Harleysville Insurance Company, et al. v. SKM Industries, Inc., et al.
Harleysville Insurance Company, et al. v. SKM Industries, Inc., et al.
Trial Court Opinion
UNITED STATES DISTRICT COURT
MIDDLE DISTRICT OF PENNSYLVANIA
HARLEYSVILLE INSURANCE : No. 3:23-CV-967
COMPANY, et al., :
: (Caraballo, M..J.)
Plaintiffs :
SKM INDUSTRIES, INC., et al., □
Defendants
MEMORANDUM
I. Introduction
Plaintiffs Harleysville Insurance Company, Nationwide Affinity
Insurance Company, Nationwide Mutual Insurance Company, and
Harleysville Worchester Insurance Company (collectively “the
Nationwide Plaintiffs”) seek a declaratory judgment that they owe no
duty to defend and indemnify Defendants SKM Industries, Inc.
(“SKM”), and Shanta Syal, the President and Chief Executive Officer of
SKM (collectively “the SKM Defendants”), under the commercial
general liability and umbrella insurance policies issued by the
Nationwide Plaintiffs, and pertaining to a District of New Jersey
litigation, captioned Arro-Mark Co. LLC v. Warren, No. 2:22-CV-6663
(“Arro-Mark”). The Court has diversity jurisdiction pursuant to Title
28, United States Code, Sections 636(c) and 1832(a).1
In their pending motion for judgment on the pleadings (Doc. 61),
the Nationwide Plaintiffs contend that they need not defend and
indemnify the SKM Defendants for two reasons: (1) the operative third
amended complaint in Arro-Mark (Doc. 46-5, “the TAC”) fails to allege
an injury that triggers coverage; and (2) Arro-Mark involves an
infringement of intellectual property, an access to or disclosure of
confidential information, and a knowing violation of another’s rights,
and thus is precluded from coverage by policy exclusion clauses. Doc. 62
at 23-24. The motion is fully briefed and ripe for decision. Docs. 65—66.
As explained below, the Court holds that the Nationwide Plaintiffs
owe no duty to defend or indemnify the SKM Defendants in the Arro-
Mark litigation. The allegations in the TAC that the SKM Defendants
used an Arro-Mark trademark, and thus an “advertising idea,” in an
1 The Nationwide Plaintiffs assert that: (1) the Nationwide Plaintiffs are Ohio
corporations with their principal places of business in Ohio; (2) SKM is a
Pennsylvania corporation with its principal place of business in Pennsylvania; (8)
Syal is a Pennsylvania resident; and (4) Arro-Mark is a New Jersey limited lability
company with its principal place of business in New Jersey. Doc. 46 at 2-3. The
SKM Defendants, while noting “that Plaintiffs failed to seek specific relief against”
Arro-Mark, concede that the amount in controversy exceeds $75,000. Doc. 49 at 2.
advertisement, trigger coverage under the policies. Defense and
indemnification, however, are precluded by the intellectual property
and confidential information exclusions, as all allegations and claims
arise out of the SKM Defendants’ alleged misappropriation of Arro-
Mark Co. LLC’s (“Arro-Mark’s”) trademarks, trade secrets, and other
proprietary information. Judgment on the pleadings thus is warranted
in favor of the Nationwide Plaintiffs. The Nationwide Plaintiffs fail,
however, to show that they are entitled to a reimbursement of defense
costs, as a matter of law. The Court thus grants in part and denies in
part the motion for judgment on the pleadings.
II. Background
A. The Arro-Mark Litigation
Arro-Mark arises out of the alleged infringement of Arro-Mark’s
intellectual property rights and misappropriation of its trade secrets by
the SKM Defendants. According to the TAC, Arro-Mark, the sole
plaintiff in Arro-Mark, manufactured and distributed “industrial inks
and paints for marking devices,” including “industrial paint and ink
markers... [and] paint and ink markers for use on specialized metals
employed in such exacting industries as the aerospace, aircraft, nuclear,
automotive and other similar industries.” Doc. 46-5 at 2. Arro-Mark
avers that its competitors, the SKM Defendants, misappropriated its
intellectual property, including “trade secrets and other proprietary
business information,” id. at 5, through Arro-Mark’s former employees,
Cedric Warren and Michael Mamary. Jd. at 1-3. Warren and Mamary
reportedly worked as Arro-Mark’s chemist and web and graphic
designer, respectively. Id. at 5, 9.
More specifically, Warren’s duties included “processing chemical
formulas for use in the marking devices manufactured and sold by
[Arro-Mark], researching and developing new and improved...
products|,] ... devising new product ideas and customers,” and
“securing and protecting [Arro-Mark]’s trade secrets for the formulation
of” various products and processes. Id. at 5. The TAC alleges that
Warren simultaneously and secretly worked for the SKM Defendants,
“providing [them] with [Arro-Mark]’s proprietary information,” and
“encourag|ing] Mamary to apply to work for” the SKM Defendants. Id.
at 6. The information that Warren provided to the SKM Defendants
reportedly led to the SKM Defendants developing and selling new
products. Jd. at 9. The pleading instrument also avers that Warren
provided to the SKM Defendants “employees (both former and current),
customers, pricing structure, product processes, nib guides, reputation,
and... [Arro-Mark]’s success and standing[.]” Jd. at 30.
As for Mamary, Arro-Mark alleges that he was responsible for,
among other things, “creating and maintaining [Arro-Mark]’s website
and e-commerce store,” id., and “develop[ing] and publish[ing Arro-
Mark]’s website, which took him approximately 18 to 24 months to
complete.” Jd. at 10. Mamary reportedly used this experience to create
a website for the SKM Defendants that was visually and functionally
“identical” to Arro-Mark’s. Jd. at 9-25. SKM’s new website, now made
unavailable by the SKM Defendants, allegedly took Mamary only a
month to complete. Id. at 30.
Arro-Mark alleges that SKM, by using the proprietary information
that it acquired via Warren and Mamary, began to manufacture
“industrial inks, paints[,] and marking device[s] ... that it has never
made before, using products, raw materials, formulas, nib guides, and
more unknown trade secrets and proprietary information of [Arro-
Mark’s].” Jd. at 26. Arro-Mark also claims that it owns the “Mighty
Marker” and “Bleed-Thru” trademarks, that two of the new SKM
products carry the “Mighty Marker” logo, and that another SKM
product is titled “Bleed Thru Ink Marker.” Jd. at 33-36. Arro-Mark
further avers that the SKM Defendants “used the identical valve control
image on its website, promotional material[s]” (which were reportedly
“distributed at trade shows”), id. at 32, and advertisements. Id. at 49.
Further, Arro-Mark asserts that, on June 6, 2023, it became
aware of SKM’s products through a potential customer, who “purchased
what was believed to be [it]s Mighty[ ]Marker but was not provided
with the appropriate laboratory certifications from [an] authorized
- distributor.” Id. at 28. The customer stated that Arro-Mark “kept.
showing up during online searches.” Id. (quotation omitted). Then
Arro-Mark “confirmed with [the distributor] that the product was in
fact not aii Arro-Mark Mighty Marker, [and] that even distributors are
confusing [Arro-Mark]’s Mighty Marker from SKM Defendants’
infringing Mighty Marker.” Id. at 28-29.
Based on this factual background, Arro-Mark filed suit in the
District of New Jersey on November 17, 2022. No. 2:22-CV-6663,
Doc. 1. The company has since amended its complaint three times. Jd.
Docs. 47; 123; 177.
Arro-Mark’s second amended complaint, as correctly reported by
the Nationwide Plaintiffs, Doc. 62 at 14-15, advanced 20 claims against
the defendants in Arro-Mark:
e Count 1: Trade secret misappropriation, under the federal
Defend Trade Secrets Act;
e Count 2: Trade secret misappropriation, pursuant to the
New Jersey Trade Secrets Act;
e Count 3: Agreement to restrain trade, under the Sherman
Act;
e Count 4: Agreement to restrain trade, pursuant to the New
Jersey Anti-Trust Act;
e Count 5: Common law civil conspiracy;
e Count 6: Common law tortious interference with prospective
economic advantage;
e Count 7: Common law unjust enrichment;
e Count 8: Common law misappropriation;
e Count 9: Common law breach of loyalty;
e Count 10: Trademark infringement, under the Lanham Act;
e Count 11: Common law trademark infringement;
e Count 12: False association, pursuant to the Lanham Act;
e Count 13: Common law unfair competition;
e Count 14: Violation of Section 2 of the Sherman Act;
e Count 15: Trademark dilution, under Section 1125(c)(1) of
the Lanham Act;
e Count 16: Trademark dilution, pursuant to the New Jersey
Revised Statutes;
e Count 17: Unfair competition, under Section 1125(a) of the
Lanham Act;
e Count 18: Trade dress infringement, pursuant to
Section 1125 of the Lanham Act;
e Count 19: Trademark counterfeiting, under Section 1701 of
the Lanham Act; and
e Count 20: Trademark counterfeiting, pursuant to the New
Jersey Revised Statutes.
Doc. 46-5 at 36-89. . □
On November 8, 2023, the SKM Defendants moved to dismiss the
second amended complaint. No. 2:22-CV-6663, Doc. 180. On September
5, 2024, the Arro-Mark court granted in part and denied in part the
motion, dismissing Counts 3—6, 11, 14-16, and 18. Jd. Docs. 173-74.
Relevantly, the Arro-Mark court held that Count 18 fell short of the
Rule 12(b)(6) pleading standard for its failure to identify the
characteristics that “constitute protectable trade dress.” Jd. Doc. 173 at
34. The District of New Jersey accordingly dismissed the nine theories,
and granted Arro-Mark leave to amend its complaint. Id. at 37.
On October 4, 2024, Arro-mark filed the TAC. Id. Doc. 177. The
pleading instrument, aside from occasional grammatical or other
immaterial corrections, presents the same factual averments in
advancing the remaining 11 causes of action:
e Count 1: Trade secret misappropriation, under the federal
Defend Trade Secrets Act;
e Count 2: Trade secret misappropriation, pursuant to the
New Jersey Trade Secrets Act;
e Count 3: Common law unjust enrichment;
e Count 4: Common law misappropriation;
e Count 5: Common law breach of loyalty;
e Count 6: Trademark infringement, under the Lanham Act;
e Count 7: False association, pursuant to the Lanham Act;
e Count 8: Common law unfair competition;
e Count 9: Unfair competition, under Section 1125(a) of the
Lanham Act;
e Count 10: Trademark counterfeiting, pursuant to
Section 1701 of the Lanham Act; and
e Count 11: Trademark counterfeiting, under the New Jersey
Revised Statutes.
Doc. 46-5 at 36—70. Since then, the parties have engaged in mediation
and discovery. See, e.g., No. 2:22-CV-6663, Docs. 216; 229. .
B. Nationwide Insurance Policies
The parties do not dispute the relevant terms of the underlying
policies, all issued to SKM. Docs. 62 at 17—23; 65 at 9-11. Plaintiffs
Harleysville Insurance Company and Nationwide Affinity Insurance
Company issued three general commercial liability policies (collectively
“the General Policies”), attached to the second amended complaint in
this action.2 Docs. 46-6 to -8. Namely, Plaintiff Harleysville Insurance
Company issued two policies, both numbered GLO0000048060B,
effective from April 17, 2020, to April 17, 2021, and from April 17, 2021,
to April 17, 2022, respectively. Docs. 46-6 at 16; 46-7 at 14. Plaintiff
Nationwide Affinity Insurance Company issued the third policy,
numbered CG013200635005 and effective from April 17, 2022, to April
17, 2023. Doc. 46-8 at 7.
The General Policies each state, in relevant part, that:
SECTION I - COVERAGES
COVERAGE B PERSONAL AND ADVERTISING
INJURY LIABILITY
1. Insuring Agreement
a. We will pay those sums that the insured becomes legally
obligated to pay as damages because of “personal and
advertising injury” to which this insurance applies. We
will have the right and duty to defend the insured
against any “suit” seeking those damages. However, we
will have no duty to defend the insured against any
“suit” seeking damages for “personal and advertising
injury” to which this insurance does not apply. ...
b. This insurance applies to “personal and advertising
injury’ caused by an offense arising out of your
2 When ruling on a motion for judgment on the pleadings, the Court may consider
pleadings and their allegations, exhibits, matters of public record, and authentic
documents. See, e.g., Pension Benefit Guar. Corp. v. White Consol. Indus. Inc.,
998 F.2d 1192, 1196-97 (8d Cir. 1993).
10
business|,] but only if the offense was committed in the
“coverage territory” during the policy period.
2. Exclusions
This insurance does not apply to:
i. Infringement Of Copyright, Patent, Trademark
Or Trade Secret
“Personal and advertising injury” arising out of the
infringement of copyright, patent, trademark, trade
secret|,] or other intellectual property rights. Under
this exclusion, such other intellectual property rights do
not include the use of another’s advertising idea in your
“advertisement|.”]
However, this exclusion does not apply to infringement,
in your “advertisement|,”] of copyright, trade dress[,] or
slogan.
SECTION V - DEFINITIONS
1. “Advertisement” means a notice that is broadcast or
published to the general public or specific market segments
about your goods, products|,] or services for the purpose of
attracting customers or supporters. For the purposes of
_ this definition:
a. Notices that are published include material placed on
the Internet or on similar electronic means of
communication; and
11
b. Regarding web-sites, only that part of a website that is
about your goods, products],] or services for the purposes
of attracting customers or supporters is considered an
advertisement.
14. “Personal and advertising injury” means injury, including
consequential “bodily injury”, arising out of one or more of
the following offenses:
f. The use of another's advertising idea in your
“advertisement”...
Docs. 46-6 at 28, 28, 34, 36; 46-7 at 21, 26, 32, 34; 46-8 at 71, 75, 81-83.
_ The General Policies are subject to an endorsement, which provides:
B. The following is added to Paragraph 2. Exclusions of
Section I — Coverage B - Personal And Advertising
Injury Liability:
2. Exclusions
This insurance does not apply to: .
Access Or Disclosure Of Confidential Or Personal
Information
“Personal and advertising injury” arising out of any
access to or disclosure of any person’s or organization’s
confidential or personal information, including patents,
trade secrets, processing methods, customer lists,
financial information, credit card information, health
information[,] or any other type of nonpublic
information.
12
This exclusion applies even if damages are claimed for
notification costs, credit monitoring expenses, forensic
expenses, public relations expenses],] or any other loss,
cost[,] or expense incurred by you or others arising out
of any access to or disclosure of any person’s or
organization’s confidential or personal information.
Docs. 46-6 at 50; 46-7 at 48; 46-8 at □□□
In addition to the General Policies, Plaintiffs Harleysville
Worchester Insurance Company and Nationwide Mutual Insurance
Company issued three umbrella policies to SKM (collectively “the
Umbrella Policies”), which covered the same period as their
counterparts. Docs. 46-9 to -11. Specifically, Plaintiff Harleysville
Worchester Insurance Company issued two policies, both numbered
CMB00000078466B, and effective from April 17, 2020, to April 17,
2021, and from April 17, 2021, to April 17, 2022, respectively. Docs. 46-
9 at 8; 46-10 at 6. Plaintiff Nationwide Mutual Insurance Company
issued the third policy, numbered CU0138200635005, and effective from
April 17, 2022, to April 17, 2028. Doc. 46-11 at 7.
The Umbrella Policies each contain language that substantially
mirrors the relevant provisions of the General Policies:
SECTION I - COVERAGES
13
COVERAGE B — PERSONAL AND ADVERTISING
INJURY LIABILITY
1. Insuring Agreement
a. We will pay on behalf of the insured the “ultimate net
loss” in excess of the “retained limit” because of
“personal and advertising injury” to which this
insurance applies. We will have the right and duty to
defend the insured against any “suit” seeking damages
for such “personal and advertising injury” when the
“underlying insurance” does not provide coverage or the
limits of “underlying insurance” have been exhausted.
When we have no duty to defend, we will have the right
to defend, or to participate in the defense of, the insured
against any other “suit” seeking damages to which this
insurance may apply. However, we will have no duty to
defend the insured against any “suit” seeking damages
for “personal and advertising injury” to which this
insurance does not apply. ...
b. This insurance applies to “personal and advertising
injury” caused by an offense arising out of your
business[,] but only if the offense was committed in the
“coverage territory” during the policy period.
2. Exclusions
This insurance does not apply to:
a. “Personal and advertising injury”:
i. Infringement Of Copyright, Patent, Trademark
Or Trade Secret
. 14
Arising out of the infringement of copyright, patent,
trademark, trade secret[,| or other intellectual property
rights. Under this exclusion, such other intellectual
property rights do not include the use of another's
advertising idea in your “advertisement|.”]
However, this exclusion does not apply to infringement,
in your “advertisement”, of copyright, trade dress[,] or
slogan.
SECTION V —- DEFINITIONS
1. “Advertisement” means a notice that is broadcast or
published to the general public or specific market segments
about your goods, products|,] or services for the purpose of
attracting customers or supporters. For the purposes of
this definition:
a. Notices that are published include material placed on
the Internet or on similar electronic means of
communication; and
b. Regarding websites, only that part of a website that is
about your goods, products[,] or services for the purposes
of attracting customers or supporters is considered an
advertisement.
14. “Personal and advertising injury” means injury, including
consequential “bodily injury”, arising out of one or more of
the following offenses:
15
f. The use of anothers advertising idea in your
“advertisement” |]...
19. “Retained limit” means the available limits of “underlying
insurance” scheduled in the Declarations or the “self-
insured retention[,”] whichever applies...
24. “Underlying insurance” means any policies of insurance
listed in the Declarations under the Schedule of
“underlying insurance”...
Docs. 46-9 at 14, 18, 26-29; 46-10 at 12, 16, 24-27; 46-11 at 71, 75—76,
165-68. Like their counterparts, the Umbrella Policies are also subject
to an endorsement, which provides:
B. The following is added to Paragraph 2. Exclusions of
Section I — Coverage B —- Personal And Advertising
Injury Liability:
2. Exclusions
This insurance does not apply to:
Access Or Disclosure Of Confidential Or Personal
Information
“Personal and advertising injury” arising out of any
access to or disclosure of any person’s or organization’s
confidential or personal information, including patents,
trade secrets, processing methods, customer lists,
financial information, credit card information, health
16
information[,] or any other type of nonpublic
information.
This exclusion applies even if damages are claimed for
notification costs, credit monitoring expenses, forensic
expenses, public relations expenses or any other loss,
cost[,] or expense incurred by you or others arising out
of any access to or disclosure of any person’s or
organization’s confidential or personal information.
Docs. 46-9 at 41; 46-10 at 38; 46-11 at 97, 187.
C. The Instant Action
The Nationwide Plaintiffs commenced this suit against Arro-
Mark? and the SKM Defendants on June 12, 2023. Doc. 1. Plaintiffs
seek a declaratory judgment that, under the General Policies and
Umbrella Policies, they owe neither a duty to defend, nor to indemnify
the SKM Defendants in the Arro-Mark litigation. Id. On November 1,
2028, the Nationwide Plaintiffs submitted an amended complaint,
Doc. 17, which all defendants answered. Docs. 20-22. On February 6,
2024, the Nationwide Plaintiffs filed a motion for judgment on the
pleadings. Doc. 38.
3 Although Arro-Mark filed an answer to the first amended complaint, Doc. 20, and
did not oppose the SKM Defendants’ motion to extend the deadline for answering
the second amended complaint, Doc. 47, Arro-Mark did not answer the second
amended complaint. In any event, this omission does not affect the Court’s
analysis.
17
Consequently, the Nationwide Plaintiffs moved to file a second
amended complaint on December 19, 2024. Doc. 42. The Court granted
the motion, Doc. 45, and the Nationwide Plaintiffs lodged the operative
second amended complaint on January 10, 2025. Doc. 46. The SKM
Defendants answered, Doc. 49, and thereafter the Nationwide Plaintiffs
filed the pending motion for judgment on the pleadings. Doc. 61. The
motion is fully briefed and ripe for decision. Docs. 62; 66.
III. Discussion
A. Legal Standard
Pursuant to the Declaratory Judgment Act, “[i]n a case of actual
controversy within its jurisdiction, ... any court of the United States,
upon the filing of an appropriate pleading,” such as a Rule 12(c)(1)
motion, “may declare the rights and other legal relations of any
interested party seeking such declaration, whether or not further relief
is or could be sought.” 28 U.S.C. § 2201. In the context of a declaratory
judgment action, “[a] court can enter a declaratory judgment ‘if, and
only if, it affects the behavior of the defendant toward the plaintiff.”
Hartnett v. Pa. State Educ. Ass’n, 963 F.8d 301, 307 (8d Cir. 2020)
(quoting Rhodes v. Stewart, 488 U.S. 1, 4 (1988) (per curiam)).
18
A party may seek judgment on the pleadings “[a]fter the pleadings
are closed—but early enough not to delay trial... Fed. R. Civ. P.
12(c). “A motion for judgment on the pleadings based on the defense
that the plaintiff has failed to state a claim is analyzed under the same
standards that apply to a Rule 12(b)(6) motion.” Zimmerman v. Corbett,
873 F.3d 414, 417 (8d Cir. 2017) (quotation omitted) (quoting Revell v.
Port Auth. of N.Y., N.J., 598 F.3d 128, 134 (8d Cir. 2010)). Judgement
under Rule 12(c) is granted only if “the movant clearly establishes that
no material issue of fact remains to be resolved and that he is entitled
to judgment as a matter of law.” Rosenau v. Unifund Corp., 539 F.3d
218, 221 (8d Cir. 2008) (emphasis added) (quoting Jablonski v. Ran Am.
World Airways, Inc., 863 F.2d 289, 290-91 (8d Cir. 1988)).
B. Personal or Adverting Injury Coverage
As the Court sits in diversity, it applies Pennsylvania law.
Lafferty v. St. Riel, 495 F.3d 72, 76 (8d Cir. 2007) (citing Erie R.R. Co. v.
Tompkins, 304 U.S. 64, 78 (2007)). “Under Pennsylvania law, an
insurer has a duty to defend if the complaint filed by the injured party
potentially comes within the policy’s coverage.” Sikirica v. Nationwide
Ins. Co., 416 F.3d 214, 225 (8d Cir. 2005) (citing Pac. Indem. Co. v.
19
Linn, 766 F.2d 754, 760 (8d Cir. 1985)). “The duty to defend is a
distinct obligation, different from and broader than the duty to
indemnify.” Jd. (citations omitted). “Because the duty to defend is
broader than the duty to indemnify, there is no duty to indemnify if
there is no duty to defend.” Id. at 225-26 (citations omitted).
The analysis involves a burden-shifting scheme, under which the
insured must first “show [that] a claim [falls] within the coverage
provided by the [contested] policy.” Erie Ins. Exch. v. Transamerica Ins.
Co., 533 A.2d 1368, 13866 (Pa. 1987) (first quoting Warner v. Employers’
Inab. Assurance Corp., 183 A.2d 231, 233 (Pa. 1957); and then quoting
Miller v. Bos. Ins. Co., 218 A.2d 275, 2777 (Pa. 1966)). “Although the
insured bears the burden of establishing coverage, .. . the underlying
complaint’s allegations are assumed to be true and are liberally
construed in favor of coverage.” Vitamin Energy, LLC v. Evanston Ins.
Co., 22 F.4th 386, 392 (8d Cir. 2022) (citations omitted). “After
determining the scope of coverage under a policy, the court must
examine the complaint in the underlying action to determine whether it
triggers coverage.” Stkuirica, 416 F.3d at 226 (citing Gen. Accident Ins.
Co. of Am. v. Allen, 692 A.2d 1089, 1095 (1997)). In doing so,
20
“Pennsylvania courts consistently apply .. . the four-corners rule.”
Sapa Extrusions, Inc. v. Liberty Mut. Ins. Co., 939 F.3d 248, 249 (8d Cir.
2019) (quotation omitted) (citing Lupu v. Loan City LLC, 903 F.3d 382,
289-90 (8d Cir. 2018)). That is, the analysis “compar[es] the four
corners of the insurance contract to the four corners of the complaint.
We do not consider extrinsic evidence.” Id. at 251—52 (citations and
quotation omitted).
The four-corners rule involves a three-step analysis. Id. at 252.
First, the Court “examines the policies’ terms, which are manifestations
of the parties’ intent.” Jd. (cleaned up). In doing so, the Court
“review[s] the plain language of a policy to determine its meaning.” Jd.
at 252 n.4 (citing Donegal Mut. Ins. Co. v. Baumhammers, 938 A.2d
286, 290 (Pa. 2007)). “If the text is clear, [the Court] enforce[s] it as
written.” Id. (citing Donegal, 938 A.2d at 290). “If the language is
ambiguous, [the Court] construe[s] it in favor of the insured.” Jd. (citing
Donegal, 938 A.2d at 290). Second, the Court “assess[es] relevant
precedent|s] interpreting the operative policy terms.” Id. at 252.
21
Third, the Court “compares the terms of the policies to the allegations
in the underlying complaint, determining whether its factual
allegations trigger the policies’ provisions of coverage.” Jd. (cleaned up).
A “duty to defend is triggered by the factual averments in the
underlying complaint.” Id. at 249 (cleaned up). That is, “[i]f the
allegations of the underlying complaint potentially could support
recovery under the policy, there will be coverage at least to the extent
that the insurer has a duty to defend its insured in the case.” Id. (first
quoting Ramara, Inc. v. Westfield Ins. Co., 814 F.3d 660, 673 (3d Cir.
2016); and then citing Am. & Foreign Ins. Co. v. Jerry’s Sport Cir., Inc.,
2 A.38d 526, 541 (Pa. 2010)). In sum, “facts matter more than labels.”
Id. at 252 (citing Mut. Ben. Ins. Co. v. Haver, 725 A.2d 748, 745 (Pa.
1999)). “Furthermore, if a single claim in a multiclaim lawsuit is
potentially covered, the insurer must defend all claims until there is no
possibility that the underlying plaintiff could recover on a covered
claim.” Frog, Switch & Mfg. Co., Inc. v. Travelers Ins. Co., 193 F.3d
742, 746 (8d Cir. 1999).
22
1. Advertising Idea Coverage
The parties dispute whether the SKM Defendants used an Arro-
Mark “advertising idea” in an advertisement, to trigger coverage of a
personal and advertising injury under the policies. The General and
Umbrella Policies cover “personal and advertising injury,” which is
defined, in relevant part, as injury “arising out of... [t]he use of
another’s advertising idea in [the insured’s] ‘advertisement.” Docs. 46-6
at 36; 46-7 at 34; 46-8 at 83; 46-9 at 27; 46-10 at 25; 46-11 at 167. As
aptly noted by the Court of Appeals, “[t]he definition of ‘advertising
injury in standard business insurance policies has troubled and in some
cases confounded courts for years.” Frog, 193 F.3d at 744. As set forth
below, the SKM Defendants’ alleged use of Arro-Mark’s trademarks on
the SKM website and in promotional materials potentially could
support recovery under the policy, thus warranting coverage.
Pennsylvania courts hold that the phrase “arising out of” is a
causal one. See, e.g., Madison Consir. Co. v. Harleysville Mut. Ins. Co.,
735 A.2d 100, 110 (Pa. 1999) (“phrase ‘arising out of]]’. . . indicate[s]
‘but for’ or ‘cause and result’ relationship” (citing McCabe v. Old
Republic Ins. Co., 228 A.2d 901, 908 (1967))). The policies define an
23
“advertisement” to include “a notice that is broadcast or published to
the general public or specific market segments about your goods,
products[,] or services for the purpose of attracting customers or
supporters ... material placed on the Internet or on similar electronic
means of communication; and... only that part of a website that is
about your goods, products or services for the purposes of attracting
customers or supporters.” Docs. 46-6 at 34; 46-7 at 32; 46-8 at 81-82;
46-9 at 26; 46-10 at 24; 46-11 at 165-66. The parties do not appear to
dispute that the website allegedly created by Mamary for the SKM
Defendants constituted an advertisement. And the SKM Defendants
also highlight Arro-Mark’s allegations that SKM used Arro-mark’s
trademarks in promotional materials. Doc. 46-5 §{ 129, 209, 211.
Against that backdrop, the Court must resolve the parties’
primary dispute: whether the SKM Defendants used an Arro-Mark
advertising idea. The Nationwide Plaintiffs contend that the TAC does
not allege that Arro-Mark “developed an advertising idea that [the SKM
Defendants] then used .. . in [their] own advertising.” Doc. 62 at 27.
Specifically, the Nationwide Plaintiffs aver that the visual, operational,
and functional similarities between Arro-Mark’s website and the SKM
24
Defendants’ website do not evince novel and new advertising ideas, and
dismiss the notion that the SKM Defendants’ use of Arro-Mark’s
trademarks constitutes an advertising idea. Jd. at 28-31. The SKM
Defendants leverage both premises in seeking coverage. Doc. 65 at 19—
20.
As the policies do not define “advertising idea,” the Court turns to
relevant precedent. Sapa, 939 F.3d at 252. Under Pennsylvania law,
an advertising idea is “an idea about the solicitation of business and
customers,” Green Mach. Corp. v. Zurich-Am. Ins. Grp., 313 F.3d 837,
839 (8d Cir. 2002) (footnote omitted) (citing Frog, 193 F.3d at 748), that
is “definite and concrete” and “novel and new.” Thomas v. R. J. Tobacco
Co., 388 A.2d 61, 63 (Pa. 1944) (citation omitted). Also, an advertising
idea must be “capable of being identified as having been created by one
party and stolen or appropriated by another.” Sorbee Int Lid. v. Chubb
Custom Ins. Co., 735 A.2d 712, 714 (Pa. Super. Ct. 1999) (citations
omitted). In other words, a “straightforward descriptive material not
formed or sequenced in any way so as to constitute novel or special
usage” is not entitled to legal protection. See id. As the Court of
Appeals stated, coverage for use of an advertising idea requires that the
25
“allegations ... have to involve an advertising idea, not just a
nonadvertising idea that is made the subject of advertising.” Frog,
193 F.3d at 748 (emphasis omitted). Further, coverage is absent if the
allegations fail to state that the insured used a third-party’s advertising
idea in its own advertisement without permission. See Desabaio v.
Assurance Co. of Am., 2138 F. Supp. 3d 735, 745 (W.D. Pa. 2016).
Specific to trademark misappropriation, the Court of Appeals
initially and persuasively stated that:
We will assume for the sake of argument that trademark
infringement is “misappropriation of an advertising idea or
style of doing business” under Pennsylvania law. ...A
trademark can be seen as an “advertising idea”: It is a way of
marking goods so that they will be identified with a particular
source. ...A trademark depends for its effectiveness on
communicating a message to consumers about the marked
good, which is the essence of advertising, and therefore
allegations of trademark infringement arguably allege
misappropriation of an advertising idea.
Frog, 193 F.3d at 749 (citing Northam Warren Corp. v. Universal Cosm.
Co., 18 F.2d 774, 774 (7th Cir. 1927) (“A trade-mark is but a species of
advertising, its purpose being to fix the identity of the article and the
name of the producer in the minds of people who see the
advertisement].]”)).
26
Although the Pennsylvania Supreme Court has not yet
determined whether trademark infringement is a covered offense under
advertising injury insurance provisions, the Court of Appeals has since
“hlelld that when a complaint alleges that an insured misappropriates
and uses trademarks or ideas in connection with marketing and sales
and for the purpose of gaining customers, the conduct constitutes
‘misappropriation of an advertising idea or style of doing business’
under Pennsylvania law.” CAT Internet Servs., Inc. v. Providence Wash.
Ins. Co., 333 F.3d 138, 142 (8d Cir. 2003). The logic underlying Frog
and CAT is sound, and the Court predicts that the Pennsylvania
Supreme Court would agree that trademark infringement in an
advertisement constitutes misappropriation of an advertising idea.
Nationwide Mut. Ins. Co. v. Buffetta, 230 F.3d 634, 637 (8d Cir. 2000);
see also Sorbee, 735 A.2d at 716 (‘It makes sense that a trademark
infringement action would be covered by an insurance policy that
applies to ‘misappropriation of advertising ideas’ because a trademark
...1s an advertising idea that may be created and ‘owned,’ and thus
wrongfully taken or ‘stolen.”).
27
Here, an examination of the TAC readily concludes that coverage
under the General and Umbrella Policies is warranted, in consideration
of SKM’s alleged use, on its website and in promotional materials, of
Arro-Mark’s trademarks. The TAC not only advances trademark
infringement and counterfeiting claims, Doc. 46-5 at 47-55, 65—70, but
contains extensive associated allegations detailing the SKM
Defendants’ purported trademark infringement and misappropriation
scheme, and its direct link to SKM’s advertising efforts.
A key theme of the TAC lies in allegations that “SKM has been
marketing its products utilizing Plaintiff's trademarks, marks,
descriptions, given to Shanta and SKM by Mamary and Warren.” Id.
4 78. For example, Arro-Mark avers that the SKM Defendants usurped
Arro-Mark’s valve-controlled design mark image and trademarks
Gncluding “Mighty Marker” and “Bleed-Thru”) on SKM’s website, and
that some of the SKM Defendants’ competing products displayed
identical or similar trademarks. Id. at 32-36. Indeed, Arro-Mark
specifically alleges that the SKM Defendants misappropriated the
“Might Marker Trademark, Arro-Mark’s seminal brand,” id. at 33-35,
and that “SKM now advertises a marker exactly as ‘Mighty Marker DG’
28
that SKM calls ‘Muscle Man.” Jd. 7117. Arro-Mark further avers that
SKM “sells a marker called High Purity Pump Action with the word
mark ‘Mighty Marker’ on the label,” and “also sells the ‘Low Chloride’
marker, with Arro-Mark’s wordmark ‘Mighty Marker.” Id. { { 1385—36.
Likewise, after noting its ownership of the “Valve Controlled design
mark for ‘Felt Tip Marking Pens,” Arro-Mark specifically avers that
“[tlhe SKM Defendants, without the authorization of Arro-Mark, used
the identical valve control image on its website and promotional
material, which material have been distributed at trade shows such as
‘Fabtech’ held in Atlanta, Georgia on November 8-10, 2022, which had
over 30,000 attendees.” Id. 4 129. Other similar allegations are
advanced throughout the TAC, including for other Arro-Mark
trademarks. See, e.g., id. JJ/140-42.
The Nationwide Plaintiffs attack the notion that trademark
infringement in advertising and marketing materials does not
constitute an “advertising idea” by leveraging nonbinding authorities
such as Sterngold Dental, LLC v. HDI Glob. Ins. Co., 929 F.3d 1 (1st
Cir. 2019), which applies Massachusetts law, and Laney Chiropractic &
Sports Therapy, P.A. v. Nationwide Mut. Ins. Co., 866 F.3d 254 (5th Cir.
29
2017), which discusses Texas law. Doc. 62 at 28-29. But those
decisions bear no relevance when interpreting Pennsylvania law, or
following the precedential authority first suggested in Frog, 193 F.3d at
749 (“A trademark can be seen as an ‘advertising idea’: It is a way of
marking goods so that they will be identified with a particular source),
and then mandated in CAT. 333 F.3d at 142 (‘when a complaint alleges
that an insured misappropriates and uses trademarks or ideas in
connection with marketing and sales and for the purpose of gaining
customers, the conduct constitutes ‘misappropriation of an advertising
idea....”). Indeed, the logic set forth in those decisions is sound, as a
key purpose of a website is to advertise a company’s products, and
trademarks are designed to notify customers of a company’s brand and
product quality, thus rendering their combination a “novel and new”
means of advertising a product. Thomas, 38 A.2d at 68. And here, a
core theme of the TAC lies in Arro-Mark’s allegations that SKM used
Arro-Mark’s trademarks on the SKM website, causing confusion among
Arro-Mark’s customer base, and a consummate loss of revenue through
the misappropriation of that advertising idea. See, e.g., Doc. 46-5
94-99.
30
To refute those precedential decisions, the Nationwide Plaintiffs
repeatedly emphasize that both Frog and CAT addressed “pre-2001
amendments to the coverage forms whereby ‘misappropriation of an
advertising idea or style of doing business’ was replaced with ‘use of
another’s advertising idea in your “advertisement” which is the
language included in the Policies.” Docs. 62 at 29; 66 at 83-4. No
rationale is offered in support of the distinction, however, beyond
contending that the SKM Defendants have not offered any authority
specific to the new formulation of the policy language; an exercise in
semantics that fails to detract from the logical reasoning set forth in
both Court of Appeals decisions.
Likewise, the Nationwide Plaintiffs’ attempt to leverage Vitamin
Energy, 22 F.4th 386, for the proposition that “allegations of trademark
infringement did not potentially trigger coverage for ‘advertising
injury,” Doc. 62 at 30, stretches the decision beyond its parameters. In
Vitamin Energy, the Court of Appeals addressed solely whether alleged
“false and misleading comparative advertising,” triggered coverage
under a policy provision covering advertising injury arising out of
disparaging material in the insured’s advertisements. 22 F.4th at 389,
31
392-98. In finding coverage, the Court of Appeals held that allegations
of trademark infringement in the underlying complaint could not
negate the insurer’s duty to defend on the basis of reportedly
disparaging advertising, and specifically noted that the insured did not
seek coverage on the basis of trademark infringement. Id. at 394—95.
Not so here, where the primary premise on which the SKM Defendants
seek coverage is their alleged misappropriation and use of Arro-Mark’s
trademarks in advertisements.4
A liberal construal of the allegations set forth in the TAC, see
Vitamin Energy, 22 F.4th at 392, readily concludes that they
“potentially could support recovery under the policy,” and thus trigger
the Nationwide Plaintiffs’ duty to defend. Sapa, 939 F.3d at 249.
Accordingly, the Court finds that coverage is warranted under the
terms of the General and Umbrella Policies.
2. Copyright, Trade Dress, or Slogan Coverage
Although the Court’s finding of coverage under the advertising
idea provisions of the policies renders additional coverage evaluations
4 As the alleged trademark infringements trigger coverage, the Court need not
discuss whether averments concerning the SKM Defendants’ website offer an
additional basis for coverage.
32
unnecessary, a brief discussion of the trade dress infringement clause is
warranted, as it proves relevant to the Court’s subsequent analysis of
the intellectual property exclusion. As set forth below, the trade dress
infringement clause does not provide an alternative means of coverage
for the SKM Defendants.
The General and Umbrella Policies state that a “personal and
advertising injury” may “aris[e] out of’ an “infring[ement of] another’s
copyright, trade dress[,] or slogan in [the insured’s] ‘advertisement.”
Docs. 46-6 at 36; 46-7 at 34; 46-8 at 83; 46-9 at 27; 46-10 at 25; 46-11 at
167. As the parties do not discuss copyright in their pleadings, and the
SKM Defendants seemingly concede the Nationwide Plaintiffs’ position
that the TAC does not allege infringement of a trade slogan,® the Court
discusses only whether the TAC alleges trade dress infringement.
The Nationwide Plaintiffs highlight that the Arro-Mark court,
“recogniz[ing] that the factual allegations [concerned] misappropriation
5 See, e.g., Lee v. Park, 720 F. App’x 668, 666 (3d Cir. 2017) (“failure to respond to
the pertinent ... argument acts as a concession of that argument.” (first citing
Griswold v. Coventry First LLC, 762 F.3d 264, 274 n.8 (8d Cir. 2014); and then
citing John Weyth & Brother Ltd. v. CIGNA Intl Corp., 119 F.3d 1070, 1076 n.6 (8d
Cir. 1997))); McClung v. 8M Co., 2019 WL 4668058, at *4 (D.N.J. 2019) (“it is not
the responsibility of the Court to either formulate arguments for a party or to
search the record for evidence to support a party’s arguments, particularly one
represented by sophisticated counsel.” (citations omitted)).
38
of trade secrets and infringement of trade[|marks, not infringement of
trade dress,” dismissed Arro-Mark’s trade dress infringement claim.
Doc. 62 at 31-82. Concomitantly, the Nationwide Plaintiffs aver that
the TAC fails to “identify any elements of SKM’s website or promotional
materials” that meet the pleading requirements for a viable trade dress
infringement claim. Id. at 32-34.
The SKM Defendants respond that the TAC repeatedly avers that
SKM “wrongfully used various ‘promotional materials’ — other than
SKM’s website — to attract and engage customers and to unfairly
compete in the marketplace,” and “have infringed upon its trade dress
in SKM’s advertising and promotion of its products.” Doc. 65 at 20. To
support their position, they reference several paragraphs in the TAC.
Id. (citing Doc. 46-5 Jf 129, 209, 211, 224, 237, 261, 389, 393, Ex. I). A
review of those paragraphs, however, concludes that they either allege
various instances of trademark infringement, or fall short of pleading
trade dress infringement.
Trade dress “refers to the design or packaging of a product which
serves to identify the product’s source.” Shire US Inc. v. Barr
Laboratories Inc., 329 F.3d 348, 353 (8d Cir. 2003) (citing TrafFix
34
Devices, Inc. v. Mkig. Displays, Inc., 5382 U.S. 23, 28 (2001)). Trade
dress consists of “the total image or overall appearance of a product,
and includes, but is not limited to, such features as size, shape, color or
color combinations, texture, graphics, or even a particular sales
technique.” Rose Ari Indus., Inc. v. Swanson, 235 F.8d 165, 171 (8d Cir.
2000) (citing Two Pesos, Inc. v. Taco Cabana, Inc., 505 U.S. 763, 765 n.1
(1992)). “To establish infringement of an unregistered trade dress, a
plaintiff must prove that (1) the allegedly infringing feature is non-
functional, (2) the feature is inherently distinctive or has acquired
secondary meaning, and (8) consumers are likely to confuse the source
of the plaintiff's product with that of the defendant’s product.” Shire,
329 F.3d at 353 (citing Wal-Mart Stores, Inc. v. Samara Bros., Inc.,
529 U.S. 205, 210-11 (2000)).
Here, the provisions of the TAC leveraged by the SKM Defendants
to advance a theory of trade dress infringement in promotional
materials largely concern infringement of the Arro-Mark registered
Valve Controlled design mark, its Mighty Marker trademark, and its
Bleed-Thru trademark. Doc. 46-5 J 129, 209, 211, 224, 237, 261, 389,
393, Ex. I. Even to the extent that those, and other allegations in the
35
TAC, can be construed as referencing product descriptions and sales
techniques above and beyond trademarks, see, e.g., id. {4 78, 117, 129,
389, 398, they fail to aver the identifying materials and distinctiveness
necessary to advance a trade dress infringement theory.
Indeed, for those very reasons, the Arro-Mark court, when
dismissing the underlying trade dress infringement claim, held that
Arro-Mark failed to
identify “[t]he digital photographs and artwork, promotional
materials, and informational materials created by Plaintiff”
that constitute protectable trade dress. Similarly, Arro-
Mark’s statement that “layouts, and design elements,
including the placement of specific phrases, words,
photographs, colors, boarders, backgrounds, interactive
elements, movement of markers, and overall mood, style and
impression” constitute trade dress does not identify specific
elements that comprise distinct trade dress.
No. 2:22-CV-6663, Docs. 173 at 34 (footnote omitted); 174. This ruling
led to Arro-Mark lodging the TAC, which advances substantively
identical factual allegations. Doc. 177. Thus, the Court, even when
viewing those allegations in the light most favorable to the SKM
Defendants, agrees with the Nationwide Plaintiffs that the TAC’s
allegations cannot lead to recovery for trade dress infringement. See
Sapa, 939 F.3d at 252. And the duty to defend exists only “as long as at
36
least one claim is potentially covered by the policy.” Post v. St. Paul
Travelers Ins. Co., 691 F.3d 500, 521 (8d Cir. 2012).
Therefore, absent coverage provided by the “advertising idea”
provisions of the policies, the trade dress infringement provisions would
not alternatively give rise to a duty to defend; a conclusion that bears
relevance to the Court’s analysis of the intellectual property exclusion
clause below.
C. Exclusionary Clauses
Despite finding coverage under the advertising idea provisions of
the policies, the Court agrees with the Nationwide Plaintiffs that the
intellectual property and confidential information exclusions discharge
their duty to defend. The remaining claims in the TAC all arise out of
allegations that the SKM Defendants infringed Arro-Mark’s
trademarks, misappropriated its trade secrets, and misappropriated its
confidential and propriety information, thus falling within the ambit of
the exclusion provisions.
6 As the intellectual property and confidential information exclusions foreclose
coverage, the Court does not address the third exclusion discussed by the parties,
for “knowing violations of anothev’s rights.”
37
If the insured satisfies the initial inquiry about whether the
operative pleading triggers coverage, then the burden shifts to the
insurer, who may present an affirmative defense in the form of an
exception or an exclusion precluding indemnification. Sapa, 939 F.3d at
252 (first quoting Armon v. Aetna Cas. & Sur. Co., 87 A.2d 302, 304 (Pa.
1952); and then quoting Miller, 218 A.2d at 27). Exclusions, too, “are
always strictly construed against the insurer and in favor of the
insured.” Nationwide Mui. Ins. Co. v. Cosenza, 258 F.3d 197, 206—07
(8d Cir. 2001) (citing Selko v. Home Ins. Co., 1389 F.3d 146, 152 n.3 (8d
Cir. 1998)).
1. Intellectual Property Exclusion
The General and Umbrella Policies provide an exclusion for
personal and advertising injury that “aris[es] out of the infringement of
copyright, patent, trademark, trade secret or other intellectual property
rights.” Docs. 46-6 at 28; 46-7 at 26; 46-8 at 75; 46-9 at 18; 46-10 at 16;
46-11 at 76. The Nationwide Plaintiffs conclude that coverage is barred
under that provision, as Arro-Mark is based on “the misappropriation of
Arro-Mark’s trade secrets|,] ... proprietary information, [and]
trademark infringement.” Doc. 62 at 86-37. The SKM Defendants,
38
relying on Vitamin Energy, contend that, regardless of whether the
gravamen of the TAC advances a trademark infringement theory,
coverage for other claims bypasses the intellectual property exclusion.
Doc. 65 at 28.
A review of the remaining claims and allegations in the TAC
confirms that they arise out of alleged actions by the SKM Defendants
that fall either within the scope of the intellectual property exclusion
provision or, as discussed below, the confidential information exclusions
provision. As a general matter, the TAC pleads an alleged scheme to
misappropriate Arro-Mark’s “trade secrets and other proprietary
business information.” Doc. 46-5 at 2. Thus, five of the 11 remaining
causes of action in the TAC expressly advance trade secret and
trademark infringements, id. at 36—42, 47-55, 65—70, thus triggering
the intellectual property exclusion.
Further, the remaining six claims also advance theories premised
on the SKM Defendants’ alleged infringement of Arro-Mark’s
intellectual property, such as trade secrets and trademarks. Id. at 42—
43 (Count 3, common law unjust enrichment for alleged
“misappropriation|[s] of Plaintiffs trade secrets” and “proprietary
39
business information”), 44 (Count 4, common law misappropriation
based on “Plaintiffs confidential trade secret information”), 46 (Count 5,
common law breach of loyalty for alleged “use, disclose[,] or
misappropriate Plaintiffs trade secrets”), 56-59 (Count 7, false
association based on trademarks and design mark), 60—61 (Count 8,
common law unfair competition based on “Plaintiffs confidential
information” and “business and property rights”), 61-64 (Count 9,
unfair competition based on trademarks and design marks).
Although the SKM Defendants are correct that “[a]n exclusion
that may apply to only some allegations does not excuse [the insurer]
from its obligation to defend the entire lawsuit,” Vitamin Energy,
22 F 4th at 395, that obligation is contingent on the existence of “at
least one claim [that] is potentially covered by the policy.” Post,
691 F.3d at 521. As the Court discussed above, the coverage
determination here rests on the SKM Defendants’ use of Arro-Mark’s
“advertising idea” through misappropriation of their trademarks on
SKWM’s website and promotional materials. By contrast, coverage does
not arise out of any alleged trade dress infringement, as that theory was
40
dismissed from the Arro-Mark litigation, and the allegations in the TAC
do not advance a cognizable trade dress infringement theory.
Thus, although the prior trade dress infringement claim may have
fallen beyond the scope of the intellectual property exclusion, there are
no longer any claims that are potentially covered by the policy, save
those relying on trademark infringement and, as discussed below, the
misappropriation of confidential proprietary information. As the causes
of action in the TAC, and their supporting allegations, thus “[a]ris[e]
out of’ those infringements, Madison, 735 A.2d at 110, the Court holds
that the intellectual property clause forecloses coverage.
2. Confidential Information Exclusion
To the extent certain allegations in the TAC do not fall squarely
within the intellectual property exclusion provision addressed above,
they nonetheless are encompassed by the confidential information
exclusion. The General and Umbrella Policies are subject to an
endorsement stating that the policies are inapplicable to a personal and
advertising injury “arising out of any access to or disclosure of any...
organization’s confidential .. . information, including . . . trade secrets,
processing methods, customer lists, financial information, ... or any
41
other type of nonpublic information.” Docs. 46-6 at 50; 46-7 at 48; 46-8
at 97; 46-9 at 41; 46-10 at 38; 46-11 at 97, 187.
The Nationwide Plaintiffs contend that this exclusion applies,
because many of the allegations supporting the claims in the TAC arise
out of the SKM Defendants’ misappropriation, through Warren and
Mamary, of Arro-Mark’s “confidential ink/paint formulas, website code
and design, customer lists, pricing structure, product processes, and nib
guides.” Doc. 62 at 88. The SKM Defendants attack whether that
allegedly protected information may be deemed confidential, as it was
publicly disclosed in Arro-Mark “promotional and advertising
materials.” Doc. 65 at 23-25. That position, however, misses the point.
Confidential information means “[k]nowledge or facts not in the
public domain but known to some, espJecially] to those having a
fiduciary duty not to misuse the knowledge or facts for their own
advantage. Confidential Information, Black’s Law Dictionary (12th ed.
2024). The TAC repeatedly pleads various forms of nonpublic
information belonging to Arro-Mark that the SKM Defendants allegedly
misappropriated. As a general matter, the TAC avers that Arro-Mark’s
grievances are based on the SKM Defendants’ alleged scheme to
42
misappropriate Arro-Mark’s “trade secrets and other proprietary
business information.” Doc. 46-5 at 2. The TAC also avers that Syal
asked Warren to provide Arro-Mark’s financial information, processing
methods, and customer lists. Jd. at 27 (“pricing list,” “customer lists”),
29-30 (“pricing structure, product processes,” “photographs and videos ~
of [Arro-Mark]’s processes and factory, .. . suppliers[’] names and
information, pricing lists, and customer lists.”). Further, the TAC
alleges that the code and design for Arro-Mark’s website were among
the company’s “proprietary business information,” id. at 37-38, 40-41,
43, that took Mamary two years to design in the course of his
employment. Jd. at 30. Moreover, the TAC alleges that Mamary used
the nonpublic code and design used for Arro-Mark’s website to construct
SKM’s website in only a month, and provides a detailed comparison of
the two webpages. Id. at 10—25, 44.
Those allegations fall precisely within the plain language of the
policies’ provisions excluding from coverage injury arising out of “access
to or disclosure of any .. . confidential .. . information, including...
trade secrets, processing methods, customer lists, financial information,
...or any other type of nonpublic information.” Docs. 46-6 at 50; 46-7
43
at 48; 46-8 at 97; 46-9 at 41; 46-10 at 38; 46-11 at 97, 187; see also
Citizens Ins. Co. of Am. v. Mullins Food Prods., Inc., 135 F.4th 1082,
1091-92 (7th Cir. 2025) (applying similar exclusion); Great Am. Ins. Co.
v. Beyond Gravity Media, Inc., 560 F. Supp. 3d 1024, 1038-389 (S.D. Tex.
2021) (same). Thus, to the extent that the allegations go beyond
trademark and trade secret infringements encompassed by the
intellectual property exclusion, the Court agrees with the Nationwide
Plaintiffs that they fall within the scope of the confidential information
exclusion.
D. Reimbursement of Defense Costs
Finally, the Court denies without prejudice the Nationwide
Plaintiffs’ request for recoupment of defense costs under the third
general policy, numbered CG013200635005 and effective from April 17,
2022, to April 17, 2028. Doc. 46-8 at 65, 201. They assert that,
“Ib]ecause no duty to defend is owed, .. . [they are] entitled to
reimbursement of defense costs associated with the defense of’ the SKM
Defendants. Doc. 62 at 40. The SKM Defendants failed to address this
issue in their opposing brief, leading the Nationwide Plaintiffs to
44
conclude that they are indeed entitled to reimbursement of defense
costs. Doc. 66 at 9.
The relevant terms state that:
A. The provisions of Paragraph B. are added to all Insuring
Agreements that set forth a duty to defend under:
1. Section I of the Commercial General Liability|] ...
B. If we initially defend an insured (“insured”) or pay for an
insured’s (“insured’s”) defense but later determine that
none of the claims (“claims”), for which we provided a
defense or defense costs, are covered under this insurance,
we have the right to reimbursement for the defense costs
we have incurred.
The right to reimbursement under this provision will only
apply to the costs we have incurred after we notify you in
writing that there may not be coverage and that we are
reserving our rights to terminate the defense or the
payment of defense costs and to seek reimbursement for
defense costs.
Doc. 46-8 at 65, 201.
Although the SKM Defendants failed to oppose the request for
reimbursement, the Court lacks sufficient information to adjudicate this
issue. The Nationwide Plaintiffs do not provide a specific amount for
which they seek reimbursement, offer an accounting of that figure, or
address any associated disputes between the parties, including whether
reimbursement for defense costs prior to dismissal of the trade dress
45
claim in Arro-Mark is warranted. They likewise fail to offer any legal
authority supporting their position, and thus have failed to carry their
burden under Rule 12(c)(1)—namely, that they are entitled to judgment
as a matter of law. See Rosenau, 539 F.3d at 221. As such, the Court
cannot authorize a carte blanche reimbursement of defense costs,
absent additional information. Therefore, the Nationwide Plaintiffs’
request for reimbursement is denied, without prejudice.
IV. Conclusion
For the reasons set forth above, the Nationwide Plaintiffs’ motion
for judgment on the pleadings is GRANTED IN PART AND DENIED
IN PART. A separate Order shall be issued.
Date: March 27, 2026 S/ Phillip J. Caraballo
Phillip J. Caraballo
United States Magistrate Judge
46
Case-law data current through December 31, 2025. Source: CourtListener bulk data.