The bill was, filed to rescind a contract of purchase of five taxicabs and to recover the *231 portion, of the purchase price paid and other moneys paid and expended because of and in pursuance of the contract. Plaintiff alleges that he was fraudulently induced to buy by defendant Kronenberger acting as salesman of the other defendant, Checker Cab Manufacturing Corporation.

. At the time of making the contract, about May 23, 1923, the parties resided in Chicago. Plaintiff was 50 years old. He had been employed by the Yellow Cab Manufacturing Company as “mechanical superintendent for them, machine shop, tools, making parts for taxicabs.” He had operated and managed a delicatessen store.in Chicago. He was without experience in owning or driving taxicabs. Kronenberger was 30 years old, knew and was experienced in the taxicab business. Plaintiff, who knew Kronenberger, went to his office intending to buy two taxicabs and to operate them in Chicago. Kronenberger advised against it, and testified:

“I told him that I thought the possibility of a small undertaking in Chicago was not quite as attractive, based on my observations, as propositions in a smaller town for a small fleet, one being more in proportion to the size of the other, while a small fleet in Chicago was practically lost.

“I told him of our having definite plans to move to Kalamazoo, and that I had been to Kalamazoo and observed while there that there was only one cab company there. I said, ‘You could go over there and look at the cab business as it exists there, and you can go to some other smaller cities, Elgin or Aurora, or places near Chicago, if that suits you better. If you go to Kalamazoo you may bear in mind that our being located there with a pretty big business — kind of looks like we are going to be a big business — will possibly help you, — similarity of name; and we will employ a certain number of people and if we conduct our business right over a period of time, why, together we ought to make the name “Checker Cab” stand pretty solid in Kalamazoo — you in the business of operating cabs and we making them.’ He liked the idea of investigat *232 ing Kalamazoo, and following my suggestion did come here and told me he would.”

Plaintiff, following his first visit to Kalamazoo, was not favorably impressed. He feared the competition of the local taxicab organization then in business in that city as “too strong” and “strongly entrenched.” It was recognized by plaintiff himself that to engage in the business he needed the aid of a man practical, capable, and experienced in business. One Birenbaum was agreed upon. That he met fully the requirements is established by the record. He and plaintiff again visited Kalamazoo and made a study of the field. Plaintiff decided to locate there, and accordingly contracted to purchase the taxicabs, which came to Kalamazoo in due course, and plaintiff, aided by Birenbaum as an assistant manager, engaged in the business. No complaint is made of the taxicabs or of the price thereof. During the first two weeks the business was satisfactory and profitable. Then plaintiff discharged Birenbaum to take in a brother-in-law without experience in the business. Within a few days following plaintiff’s locating in Kalamazoo, a competitor came to that city and operated a number of Red Top cabs. After considerable time plaintiff discharged the brother-in-law whom he had employed.

When plaintiff had conducted the business a few months he became ill and disappeared. Kronenberger directed that certain employees of the defendant company take charge of plaintiff’s business during his absence, which they did and they managed the same profitably to plaintiff. Plaintiff returned after a time, and insisted that the business be restored to him, and it was restored. He had made payments from time to time to a finance company to whom the installment contract under which he had purchased the cars had been assigned. Payments due upon such contract being and remaining delinquent, the cars were *233 taken, from plaintiff. This suit followed. Plaintiff had decree. Defendants have appealed.

A great number of alleged fraudulent representations are discussed by counsel. Space forbids discussion of many of them. It does not appear satisfactorily that the business was not profitable. Plaintiff, although often urged by Kronenberger, to keep books, failed to do it. Such proof as there is of receipts and disbursements indicates a profitable business. What became of the receipts of the business the record does not clearly disclose.

Much stress is laid on the fact that plaintiff, as compared with Kronenberger, was inexperienced in the operating end of the taxicab business. That was a fact known and recognized by all parties, including plaintiff himself, and it accounts for the employing of Birenbaum. On this record no importance can be attached to that fact.

Matter urged most earnestly as fraud is that Kronenberger knew or ought to have known that upon plaintiff’s engaging in business in Kalamazoo with a number of Checker Cabs, keen competition from the Yellow Cab Manufacturing Company was likely to follow, as it did by the coming of the Red Top Cabs. This argument is based on the showing in the record of such competition in Cleveland and Chicago at least. But this record fails to sustain the argument.

There is positive and uncontradicted evidence that Kronenberger did not know and then had no good reason to believe that such competition would follow plaintiff’s taking his five cabs to Kalamazoo. Defendants were not insurers of plaintiff’s venture. Plaintiff knew that a taxicab company was operating in that city and that his coming was likely to cause greater activity for business on its part. And competition is generally a hazard of business. It is urged that it was represented to plaintiff that Kalamazoo *234 offered an opportunity to do a profitable business. At most, that was a mere expression of an opinion actually entertained. And, in any event, we think it was not a misrepresentation.

We have considered all the alleged misrepresentations 'and the evidence urged in support thereof and find that plaintiff has failed to establish fraud and that he is not entitled to rescind. This is without prejudice to plaintiff's right to have certain meters admittedly held by defendant corporation subject to his order.

Decree reversed and bill dismissed, with costs to defendants.