Okash v. Essentia Health

U.S. District Court, District of Minnesota

Okash v. Essentia Health

Trial Court Opinion

                   UNITED STATES DISTRICT COURT                          
                      DISTRICT OF MINNESOTA                              
MICHAEL OKASH, individually, and on                                      
behalf of those similarly situated,                                      
                                      Civil No. 23-482 (JRT/LIB)         

                       Plaintiff,                                        

v.                               MEMORANDUM OPINION AND ORDER            
                                 GRANTING IN PART AND DENYING IN         
Essentia Health,                   PART DEFENDANT’S MOTION TO            
                                            DISMISS                      
                      Defendant.                                         

    Anne T. Regan and Nathan D. Prosser, HELLMUTH & JOHNSON PLLC, 8050   
    West 78th Street, Edina, MN 55439; Anthony Stauber, Daniel E. Gustafson, 
    David A. Goodwin, and Karla M. Gluek, GUSTAFSON GLUEK PLLC, 120 South 
    Sixth Street, Suite 2600, Minneapolis, MN 55402; Benjamin Cooper, Brian C. 
    Gudmundson, Jason P. Johnston, Michael J. Laird, and Rachel Kristine Tack, 
    ZIMMERMAN  REED  LLP,  1100  IDS  Center,  80  South  Eighth  Street, 
    Minneapolis, MN 55402; and Hart L. Robinovitch, ZIMMERMAN REED LLP,  
    14648 North Scottsdale Road, Suite 130, Scottsdale, AZ 85254, for Plaintiff. 

    Anderson Tuggle, Andy Taylor, and Jeffrey P. Justman, FAEGRE DRINKLE 
    BIDDLE & REATH LLP, 2200 Wells Fargo Center, 90 South Seventh Street, 
    Minneapolis, MN 55402; Justin O’Neill Kay, FAEGRE DRINKER BIDDLE &   
    REATH LLP, 320 South Canal Street, Suite 3300, Chicago, IL 60606; and Zoe 
    K. Wilhelm, FAEGRE DRINKER BIDDLE & REATH LLP, 1800 Century Park East, 
    Suite 1500, Los Angeles, CA 90067, for Defendant.                    


    Plaintiff Michael Okash contends that Defendant Essentia Health’s (“Essentia”) 
deployment of Meta Pixel tracking software on essentiahealth.org violates a slew of 
federal and state privacy and consumer protection laws.  His complaint suffers from 
significant pleading defects, many of which appear to be symptoms of Okash’s focus on 
Meta Pixel litigation against other healthcare providers rather than the facts of this case.  
The Court will dismiss without prejudice Okash’s claims under federal and state wiretap 

laws, the Minnesota Health Records Act, and state tort law.  At the same time, Okash 
plausibly alleges violations of the Minnesota Consumer Fraud Act and Minnesota Uniform 
Deceptive Trade Practices Act and states a viable claim for unjust enrichment.   
                          BACKGROUND                                     

I.   FACTS                                                                
    Plaintiff Michael Okash has received medical care from Essentia since 2000.  (Am. 
Compl. ¶¶ 18–19, May 15, 2023, Docket No. 15.)  Okash brings this putative class action 
on  behalf  of  himself  and  others  similarly  situated,  defined  as  “[a]ll  persons  whose 

Sensitive Information was disclosed to a third party through Defendant’s Website without 
authorization or consent.”  (Id. ¶ 106.)                                  
    Essentia maintains a website, essentialhealth.org, which allows patients to find 
medical  facilities  and  services  and  conduct  research  on  medical  issues,  conditions, 

medications, and doctors.  (Id. ¶ 2.)  Okash recalls using the website to research doctors 
and investigate various treatments and medical conditions.  (Id. ¶ 21.)  In addition to 
essentiahealth.org,  Essentia  provides  an  online  patient  portal,  MyChart,  that  allows 
patients to communicate with their providers, schedule appointments, review medical 

records, and pay bills.  (Compl. ¶ 3, Feb. 28, 2023, Docket No. 1.)       
    Essentia employs Meta Platform, Inc.’s (“Meta”) tracking technology, Meta Pixel 
(“Pixel”), on essentialhealth.org.  (Am. Compl. ¶¶ 52–53, 60.)  Pixel tracks a website user’s 
activity and transmits data to Meta, including the pages and subpages visited by the 
website user, and searches, clicks, and other submissions to the website.  (Id. ¶ 5); see 

also In re Meta Pixel Healthcare Litig., 
647 F. Supp. 3d 778
, 784–86 (N.D. Cal. 2022) 
(explaining the Pixel technology).  For example, if a visitor to essentiahealth.org clicks on 
the “Doctors & Providers” page, data documenting that navigation would be sent to 
Meta.  (Am. Compl. ¶ 57.)  The data is often then associated with the user’s Facebook 

account and used for advertising purposes.  (Id. ¶¶ 54–55, 59.)  Okash recalls receiving 
targeted advertisements based on his research on essentiahealth.org.  (Id. ¶ 26.) 
    Essentia’s  website  includes  a  privacy  policy  indicating  it  is  “committed  to 

protecting the privacy of those who visit our website.”  (See Decl. Jeffrey P. ¶ 4, Ex. A 
(“Privacy  Policy”)  at  2,  June  23,  2023,  Docket  No.  26.)    In  a  section  on  tracking 
technologies, the policy discloses “[w]e may also use Facebook Pixel that enables us to 
understand how users interact with our website after seeing an ad on Facebook and then 

clicking through to our website.”  (Id. at 3.)                            
II.  PROCEDURAL HISTORY                                                   
    Okash’s initial complaint alleged privacy violations on his MyChart account as well 
as essentiahealth.org.  (See, e.g., Compl. ¶ 117.)  He filed an amended complaint that 

drops all references to MyChart because Essentia does not use the Pixel on MyChart.  (See 
generally Am. Compl.)  Okash alleges Essentia violated federal wiretap laws as well as 
state statutory and common law by transmitting data from essentialhealth.org to Meta 
through the Pixel.  (See generally id.)  Essentia now moves to dismiss all counts.  (Def.’s 
Mot. Dismiss, June 23, 2023, Docket No. 23.)                              

                           DISCUSSION                                    
I.   STANDARD OF REVIEW                                                   
    In reviewing a motion to dismiss under Federal Rule of Civil Procedure 12(b)(6), the 
Court considers all facts alleged in the Complaint as true to determine if the Complaint 

states a “claim to relief that is plausible on its face.”  Braden v. Wal-Mart Stores, Inc., 
588 F.3d 585, 594
 (8th Cir. 2009) (quoting Ashcroft v. Iqbal, 
556 U.S. 662, 678
 (2009)).  The 
Court construes the Complaint in the light most favorable to the plaintiff, drawing all 
reasonable inferences in the plaintiff’s favor.  Ashley Cnty. v. Pfizer, Inc., 
552 F.3d 659, 665
 

(8th Cir. 2009).  Although the Court accepts the complaint’s factual allegations as true, it 
is “not bound to accept as true a legal conclusion couched as a factual allegation,” Bell 
Atl. Corp. v. Twombly, 
550 U.S. 544, 555
 (2007), or mere “labels and conclusions or a 
formulaic recitation of the elements of a cause of action,” Iqbal, 
556 U.S. at 678
 (quotation 

omitted).  Instead, “[a] claim has facial plausibility when the plaintiff pleads factual 
content that allows the court to draw the reasonable inference that the defendant is 
liable for the misconduct alleged.”  
Id.
                                  
    At the motion to dismiss stage, the Court may consider the allegations in the 

Complaint as well as “those materials that are necessarily embraced by the pleadings.” 
Schriener v. Quicken Loans, Inc., 
774 F.3d 442, 444
 (8th Cir. 2014).  The Court may also 
consider matters of public record and exhibits attached to the pleadings, as long as those 
documents do not conflict with the Complaint.  Porous Media Corp. v. Pall Corp., 
186 F.3d 1077, 1079
 (8th Cir. 1999).                                               

II.  PRELIMINARY FACTUAL DETERMINATIONS                                   
    There are two recurring factual disputes the Court will address upfront to aid 
subsequent resolution of the legal issues.  First, because this action is limited to Essentia’s 
general website, the Court will address the type of information transmitted therein.  

Second is the degree to which the privacy policy puts the public on notice of Essentia’s 
use of Pixel.                                                             
    A.   Website Information                                             
    As  Essentia  observes,  Okash  has  dropped  all  allegations  related  to  MyChart 

because Essentia never embedded the Pixel in MyChart.  Rather, the Amended Complaint 
pertains  to  Essentia’s  public-facing  website,  essentiahealth.org  and  its  sub-links.  
Nonetheless, Okash continues to allege that certain sensitive information is collected that 
appears possible only through a connection to MyChart.  For example, Okash alleges that 

Essentia shared information related to the “dates, times, and/or locations of scheduled 
appointments,” the “type of appointment or procedure scheduled,” “communications 
between patients and Essentia,” “information about whether patients have insurance,” 
and more.  (Am. Compl. ¶ 9.)                                              
    Simple browsing of Essentia’s website reveals that those personalized pieces of 
information are the province of MyChart.1  Accordingly, some of Okash’s allegations fail 

to meet the plausibility pleading standard.  Broadly, the type of information allegedly 
revealed to Meta fits two categories.  First, which the Court will accept, are those pieces 
of information that a patient generates through unilateral action on essentiahealth.org.  
That includes, for example, the patient’s IP address, doctors and treatments researched, 

search terms, and whether the patient tries to log in to a MyChart account (which would 
be revealed by clicking the MyChart link on essentiahealth.org).  The second bucket is 
customized information that results from two-way communication between the patient 

and  Essentia,  which  would  be  embedded  only  in  MyChart.    That  includes  specific 
appointment information, written communication from a patient to Essentia, medical 
records, and like content.  The Court will disregard as implausible the allegation that those 
types of communications are included on Essentia’s general website.  To the extent Okash 

believes those personalized records are still intercepted by the Pixel and he chooses to 
file a second amended complaint, he should more precisely specify where and how on 
the general website such information may be found.                        





    1 The Court may take judicial notice of the contents of Essentia’s website; after all, a 
complaint necessarily embraces a website when a defendant’s conduct on that website is central 
to the dispute.  See WinRed, Inc v. Ellison, 
581 F. Supp. 3d 1152
, 1167 n.9 (D. Minn. 2022). 
    B.   Privacy Policy                                                  
    The Court may appropriately consider Essentia’s Privacy Policy, both as an aspect 

of the disputed website and contractual material necessarily embraced by the pleadings.  
See WinRed, 581 F.3d at 1167 n.9; Mattes v. ABC Plastics, Inc., 
323 F.3d 695
, 697 n.4 (8th 
Cir. 2003); (Am. Compl. ¶ 33 (referencing the Privacy Policy).)  The Privacy Policy is a 
standard browsewrap agreement.  See Foster v. Walmart, Inc., 
15 F.4th 860, 863
 (8th Cir. 

2021).  A user must follow hyperlinks on the website to read the Policy, and the Policy 
asserts that usage of the website manifests the user’s assent.  (Privacy Policy at 5.)  Courts 
determine the enforceability of a browsewrap agreement from the adequacy of notice, 
whether actual or inquiry.  Foster, 15 F.4th at 863–84.  The record is insufficient to 

determine such fact-bound questions, though.  See 
id. at 864
.  On a Rule 12(b)(6) standard 
of review, there is no manifestation of mutual assent, and the Court will not assume the 
Privacy Policy constitutes a valid contract.                              

    As far as the adequacy of disclosure for various statutory purposes, the Court will 
largely address such issues below while noting upfront one universal concern.  The privacy 
policy discloses that Essentia uses the Pixel to “understand how users interact with our 
website after seeing an ad on Facebook and then clicking through to our website.”  

(Privacy Policy at 3.)  The complaint alleges, though, that the Pixel was in continuous use 
on the website, whether a patient clicked through from a Facebook ad or navigated to 
the page by any other means.  Taking as true Okash’s allegations, the Court finds the 
Policy does not disclose the full extent of Essentia’s Pixel usage.       
III.  ECPA                                                                
    The Electronic Communications Privacy Act (“ECPA”), 
18 U.S.C. § 2510
 et seq., 

prohibits the intentional interception of “any wire, oral, or electronic communication,” as 
well as the use or disclosure of any “content[s]” thereof.  See 
18 U.S.C. § 2511
(1).2  Parties 
are exempt from interception liability, though, if they are a “party to the communication 
or where one of the parties to the communication has given prior consent to such 

interception.”  
18 U.S.C. § 2511
(2)(d).  But that is only true if the party does not intercept 
the communication “for the purpose of committing any criminal or tortious act.”  
Id.
 
    Okash  alleges  three  independent  bases  for  liability  under  § 2511(1),  claiming 
Essentia intercepted, divulged, and used communications in violation of ECPA.3  But the 

party exception applies and Okash’s complaint does not allege sufficient facts for the 
Court to apply the crime-tort carveout.  Accordingly, Okash does not plead an unlawful 
interception.  And because the use and disclosure prohibitions require an underlying 

unlawful interception, neither were those provisions violated.            





    2 Because the federal and state wiretapping statutes are coterminous, the parties agree 
the Court should analyze them jointly.  See Wagner v. Wagner, 64 F. Supp 2d 895, 899 (D. Minn. 
1999); compare 
18 U.S.C. § 2511
, with Minn. Stat. § 626A.02.  For simplicity, the Court will 
reference only the federal statutes.                                      
    3 Okash abandoned his § 2511(3) claim, which would have been unmeritorious in any 
event.  Accordingly, the Court will dismiss Count III of Okash’s amended complaint with prejudice. 
    A.   Party Exception                                                 
    The  party  exception  clarifies  that  a  person  does  not  violate  ECPA  by 

“intercept[ing]” a communication “where such person is a party to the communication.”  
18 U.S.C. § 2511
(d).  The exception applies even to an intended recipient that duplicates 
and forwards the communication to a third party.  See, e.g., In re Group Health Plan Litig., 
No. 23-267, 
2023 WL 8850243
, at *7 (D. Minn. Dec. 21, 2023); Kurowski v. Rush Sys. for 

Health (Kurowski I), 
659 F. Supp. 3d 931
, 937–38 (N.D. Ill. 2023).  Thus, Essentia did not 
unlawfully  intercept  Okash’s  communications  because  Essentia  was  a  party  to  the 
communication.                                                            
    As Okash observes, the party exception only applies to interception; it does not 

excuse  unlawful  use  or  disclosure  of  a  communication,  even  by  a  party  to  the 
communication.  See 
18 U.S.C. §§ 2511
(1)(c)–(d).  But Essentia neither used nor disclosed 
wire  communications  as  prohibited  by  ECPA.    Section  2511(1)  prohibits  the  use  or 

disclosure of communications a party knows to be “obtained through the interception” 
of communications “in violation of this subsection.”  
18 U.S.C. §§ 2511
(1)(c)–(d).  As 
already discussed, Essentia’s alleged interception was not unlawful because it was a party 
to the communication.  And any possible interception by Meta was not “in violation of 

this  subsection”  because  Essentia  consented  to  Meta’s  interception.    
18 U.S.C. §§ 2511
(1)(c)–(d), (2)(d).  Accordingly, Essentia’s use of Meta’s advertising services did 
not violate ECPA.                                                         
    Okash counters that Essentia was incapable of providing valid § 2511(1)(d)(2) 
consent because disclosure violated the Health Insurance Portability and Accountability 

Act (“HIPAA”).  See 
45 C.F.R. §§ 164.508
(a)(3)(4), (c)(1).  Even accepting Okash’s allegation 
that HIPAA regulations required his authorization, lack of authorization does not change 
the fact that Essentia, a party to the communication, consented to its interception.4  
Accordingly, the party exception applies as a matter of law.              

    B.   Crime-Tort Carveout                                             
    There is a statutory carveout to the party exception.  Even a consenting party may 
not escape liability if the communication “is intercepted for the purpose of committing 
any criminal or tortious act.”  
18 U.S.C. § 2511
(2)(d).  Okash alleges that Essentia acted 

for the purpose of criminally violating HIPAA and tortiously invading Okash’s privacy.  But 
because  neither  the  alleged  HIPAA  nor  privacy  violations  were  independent  of  the 
interception, the crime-tort exception does not apply.                    

     “[I]t is well established that” the crime-tort exception “only applies where the 
defendant allegedly committed a tortious or criminal act independent from the act of 
recording itself.”  Kurowski v. Rush Sys. for Health (Kurowski II), No 22-5380, 
2023 WL 4707184
, at *4 (N.D. Ill. July 24, 2023) (citing Caro v. Weintraub, 
618 F.3d 94, 99
 (2d Cir. 



    4  Here,  § 2511(2)(d)’s  unmodified  requirement  for  “consent”  stands  in  contrast  to 
§ 2511(3)(b)(ii)’s requirement of “lawful consent.”  Under the whole-text canon, the Court must 
give effect to ECPA’s less demanding consent standard in § 2511(2)(d).  See K Mart Corp. v. 
Cartier, Inc., 
486 U.S. 281, 291
 (1988).                                  
2010)).  In other words, the bad acts must be “secondary to the acquisition of the 
communication” and involve “tortious or criminal use of the interception’s fruits.”  See In 

re Google Inc. Cookie Placement Consumer Priv. Litig., 
806 F.3d 125, 145
 (3d Cir. 2015); 
see also United States v. Jiau, 
734 F.3d 147, 152
 (2d Cir. 2013) (confining the crime-tort 
exception to “instances where the recording party intends to use the recording to harm 
or injure a recorded party, such as to blackmail, threaten, or publicly embarrass the 

recorded party”).                                                         
    Neither Okash’s Amended Complaint nor his briefing alleges independent criminal 
or tortious conduct.  Okash’s allegations that Essentia violated HIPAA and privacy torts 

encompass only the simultaneous interception and disclosure of information to Meta.  
(See Am. Compl. ¶ 122.)                                                   
    Okash argues that Essentia “improperly profited from its invasion of Plaintiff’s and 
the Class members’ privacy in its use of their data for its economic value”—presumably, 

for its use in targeted advertising.  (Id. ¶ 123.)  That subsequent advertising may be an 
independent  act  from  the  underlying  interception.    But  Okash  does  not  allege  the 
advertising itself was tortious.  Cf. In re Meta Pixel Healthcare Litig., 647 F. Supp. 3d at 
797 (“[T]he crime-tort exception to the Wiretap Act is inapplicable where the defendant’s 

primary motivation was to make money, not to injure plaintiffs tortiously.”).  Ultimately, 
Okash’s citations to overcome the independence requirement either do not analyze that 
requirement,5 or allege a more discrete subsequent tortious or illegal act.6 

    Because the complaint lacks sufficient alleged facts to suggest the interception was 
undertaken to further an independent criminal or tortious act, Okash cannot overcome 
the application of the party exception, and his ECPA claims against Essentia will be 
dismissed.7  The Court will dismiss without prejudice, however, to allow Okash to plead 

an independent connection to a tortious act, should one exist.            
IV.  MHRA                                                                 
    The Minnesota Health Records Act (“MHRA”) prohibits the release of patient 
“health records” absent signed consent.  See 
Minn. Stat. § 144.293
.  Essentia transmitted 

information about Okash to Meta without signed consent, but the question remains 
whether that  information  included  “health  records.”   Okash  has  not  pled  sufficient 
information for the Court to so find.                                     

    “Health record” is defined broadly to include                        
         any information, whether oral or recorded in any form or        
         medium, that relates to the past, present, or future physical   


    5 See, e.g., Deteresa v. Am. Broad. Cos., Inc., 
121 F.3d 460
, 467 n.4 (9th Cir. 1997); Med. 
Lab. Mgmt. Cons. v. Am. Broad. Cos., Inc., No. 95-2494, 
1997 WL 405908
 (D. Ariz. Mar. 27, 1997) 
    6 See, e.g., Brown v. Google, LLC, 
525 F. Supp. 3d 1049
, 1067 (N.D. Cal. 2021) (subsequently 
associating  intercepted communications  with  user  data in  violation  of  state  law);  Planned 
Parenthood Fed’n of Am., Inc. v. Ctr. for Med. Progress, 
214 F. Supp. 3d 808, 828
 (N.D. Cal. 2016) 
(defendants used intercepted conversations in subsequent RICO acts and subsequent disclosures 
that violated privacy torts).                                             
    7 Because the Court finds the party exception controls, it need not reach Essentia’s 
argument that the communications did not contain any substantive content. 
         or mental health or condition of a patient; the provision of    
         health  care  to  a  patient;  or  the  past,  present,  or  future 
         payment for the provision of health care to a patient.          
Id.
 § 144.291  subd. 2(c) (emphasis added).  “There is scant caselaw analyzing what 
constitutes a ‘health record.’”  Furlow v. Madonna Summit of Byron, No. 19-987, 
2020 WL 413356
, at *2 (Minn. Ct. App. Jan. 27, 2020).  Furlow, one of the few such cases, held that 
a nurse’s aide who posted a photo with an unflattering caption of a wheelchair-bound 

resident to social media did not violate the MHRA because the photo was not a health 
record.  See id., at *1.  The court clarified that “[w]hile a viewer of the post may infer that 
[the patient] was receiving care in a nursing home, there is nothing explicitly in the 
photograph or caption that goes to the nature of the care or condition.”  Id., at *3. 

    Furlow notwithstanding, a better-pled Complaint could likely survive a 12(b)(6) 
motion.  Unlike in Furlow, Okash alleges his website searches included “specific doctors 
and specialists that had been referred to him” and “searching for and disclosing specific 
medical diagnosis while on the website.”  (Am. Compl. ¶ 21.)  He further alleges that the 

searches were paired with enough of a digital footprint for Meta to identify him.  (See id. 
¶¶ 5, 9, 104–05.)  What is more, the statutory standard is undemanding.  See 
Minn. Stat. § 144.293
 subd. 2(c) (including “any information” that “relates to” medical conditions or 

care).                                                                    
    At the same time, Okash does not provide specific examples of how he used the 
website and what information was specifically disclosed.  For example, while he says he 
used the website to research doctors and conditions, he fails to include any details about 
the doctors, conditions, or timeframe.  Such information would help move the complaint 
past a “formulaic recitation” that health records were disclosed and frame the case more 

concretely moving forward.  See Iqbal, 
556 U.S. at 678
.8  Accordingly, the Court will 
dismiss Count VI without prejudice and allow Okash a chance to plead the particulars of 
his MHRA claim.                                                           
V.   MUDTPA                                                               

    The  Minnesota  Uniform  Deceptive  Trade  Practices  Act  (“MUDTPA”)  forbids 
businesses from, as relevant to this action, representing that goods or services have 
characteristics they do not have or that “goods or services are of a particular standard, 
quality, or grade . . . if they are of another.”  Minn Stat. § 325D.44 subds. 1(5) & (7).  

Essentia argues that Okash’s MUDTPA claim fails because it asks for prohibited relief and 
does not meet the heightened Rule 9(b) pleading standard.  Neither argument justifies 
dismissal.                                                                

    As to the first issue, the MUDTPA only allows injunctive relief.  See Superior Edge, 
Inc. v. Monsanto Co., 
964 F. Supp. 2d 1017, 1041
 (D. Minn. 2013).  Although the complaint 
alleges  Okash  suffered  monetary  damages  because  of  Essentia’s  deceptive  trade 



    8 Compare Cousin v. Sharp Healthcare (“Cousin I”), No. 22-2040, 
2023 WL 4484441
, at *3 
(S.D.  Cal.  July  12,  2023)  (requiring  plaintiffs  to  provide  more  detailed  allegations  of  the 
information they provided via a hospital’s website to better evaluate whether the information 
included personal health information), with Cousin v. Sharp Healthcare (“Cousin II”), No. 22-2040, 
2023 WL 8007350
, at *2–3, 5 (finding the amended complaint plausibly pled disclosure of health 
records once more details about the plaintiff’s website activities were provided). 
practices, it ultimately asks only for permitted forms of relief, including an injunction.  (See 
Am. Compl. ¶¶ 165–66.)                                                    

    Essentia also ventures that Okash has not alleged a sufficient risk of future damage 
to be entitled to an injunction.  In particular, it notes that a party on notice of a deceptive 
practice “can no longer say that he will again be deceived by the practice.”  Jaskulske v. 
State Farm Mut. Auto. Ins. Co., No. 14-869, 
2014 WL 5530758
, at *6 (D. Minn. Nov. 3, 

2014).  Kurowski I rejected that argument under these same circumstances.  659 F. Supp. 
3d at 943.  Where a plaintiff remains a patient and has little choice but to continue to use 
the website to receive complete medical care, a deceptive trade practices claim may 

proceed.  Id.  Injunctive relief may also help remedy ongoing harms from the already-
collected data.  See In re Group Health Plan, 
2023 WL 8850243
, at *10.  Accordingly, the 
Court finds Okash has alleged a sufficient risk of future harm to allow his demand for 
injunctive relief to proceed.                                             

    Claims under the  MUDTPA  are  subject to  the  heightened  Rule  9(b) pleading 
standard.  See E-Shops Corp. v. U.S. Bank Nat’l Ass’n, 
678 F.3d 659, 665
 (8th Cir. 2012).  
Okash’s Amended Complaint meets the heightened standard.  First, he identifies specific 
misrepresentations in various Essentia policies, including the Privacy Policy.  Essentia 

claims the Privacy Policy cannot be deceptive because it discloses Essentia’s use of the 
Pixel.    But  as  already  discussed,  Okash  plausibly  alleges  that  Essentia  exceeds  the 
disclosed use of the Pixel by failing to limit the Pixel to only those web visitors who click 
through from a Facebook advertisement.  Okash also alleges a deceptive omission by 
Essentia’s failure to comply with HIPAA and protect his sensitive health information.  

Essentia argues plaintiffs may only plead an omission when the defendant owes a duty to 
disclose.  But the Court would be hard-pressed to find that a hospital does not owe a 
patient a duty to disclose before transmitting HIPAA-protected information to  third 
parties.                                                                  

    Accordingly, the Court will deny Essentia’s Motion to Dismiss Count IV. 
VI.  MCFA                                                                 
    Essentia primarily contends that Okash’s claim fails to “demonstrate that their 
cause of action benefits the public,” as required by the Minnesota Consumer Fraud Act 

(“MCFA”).  See Ly v. Nystrom, 
615 N.W.2d 302, 314
 (Minn. 2000).  When a plaintiff 
“seek[s] only damages, courts typically find no public benefit.” Select Comfort Corp. v. 
Tempur Sealy Int’l, Inc., 
11 F. Supp. 3d 933, 937
 (D. Minn. 2014).  Nonetheless, the Court 

finds a plausible public benefit here.  A class action alleging broad misrepresentations to 
the public serves a public benefit for its compensatory and deterrent effects, even where 
the action only seeks monetary damages.  See Johnson v. Bobcat Co., 
175 F. Supp. 3d 1130
, 1142–43 (D. Minn. 2016).                                            

    Essentia also contends Okash has not met the Rule 9(b) standard for an MCFA 
claim.  But those arguments largely overlap with the rejected MUDTPA pleading issues.  
Accordingly, the Court will deny Essentia’s Motion to Dismiss Count VII.  
VII.  SECLUSION                                                           
    To state a claim for intrusion upon seclusion, a plaintiff must allege that the 

defendant intentionally engaged in a highly offensive intrusion into another person’s 
private affairs.  See Lake v. Wal-Mart Stores, Inc., 
582 N.W.2d 231, 233
 (Minn. 1998).   
Because there was no intrusion, the Court will dismiss Count I without reaching Essentia’s 
argument that the alleged intrusion was not highly offensive.             

    Courts generally agree that when a plaintiff voluntarily browses a healthcare 
website,  there  is  no  intrusion  when  the  Pixel  transmits  the  information  to  Meta.9  
Intrusion requires an “affirmative act by the defendant in obtaining the information” 
which cannot exist when the information is provided by the plaintiff, even if a defendant 

later shares the information.  Lehman v. Zumbrota-Mazeppa Pub. Schs., No. 04-1226, 
2005 WL 894756
, at *4 (Minn. Ct. App. Apr. 19, 2005).  Because Okash voluntarily 
provided his data to Essentia, Essentia did not intrude upon his seclusion and the Court 

will dismiss Count I.                                                     





    9 See Kurowski I, 659 F. Supp. 3d at 943; Allen v. Novant Health, Inc., No. 22-697, 
2023 WL 5486240
, at *2 (M.D.N.C. Aug. 24, 2023); Hartley v. Univ. of Chi. Med. Ctr., No. 22-5891, 
2023 WL 7386060
, at *3 (N.D. Ill. Nov. 8, 2023); cf. C.L.D. v. Wal-Mart Stores, Inc., 
79 F. Supp. 2d 1080
, 
1083  n.1  (D.  Minn.  1999)  (holding  intrusion  upon  seclusion  inapplicable  where  “plaintiff 
voluntarily disclosed her medical circumstances to [defendant] and cannot claim that he obtained 
the information by intrusive means.”).                                    
VIII.  UNJUST ENRICHMENT                                                  
    Finally,  Essentia  argues  that  Okash’s  claim  for  unjust  enrichment  should  be 

dismissed because (1) the Privacy Policy is a governing contract, and (2) Okash has not 
alleged  he  provided an  uncompensated  benefit.   As already discussed,  it  would be 
premature to hold the Privacy Policy is a governing contract.  See also In re Group Health 
Plan, 
2023 WL 8850243
, at *4.                                             

    As to uncompensated benefit, Okash alleges that Essentia receives benefits from 
its use of his personal information, “including monetary compensation.”  (Am. Compl. 
¶ 203.)    Essentia  complains  the  pleading  is  not  specific  enough  to  prove  an 
uncompensated benefit.  See Hall v. Centerspace, LP, No. 22-2028, 
2023 WL 3435100
, at 

*6 (D. Minn. May 12, 2023).  But Hall did not allege the defendant received monetary 
compensation in exchange for the plaintiff’s data.  
Id.
  Here, the Court must take as true 
Okash’s allegation that Essentia received monetary compensation for his data, even if the 

allegation lacks other specifics.  Accordingly, the Court will allow Count VIII to proceed. 
                          CONCLUSION                                     
    In sum, Okash’s claims for MUDTPA and MCFA violations and complaint of unjust 
enrichment survive this motion to dismiss.  The Court will dismiss Okash’s other claims 
without prejudice.                                                        

ORDER

    Based on the foregoing, and all the files, records, and proceedings herein, IT IS 
HEREBY ORDERED that Defendant’s Motion to Dismiss [Docket No. 23] is GRANTED in 
part and DENIED in part, Counts | (Invasion of Privacy), Il (
18 U.S.C. § 2511
(1)), V (Minn. 
Stat.  § 626A.02),  and  VI  (
Minn. Stat. §§ 144.291
  &  144.293)  of  Plaintiff's  Amended 
Complaint  are  DISMISSED  without  prejudice,  and  Count  Ill  (
18 U.S.C. § 2511
(3))  of 
Plaintiff's Amended Complaint is DISMISSED with prejudice. 

DATED:  March 26, 2024                            dO ag WY redatin— 
at Minneapolis, Minnesota.                         JOHN R. TUNHEIM 
                                            United States District Judge 

                                    -19- 

Trial Court Opinion

                   UNITED STATES DISTRICT COURT                          
                      DISTRICT OF MINNESOTA                              
MICHAEL OKASH, individually, and on                                      
behalf of those similarly situated,                                      
                                      Civil No. 23-482 (JRT/LIB)         

                       Plaintiff,                                        

v.                               MEMORANDUM OPINION AND ORDER            
                                 GRANTING IN PART AND DENYING IN         
Essentia Health,                   PART DEFENDANT’S MOTION TO            
                                            DISMISS                      
                      Defendant.                                         

    Anne T. Regan and Nathan D. Prosser, HELLMUTH & JOHNSON PLLC, 8050   
    West 78th Street, Edina, MN 55439; Anthony Stauber, Daniel E. Gustafson, 
    David A. Goodwin, and Karla M. Gluek, GUSTAFSON GLUEK PLLC, 120 South 
    Sixth Street, Suite 2600, Minneapolis, MN 55402; Benjamin Cooper, Brian C. 
    Gudmundson, Jason P. Johnston, Michael J. Laird, and Rachel Kristine Tack, 
    ZIMMERMAN  REED  LLP,  1100  IDS  Center,  80  South  Eighth  Street, 
    Minneapolis, MN 55402; and Hart L. Robinovitch, ZIMMERMAN REED LLP,  
    14648 North Scottsdale Road, Suite 130, Scottsdale, AZ 85254, for Plaintiff. 

    Anderson Tuggle, Andy Taylor, and Jeffrey P. Justman, FAEGRE DRINKLE 
    BIDDLE & REATH LLP, 2200 Wells Fargo Center, 90 South Seventh Street, 
    Minneapolis, MN 55402; Justin O’Neill Kay, FAEGRE DRINKER BIDDLE &   
    REATH LLP, 320 South Canal Street, Suite 3300, Chicago, IL 60606; and Zoe 
    K. Wilhelm, FAEGRE DRINKER BIDDLE & REATH LLP, 1800 Century Park East, 
    Suite 1500, Los Angeles, CA 90067, for Defendant.                    


    Plaintiff Michael Okash contends that Defendant Essentia Health’s (“Essentia”) 
deployment of Meta Pixel tracking software on essentiahealth.org violates a slew of 
federal and state privacy and consumer protection laws.  His complaint suffers from 
significant pleading defects, many of which appear to be symptoms of Okash’s focus on 
Meta Pixel litigation against other healthcare providers rather than the facts of this case.  
The Court will dismiss without prejudice Okash’s claims under federal and state wiretap 

laws, the Minnesota Health Records Act, and state tort law.  At the same time, Okash 
plausibly alleges violations of the Minnesota Consumer Fraud Act and Minnesota Uniform 
Deceptive Trade Practices Act and states a viable claim for unjust enrichment.   
                          BACKGROUND                                     

I.   FACTS                                                                
    Plaintiff Michael Okash has received medical care from Essentia since 2000.  (Am. 
Compl. ¶¶ 18–19, May 15, 2023, Docket No. 15.)  Okash brings this putative class action 
on  behalf  of  himself  and  others  similarly  situated,  defined  as  “[a]ll  persons  whose 

Sensitive Information was disclosed to a third party through Defendant’s Website without 
authorization or consent.”  (Id. ¶ 106.)                                  
    Essentia maintains a website, essentialhealth.org, which allows patients to find 
medical  facilities  and  services  and  conduct  research  on  medical  issues,  conditions, 

medications, and doctors.  (Id. ¶ 2.)  Okash recalls using the website to research doctors 
and investigate various treatments and medical conditions.  (Id. ¶ 21.)  In addition to 
essentiahealth.org,  Essentia  provides  an  online  patient  portal,  MyChart,  that  allows 
patients to communicate with their providers, schedule appointments, review medical 

records, and pay bills.  (Compl. ¶ 3, Feb. 28, 2023, Docket No. 1.)       
    Essentia employs Meta Platform, Inc.’s (“Meta”) tracking technology, Meta Pixel 
(“Pixel”), on essentialhealth.org.  (Am. Compl. ¶¶ 52–53, 60.)  Pixel tracks a website user’s 
activity and transmits data to Meta, including the pages and subpages visited by the 
website user, and searches, clicks, and other submissions to the website.  (Id. ¶ 5); see 

also In re Meta Pixel Healthcare Litig., 
647 F. Supp. 3d 778
, 784–86 (N.D. Cal. 2022) 
(explaining the Pixel technology).  For example, if a visitor to essentiahealth.org clicks on 
the “Doctors & Providers” page, data documenting that navigation would be sent to 
Meta.  (Am. Compl. ¶ 57.)  The data is often then associated with the user’s Facebook 

account and used for advertising purposes.  (Id. ¶¶ 54–55, 59.)  Okash recalls receiving 
targeted advertisements based on his research on essentiahealth.org.  (Id. ¶ 26.) 
    Essentia’s  website  includes  a  privacy  policy  indicating  it  is  “committed  to 

protecting the privacy of those who visit our website.”  (See Decl. Jeffrey P. ¶ 4, Ex. A 
(“Privacy  Policy”)  at  2,  June  23,  2023,  Docket  No.  26.)    In  a  section  on  tracking 
technologies, the policy discloses “[w]e may also use Facebook Pixel that enables us to 
understand how users interact with our website after seeing an ad on Facebook and then 

clicking through to our website.”  (Id. at 3.)                            
II.  PROCEDURAL HISTORY                                                   
    Okash’s initial complaint alleged privacy violations on his MyChart account as well 
as essentiahealth.org.  (See, e.g., Compl. ¶ 117.)  He filed an amended complaint that 

drops all references to MyChart because Essentia does not use the Pixel on MyChart.  (See 
generally Am. Compl.)  Okash alleges Essentia violated federal wiretap laws as well as 
state statutory and common law by transmitting data from essentialhealth.org to Meta 
through the Pixel.  (See generally id.)  Essentia now moves to dismiss all counts.  (Def.’s 
Mot. Dismiss, June 23, 2023, Docket No. 23.)                              

                           DISCUSSION                                    
I.   STANDARD OF REVIEW                                                   
    In reviewing a motion to dismiss under Federal Rule of Civil Procedure 12(b)(6), the 
Court considers all facts alleged in the Complaint as true to determine if the Complaint 

states a “claim to relief that is plausible on its face.”  Braden v. Wal-Mart Stores, Inc., 
588 F.3d 585, 594
 (8th Cir. 2009) (quoting Ashcroft v. Iqbal, 
556 U.S. 662, 678
 (2009)).  The 
Court construes the Complaint in the light most favorable to the plaintiff, drawing all 
reasonable inferences in the plaintiff’s favor.  Ashley Cnty. v. Pfizer, Inc., 
552 F.3d 659, 665
 

(8th Cir. 2009).  Although the Court accepts the complaint’s factual allegations as true, it 
is “not bound to accept as true a legal conclusion couched as a factual allegation,” Bell 
Atl. Corp. v. Twombly, 
550 U.S. 544, 555
 (2007), or mere “labels and conclusions or a 
formulaic recitation of the elements of a cause of action,” Iqbal, 
556 U.S. at 678
 (quotation 

omitted).  Instead, “[a] claim has facial plausibility when the plaintiff pleads factual 
content that allows the court to draw the reasonable inference that the defendant is 
liable for the misconduct alleged.”  
Id.
                                  
    At the motion to dismiss stage, the Court may consider the allegations in the 

Complaint as well as “those materials that are necessarily embraced by the pleadings.” 
Schriener v. Quicken Loans, Inc., 
774 F.3d 442, 444
 (8th Cir. 2014).  The Court may also 
consider matters of public record and exhibits attached to the pleadings, as long as those 
documents do not conflict with the Complaint.  Porous Media Corp. v. Pall Corp., 
186 F.3d 1077, 1079
 (8th Cir. 1999).                                               

II.  PRELIMINARY FACTUAL DETERMINATIONS                                   
    There are two recurring factual disputes the Court will address upfront to aid 
subsequent resolution of the legal issues.  First, because this action is limited to Essentia’s 
general website, the Court will address the type of information transmitted therein.  

Second is the degree to which the privacy policy puts the public on notice of Essentia’s 
use of Pixel.                                                             
    A.   Website Information                                             
    As  Essentia  observes,  Okash  has  dropped  all  allegations  related  to  MyChart 

because Essentia never embedded the Pixel in MyChart.  Rather, the Amended Complaint 
pertains  to  Essentia’s  public-facing  website,  essentiahealth.org  and  its  sub-links.  
Nonetheless, Okash continues to allege that certain sensitive information is collected that 
appears possible only through a connection to MyChart.  For example, Okash alleges that 

Essentia shared information related to the “dates, times, and/or locations of scheduled 
appointments,” the “type of appointment or procedure scheduled,” “communications 
between patients and Essentia,” “information about whether patients have insurance,” 
and more.  (Am. Compl. ¶ 9.)                                              
    Simple browsing of Essentia’s website reveals that those personalized pieces of 
information are the province of MyChart.1  Accordingly, some of Okash’s allegations fail 

to meet the plausibility pleading standard.  Broadly, the type of information allegedly 
revealed to Meta fits two categories.  First, which the Court will accept, are those pieces 
of information that a patient generates through unilateral action on essentiahealth.org.  
That includes, for example, the patient’s IP address, doctors and treatments researched, 

search terms, and whether the patient tries to log in to a MyChart account (which would 
be revealed by clicking the MyChart link on essentiahealth.org).  The second bucket is 
customized information that results from two-way communication between the patient 

and  Essentia,  which  would  be  embedded  only  in  MyChart.    That  includes  specific 
appointment information, written communication from a patient to Essentia, medical 
records, and like content.  The Court will disregard as implausible the allegation that those 
types of communications are included on Essentia’s general website.  To the extent Okash 

believes those personalized records are still intercepted by the Pixel and he chooses to 
file a second amended complaint, he should more precisely specify where and how on 
the general website such information may be found.                        





    1 The Court may take judicial notice of the contents of Essentia’s website; after all, a 
complaint necessarily embraces a website when a defendant’s conduct on that website is central 
to the dispute.  See WinRed, Inc v. Ellison, 
581 F. Supp. 3d 1152
, 1167 n.9 (D. Minn. 2022). 
    B.   Privacy Policy                                                  
    The Court may appropriately consider Essentia’s Privacy Policy, both as an aspect 

of the disputed website and contractual material necessarily embraced by the pleadings.  
See WinRed, 581 F.3d at 1167 n.9; Mattes v. ABC Plastics, Inc., 
323 F.3d 695
, 697 n.4 (8th 
Cir. 2003); (Am. Compl. ¶ 33 (referencing the Privacy Policy).)  The Privacy Policy is a 
standard browsewrap agreement.  See Foster v. Walmart, Inc., 
15 F.4th 860, 863
 (8th Cir. 

2021).  A user must follow hyperlinks on the website to read the Policy, and the Policy 
asserts that usage of the website manifests the user’s assent.  (Privacy Policy at 5.)  Courts 
determine the enforceability of a browsewrap agreement from the adequacy of notice, 
whether actual or inquiry.  Foster, 15 F.4th at 863–84.  The record is insufficient to 

determine such fact-bound questions, though.  See 
id. at 864
.  On a Rule 12(b)(6) standard 
of review, there is no manifestation of mutual assent, and the Court will not assume the 
Privacy Policy constitutes a valid contract.                              

    As far as the adequacy of disclosure for various statutory purposes, the Court will 
largely address such issues below while noting upfront one universal concern.  The privacy 
policy discloses that Essentia uses the Pixel to “understand how users interact with our 
website after seeing an ad on Facebook and then clicking through to our website.”  

(Privacy Policy at 3.)  The complaint alleges, though, that the Pixel was in continuous use 
on the website, whether a patient clicked through from a Facebook ad or navigated to 
the page by any other means.  Taking as true Okash’s allegations, the Court finds the 
Policy does not disclose the full extent of Essentia’s Pixel usage.       
III.  ECPA                                                                
    The Electronic Communications Privacy Act (“ECPA”), 
18 U.S.C. § 2510
 et seq., 

prohibits the intentional interception of “any wire, oral, or electronic communication,” as 
well as the use or disclosure of any “content[s]” thereof.  See 
18 U.S.C. § 2511
(1).2  Parties 
are exempt from interception liability, though, if they are a “party to the communication 
or where one of the parties to the communication has given prior consent to such 

interception.”  
18 U.S.C. § 2511
(2)(d).  But that is only true if the party does not intercept 
the communication “for the purpose of committing any criminal or tortious act.”  
Id.
 
    Okash  alleges  three  independent  bases  for  liability  under  § 2511(1),  claiming 
Essentia intercepted, divulged, and used communications in violation of ECPA.3  But the 

party exception applies and Okash’s complaint does not allege sufficient facts for the 
Court to apply the crime-tort carveout.  Accordingly, Okash does not plead an unlawful 
interception.  And because the use and disclosure prohibitions require an underlying 

unlawful interception, neither were those provisions violated.            





    2 Because the federal and state wiretapping statutes are coterminous, the parties agree 
the Court should analyze them jointly.  See Wagner v. Wagner, 64 F. Supp 2d 895, 899 (D. Minn. 
1999); compare 
18 U.S.C. § 2511
, with Minn. Stat. § 626A.02.  For simplicity, the Court will 
reference only the federal statutes.                                      
    3 Okash abandoned his § 2511(3) claim, which would have been unmeritorious in any 
event.  Accordingly, the Court will dismiss Count III of Okash’s amended complaint with prejudice. 
    A.   Party Exception                                                 
    The  party  exception  clarifies  that  a  person  does  not  violate  ECPA  by 

“intercept[ing]” a communication “where such person is a party to the communication.”  
18 U.S.C. § 2511
(d).  The exception applies even to an intended recipient that duplicates 
and forwards the communication to a third party.  See, e.g., In re Group Health Plan Litig., 
No. 23-267, 
2023 WL 8850243
, at *7 (D. Minn. Dec. 21, 2023); Kurowski v. Rush Sys. for 

Health (Kurowski I), 
659 F. Supp. 3d 931
, 937–38 (N.D. Ill. 2023).  Thus, Essentia did not 
unlawfully  intercept  Okash’s  communications  because  Essentia  was  a  party  to  the 
communication.                                                            
    As Okash observes, the party exception only applies to interception; it does not 

excuse  unlawful  use  or  disclosure  of  a  communication,  even  by  a  party  to  the 
communication.  See 
18 U.S.C. §§ 2511
(1)(c)–(d).  But Essentia neither used nor disclosed 
wire  communications  as  prohibited  by  ECPA.    Section  2511(1)  prohibits  the  use  or 

disclosure of communications a party knows to be “obtained through the interception” 
of communications “in violation of this subsection.”  
18 U.S.C. §§ 2511
(1)(c)–(d).  As 
already discussed, Essentia’s alleged interception was not unlawful because it was a party 
to the communication.  And any possible interception by Meta was not “in violation of 

this  subsection”  because  Essentia  consented  to  Meta’s  interception.    
18 U.S.C. §§ 2511
(1)(c)–(d), (2)(d).  Accordingly, Essentia’s use of Meta’s advertising services did 
not violate ECPA.                                                         
    Okash counters that Essentia was incapable of providing valid § 2511(1)(d)(2) 
consent because disclosure violated the Health Insurance Portability and Accountability 

Act (“HIPAA”).  See 
45 C.F.R. §§ 164.508
(a)(3)(4), (c)(1).  Even accepting Okash’s allegation 
that HIPAA regulations required his authorization, lack of authorization does not change 
the fact that Essentia, a party to the communication, consented to its interception.4  
Accordingly, the party exception applies as a matter of law.              

    B.   Crime-Tort Carveout                                             
    There is a statutory carveout to the party exception.  Even a consenting party may 
not escape liability if the communication “is intercepted for the purpose of committing 
any criminal or tortious act.”  
18 U.S.C. § 2511
(2)(d).  Okash alleges that Essentia acted 

for the purpose of criminally violating HIPAA and tortiously invading Okash’s privacy.  But 
because  neither  the  alleged  HIPAA  nor  privacy  violations  were  independent  of  the 
interception, the crime-tort exception does not apply.                    

     “[I]t is well established that” the crime-tort exception “only applies where the 
defendant allegedly committed a tortious or criminal act independent from the act of 
recording itself.”  Kurowski v. Rush Sys. for Health (Kurowski II), No 22-5380, 
2023 WL 4707184
, at *4 (N.D. Ill. July 24, 2023) (citing Caro v. Weintraub, 
618 F.3d 94, 99
 (2d Cir. 



    4  Here,  § 2511(2)(d)’s  unmodified  requirement  for  “consent”  stands  in  contrast  to 
§ 2511(3)(b)(ii)’s requirement of “lawful consent.”  Under the whole-text canon, the Court must 
give effect to ECPA’s less demanding consent standard in § 2511(2)(d).  See K Mart Corp. v. 
Cartier, Inc., 
486 U.S. 281, 291
 (1988).                                  
2010)).  In other words, the bad acts must be “secondary to the acquisition of the 
communication” and involve “tortious or criminal use of the interception’s fruits.”  See In 

re Google Inc. Cookie Placement Consumer Priv. Litig., 
806 F.3d 125, 145
 (3d Cir. 2015); 
see also United States v. Jiau, 
734 F.3d 147, 152
 (2d Cir. 2013) (confining the crime-tort 
exception to “instances where the recording party intends to use the recording to harm 
or injure a recorded party, such as to blackmail, threaten, or publicly embarrass the 

recorded party”).                                                         
    Neither Okash’s Amended Complaint nor his briefing alleges independent criminal 
or tortious conduct.  Okash’s allegations that Essentia violated HIPAA and privacy torts 

encompass only the simultaneous interception and disclosure of information to Meta.  
(See Am. Compl. ¶ 122.)                                                   
    Okash argues that Essentia “improperly profited from its invasion of Plaintiff’s and 
the Class members’ privacy in its use of their data for its economic value”—presumably, 

for its use in targeted advertising.  (Id. ¶ 123.)  That subsequent advertising may be an 
independent  act  from  the  underlying  interception.    But  Okash  does  not  allege  the 
advertising itself was tortious.  Cf. In re Meta Pixel Healthcare Litig., 647 F. Supp. 3d at 
797 (“[T]he crime-tort exception to the Wiretap Act is inapplicable where the defendant’s 

primary motivation was to make money, not to injure plaintiffs tortiously.”).  Ultimately, 
Okash’s citations to overcome the independence requirement either do not analyze that 
requirement,5 or allege a more discrete subsequent tortious or illegal act.6 

    Because the complaint lacks sufficient alleged facts to suggest the interception was 
undertaken to further an independent criminal or tortious act, Okash cannot overcome 
the application of the party exception, and his ECPA claims against Essentia will be 
dismissed.7  The Court will dismiss without prejudice, however, to allow Okash to plead 

an independent connection to a tortious act, should one exist.            
IV.  MHRA                                                                 
    The Minnesota Health Records Act (“MHRA”) prohibits the release of patient 
“health records” absent signed consent.  See 
Minn. Stat. § 144.293
.  Essentia transmitted 

information about Okash to Meta without signed consent, but the question remains 
whether that  information  included  “health  records.”   Okash  has  not  pled  sufficient 
information for the Court to so find.                                     

    “Health record” is defined broadly to include                        
         any information, whether oral or recorded in any form or        
         medium, that relates to the past, present, or future physical   


    5 See, e.g., Deteresa v. Am. Broad. Cos., Inc., 
121 F.3d 460
, 467 n.4 (9th Cir. 1997); Med. 
Lab. Mgmt. Cons. v. Am. Broad. Cos., Inc., No. 95-2494, 
1997 WL 405908
 (D. Ariz. Mar. 27, 1997) 
    6 See, e.g., Brown v. Google, LLC, 
525 F. Supp. 3d 1049
, 1067 (N.D. Cal. 2021) (subsequently 
associating  intercepted communications  with  user  data in  violation  of  state  law);  Planned 
Parenthood Fed’n of Am., Inc. v. Ctr. for Med. Progress, 
214 F. Supp. 3d 808, 828
 (N.D. Cal. 2016) 
(defendants used intercepted conversations in subsequent RICO acts and subsequent disclosures 
that violated privacy torts).                                             
    7 Because the Court finds the party exception controls, it need not reach Essentia’s 
argument that the communications did not contain any substantive content. 
         or mental health or condition of a patient; the provision of    
         health  care  to  a  patient;  or  the  past,  present,  or  future 
         payment for the provision of health care to a patient.          
Id.
 § 144.291  subd. 2(c) (emphasis added).  “There is scant caselaw analyzing what 
constitutes a ‘health record.’”  Furlow v. Madonna Summit of Byron, No. 19-987, 
2020 WL 413356
, at *2 (Minn. Ct. App. Jan. 27, 2020).  Furlow, one of the few such cases, held that 
a nurse’s aide who posted a photo with an unflattering caption of a wheelchair-bound 

resident to social media did not violate the MHRA because the photo was not a health 
record.  See id., at *1.  The court clarified that “[w]hile a viewer of the post may infer that 
[the patient] was receiving care in a nursing home, there is nothing explicitly in the 
photograph or caption that goes to the nature of the care or condition.”  Id., at *3. 

    Furlow notwithstanding, a better-pled Complaint could likely survive a 12(b)(6) 
motion.  Unlike in Furlow, Okash alleges his website searches included “specific doctors 
and specialists that had been referred to him” and “searching for and disclosing specific 
medical diagnosis while on the website.”  (Am. Compl. ¶ 21.)  He further alleges that the 

searches were paired with enough of a digital footprint for Meta to identify him.  (See id. 
¶¶ 5, 9, 104–05.)  What is more, the statutory standard is undemanding.  See 
Minn. Stat. § 144.293
 subd. 2(c) (including “any information” that “relates to” medical conditions or 

care).                                                                    
    At the same time, Okash does not provide specific examples of how he used the 
website and what information was specifically disclosed.  For example, while he says he 
used the website to research doctors and conditions, he fails to include any details about 
the doctors, conditions, or timeframe.  Such information would help move the complaint 
past a “formulaic recitation” that health records were disclosed and frame the case more 

concretely moving forward.  See Iqbal, 
556 U.S. at 678
.8  Accordingly, the Court will 
dismiss Count VI without prejudice and allow Okash a chance to plead the particulars of 
his MHRA claim.                                                           
V.   MUDTPA                                                               

    The  Minnesota  Uniform  Deceptive  Trade  Practices  Act  (“MUDTPA”)  forbids 
businesses from, as relevant to this action, representing that goods or services have 
characteristics they do not have or that “goods or services are of a particular standard, 
quality, or grade . . . if they are of another.”  Minn Stat. § 325D.44 subds. 1(5) & (7).  

Essentia argues that Okash’s MUDTPA claim fails because it asks for prohibited relief and 
does not meet the heightened Rule 9(b) pleading standard.  Neither argument justifies 
dismissal.                                                                

    As to the first issue, the MUDTPA only allows injunctive relief.  See Superior Edge, 
Inc. v. Monsanto Co., 
964 F. Supp. 2d 1017, 1041
 (D. Minn. 2013).  Although the complaint 
alleges  Okash  suffered  monetary  damages  because  of  Essentia’s  deceptive  trade 



    8 Compare Cousin v. Sharp Healthcare (“Cousin I”), No. 22-2040, 
2023 WL 4484441
, at *3 
(S.D.  Cal.  July  12,  2023)  (requiring  plaintiffs  to  provide  more  detailed  allegations  of  the 
information they provided via a hospital’s website to better evaluate whether the information 
included personal health information), with Cousin v. Sharp Healthcare (“Cousin II”), No. 22-2040, 
2023 WL 8007350
, at *2–3, 5 (finding the amended complaint plausibly pled disclosure of health 
records once more details about the plaintiff’s website activities were provided). 
practices, it ultimately asks only for permitted forms of relief, including an injunction.  (See 
Am. Compl. ¶¶ 165–66.)                                                    

    Essentia also ventures that Okash has not alleged a sufficient risk of future damage 
to be entitled to an injunction.  In particular, it notes that a party on notice of a deceptive 
practice “can no longer say that he will again be deceived by the practice.”  Jaskulske v. 
State Farm Mut. Auto. Ins. Co., No. 14-869, 
2014 WL 5530758
, at *6 (D. Minn. Nov. 3, 

2014).  Kurowski I rejected that argument under these same circumstances.  659 F. Supp. 
3d at 943.  Where a plaintiff remains a patient and has little choice but to continue to use 
the website to receive complete medical care, a deceptive trade practices claim may 

proceed.  Id.  Injunctive relief may also help remedy ongoing harms from the already-
collected data.  See In re Group Health Plan, 
2023 WL 8850243
, at *10.  Accordingly, the 
Court finds Okash has alleged a sufficient risk of future harm to allow his demand for 
injunctive relief to proceed.                                             

    Claims under the  MUDTPA  are  subject to  the  heightened  Rule  9(b) pleading 
standard.  See E-Shops Corp. v. U.S. Bank Nat’l Ass’n, 
678 F.3d 659, 665
 (8th Cir. 2012).  
Okash’s Amended Complaint meets the heightened standard.  First, he identifies specific 
misrepresentations in various Essentia policies, including the Privacy Policy.  Essentia 

claims the Privacy Policy cannot be deceptive because it discloses Essentia’s use of the 
Pixel.    But  as  already  discussed,  Okash  plausibly  alleges  that  Essentia  exceeds  the 
disclosed use of the Pixel by failing to limit the Pixel to only those web visitors who click 
through from a Facebook advertisement.  Okash also alleges a deceptive omission by 
Essentia’s failure to comply with HIPAA and protect his sensitive health information.  

Essentia argues plaintiffs may only plead an omission when the defendant owes a duty to 
disclose.  But the Court would be hard-pressed to find that a hospital does not owe a 
patient a duty to disclose before transmitting HIPAA-protected information to  third 
parties.                                                                  

    Accordingly, the Court will deny Essentia’s Motion to Dismiss Count IV. 
VI.  MCFA                                                                 
    Essentia primarily contends that Okash’s claim fails to “demonstrate that their 
cause of action benefits the public,” as required by the Minnesota Consumer Fraud Act 

(“MCFA”).  See Ly v. Nystrom, 
615 N.W.2d 302, 314
 (Minn. 2000).  When a plaintiff 
“seek[s] only damages, courts typically find no public benefit.” Select Comfort Corp. v. 
Tempur Sealy Int’l, Inc., 
11 F. Supp. 3d 933, 937
 (D. Minn. 2014).  Nonetheless, the Court 

finds a plausible public benefit here.  A class action alleging broad misrepresentations to 
the public serves a public benefit for its compensatory and deterrent effects, even where 
the action only seeks monetary damages.  See Johnson v. Bobcat Co., 
175 F. Supp. 3d 1130
, 1142–43 (D. Minn. 2016).                                            

    Essentia also contends Okash has not met the Rule 9(b) standard for an MCFA 
claim.  But those arguments largely overlap with the rejected MUDTPA pleading issues.  
Accordingly, the Court will deny Essentia’s Motion to Dismiss Count VII.  
VII.  SECLUSION                                                           
    To state a claim for intrusion upon seclusion, a plaintiff must allege that the 

defendant intentionally engaged in a highly offensive intrusion into another person’s 
private affairs.  See Lake v. Wal-Mart Stores, Inc., 
582 N.W.2d 231, 233
 (Minn. 1998).   
Because there was no intrusion, the Court will dismiss Count I without reaching Essentia’s 
argument that the alleged intrusion was not highly offensive.             

    Courts generally agree that when a plaintiff voluntarily browses a healthcare 
website,  there  is  no  intrusion  when  the  Pixel  transmits  the  information  to  Meta.9  
Intrusion requires an “affirmative act by the defendant in obtaining the information” 
which cannot exist when the information is provided by the plaintiff, even if a defendant 

later shares the information.  Lehman v. Zumbrota-Mazeppa Pub. Schs., No. 04-1226, 
2005 WL 894756
, at *4 (Minn. Ct. App. Apr. 19, 2005).  Because Okash voluntarily 
provided his data to Essentia, Essentia did not intrude upon his seclusion and the Court 

will dismiss Count I.                                                     





    9 See Kurowski I, 659 F. Supp. 3d at 943; Allen v. Novant Health, Inc., No. 22-697, 
2023 WL 5486240
, at *2 (M.D.N.C. Aug. 24, 2023); Hartley v. Univ. of Chi. Med. Ctr., No. 22-5891, 
2023 WL 7386060
, at *3 (N.D. Ill. Nov. 8, 2023); cf. C.L.D. v. Wal-Mart Stores, Inc., 
79 F. Supp. 2d 1080
, 
1083  n.1  (D.  Minn.  1999)  (holding  intrusion  upon  seclusion  inapplicable  where  “plaintiff 
voluntarily disclosed her medical circumstances to [defendant] and cannot claim that he obtained 
the information by intrusive means.”).                                    
VIII.  UNJUST ENRICHMENT                                                  
    Finally,  Essentia  argues  that  Okash’s  claim  for  unjust  enrichment  should  be 

dismissed because (1) the Privacy Policy is a governing contract, and (2) Okash has not 
alleged  he  provided an  uncompensated  benefit.   As already discussed,  it  would be 
premature to hold the Privacy Policy is a governing contract.  See also In re Group Health 
Plan, 
2023 WL 8850243
, at *4.                                             

    As to uncompensated benefit, Okash alleges that Essentia receives benefits from 
its use of his personal information, “including monetary compensation.”  (Am. Compl. 
¶ 203.)    Essentia  complains  the  pleading  is  not  specific  enough  to  prove  an 
uncompensated benefit.  See Hall v. Centerspace, LP, No. 22-2028, 
2023 WL 3435100
, at 

*6 (D. Minn. May 12, 2023).  But Hall did not allege the defendant received monetary 
compensation in exchange for the plaintiff’s data.  
Id.
  Here, the Court must take as true 
Okash’s allegation that Essentia received monetary compensation for his data, even if the 

allegation lacks other specifics.  Accordingly, the Court will allow Count VIII to proceed. 
                          CONCLUSION                                     
    In sum, Okash’s claims for MUDTPA and MCFA violations and complaint of unjust 
enrichment survive this motion to dismiss.  The Court will dismiss Okash’s other claims 
without prejudice.                                                        

ORDER

    Based on the foregoing, and all the files, records, and proceedings herein, IT IS 
HEREBY ORDERED that Defendant’s Motion to Dismiss [Docket No. 23] is GRANTED in 
part and DENIED in part, Counts | (Invasion of Privacy), Il (
18 U.S.C. § 2511
(1)), V (Minn. 
Stat.  § 626A.02),  and  VI  (
Minn. Stat. §§ 144.291
  &  144.293)  of  Plaintiff's  Amended 
Complaint  are  DISMISSED  without  prejudice,  and  Count  Ill  (
18 U.S.C. § 2511
(3))  of 
Plaintiff's Amended Complaint is DISMISSED with prejudice. 

DATED:  March 26, 2024                            dO ag WY redatin— 
at Minneapolis, Minnesota.                         JOHN R. TUNHEIM 
                                            United States District Judge 

                                    -19- 

Reference

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