Toyota Motor Sales, U.S.A., Inc. v. Allen Interchange LLC

U.S. District Court, District of Minnesota

Toyota Motor Sales, U.S.A., Inc. v. Allen Interchange LLC

Trial Court Opinion

                UNITED STATES DISTRICT COURT                             
                    DISTRICT OF MINNESOTA                                

Toyota Motor Sales, U.S.A., Inc.,     Case No. 22-cv-1681 (KMM/JFD)      

               Plaintiff,                                                

v.                                                                       

ORDER

Allen Interchange LLC, et al.,                                           

               Defendant,                                                

Allen Interchange LLC,                                                   

               Counter Claimant,                                         

v.                                                                       

Toyota Motor Sales, U.S.A., Inc.,                                        

                                  Counter Defendant.                     


    Toyota Motor Sales, U.S.A., Inc. (“Toyota USA”) brought this trademark action 
under the Lanham Act and Minnesota state law against Allen Interchange, LLC (“Allen 
Interchange”).  Toyota USA alleges that Allen Interchange 1) sold Toyota-branded parts 
that are materially different from Genuine Toyota Parts1 sold by Toyota USA in the United 
States,2  and  2)  falsely  advertised  the  Toyota-branded  parts  as  being  backed  by  a 

    1 Toyota USA uses the term “Genuine Toyota Parts” at times in this litigation to 
distinguish  the  parts  it  distributes  from  those  Toyota-branded  parts  sold  by  Allen 
Interchange.  At times, in the interest of clarity, the Court adopts this nomenclature, 
particularly when summarizing the Complaint.  However, the Court’s use of the term, 
including its capitalization convention, is not intended to endorse the meaning Toyota USA 
perhaps intends, a question which will be answered another day.           
2 Am. Compl., ¶¶ 36–38, ECF No. 5.                                        
manufacturer’s warranty.3  Allen Interchange moves for a partial dismissal of Toyota 
USA’s claims, and requests that the Court require joinder of Toyota Motor Corporation 
(“Toyota Japan”).  [Allen Mot. to Dismiss/Joinder, ECF No. 41.]  For the reasons that 

follow, the Court grants Allen Interchange’s motion in part and dismisses counts 3, 5, and 
6 without prejudice, and denies Allen Interchange’s motion for joinder of Toyota Japan. 
 I.   Background                                                         

    A. The Parties                                                       
    Toyota USA is the exclusive authorized importer of Toyota-branded parts for sale 
in the continental United States, including Alaska.  [Am. Compl. ¶¶ 3, 17.]  Toyota USA 
has a license to distribute Toyota-branded parts in the United States in association with the 
trademarks and trade names of Toyota Japan.  [Id. ¶ 3.]  Toyota USA is not an exclusive 

licensee of the Toyota trademarks that belong to Toyota Japan; however, it has been the 
exclusive authorized importer of Toyota vehicles and Genuine Toyota Parts into the United 
States since 1957.4  [Id. ¶ 17.]                                          
    Allen Interchange is a limited liability company organized under the laws of the 
State of Minnesota. [Id. ¶ 4.]  Allen Interchange buys Toyota parts injected into the stream 

of commerce by Toyota through an initial sale outside the United States and resells them 
to Toyota dealers and others in the United States at lower prices.  [Id. ¶¶ 36–38.] 



3 Id. ¶¶ 46, 91.                                                          
    4  According to the Amended Complaint, “Genuine Toyota Parts” include Toyota-
brand automotive parts and accessories.  [Am. Compl. ¶ 17.]               
    B. Manufacture, Use, and Sale of Genuine Toyota Parts                
    Authorized suppliers around the world manufacture genuine Toyota parts according 
to Toyota Japan’s designs, specifications, and quality standards.  [Am. Compl. ¶ 25.] 

Toyota USA grants authorized Toyota dealers the rights to sell Genuine Toyota Parts to 
customers in the United States.  [Id. ¶ 26.]  Toyota USA sells these Genuine Toyota Parts 
to the dealers for use as replacement parts in Toyota-branded vehicles.  [Id. ¶ 27.]  Toyota 
USA asserts that the replacement parts intended for use in the United States have material 
differences from those manufactured elsewhere.  [Id. ¶ 31.]  Toyota USA has specific 

guidelines and practices related to the packaging and shipping of Genuine Toyota Parts 
both into and within the United States.  [Id. ¶ 30.]  Toyota USA claims that it has not 
authorized the sale or use of parts bearing the Toyota name or marks that are manufactured 
for sale outside of the United States to be sold for use or used on vehicles within the United 
States. [Id. ¶ 34.]                                                       

    C. Allen Interchange’s Alleged Conduct                               
    Toyota  USA  asserts  that  Allen  Interchange  is  a  gray  market  parts  supplier5, 
importing and selling Toyota-branded vehicle replacement parts in the United States, even 
though the parts are intended for sale or use outside of the United States.  [Am. Compl. ¶¶ 


    5 Generally, “[g]ray market goods are goods manufactured under authorization from 
the  trademark  holder,  legally  purchased  outside  the  United  States  from  authorized 
distributors, and “imported by persons other than the trademark holder and without the 
markholder’s permission.” Abbott Labs. et al. v. Adelphia Supply USA et al., 15-CV-5826 
(CBA) (LB), 17-CV-6002 (CBA) (LB), 
2019 WL 5696148
, at *4 (S.D.N.Y. Sept. 30, 
2019) (quoting Zino Davidoff SA v. CVS Corp., 
571 F.3d 238, 241
 (2nd Cir. 2009). Allen 
Interchange disputes that it is a gray-market vendor, and asserts that, even if it were, its 
business model does not violate any laws.                                 
36–38.]  Toyota USA asserts that the Toyota-branded parts sold by Allen Interchange have 
material differences from the Toyota parts manufactured, imported, and/or distributed by 
Toyota USA.  [Id.]  Additionally, Toyota USA alleges that Allen Interchange has falsely 

advertised the Toyota-branded parts it sells as being backed by a manufacturer’s warranty. 
[Id. ¶¶ 46, 91.]                                                          
    D. Claims                                                            
    Toyota USA brought various causes of actions under the Lanham Act against Allen 
Interchange and others: 1) Trademark Infringement under 
15 U.S.C. § 1125
(a); 2) False 

Designation of Origin and Unfair Competition under 
15 U.S.C. § 1125
(a); 3) Trademark 
Dilution under 
15 U.S.C. § 1125
(c); 4) False Advertising under 
15 U.S.C. § 1125
(a)(1)(B); 
5) Common Law Trademark Infringement; and 6) Trademark Dilution under 
Minn. Stat. §§ 333.285
 and 333.29. [Am. Compl. ¶16–20.]                               
    Toyota USA states that it “is the licensee of the trademarks owned by [Toyota 

Japan]—used  in  the  United  States  in  association  or  connection  with  the  promotion, 
distribution, sale, and providing of Toyota products and services—including Genuine 
Toyota Parts, including but not limited to” registered marks that Toyota USA lists.  [Id. ¶ 
18.]  Toyota USA explains that Toyota Japan owns the marks and is the source of the 
“designs, specifications, and quality standards” for parts bearing the Toyota Marks.  [See 

id. ¶ 25.] Regarding Toyota Japan’s trademarks, the Amended Complaints states that 
Toyota USA                                                                
         has been granted a license to distribute Toyota-branded parts   
         in the United States in association or in connection with the   
         trademarks and tradenames, registered and  unregistered, of     
         Toyota Motor corporation, and has the right to enforce those    
         rights and sublicense those rights to authorized Toyota Dealers, 
         distributors, and others.                                       

[Id. ¶ 3.]                                                                
    II.  Analysis                                                        
    Allen Interchange moves to dismiss Toyota USA’s statutory dilution claims (Counts 
3 and 6) and its common law trademark infringement claim (Count 5), arguing that the 
statutes and common law explicitly require the “owner” of the trademark to bring suit, and 
Toyota USA is not the trademark owner.  [Allen Mem. in Supp. 2, ECF No. 42.]   For 
Toyota USA’s remaining claims (Counts 1, 2, and 4), Allen Interchange alleges that Toyota 
Japan is a required party under the joinder provisions of Federal Rule of Civil Procedure 
19, and argues that Toyota USA must either join Toyota Japan as a plaintiff or face 
dismissal.  [Id.]  For the reasons stated below, the Court grants the motion to dismiss, but 
denies the motion for joinder.                                            
      A. Standing                                                        
    Allen Interchange asserts that Toyota USA lacks standing to raise its federal and 

state  statutory  dilution  claims,  as  well  as  its  common  law  infringement  claim.  [Id.]  
Specifically, Allen argues that because Toyota USA is not the owner of the trademarks at 
issue, it cannot raise these causes of action.  The Court agrees.         
      1.  A Word About “Standing”                                        
    At  the  outset,  it  is  important  to  be  clear  about  the  precise  nature  of  Allen 

Interchange’s  argument.    The  briefing  from  both  sides  describes  the  argument  as  a 
challenge to standing, and suggests that it implicates the Court’s jurisdiction under Article 
III.  For instance, Allen answers Toyota USA’s argument that the Motion to Dismiss is 
procedurally improper by explaining that it is “presenting a subject matter jurisdiction” 

defense to the Counts 3, 5 and 6.  [Allen Reply 3, ECF 50.]  Moreover, the caselaw cited 
by both parties describes the issue as one of standing and, at times, jurisdiction.  See, e.g., 
Prince of Peace Enters., Inc. v. Top Quality Food Mkt, LLC, 
760 F. Supp. 2d 384
, 392–93 
(S.D.N.Y. 2011) (“[A]s the beneficiary of a license agreement, and not of an assignment 
of ownership rights, POP lacks standing to bring its infringement claim.”); Quabang 

Rubber Co. v. Fabiano Shoe Co., Inc., 
567 F.2d 154, 159
 (1st Cir. 1977) (explaining when 
an exclusive licensee qualifies as a registrant/owner so as to confer standing).  
    Arguments such as the ones raised by Allen Interchange do not actually go to Article 
III standing, nor to the fundamental question of whether this Court has subject-matter 
jurisdiction, as much as they consider whether a plaintiff invoking a statute is covered by 

its provisions.  See, e.g., Miller v. Redwood Toxicology Lab’y, Inc., 
688 F.3d 928, 934
 (8th 
Cir. 2012);  Kuklenski v. Medtronic  USA,  Inc.,  No. 22-cv-438 (ECT/JFD),  
2022 WL 7105882
, at *3 n.4 (D. Minn. Oct. 12, 2022).  As the Court in Miller explained: 

    When a plaintiff alleges injury to rights conferred by statute, two separate 
    standing-related inquiries are implicated: whether the plaintiff has Article III 
    standing (constitutional standing) and whether the statute gives that plaintiff 
    authority to sue (statutory standing). Article III standing must be decided first 
    by the court and presents a question of justiciability; if it is lacking, a federal 
    court has no subject-matter jurisdiction over the claim. By contrast, statutory 
    standing goes to the merits of the claim. The “issue of statutory standing … 
    has nothing to do with whether there is case or controversy under Article III,” 
    and we are careful not to conflate the two.                          
688 F.3d at 934
 (internal citations omitted) (quoting Steel Co. v. Citizens for a Better Env’t, 
523 U.S. 83, 97
 (1998)).  The Miller court went on to describe “statutory standing” as a 
question of “simply statutory interpretation: the question it asks is whether Congress…has 

accorded this injured plaintiff the right to sue the defendant to redress his injury.”  
688 F.3d at 934
 (quoting Graden v. Conexant Sys. Inc., 
496 F.3d 291, 295
 (3d. Cir. 2007)) (emphasis 
in original).  While the Miller court’s use of the term “statutory standing” is useful to 
differentiate  it  from  Article  III  standing,  it  has  the  unfortunate  effect  of  deepening 
confusion about when a challenge to a claim rests on jurisdictional grounds.  See Kuklenski, 

2022 WL 7105882
, at *3 n.4 ("Statutory standing is not jurisdictional; it 'goes to the merits 
of the claim.’ ... There is no question [plaintiff] has Article III standing. She alleges injuries 
caused by age discrimination that may be redressed by a damages award.”) (emphasis in 
original).                                                                
    This distinction matters more in some disputes than in others.  As a practical matter, 

its impact on this case is, at most, procedural.  Because the Court ultimately agrees with 
Allen Interchange that Toyota USA cannot raise the three claims explored in this section 
as it is not the owner of the marks at issue, it dismisses the relevant counts.  It would do so 
whether it determined that the plaintiff lacked Article III standing or that the plaintiff was 
simply not a party covered by the statute.                                

    Moreover, the Court observes that the lens of its review would be the same whether 
it treated Allen’s argument as one of constitutional standing or one of “statutory standing” 
that challenges whether Toyota USA is covered by the statutes and common-law it seeks 
to invoke.  In its opening memorandum, Allen Interchange noted that it was raising a facial 
challenge to standing, not a factual one.  [Allen Mem. in Supp. 5.]  On a facial challenge, 
a court must “accept[] as true all facts alleged in the complaint” and “consider[] only the 
materials that are necessarily embraced by the pleadings and exhibits attached to the 

complaint.”  Carlsen v. GameStop, Inc., 
833 F.3d 903, 908
 (8th Cir. 2016) (internal 
quotations omitted).  Although the Court instead treats this issue as a “statutory standing” 
claim raised through a motion for judgment on the pleadings, the applicable lens of review 
is the same.  Ashley Cnty., Ark. v. Pfizer, Inc., 
552 F.3d 659, 665
 (8th Cir. 2009) (explaining 
that a judgment on the pleadings under Federal Rule of Civil Procedure 12(c) requires the 

court to “accept as true all factual allegations set out in the complaint”) (citation omitted).  
So as far as the merits of this issue are concerned, the Court’s discussion of its framing 
does not alter the Court’s analysis.6                                     
    In  this  case,  however,  this  distinction  does  create  a  procedural  question.    As 
explored in the briefing, Allen Interchange first filed an Answer in this case [ECF No. 15] 

and then filed its Motion to Dismiss.  [ECF 41.]  Toyota argued that the Motion to Dismiss 
was untimely under Fed. R. Civ. P. 12(b). [Toyota Mem. in Opp’n 6, ECF No. 48.]  Among 
other responses, Allen argued that it was raising a facial challenge to the court’s jurisdiction 
under Rule 12(b)(1), which can be raised at any time.  But because the Court disagrees that 
Allen’s argument is properly characterized as a challenge to constitutional standing and 


    6 Indeed, if the reframing of this issue impacted its merits or the applicable analytical 
framework in a meaningful way, the Court would have sought additional briefing.  But 
because the outcome of the Motion is the same as to counts 3, 5, and 6 regardless of whether 
the  issue  is  “constitutional  standing,”  “statutory  standing,”  or  something  else,  such 
submissions are not necessary.                                            
therefore subject matter jurisdiction, it is not correct that it can be raised at any time.  
However, for two reasons, the Court declines Toyota USA’s invitation to deny Allen 
Interchange’s motion as untimely.                                         

    First, while the Court disagrees that the issue raised by Allen Interchange is one of 
constitutional standing and therefore jurisdiction, Allen is by no means alone in describing 
the argument in such terms.  Indeed, the caselaw exploring the issue in this case uses similar 

terms to describe a challenge to whether a particular party has a sufficient stake in the 
trademark to bring the claim.  See Prince of Peace Enters., Inc., 760 F. Supp. 2d at 392–
93 (explaining that the owner of the Mark at issue lacked standing under [ ] Section 43(c) 
of  the  Lanham  Act).    And,  as  the  decisions  of  the  courts  in  Miller  and  Kuklenski 
demonstrate, the distinction is unclear in many other statutory contexts as well.  It would 

make little sense to fault Allen Interchange for following that line of authority and filing 
what it believed to be a timely motion, deny the motion at this stage, and then dismiss the 
claims for the very same reason at the summary judgment stage.            
    Second, consideration of Allen’s motion is still permitted despite the issue being 

non-jurisdictional.  Courts do not interpret Rule 12(b)’s timing provision as strictly as 
Toyota USA suggests when, as here, the defense of failure to state a claim was raised in a 
previously filed answer and the defendant would be permitted to make identical arguments 
under Rule 12(c).  See Westcott v. City of Omaha, 
901 F.2d 1486, 1488
 (8th Cir. 1990) 
(“[S]ince Rule 12(h)(2) provides that a defense of failure to state a claim ... may be 

advanced in a motion for judgment on the pleadings under Rule 12(c), we will treat the 
City’s motion as if it had been styled a 12(c) motion.”) (cleaned up); 5C Charles Alan 
Wright & Arthur R. Miller, Fed. Prac. & Proc., Timing of Rule 12(b) Motions § 1361 & 
n.7 (3d ed. Apr. 2023 Update) (Westlaw).  Given this reality, the Court will not treat Allen 

Interchange’s Motion as untimely.                                         
    2.  Statutory Dilution Claims                                        
    The Court now turns to the merits of Allen Interchange’s Motion to Dismiss.  Allen 
argues that Toyota USA is unable to bring a federal dilution claim under the Lanham Act 
because Toyota USA is not the “owner” of the Toyota Marks.7  [Allen Mem. in Supp. 6.]  

The Lanham Act provides that “[s]ubject to the principles of equity, the owner of a famous 
mark . . . shall be entitled to an injunction” to enjoin trademark dilution.  Lanham Act § 43, 
15 U.S.C. § 1125
(c)(1) (emphasis added).  Generally, courts have interpreted this text to 
mean that only an owner is entitled to bring a federal dilution claim.  Phyllis Schlafly 
Revocable Tr. v. Cori, No. 4:16-cv-01631-JAR, 
2022 WL 898760
, at *5 (E.D. Mo. Mar. 

28, 2022) (“Nothing in the Lanham Act suggests that ‘owner’ in § 1125(c)(1) includes by 
definition anything other than the actual owner of the famous mark.”) (citation omitted); 
Prince of Peace Enters., Inc., 760 F. Supp. 2d at 392–93 (“As it is not the owner of the 
Mark, POP lacks standing under . . . Section 43(c) of the Lanham Act.”).  
    Toyota USA argues that this seemingly clear rule has exceptions, noting that some 

courts have held that an exclusive licensee has standing to bring a dilution claim. See, e.g., 
Quabang Rubber Co., 
567 F.2d at 159
 (highlighting instances when an exclusive licensee 


7 The applicable code section for Section 43 of the Lanham Act is 
15 U.S.C. § 1125
(c).  
qualifies as a registrant/owner so as to confer standing); Ultrapure Sys., Inc. v. Ham-Let 
Grp., 
921 F. Supp. 659
, 665–66 (N.D. Cal. 1996) (concluding that the grant to the licensee 
was complete and conferred standing under the Lanham Act).  This argument suffers from 

two flaws.                                                                
    First, Toyota USA does not allege in the Amended Complaint that it is the exclusive 
licensee of the Toyota Marks, and in fact acknowledges in its briefing that it is not.  Instead 
it argues that it is an exclusive authorized importer and distributor, which it suggests is 
close enough for this purpose.  [Toyota Mem. in Opp’n 16.]  The distinction is important 

because an “exclusive licensee” is the sole entity with an interest in a trademark, while an 
“exclusive importer and distributor” could be one of multiple entities with such an interest.  
    More critically, even if Toyota USA could be considered an exclusive licensee for 
some purposes, the cases relied upon by Toyota are not instructive because they address 
trademark infringement claims under 1125(a), rather than dilution claims under 1125(c). 

This distinction is important because § 1125(c) explicitly uses the term “owner” when 
identifying who may bring suit, whereas § 1125(a) uses the broader language of “any 
person.”  
15 U.S.C. § 1125
(c); 
15 U.S.C. § 1125
(a). See, e.g., Quabaug Rubber Co., 
567 F.2d at 160
 (“[O]ne who may suffer adverse consequences from a violation of section 
1125(a) has standing to sue regardless of whether he is the registrant of a trademark.”) 

(citations omitted); Ultrapure Sys., Inc., 921 F. Supp. at 665–66 (analyzing the standing 
question under 
15 U.S.C. § 1114
).                                         
    Toyota USA also points to Ferrero U.S.A. v. Ozak Trading, Inc. to support its 
argument that it has standing to assert its dilution and common law trademark infringement 
claims as the exclusive authorized importer and distributor of Toyota-branded parts in the 
United States.  
753 F. Supp. 1240, 1245
 (D.N.J. 1991) (finding that an exclusive distributor 
had standing to assert trademark infringement claims where plaintiff spent substantial time 

and effort developing its market position based on trademarks owned by an affiliated 
corporation), aff’d, 
935 F.2d 1281
 (3d Cir. 1991), and rev’d on other grounds, 
952 F.2d 44
 
(3d Cir. 1991).  But despite the relevant entity in Ferrero being a closer match to Toyota 
USA’s role in this case as the plaintiff there was an exclusive distributor, the case suffers 
from the same infirmity as those referenced above -- Toyota USA’s present claim is a 

dilution claim under § 1125(c), while the claim in Ferrero arose under other provisions of 
the Lanham Act.8  Id. at 1241.  Toyota USA does not cite, and this Court’s own research 
has not identified, other cases suggesting that exclusive distributors have statutory standing 
in dilution cases.9  For these reasons, the court dismisses Toyota USA’s federal dilution 
claim for lack of standing.                                               

    Toyota USA’s state dilution claim fails for similar reasons.  Minnesota’s statutory 
trademark dilution provisions states that “[t]he owner of a mark that is famous in this state 
may” seek an injunction in the event of trademark dilution.  
Minn. Stat. § 333.285
(a). 
Toyota USA points to no authority for the idea that “owner” in the state context is to be 


    8 Toyota argues that Ferrero stands for the broader proposition that exclusive 
distributors are empowered to assert “any and all” trademark claims.  But because the 
Fererro court addresses neither a dilution claim nor the plain language of § 1125(c), its 
holding cannot be stretched so far.                                       
    9 Toyota USA cites only one case involving a dilution claim, Toyota Motor Sales, 
U.S.A., Inc v. Profile Cocktail Lounge, Inc., No. 99 C 5377, 
2001 WL 123787
 (N.D. Ill. 
Feb. 13, 2001).  However, that case does not explore the issue of standing at all, and is 
therefore of little persuasive value on the question presented here.      
interpreted differently from or more broadly than the use of the term in § 1125(c), and the 
Court is aware of none.                                                   
 3.  Common Law Trademark Infringement Claim                             

    Allen Interchange similarly argues that Toyota USA lacks standing to bring its 
common law trademark infringement claim because it is not the owner of the marks. [Allen 
Mem. in Supp. 2.]  Lanham Act protections extend to registered trademarks as well as 
common law trademarks.  Moon Seed LLC v. Weidner, 
604 F. Supp. 3d 780
, 789 (S.D. 
Iowa 2022).  “[A] common-law trademark arises from the adoption and actual use of a 

word, phrase, logo, or other device to identify goods or services with a particular party.” 
First Bank v. First Bank Sys., Inc., 
84 F.3d 1040, 1044
 (8th Cir. 1996).  To prevail on a 
common law trademark claim, a plaintiff must show that: (1) it has a protectable mark, (2) 
it has priority use of that mark, and (3) defendant’s subsequent use of that mark is likely to 
cause confusion.  Northland Ins. Cos. v. Blaylock, 
115 F. Supp. 2d 1108, 1117
 (D. Minn. 

2000).  However, “[o]nly the owner of the trademark has standing to seek relief for 
common law trademark infringement.”  Hot Stuff Foods, LLC v. Mean Gene’s Enters., Inc., 
468 F. Supp. 2d 1078, 1094
 (D.S.D. 2006) (citing Quabang Rubber Co., 
567 F. 2d at 160
). 
The Court finds that these cases, and those cited by Allen Interchange [Allen Mem. in 
Supp. 7–8], are persuasive.                                               

    Toyota USA cites Bus. Trends Analysts v. Freedonia Grp., Inc., to support its 
position that it need not be the owner of the mark to bring a common law claim.  
650 F. Supp. 1452
, 1457–58 (S.D.N.Y. 1987).  In Business Trends, the court stated, “[w]here 
standing is not limited by statute or by contract with the trademark owner, … it is sufficient 
that a plaintiff own an exclusive distributorship for a product sold under the trademark.” 
Id. at 1458
.  However, not only is Toyota USA’s relationship to the marks at issue less 
exclusive than the plaintiff in Business Trends, but the marks in this case are registered, 

not unregistered common law marks.10                                      
    For these reasons, the Court grants Allen Interchange’s Motion to Dismiss Counts 
3, 5, and 6 of Toyota USA’s Amended Complaint.                            
      B. Allen Interchange’s Motion for Joinder                          
    Allen Interchange asserts that Toyota Japan is a necessary party for Counts 1, 2, and 

4 of Toyota USA’s Amended Complaint, and requests that the Court either require Toyota 
USA to join Toyota Japan to these counts or dismiss them.  [Allen Mem. in Supp. 2.]  For 
the reasons stated below, the Court finds that Toyota Japan is not a necessary party for 
Counts 1, 2, and 4, and denies Allen Interchange’s Motion for Joinder.    
    1.  Timeliness                                                       

    As explored above, the law does not require dismissal of a motion like this one 
simply because it was filed after an answer when the defense at issue was cited in the 
answer.11  Bellasio Foods, Inc. v. Prodo Pak Corp., No. 07-CV-4520 (PJS/JJG), 
2008 WL 4867352
, at *3 n.6 (“[F]ederal courts have allowed untimely motions if the defense has 
been previously included in the answer.”) (quoting 5C Charles Alan Wright et al., Federal 


    10 Toyota USA indicated it wishes to amend the Complaint to make clear that its 
common law claims concern unfair competition rather than infringement, and such a 
revision might indeed address the standing issue.  However, a request to amend the 
complaint to clarify the claim is not yet before this Court.              
11 Section A1, supra, at 8–10.                                            
Practice and Procedure § 1361 at 93–94 (3d ed. 2004)).  Here, Allen Interchange raised the 
defense of failure to join all necessary parties in its answer, ensuring that it is a surprise to 
no one.  [Answer ¶¶ 80–81.]  Accordingly, the Court finds it is appropriate to rule on Allen 

Interchange’s Motion for Joinder.                                         
    2.  Merits                                                           
    Allen Interchange argues that Toyota Japan is a necessary party for Counts 1, 2, and 
4 of Toyota USA’s Amended Complaint, and asks the Court to require Toyota USA to join 
Toyota Japan to these counts.  [Allen Mem. in Supp. 2.]  The Court must first decide 

whether Toyota Japan is subject to compulsory joinder under Rule 19(a).  See St. James v. 
New Prague Area Cmty. Ctr., No. 06-cv-1472 (JNE/JJG), 
2006 WL 2069197
, at *1 (D. 
Minn. July 26, 2006).  If so, and the joinder of Toyota Japan is feasible, it will require 
Toyota USA to join Toyota Japan to this suit.  
Id.
  (citing Ranger Transp. v. Wal-Mart 
Stores, 
903 F.2d 1185, 1187
 (8th Cir. 1990) (per curiam).                 

    According to Rule 19(a)(1)(B), joinder is required when the person “claims an 
interest relating to the subject of the action and is so situated that disposing of the action in 
the person’s absence may” result in either of two outcomes:               

         (i)  as a practical matter impair or impede the person’s ability 
            to protect the interest; or                                  

         (ii) leave an existing party subject to a substantial risk of   
            incurring  double,  multiple,  or  otherwise  inconsistent   
            obligations because of the interest.                         
Fed. R. Civ. P. 19(a)(1)(B)(i)–(ii).  And the Court must join required parties if feasible. 
Fed. R. Civ. P. 19(a)(2) (“If a person has not been joined as required, the court must order 
that the person be made a party.”)  When determining whether a party must be joined, “the 
critical inquiry is whether the party will lose the opportunity to vindicate those rights in a 
future proceeding.”  St. James, 
2006 WL 2069197
, at *2 (citing LLC Corp. v. Pension 

Benefit Guarantee Corp., 
703 F.2d 301
, 305 (8th Cir. 1983); see also 7 Charles A. Wright, 
Arthur R. Miller, & Mary K. Kane, Federal Practice and Procedure § 1604 (3d ed. 2004). 
    Ability to Protect Interest                                          
    Allen Interchange suggests that “a finding against [Toyota USA] on its claims could 
impact Toyota-Japan’s interests adversely,” and cites authority for its position that, as the 

owner of the marks at issue, Toyota Japan must be at the table.  [Allen Mem. in Supp. 12.]  
See, e.g.,  JTG of Nashville, Inc. v. Rhythm Brand, Inc., 
693 F. Supp. 623, 624
 (M.D. Tenn. 
1988) (joining trademark owner where both trademark infringement and unfair competition 
claims were at issue); Lion Petroleum of Mo., Inc. v. Millennium Super Stop, LLC, 
467 F. Supp. 2d 953
, 956–57 (E.D. Mo. 2006) (“Generally, in suits for patent and trademark 

infringement, the owner of the patent or trademark is a necessary party.”) (citing 7 Wright, 
Miller & Kane § 1604).  But in those cases, trademark infringement and the owner’s rights 
in their trademark were directly at issue.  They do not support joinder in this case. 
    Toyota USA’s position is that although the Amended Complaint at times uses the 
term “trademark infringement,” Counts 1, 2, and 4 in reality allege unfair competition 

under Section 43(a).  [Toyota Mem. in Opp’n 8.]  This distinction matters.  The decisions 
upon which Allen Interchange relies for its assertion that Toyota Japan must be involved 
in the case point to the indispensability of trademark owners in trademark infringement 
actions—not  unfair  competition  actions  under  §  1125(a).    See  St.  James,  
2006 WL 2069197
, at *2 (“It is well established, in suits for patent and trademark infringement, that 
the owner of the patent or trademark is subject to compulsory joinder.”); Int’l Imps., Inc. 
v. Int’l Spirits & Wines, LLC, No. 10-61856-CIV, 
2011 WL 7807548
, at *7–8 (S.D. Fla. 

July 26, 2011) (finding that a disputed co-owner of the trademark was a necessary party 
where the case could result in the invalidation of the trademark); Jaguar Cars Ltd. v. Mfrs. 
Des Montres Jaguar, S.A., 
196 F.R.D. 306
, 308–09 (E.D. Mich. 2000) (finding that 
trademark owner was a necessary party where its registrations were directly challenged and 
at risk of cancellation by the lawsuit).                                  

    This line of authority makes sense.  There are several practical reasons why a court 
would join a trademark owner as a necessary party in a trademark action: (1) the trademark 
owner has an obvious interest in protecting its rights in the mark; (2) the trademark owner 

should not have to risk the possibility of estoppel if its mark is declared invalid; and (3) the 
defendant could be subject to multiple suits if the trademark owner wasn’t joined and 
decided to bring another lawsuit in the future.  JTG of Nashville, Inc., 693 F. Supp. at 626–
27.  But most of these concerns are simply not implicated by the unfair competition that 
Toyota USA is raising under § 1125(a).  There is no risk in this case that the mark would 

be declared invalid.  And there is no indication from the pleadings that there is any dispute 
about the ownership, strength, or validity of the Toyota Marks.           
    Allen Interchange has not cited any cases squarely supporting its argument that a 
trademark owner is a necessary party in unfair competition claims under Section 1125(a), 
and the Court has located none. 12  Instead, it appears that at least one court has rejected 
such claims.  See, e.g.,  Hotaling & Co., LLC v. Berry Sols., Inc., No. 20-cv-18718 
(KSH)(CLW), 
2021 WL 3783260
, at *6 (D.N.J. Oct. 19, 2021) (rejecting defendant’s 

motion to join a trademark owner as a necessary party for unfair competition claim). 
Although Allen does an excellent job of demonstrating why the standing cases upon which 
Toyota USA relied to oppose the joinder motion are not relevant, it doesn’t point to cases 
that actually mandate joinder in a case of unfair competition allegations when those claims 
are not paired with direct infringement claims.  And as the proponent of joinder, Allen 

bears the burden of demonstrating that it is required.  EEOC v. Apria Healthcare Group, 
Inc., 
222 F.R.D. 608
, 609–10 (E.D. Mo. 2004) (explaining that the party moving for 
dismissal under Rule 12(b)(7) has the burden of showing that the absent party should be 
joined under Rule 19).  In sum, the concerns set forth at Rule 19(a)(1)(B)(i) are not 
meaningfully implicated by the claims at issue.13                         



    12 Both sides ask the Court to make inferences from the way litigation in this arena 
has routinely proceeded in the past.  Allen identifies instances in which the trademark 
owner, even an overseas entity, was a party to the litigation, and asks the Court to assume 
that they were plaintiffs because it is required.  And Toyota USA points to cases in which 
litigation proceeded without parent entity that owns the mark, and asks the Court to infer 
that is because doing so it perfectly legal.  However, the Court finds it minimally instructive 
whether a parent company chose to join litigation in a particular case for whatever reason, 
and similarly attaches little weight to a defendant’s decision not to seek joinder in a 
particular case where the parent company that owns the mark is absent.  Instead, the Court 
looked for authority expressly addressing when joinder is required in this context, and 
found very little.                                                        
    13 To be clear, the Court’s ruling on this is premised in part of Toyota USA’s 
repeated assertions that claims 1, 2, and 4 are actually unfair competition claims and not 
traditional infringement claims.  If that narrowing of the claims is abandoned down the 
road in this litigation, the Court would revisit the necessity of joining Toyota Japan.  
    Substantial risk of incurring multiple or inconsistent obligations   

    Allen Interchange also argues that, if joinder is not ordered, it could face the risk of 
a subsequent suit by Toyota Japan or another licensee situated similarly to Toyota USA, in 
the United States.  [Allen Mem. in Supp. 11.]  Allen Interchange cites no authority in 
support of this argument, and given the nature of Toyota USA’s claims such a scenario 
seems quite unlikely.  Because Toyota USA is the exclusive authorized importer and 
distributor of Toyota vehicles and Genuine Toyota Parts in the United States, it is unclear 
who would be positioned or motivated to bring a similar case against Allen Interchange in 

the future.  And the rule requires a “substantial risk” of serial litigation, not the speculative 
risk suggested here.                                                      
    For the reasons explained above, the Court denies Allen Interchange’s motion for 
joinder.14                                                                
    III.  Order                                                          

    Based  on  the  foregoing  discussion,  IT  IS  HEREBY  ORDERED  that  Allen 
Interchange’s Motion to Dismiss Counts 3, 5, and 6 [ECF No. 41], is GRANTED and 
Counts 3, 5, and 6 claims are dismissed without prejudice for lack of subject matter 
jurisdiction.  Allen Interchange’s Motion for Joinder with regard to Counts 1, 2, and 4 is 
DENIED.                                                                   

Date: August 14, 2023                                                     

    14 Having found that Allen Interchange did not show that joinder of Toyota Japan is 
required under Rule 19(a)(1), the motion is denied without reaching the Rule 19(b) inquiry. 
Inst. for the Int’l Educ. of Students v. Qian Chen, 
380 F. Supp. 3d 801, 811
 (S.D. Ind. 
2019).                                                                    
 s/Katherine Menendez                    
Katherine Menendez                        
   United States District Judge          

Trial Court Opinion

                UNITED STATES DISTRICT COURT                             
                    DISTRICT OF MINNESOTA                                

Toyota Motor Sales, U.S.A., Inc.,     Case No. 22-cv-1681 (KMM/JFD)      

               Plaintiff,                                                

v.                                                                       

ORDER

Allen Interchange LLC, et al.,                                           

               Defendant,                                                

Allen Interchange LLC,                                                   

               Counter Claimant,                                         

v.                                                                       

Toyota Motor Sales, U.S.A., Inc.,                                        

                                  Counter Defendant.                     


    Toyota Motor Sales, U.S.A., Inc. (“Toyota USA”) brought this trademark action 
under the Lanham Act and Minnesota state law against Allen Interchange, LLC (“Allen 
Interchange”).  Toyota USA alleges that Allen Interchange 1) sold Toyota-branded parts 
that are materially different from Genuine Toyota Parts1 sold by Toyota USA in the United 
States,2  and  2)  falsely  advertised  the  Toyota-branded  parts  as  being  backed  by  a 

    1 Toyota USA uses the term “Genuine Toyota Parts” at times in this litigation to 
distinguish  the  parts  it  distributes  from  those  Toyota-branded  parts  sold  by  Allen 
Interchange.  At times, in the interest of clarity, the Court adopts this nomenclature, 
particularly when summarizing the Complaint.  However, the Court’s use of the term, 
including its capitalization convention, is not intended to endorse the meaning Toyota USA 
perhaps intends, a question which will be answered another day.           
2 Am. Compl., ¶¶ 36–38, ECF No. 5.                                        
manufacturer’s warranty.3  Allen Interchange moves for a partial dismissal of Toyota 
USA’s claims, and requests that the Court require joinder of Toyota Motor Corporation 
(“Toyota Japan”).  [Allen Mot. to Dismiss/Joinder, ECF No. 41.]  For the reasons that 

follow, the Court grants Allen Interchange’s motion in part and dismisses counts 3, 5, and 
6 without prejudice, and denies Allen Interchange’s motion for joinder of Toyota Japan. 
 I.   Background                                                         

    A. The Parties                                                       
    Toyota USA is the exclusive authorized importer of Toyota-branded parts for sale 
in the continental United States, including Alaska.  [Am. Compl. ¶¶ 3, 17.]  Toyota USA 
has a license to distribute Toyota-branded parts in the United States in association with the 
trademarks and trade names of Toyota Japan.  [Id. ¶ 3.]  Toyota USA is not an exclusive 

licensee of the Toyota trademarks that belong to Toyota Japan; however, it has been the 
exclusive authorized importer of Toyota vehicles and Genuine Toyota Parts into the United 
States since 1957.4  [Id. ¶ 17.]                                          
    Allen Interchange is a limited liability company organized under the laws of the 
State of Minnesota. [Id. ¶ 4.]  Allen Interchange buys Toyota parts injected into the stream 

of commerce by Toyota through an initial sale outside the United States and resells them 
to Toyota dealers and others in the United States at lower prices.  [Id. ¶¶ 36–38.] 



3 Id. ¶¶ 46, 91.                                                          
    4  According to the Amended Complaint, “Genuine Toyota Parts” include Toyota-
brand automotive parts and accessories.  [Am. Compl. ¶ 17.]               
    B. Manufacture, Use, and Sale of Genuine Toyota Parts                
    Authorized suppliers around the world manufacture genuine Toyota parts according 
to Toyota Japan’s designs, specifications, and quality standards.  [Am. Compl. ¶ 25.] 

Toyota USA grants authorized Toyota dealers the rights to sell Genuine Toyota Parts to 
customers in the United States.  [Id. ¶ 26.]  Toyota USA sells these Genuine Toyota Parts 
to the dealers for use as replacement parts in Toyota-branded vehicles.  [Id. ¶ 27.]  Toyota 
USA asserts that the replacement parts intended for use in the United States have material 
differences from those manufactured elsewhere.  [Id. ¶ 31.]  Toyota USA has specific 

guidelines and practices related to the packaging and shipping of Genuine Toyota Parts 
both into and within the United States.  [Id. ¶ 30.]  Toyota USA claims that it has not 
authorized the sale or use of parts bearing the Toyota name or marks that are manufactured 
for sale outside of the United States to be sold for use or used on vehicles within the United 
States. [Id. ¶ 34.]                                                       

    C. Allen Interchange’s Alleged Conduct                               
    Toyota  USA  asserts  that  Allen  Interchange  is  a  gray  market  parts  supplier5, 
importing and selling Toyota-branded vehicle replacement parts in the United States, even 
though the parts are intended for sale or use outside of the United States.  [Am. Compl. ¶¶ 


    5 Generally, “[g]ray market goods are goods manufactured under authorization from 
the  trademark  holder,  legally  purchased  outside  the  United  States  from  authorized 
distributors, and “imported by persons other than the trademark holder and without the 
markholder’s permission.” Abbott Labs. et al. v. Adelphia Supply USA et al., 15-CV-5826 
(CBA) (LB), 17-CV-6002 (CBA) (LB), 
2019 WL 5696148
, at *4 (S.D.N.Y. Sept. 30, 
2019) (quoting Zino Davidoff SA v. CVS Corp., 
571 F.3d 238, 241
 (2nd Cir. 2009). Allen 
Interchange disputes that it is a gray-market vendor, and asserts that, even if it were, its 
business model does not violate any laws.                                 
36–38.]  Toyota USA asserts that the Toyota-branded parts sold by Allen Interchange have 
material differences from the Toyota parts manufactured, imported, and/or distributed by 
Toyota USA.  [Id.]  Additionally, Toyota USA alleges that Allen Interchange has falsely 

advertised the Toyota-branded parts it sells as being backed by a manufacturer’s warranty. 
[Id. ¶¶ 46, 91.]                                                          
    D. Claims                                                            
    Toyota USA brought various causes of actions under the Lanham Act against Allen 
Interchange and others: 1) Trademark Infringement under 
15 U.S.C. § 1125
(a); 2) False 

Designation of Origin and Unfair Competition under 
15 U.S.C. § 1125
(a); 3) Trademark 
Dilution under 
15 U.S.C. § 1125
(c); 4) False Advertising under 
15 U.S.C. § 1125
(a)(1)(B); 
5) Common Law Trademark Infringement; and 6) Trademark Dilution under 
Minn. Stat. §§ 333.285
 and 333.29. [Am. Compl. ¶16–20.]                               
    Toyota USA states that it “is the licensee of the trademarks owned by [Toyota 

Japan]—used  in  the  United  States  in  association  or  connection  with  the  promotion, 
distribution, sale, and providing of Toyota products and services—including Genuine 
Toyota Parts, including but not limited to” registered marks that Toyota USA lists.  [Id. ¶ 
18.]  Toyota USA explains that Toyota Japan owns the marks and is the source of the 
“designs, specifications, and quality standards” for parts bearing the Toyota Marks.  [See 

id. ¶ 25.] Regarding Toyota Japan’s trademarks, the Amended Complaints states that 
Toyota USA                                                                
         has been granted a license to distribute Toyota-branded parts   
         in the United States in association or in connection with the   
         trademarks and tradenames, registered and  unregistered, of     
         Toyota Motor corporation, and has the right to enforce those    
         rights and sublicense those rights to authorized Toyota Dealers, 
         distributors, and others.                                       

[Id. ¶ 3.]                                                                
    II.  Analysis                                                        
    Allen Interchange moves to dismiss Toyota USA’s statutory dilution claims (Counts 
3 and 6) and its common law trademark infringement claim (Count 5), arguing that the 
statutes and common law explicitly require the “owner” of the trademark to bring suit, and 
Toyota USA is not the trademark owner.  [Allen Mem. in Supp. 2, ECF No. 42.]   For 
Toyota USA’s remaining claims (Counts 1, 2, and 4), Allen Interchange alleges that Toyota 
Japan is a required party under the joinder provisions of Federal Rule of Civil Procedure 
19, and argues that Toyota USA must either join Toyota Japan as a plaintiff or face 
dismissal.  [Id.]  For the reasons stated below, the Court grants the motion to dismiss, but 
denies the motion for joinder.                                            
      A. Standing                                                        
    Allen Interchange asserts that Toyota USA lacks standing to raise its federal and 

state  statutory  dilution  claims,  as  well  as  its  common  law  infringement  claim.  [Id.]  
Specifically, Allen argues that because Toyota USA is not the owner of the trademarks at 
issue, it cannot raise these causes of action.  The Court agrees.         
      1.  A Word About “Standing”                                        
    At  the  outset,  it  is  important  to  be  clear  about  the  precise  nature  of  Allen 

Interchange’s  argument.    The  briefing  from  both  sides  describes  the  argument  as  a 
challenge to standing, and suggests that it implicates the Court’s jurisdiction under Article 
III.  For instance, Allen answers Toyota USA’s argument that the Motion to Dismiss is 
procedurally improper by explaining that it is “presenting a subject matter jurisdiction” 

defense to the Counts 3, 5 and 6.  [Allen Reply 3, ECF 50.]  Moreover, the caselaw cited 
by both parties describes the issue as one of standing and, at times, jurisdiction.  See, e.g., 
Prince of Peace Enters., Inc. v. Top Quality Food Mkt, LLC, 
760 F. Supp. 2d 384
, 392–93 
(S.D.N.Y. 2011) (“[A]s the beneficiary of a license agreement, and not of an assignment 
of ownership rights, POP lacks standing to bring its infringement claim.”); Quabang 

Rubber Co. v. Fabiano Shoe Co., Inc., 
567 F.2d 154, 159
 (1st Cir. 1977) (explaining when 
an exclusive licensee qualifies as a registrant/owner so as to confer standing).  
    Arguments such as the ones raised by Allen Interchange do not actually go to Article 
III standing, nor to the fundamental question of whether this Court has subject-matter 
jurisdiction, as much as they consider whether a plaintiff invoking a statute is covered by 

its provisions.  See, e.g., Miller v. Redwood Toxicology Lab’y, Inc., 
688 F.3d 928, 934
 (8th 
Cir. 2012);  Kuklenski v. Medtronic  USA,  Inc.,  No. 22-cv-438 (ECT/JFD),  
2022 WL 7105882
, at *3 n.4 (D. Minn. Oct. 12, 2022).  As the Court in Miller explained: 

    When a plaintiff alleges injury to rights conferred by statute, two separate 
    standing-related inquiries are implicated: whether the plaintiff has Article III 
    standing (constitutional standing) and whether the statute gives that plaintiff 
    authority to sue (statutory standing). Article III standing must be decided first 
    by the court and presents a question of justiciability; if it is lacking, a federal 
    court has no subject-matter jurisdiction over the claim. By contrast, statutory 
    standing goes to the merits of the claim. The “issue of statutory standing … 
    has nothing to do with whether there is case or controversy under Article III,” 
    and we are careful not to conflate the two.                          
688 F.3d at 934
 (internal citations omitted) (quoting Steel Co. v. Citizens for a Better Env’t, 
523 U.S. 83, 97
 (1998)).  The Miller court went on to describe “statutory standing” as a 
question of “simply statutory interpretation: the question it asks is whether Congress…has 

accorded this injured plaintiff the right to sue the defendant to redress his injury.”  
688 F.3d at 934
 (quoting Graden v. Conexant Sys. Inc., 
496 F.3d 291, 295
 (3d. Cir. 2007)) (emphasis 
in original).  While the Miller court’s use of the term “statutory standing” is useful to 
differentiate  it  from  Article  III  standing,  it  has  the  unfortunate  effect  of  deepening 
confusion about when a challenge to a claim rests on jurisdictional grounds.  See Kuklenski, 

2022 WL 7105882
, at *3 n.4 ("Statutory standing is not jurisdictional; it 'goes to the merits 
of the claim.’ ... There is no question [plaintiff] has Article III standing. She alleges injuries 
caused by age discrimination that may be redressed by a damages award.”) (emphasis in 
original).                                                                
    This distinction matters more in some disputes than in others.  As a practical matter, 

its impact on this case is, at most, procedural.  Because the Court ultimately agrees with 
Allen Interchange that Toyota USA cannot raise the three claims explored in this section 
as it is not the owner of the marks at issue, it dismisses the relevant counts.  It would do so 
whether it determined that the plaintiff lacked Article III standing or that the plaintiff was 
simply not a party covered by the statute.                                

    Moreover, the Court observes that the lens of its review would be the same whether 
it treated Allen’s argument as one of constitutional standing or one of “statutory standing” 
that challenges whether Toyota USA is covered by the statutes and common-law it seeks 
to invoke.  In its opening memorandum, Allen Interchange noted that it was raising a facial 
challenge to standing, not a factual one.  [Allen Mem. in Supp. 5.]  On a facial challenge, 
a court must “accept[] as true all facts alleged in the complaint” and “consider[] only the 
materials that are necessarily embraced by the pleadings and exhibits attached to the 

complaint.”  Carlsen v. GameStop, Inc., 
833 F.3d 903, 908
 (8th Cir. 2016) (internal 
quotations omitted).  Although the Court instead treats this issue as a “statutory standing” 
claim raised through a motion for judgment on the pleadings, the applicable lens of review 
is the same.  Ashley Cnty., Ark. v. Pfizer, Inc., 
552 F.3d 659, 665
 (8th Cir. 2009) (explaining 
that a judgment on the pleadings under Federal Rule of Civil Procedure 12(c) requires the 

court to “accept as true all factual allegations set out in the complaint”) (citation omitted).  
So as far as the merits of this issue are concerned, the Court’s discussion of its framing 
does not alter the Court’s analysis.6                                     
    In  this  case,  however,  this  distinction  does  create  a  procedural  question.    As 
explored in the briefing, Allen Interchange first filed an Answer in this case [ECF No. 15] 

and then filed its Motion to Dismiss.  [ECF 41.]  Toyota argued that the Motion to Dismiss 
was untimely under Fed. R. Civ. P. 12(b). [Toyota Mem. in Opp’n 6, ECF No. 48.]  Among 
other responses, Allen argued that it was raising a facial challenge to the court’s jurisdiction 
under Rule 12(b)(1), which can be raised at any time.  But because the Court disagrees that 
Allen’s argument is properly characterized as a challenge to constitutional standing and 


    6 Indeed, if the reframing of this issue impacted its merits or the applicable analytical 
framework in a meaningful way, the Court would have sought additional briefing.  But 
because the outcome of the Motion is the same as to counts 3, 5, and 6 regardless of whether 
the  issue  is  “constitutional  standing,”  “statutory  standing,”  or  something  else,  such 
submissions are not necessary.                                            
therefore subject matter jurisdiction, it is not correct that it can be raised at any time.  
However, for two reasons, the Court declines Toyota USA’s invitation to deny Allen 
Interchange’s motion as untimely.                                         

    First, while the Court disagrees that the issue raised by Allen Interchange is one of 
constitutional standing and therefore jurisdiction, Allen is by no means alone in describing 
the argument in such terms.  Indeed, the caselaw exploring the issue in this case uses similar 

terms to describe a challenge to whether a particular party has a sufficient stake in the 
trademark to bring the claim.  See Prince of Peace Enters., Inc., 760 F. Supp. 2d at 392–
93 (explaining that the owner of the Mark at issue lacked standing under [ ] Section 43(c) 
of  the  Lanham  Act).    And,  as  the  decisions  of  the  courts  in  Miller  and  Kuklenski 
demonstrate, the distinction is unclear in many other statutory contexts as well.  It would 

make little sense to fault Allen Interchange for following that line of authority and filing 
what it believed to be a timely motion, deny the motion at this stage, and then dismiss the 
claims for the very same reason at the summary judgment stage.            
    Second, consideration of Allen’s motion is still permitted despite the issue being 

non-jurisdictional.  Courts do not interpret Rule 12(b)’s timing provision as strictly as 
Toyota USA suggests when, as here, the defense of failure to state a claim was raised in a 
previously filed answer and the defendant would be permitted to make identical arguments 
under Rule 12(c).  See Westcott v. City of Omaha, 
901 F.2d 1486, 1488
 (8th Cir. 1990) 
(“[S]ince Rule 12(h)(2) provides that a defense of failure to state a claim ... may be 

advanced in a motion for judgment on the pleadings under Rule 12(c), we will treat the 
City’s motion as if it had been styled a 12(c) motion.”) (cleaned up); 5C Charles Alan 
Wright & Arthur R. Miller, Fed. Prac. & Proc., Timing of Rule 12(b) Motions § 1361 & 
n.7 (3d ed. Apr. 2023 Update) (Westlaw).  Given this reality, the Court will not treat Allen 

Interchange’s Motion as untimely.                                         
    2.  Statutory Dilution Claims                                        
    The Court now turns to the merits of Allen Interchange’s Motion to Dismiss.  Allen 
argues that Toyota USA is unable to bring a federal dilution claim under the Lanham Act 
because Toyota USA is not the “owner” of the Toyota Marks.7  [Allen Mem. in Supp. 6.]  

The Lanham Act provides that “[s]ubject to the principles of equity, the owner of a famous 
mark . . . shall be entitled to an injunction” to enjoin trademark dilution.  Lanham Act § 43, 
15 U.S.C. § 1125
(c)(1) (emphasis added).  Generally, courts have interpreted this text to 
mean that only an owner is entitled to bring a federal dilution claim.  Phyllis Schlafly 
Revocable Tr. v. Cori, No. 4:16-cv-01631-JAR, 
2022 WL 898760
, at *5 (E.D. Mo. Mar. 

28, 2022) (“Nothing in the Lanham Act suggests that ‘owner’ in § 1125(c)(1) includes by 
definition anything other than the actual owner of the famous mark.”) (citation omitted); 
Prince of Peace Enters., Inc., 760 F. Supp. 2d at 392–93 (“As it is not the owner of the 
Mark, POP lacks standing under . . . Section 43(c) of the Lanham Act.”).  
    Toyota USA argues that this seemingly clear rule has exceptions, noting that some 

courts have held that an exclusive licensee has standing to bring a dilution claim. See, e.g., 
Quabang Rubber Co., 
567 F.2d at 159
 (highlighting instances when an exclusive licensee 


7 The applicable code section for Section 43 of the Lanham Act is 
15 U.S.C. § 1125
(c).  
qualifies as a registrant/owner so as to confer standing); Ultrapure Sys., Inc. v. Ham-Let 
Grp., 
921 F. Supp. 659
, 665–66 (N.D. Cal. 1996) (concluding that the grant to the licensee 
was complete and conferred standing under the Lanham Act).  This argument suffers from 

two flaws.                                                                
    First, Toyota USA does not allege in the Amended Complaint that it is the exclusive 
licensee of the Toyota Marks, and in fact acknowledges in its briefing that it is not.  Instead 
it argues that it is an exclusive authorized importer and distributor, which it suggests is 
close enough for this purpose.  [Toyota Mem. in Opp’n 16.]  The distinction is important 

because an “exclusive licensee” is the sole entity with an interest in a trademark, while an 
“exclusive importer and distributor” could be one of multiple entities with such an interest.  
    More critically, even if Toyota USA could be considered an exclusive licensee for 
some purposes, the cases relied upon by Toyota are not instructive because they address 
trademark infringement claims under 1125(a), rather than dilution claims under 1125(c). 

This distinction is important because § 1125(c) explicitly uses the term “owner” when 
identifying who may bring suit, whereas § 1125(a) uses the broader language of “any 
person.”  
15 U.S.C. § 1125
(c); 
15 U.S.C. § 1125
(a). See, e.g., Quabaug Rubber Co., 
567 F.2d at 160
 (“[O]ne who may suffer adverse consequences from a violation of section 
1125(a) has standing to sue regardless of whether he is the registrant of a trademark.”) 

(citations omitted); Ultrapure Sys., Inc., 921 F. Supp. at 665–66 (analyzing the standing 
question under 
15 U.S.C. § 1114
).                                         
    Toyota USA also points to Ferrero U.S.A. v. Ozak Trading, Inc. to support its 
argument that it has standing to assert its dilution and common law trademark infringement 
claims as the exclusive authorized importer and distributor of Toyota-branded parts in the 
United States.  
753 F. Supp. 1240, 1245
 (D.N.J. 1991) (finding that an exclusive distributor 
had standing to assert trademark infringement claims where plaintiff spent substantial time 

and effort developing its market position based on trademarks owned by an affiliated 
corporation), aff’d, 
935 F.2d 1281
 (3d Cir. 1991), and rev’d on other grounds, 
952 F.2d 44
 
(3d Cir. 1991).  But despite the relevant entity in Ferrero being a closer match to Toyota 
USA’s role in this case as the plaintiff there was an exclusive distributor, the case suffers 
from the same infirmity as those referenced above -- Toyota USA’s present claim is a 

dilution claim under § 1125(c), while the claim in Ferrero arose under other provisions of 
the Lanham Act.8  Id. at 1241.  Toyota USA does not cite, and this Court’s own research 
has not identified, other cases suggesting that exclusive distributors have statutory standing 
in dilution cases.9  For these reasons, the court dismisses Toyota USA’s federal dilution 
claim for lack of standing.                                               

    Toyota USA’s state dilution claim fails for similar reasons.  Minnesota’s statutory 
trademark dilution provisions states that “[t]he owner of a mark that is famous in this state 
may” seek an injunction in the event of trademark dilution.  
Minn. Stat. § 333.285
(a). 
Toyota USA points to no authority for the idea that “owner” in the state context is to be 


    8 Toyota argues that Ferrero stands for the broader proposition that exclusive 
distributors are empowered to assert “any and all” trademark claims.  But because the 
Fererro court addresses neither a dilution claim nor the plain language of § 1125(c), its 
holding cannot be stretched so far.                                       
    9 Toyota USA cites only one case involving a dilution claim, Toyota Motor Sales, 
U.S.A., Inc v. Profile Cocktail Lounge, Inc., No. 99 C 5377, 
2001 WL 123787
 (N.D. Ill. 
Feb. 13, 2001).  However, that case does not explore the issue of standing at all, and is 
therefore of little persuasive value on the question presented here.      
interpreted differently from or more broadly than the use of the term in § 1125(c), and the 
Court is aware of none.                                                   
 3.  Common Law Trademark Infringement Claim                             

    Allen Interchange similarly argues that Toyota USA lacks standing to bring its 
common law trademark infringement claim because it is not the owner of the marks. [Allen 
Mem. in Supp. 2.]  Lanham Act protections extend to registered trademarks as well as 
common law trademarks.  Moon Seed LLC v. Weidner, 
604 F. Supp. 3d 780
, 789 (S.D. 
Iowa 2022).  “[A] common-law trademark arises from the adoption and actual use of a 

word, phrase, logo, or other device to identify goods or services with a particular party.” 
First Bank v. First Bank Sys., Inc., 
84 F.3d 1040, 1044
 (8th Cir. 1996).  To prevail on a 
common law trademark claim, a plaintiff must show that: (1) it has a protectable mark, (2) 
it has priority use of that mark, and (3) defendant’s subsequent use of that mark is likely to 
cause confusion.  Northland Ins. Cos. v. Blaylock, 
115 F. Supp. 2d 1108, 1117
 (D. Minn. 

2000).  However, “[o]nly the owner of the trademark has standing to seek relief for 
common law trademark infringement.”  Hot Stuff Foods, LLC v. Mean Gene’s Enters., Inc., 
468 F. Supp. 2d 1078, 1094
 (D.S.D. 2006) (citing Quabang Rubber Co., 
567 F. 2d at 160
). 
The Court finds that these cases, and those cited by Allen Interchange [Allen Mem. in 
Supp. 7–8], are persuasive.                                               

    Toyota USA cites Bus. Trends Analysts v. Freedonia Grp., Inc., to support its 
position that it need not be the owner of the mark to bring a common law claim.  
650 F. Supp. 1452
, 1457–58 (S.D.N.Y. 1987).  In Business Trends, the court stated, “[w]here 
standing is not limited by statute or by contract with the trademark owner, … it is sufficient 
that a plaintiff own an exclusive distributorship for a product sold under the trademark.” 
Id. at 1458
.  However, not only is Toyota USA’s relationship to the marks at issue less 
exclusive than the plaintiff in Business Trends, but the marks in this case are registered, 

not unregistered common law marks.10                                      
    For these reasons, the Court grants Allen Interchange’s Motion to Dismiss Counts 
3, 5, and 6 of Toyota USA’s Amended Complaint.                            
      B. Allen Interchange’s Motion for Joinder                          
    Allen Interchange asserts that Toyota Japan is a necessary party for Counts 1, 2, and 

4 of Toyota USA’s Amended Complaint, and requests that the Court either require Toyota 
USA to join Toyota Japan to these counts or dismiss them.  [Allen Mem. in Supp. 2.]  For 
the reasons stated below, the Court finds that Toyota Japan is not a necessary party for 
Counts 1, 2, and 4, and denies Allen Interchange’s Motion for Joinder.    
    1.  Timeliness                                                       

    As explored above, the law does not require dismissal of a motion like this one 
simply because it was filed after an answer when the defense at issue was cited in the 
answer.11  Bellasio Foods, Inc. v. Prodo Pak Corp., No. 07-CV-4520 (PJS/JJG), 
2008 WL 4867352
, at *3 n.6 (“[F]ederal courts have allowed untimely motions if the defense has 
been previously included in the answer.”) (quoting 5C Charles Alan Wright et al., Federal 


    10 Toyota USA indicated it wishes to amend the Complaint to make clear that its 
common law claims concern unfair competition rather than infringement, and such a 
revision might indeed address the standing issue.  However, a request to amend the 
complaint to clarify the claim is not yet before this Court.              
11 Section A1, supra, at 8–10.                                            
Practice and Procedure § 1361 at 93–94 (3d ed. 2004)).  Here, Allen Interchange raised the 
defense of failure to join all necessary parties in its answer, ensuring that it is a surprise to 
no one.  [Answer ¶¶ 80–81.]  Accordingly, the Court finds it is appropriate to rule on Allen 

Interchange’s Motion for Joinder.                                         
    2.  Merits                                                           
    Allen Interchange argues that Toyota Japan is a necessary party for Counts 1, 2, and 
4 of Toyota USA’s Amended Complaint, and asks the Court to require Toyota USA to join 
Toyota Japan to these counts.  [Allen Mem. in Supp. 2.]  The Court must first decide 

whether Toyota Japan is subject to compulsory joinder under Rule 19(a).  See St. James v. 
New Prague Area Cmty. Ctr., No. 06-cv-1472 (JNE/JJG), 
2006 WL 2069197
, at *1 (D. 
Minn. July 26, 2006).  If so, and the joinder of Toyota Japan is feasible, it will require 
Toyota USA to join Toyota Japan to this suit.  
Id.
  (citing Ranger Transp. v. Wal-Mart 
Stores, 
903 F.2d 1185, 1187
 (8th Cir. 1990) (per curiam).                 

    According to Rule 19(a)(1)(B), joinder is required when the person “claims an 
interest relating to the subject of the action and is so situated that disposing of the action in 
the person’s absence may” result in either of two outcomes:               

         (i)  as a practical matter impair or impede the person’s ability 
            to protect the interest; or                                  

         (ii) leave an existing party subject to a substantial risk of   
            incurring  double,  multiple,  or  otherwise  inconsistent   
            obligations because of the interest.                         
Fed. R. Civ. P. 19(a)(1)(B)(i)–(ii).  And the Court must join required parties if feasible. 
Fed. R. Civ. P. 19(a)(2) (“If a person has not been joined as required, the court must order 
that the person be made a party.”)  When determining whether a party must be joined, “the 
critical inquiry is whether the party will lose the opportunity to vindicate those rights in a 
future proceeding.”  St. James, 
2006 WL 2069197
, at *2 (citing LLC Corp. v. Pension 

Benefit Guarantee Corp., 
703 F.2d 301
, 305 (8th Cir. 1983); see also 7 Charles A. Wright, 
Arthur R. Miller, & Mary K. Kane, Federal Practice and Procedure § 1604 (3d ed. 2004). 
    Ability to Protect Interest                                          
    Allen Interchange suggests that “a finding against [Toyota USA] on its claims could 
impact Toyota-Japan’s interests adversely,” and cites authority for its position that, as the 

owner of the marks at issue, Toyota Japan must be at the table.  [Allen Mem. in Supp. 12.]  
See, e.g.,  JTG of Nashville, Inc. v. Rhythm Brand, Inc., 
693 F. Supp. 623, 624
 (M.D. Tenn. 
1988) (joining trademark owner where both trademark infringement and unfair competition 
claims were at issue); Lion Petroleum of Mo., Inc. v. Millennium Super Stop, LLC, 
467 F. Supp. 2d 953
, 956–57 (E.D. Mo. 2006) (“Generally, in suits for patent and trademark 

infringement, the owner of the patent or trademark is a necessary party.”) (citing 7 Wright, 
Miller & Kane § 1604).  But in those cases, trademark infringement and the owner’s rights 
in their trademark were directly at issue.  They do not support joinder in this case. 
    Toyota USA’s position is that although the Amended Complaint at times uses the 
term “trademark infringement,” Counts 1, 2, and 4 in reality allege unfair competition 

under Section 43(a).  [Toyota Mem. in Opp’n 8.]  This distinction matters.  The decisions 
upon which Allen Interchange relies for its assertion that Toyota Japan must be involved 
in the case point to the indispensability of trademark owners in trademark infringement 
actions—not  unfair  competition  actions  under  §  1125(a).    See  St.  James,  
2006 WL 2069197
, at *2 (“It is well established, in suits for patent and trademark infringement, that 
the owner of the patent or trademark is subject to compulsory joinder.”); Int’l Imps., Inc. 
v. Int’l Spirits & Wines, LLC, No. 10-61856-CIV, 
2011 WL 7807548
, at *7–8 (S.D. Fla. 

July 26, 2011) (finding that a disputed co-owner of the trademark was a necessary party 
where the case could result in the invalidation of the trademark); Jaguar Cars Ltd. v. Mfrs. 
Des Montres Jaguar, S.A., 
196 F.R.D. 306
, 308–09 (E.D. Mich. 2000) (finding that 
trademark owner was a necessary party where its registrations were directly challenged and 
at risk of cancellation by the lawsuit).                                  

    This line of authority makes sense.  There are several practical reasons why a court 
would join a trademark owner as a necessary party in a trademark action: (1) the trademark 
owner has an obvious interest in protecting its rights in the mark; (2) the trademark owner 

should not have to risk the possibility of estoppel if its mark is declared invalid; and (3) the 
defendant could be subject to multiple suits if the trademark owner wasn’t joined and 
decided to bring another lawsuit in the future.  JTG of Nashville, Inc., 693 F. Supp. at 626–
27.  But most of these concerns are simply not implicated by the unfair competition that 
Toyota USA is raising under § 1125(a).  There is no risk in this case that the mark would 

be declared invalid.  And there is no indication from the pleadings that there is any dispute 
about the ownership, strength, or validity of the Toyota Marks.           
    Allen Interchange has not cited any cases squarely supporting its argument that a 
trademark owner is a necessary party in unfair competition claims under Section 1125(a), 
and the Court has located none. 12  Instead, it appears that at least one court has rejected 
such claims.  See, e.g.,  Hotaling & Co., LLC v. Berry Sols., Inc., No. 20-cv-18718 
(KSH)(CLW), 
2021 WL 3783260
, at *6 (D.N.J. Oct. 19, 2021) (rejecting defendant’s 

motion to join a trademark owner as a necessary party for unfair competition claim). 
Although Allen does an excellent job of demonstrating why the standing cases upon which 
Toyota USA relied to oppose the joinder motion are not relevant, it doesn’t point to cases 
that actually mandate joinder in a case of unfair competition allegations when those claims 
are not paired with direct infringement claims.  And as the proponent of joinder, Allen 

bears the burden of demonstrating that it is required.  EEOC v. Apria Healthcare Group, 
Inc., 
222 F.R.D. 608
, 609–10 (E.D. Mo. 2004) (explaining that the party moving for 
dismissal under Rule 12(b)(7) has the burden of showing that the absent party should be 
joined under Rule 19).  In sum, the concerns set forth at Rule 19(a)(1)(B)(i) are not 
meaningfully implicated by the claims at issue.13                         



    12 Both sides ask the Court to make inferences from the way litigation in this arena 
has routinely proceeded in the past.  Allen identifies instances in which the trademark 
owner, even an overseas entity, was a party to the litigation, and asks the Court to assume 
that they were plaintiffs because it is required.  And Toyota USA points to cases in which 
litigation proceeded without parent entity that owns the mark, and asks the Court to infer 
that is because doing so it perfectly legal.  However, the Court finds it minimally instructive 
whether a parent company chose to join litigation in a particular case for whatever reason, 
and similarly attaches little weight to a defendant’s decision not to seek joinder in a 
particular case where the parent company that owns the mark is absent.  Instead, the Court 
looked for authority expressly addressing when joinder is required in this context, and 
found very little.                                                        
    13 To be clear, the Court’s ruling on this is premised in part of Toyota USA’s 
repeated assertions that claims 1, 2, and 4 are actually unfair competition claims and not 
traditional infringement claims.  If that narrowing of the claims is abandoned down the 
road in this litigation, the Court would revisit the necessity of joining Toyota Japan.  
    Substantial risk of incurring multiple or inconsistent obligations   

    Allen Interchange also argues that, if joinder is not ordered, it could face the risk of 
a subsequent suit by Toyota Japan or another licensee situated similarly to Toyota USA, in 
the United States.  [Allen Mem. in Supp. 11.]  Allen Interchange cites no authority in 
support of this argument, and given the nature of Toyota USA’s claims such a scenario 
seems quite unlikely.  Because Toyota USA is the exclusive authorized importer and 
distributor of Toyota vehicles and Genuine Toyota Parts in the United States, it is unclear 
who would be positioned or motivated to bring a similar case against Allen Interchange in 

the future.  And the rule requires a “substantial risk” of serial litigation, not the speculative 
risk suggested here.                                                      
    For the reasons explained above, the Court denies Allen Interchange’s motion for 
joinder.14                                                                
    III.  Order                                                          

    Based  on  the  foregoing  discussion,  IT  IS  HEREBY  ORDERED  that  Allen 
Interchange’s Motion to Dismiss Counts 3, 5, and 6 [ECF No. 41], is GRANTED and 
Counts 3, 5, and 6 claims are dismissed without prejudice for lack of subject matter 
jurisdiction.  Allen Interchange’s Motion for Joinder with regard to Counts 1, 2, and 4 is 
DENIED.                                                                   

Date: August 14, 2023                                                     

    14 Having found that Allen Interchange did not show that joinder of Toyota Japan is 
required under Rule 19(a)(1), the motion is denied without reaching the Rule 19(b) inquiry. 
Inst. for the Int’l Educ. of Students v. Qian Chen, 
380 F. Supp. 3d 801, 811
 (S.D. Ind. 
2019).                                                                    
 s/Katherine Menendez                    
Katherine Menendez                        
   United States District Judge          

Reference

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