use statute. We disagree.

In Marcus, the Supreme Judicial Court held that when determining a defendant’s exemption from negligence liability under the recreational use statute, “the issue is whether the landowner charges a fee for the particular use to which the plaintiff puts the land.” Id. at 154-155. The injured plaintiff in Marcus paid eighty dollars to join a private softball league, and the league then paid the city of Newton $1,200 for a permit for use of a playing field. Id. at 149. The court concluded that the city was not, as a matter of law, shielded from liability because under these “circumstances, Marcus was not participating in a recreational use of the city’s property free of charge.” Id. at 155. Moreover, the court distinguished Seich v. Canton, 426 Mass. 84 (1997), and Whooley v. Commonwealth, 57 Mass. App. Ct. 909 (2003), by noting that the injured plaintiffs in those cases did not pay a fee for their recreational use of the defendants’ property, i.e., watching a child participate in youth athletics. Marcus v. Newton, supra at 155. The fact that the children in Seich and Whooley had paid to participate in sports “had no bearing on each injured plaintiff’s own recreational use of the property in question, for which there was no charge.” Ibid.

Unlike the injured plaintiff in Marcus, who paid an indirect *162fee for his use of the defendant’s land, here, it is undisputed that the Pattersons paid neither a direct nor an indirect fee to enter or tour the church. There is no claim that any part of the $1,738 they paid the Georgia senior center facilitated their access to the church. The fact that the foundation operates a gift shop and charges for behind-the-scenes, specialized tours of the church does not equate to a “charge or fee” imposed on the Pattersons. See Marcus v. Newton, supra at 154-155.

In similar vein, the annual fee the foundation paid Christ Church is not akin to the softball league permitting fee in Marcus and does not constitute a “charge or fee” under the statute. Unlike the plaintiff in Marcus, the Pattersons made no contribution, direct or indirect, to the $93,780 payment the foundation made to Christ Church in 2006. See id. at 155. Even if we were to accept the Pattersons’ characterization that, absent the annual payment, the church doors would not have been open to the public free of charge, it would not change the fact that no charge or fee was imposed on them in this case. See id. at 154-155.7

Finally, the Pattersons claim that the defendants should be denied protection from liability because nothing in the recreational use statute or its legislative history indicates the Legislature’s intent to immunize defendants who generate revenue on private property. We disagree. When interpreting a statute, we consider the text “the principal source of insight into Legislative purpose.” Providence & Worcester R.R. v. Energy Facilities Siting Bd., 453 Mass. 135, 142 (2009) (citation omitted). Here, we must follow the statute’s unambiguous language because doing so yields neither an absurd result nor one contrary to the manifest intention of the Legislature. See ibid. See also Ali v. Boston, 441 Mass, at 238 (the statute’s purpose is “to encourage landowners to permit broad, public, free use of land for recreational purposes”). The plain text of the statute does not require that the defendants be excluded from protection *163against liability because they generate revenue on the church property, and our judicial function does not permit us to read the Pattersons’ proposed limiting language into the statute. See King v. Viscoloid Co., 219 Mass. 420, 425 (1914) (we may not “read into the statute a provision which the Legislature did not see fit to put there”).

Furthermore, we decline the invitation to interpret the statute based on case law from other jurisdictions. “Where, as here, the language of the statute is clear, it is the function of the judiciary to apply it, not amend it.” Commissioner of Rev. v. Cargill, Inc., 429 Mass. 79, 82 (1999). Had the Legislature intended to limit the recreational use statute in the manner advocated by the Pattersons, it could have done so. See ibid. Consequently, the defendants are entitled to immunity from the negligence claims as a matter of law under G. L. c. 21, § 17C.8

2. Claims under the consumer protection act.9 General Laws c. 93A, § 2(a), inserted by St. 1967, c. 813, § 1, declares unlawful: “unfair or deceptive acts or practices in the conduct of any trade or commerce.” The Pattersons allege that the church and the foundation are liable under G. L. c. 93A because when Linda was injured in the pew box, the church was not in compliance with certain Architectural Access Board (AAB) accessibility requirements. We disagree.

a. General liability. For the purposes of summary judgment, we accept the Pattersons’ contention that the pew boxes did not conform to certain regulations promulgated by the AAB concerning floor surface accessibility.10 But, a “negligent act standing by itself does not give rise to a claim under c. 93A.” Squeri *164v. McCarrick, 32 Mass. App. Ct. 203, 207 (1992). “There must in addition be evidence that the negligence was or resulted in an unfair or deceptive act or practice.” Ibid. In the light most favorable to the Pattersons, no characterization of the evidence could give rise to a finding that the defendants’ maintenance of the raised pew boxes was an “unfair or deceptive” act under c. 93A. See PMP Assocs. v. Globe Newspaper Co., 366 Mass. 593, 596 (1975) (an act is unfair if it falls within established concepts of unfairness, or is “immoral, unethical, oppressive, or unscrupulous”). The judge properly determined that “the defendants’ actions at most could be construed as negligent supervision of a renovation project, which they contracted with an architectural firm to perform.” There is no evidence that the defendants intentionally failed to comply with the AAB accessibility requirements or engaged in fraud or deceit while encouraging church visitors to sit in the pew boxes. See Poly v. Moylan, 423 Mass. 141, 151 (1996), cert, denied, 519 U.S. 1114 (1997) (negligent conduct, without “dishonesty, fraud, deceit or misrepresentation” did not give rise to c. 93A violation). This case lacks the coercive and “[ijntentionally gainful misconduct” that is often central to c. 93A wrongdoing. See McGonagle v. Home Depot U.S.A., Inc., 75 Mass. App. Ct. 593, 600 n.9 (2009). The judge properly determined that any failure by the defendants to maintain the pew boxes in compliance with AAB regulations did not rise to the level of unfair or deceptive conduct.11

Furthermore, the Pattersons failed to establish a connection between the alleged misconduct and the defendants’ business activities. See id. at 599-600 (test is whether the misconduct serves the actor’s financial benefit or gain). “The purpose of G. L. c. 93A is to improve the commercial relationship between *165consumers and business persons and to encourage more equitable behavior in the marketplace.” Poznik v. Massachusetts Med. Professional Ins. Assn., 417 Mass. 48, 53 (1994). Here, the Pattersons’ claim that the defendants’ renovations, which included the “placement of carpet that effectively hid the similarly-colored tripping hazard” in the pew risers was “part of the Defendants’ efforts to run the money-making tourist attraction,” is not supported by the record. There is no evidence that the condition of the pew box risers or choice of red paint or red carpet provided a business incentive for the defendants. Linda fell in the church sanctuary while participating in a free tour. Nothing in the record suggests that any possible negligence by the defendants related to an entrepreneurial aspect of the church or foundation. See Darviris v. Petros, 442 Mass. 274, 280 (2004). As the judge properly noted, although the defendants may be engaging in business activities through their fee-related behind-the-scenes tours and their gift shop operations, these operations had nothing whatsoever to do with Linda’s fall.

b. Liability under the Attorney General’s regulation. Pursuant to 940 Code Mass. Regs. § 3.16(3) (1993) (the Attorney General’s Regulation),12 an act or practice violates G. L. c. 93A if: “It fails to comply with existing statutes, rules, regulations or laws, meant for the protection of the public’s health, safety, or welfare promulgated by the Commonwealth or any political subdivision thereof intended to provide the consumers of this Commonwealth protection . . . .” The Pattersons contend that under the AAB regulations, “level changes of 3 and V2 to 4 inches, such as that confronted by [Linda] at the pew entry, were not permissible.” They claim that the absence of an “accessible route” required by 521 Code Mass. Regs. § 20.1, denied Linda an unobstructed path inside the church. The Pattersons then make a conclusory argument that the Attorney General’s Regulation “squarely places the involved statutory and regulatory violations within the scope of G. L. c. 93A.” We disagree.

In Klairmont v. Gainsboro Restaurant, Inc., 465 Mass. 165, 174 (2013), the Supreme Judicial Court noted that “a violation of the building code[] will be a violation of c. 93A, § 2(a), only *166if the conduct leading to the violation is both unfair or deceptive and occurs in trade or commerce.” As we have previously explained, the alleged violations here were not unfair or deceptive. See Darviris v. Petros, 442 Mass, at 281 (Attorney General’s rule-making power under c. 93A, § 2[c], limited to “concepts of deception or unfairness”). Here, unlike in Klairmont, there is no evidence, or even an assertion that the “defendants knowingly failed to acquire . . . required permits in order to avoid the expense of building code compliance.”13 Klairmont v. Gainsboro Restaurant, Inc., supra at 176. Moreover, despite its broad terms, the Attorney General’s Regulation is bound by “the substantive limitation that the law or regulation at issue must be intended to protect consumers.” Id. at 174. The AAB regulations cited by the Pattersons are not directed at the protection of consumers in the marketplace, but instead regulate building accessibility. The purpose of the regulations is to ensure that public buildings are accessible to, functional, and safe for persons with disabilities. See 521 Code Mass. Regs. § 2.1 (1996). The fact that the AAB regulations may aim to protect “the public’s health, safety or welfare,” 940 Code Mass. Regs. § 3.16(3), does not mean that every instance of noncompliance constitutes a violation of c. 93A. See Klairmont v. Gainsboro Restaurant, Inc., supra at 173.14 The final limiting phrase of the Attorney General’s Regulation requires the violated legal provision to be one aimed at providing consumers protection. McGonagle v. Home Depot U.S.A., Inc., 75 Mass. App. Ct. at 601. The failure to conform the church’s pew boxes to the AAB regulations is an infraction too attenuated from the protection of consumers to constitute a violation of the Attorney General’s Regulation. See ibid. Such an “overbroad reading of 940 Code Mass. Regs. § 3.16(3) would ‘siphon into the province of c. 93A a bottomless reservoir of *167ulterior public health, safety, and welfare infractions regulated by separate programs of the police power.’ ” Klairmont v. Gainsboro Restaurant, Inc., supra at 177, quoting from McGonagle v. Home Depot U.S.A., Inc., supra at 601.

Judgment affirmed.