Golden Triangle Broadcasting, Inc. v. City of Pittsburgh
Golden Triangle Broadcasting, Inc. v. City of Pittsburgh
Dissenting Opinion
dissenting.
I dissent. “Manufacturing”, as noted by the majority, consists of the application of labor or skill to raw materials such that the materials undergo a “substantial transformation in form, qualities and adaptability in use . . . .” and are changed thereby into a new and different article. Commonwealth v. Deitch, 449 Pa. 88, 93, 295 A.2d 834, 837 (1972). However, the majority has misapprehended the nature of appellants’ broadcasting activities and has, therefore, incorrectly concluded that appellants are not manufacturers.
The Chancellor made the following findings:
“The extensive record in this case provides ample support for the proposition that plaintiffs are engaged in manufacturing as that term has been construed by courts. In the broadcast of a TV program, optical information is changed into an electrical signal which is modified in many ways by the application of extremely complex tech*536 nology. That electrical signal is eventually encoded and placed on the broadcaster’s carrier and sent out to be received by a receiving set, decoded and put into such a state as to be viewed by the ultimate consumer. That which occurs in the television studio before the cameras may be viewed only by those who are in actual visual contact within the television studio, and nothing is available for the benefit of the consuming public until the highly technical process of transforming optical information into an electrical signal and back has been completed by the application of skill and labor, which results in a new, different and useful product. The same thing may be said of the radio broadcasting activities of plaintiffs. There, accoustical energy is changed to an electrical signal and made into a useful product.
What has been here said concerning the manufacturing character of the operations of plaintiffs is true whether the material is produced originally in the broadcasting studio or comes to it by network feed. ... In each case, however, a manufacturing process occurs. Network feeds must be picked up when transmitted, monitored, taped and prepared for rebroadcast at the particular time that they are to be carried on the air. Each such network feed goes through the process of transformation which occurs when live programing occurs. No matter which form of news or entertainment or feature or sports is being broadcast, the chancellor is convinced that a manufacturing process occurs. One need only read the testimony of the witnesses to establish the highly technical nature of the transformation which must occur between the origination of the material and its consumption by the viewing or listening consumer even if his technical education is insufficient to establish a full understanding of the scientific nuances of the process.” 74 D. & C.2d 156, 162, 165-66 (1976) (emphasis added).
My review of the record confirms that, no matter what the source of the broadcast (i. e., whether live studio broad
Further, a proper application of the appropriate standard of appellate review compels the conclusion that appellants are manufacturers. Since the Local Tax Enabling Act imposes a limitation on the authority of the City to tax “manufacturing”, any doubts concerning the status of appellants’ activity must be resolved in favor of appellants. Fischer v. Pittsburgh, 383 Pa. 138, 142, 118 A.2d 157, 159 (1955). Apparently, the majority has no doubts. In my opinion, however, the evidence produced in the case is more than sufficient to raise doubt regarding appellants’ status as a manufacturer.
Finally, it is important to remember that the limitation placed by the legislature on the City’s authority to tax is intended to encourage the growth of manufacturing in this
. This opinion was also shared by the Chancellor and by Judges Rogers and Crumlish dissenting in the Commonwealth Court’s decision.
Opinion of the Court
OPINION OF THE COURT
The Local Tax Enabling Act authorizes the City of Pittsburgh to “levy, assess and collect” taxes upon “persons, transactions, occupations, privileges, subjects and personal property,”
I
Throughout these proceedings, appellants have maintained that they “deríve their revenues from those who seek to convey commercial messages to the public in the same
“ ‘The meaning of “manufacturing” has been restated by this Court in Philadelphia School District v. Parent Metal*529 Products, Inc., 402 Pa. 361, 364, 167 A.2d 257, 258-59 (1961): “ ‘Manufacturing’ as used in a legislative enactment is given its ordinary, and general meaning)7 It consists in the application of labor or skill to material whereby the original article is changed into a new, different and useful article: Commonwealth v. Weiland Packing Company, 292 Pa. 447, 449, 141 A. 148 (1928); Pittsburgh v. Electric Welding Company, 394 Pa. 60, 145 A.2d 528 (1958). Whether or not an article is a manufactured product depends upon whether or not it has gone through a substantial transformation in form, qualities and adaptability in use from the original material, so that a new article or creation has emerged: General Foods Corp. v. Pittsburgh, 383 Pa. 244, 118 A.2d 572 (1955). If there is merely a superficial change in the original materials, without any substantial and well signalized transformation in form, qualities and adaptability in use, it is not a new article or new production: Commonwealth v. Wei-land, supra; Pittsburgh Electric Welding Co., supra.” ’ ”
Commonwealth v. Deitch Co., 449 Pa. at 93-94, 295 A.2d at 837, quoting Commonwealth v. Berlo Vending Co., 415 Pa. 101, 104, 202 A.2d 94, 96 (1964).
Several other cases of this Court illustrate that “manufacturing” involves more than “merely a superficial change.” For example, in Berio Vending, supra, a company mixed “popcorn” kernels, coconut oil, and salt and heated the mixture until the kernels “popped,” “increasing the volume of each kernel from 30 to 36 times its original size.” Berlo Vending, 415 Pa. at 103, 202 A.2d at 95. Merchantable “popped” corn was placed in bags and shipped in the company’s trucks to the company’s concession stands in movie theatres and other places of entertainment. This Court denied the company “manufacturing” status for purposes of the Capital Stock Tax Act: “[Ajlthough there is a change in form, the kernel of corn is expanded to many times its original size and with the addition of some oil and salt, such change is merely superficial.” Id., 415 Pa. at 105, 202 A.2d at 96. In Commonwealth v. Sunbeam Water Co., 284 Pa. 180, 130 A. 405 (1925), a corporation which subjected ordinary water to heat, converted the water to steam, and condensed the steam to obtain distilled water did not “manufacture.” This Court observed: “The distilled water produced by the [corporation] is subjected to certain additional refinements in cleansing it of impurities, but in its main essentials the process is the boiling of it to the point where it becomes steam and cooling it back to water.” Id., 284 Pa. at 181-82, 130 A. at 406. And in General Foods Corp. v.
II
Realistically viewed, appellants are not “manufacturers” in the common and approved usage of that term. Advertisers produce and record, either in transcript or on film, virtually all of the commercial messages appellants broadcast.
“the essential function of broadcasting is the transmission rather than the manufacture of visual and sound information. While broadcasting certainly makes that information more useful and useable, there are many processing functions that do likewise but do not result in the manufacture of a product.”
Golden Triangle Broadcasting, Inc. v. City of Pittsburgh, 31 Pa.Cmwlth. 547, 563, 377 A.2d 839, 847 (1977) (footnote
It is true that appellants devote substantial energies to the procurement, scheduling, editing, and transmission of the many programs ultimately viewed and heard by their television and radio audiences. Indeed, a portion of these programs, including news broadcasts, are produced in appellants’ stations. But to determine appellants’ Business Privilege Tax liability on the basis of these activities would be to ignore economic realities. See e. g., Commonwealth v. Arrott Mills Co., 145 Pa. 69, 74, 22 A. 243, 243 (1891) (“the corporation must be measured not by what it calls itself, but what it does”). Through program selection, production, and scheduling, appellants provide advertisers access to a consumer market with predictable characteristics. Just as in Arrott, supra, where this Court concluded that a corporation generating steam power for commercial tenants of the corporation’s buildings is not a “manufacturer,” but rather a “landlord supplying its tenants with steam-power in order to enable it the more readily to rent its buildings and rooms,” 145 Pa. at 74, 22 A. at 243, appellants’ program selection and production activities serve to enhance the value of the air time they offer advertisers.
We are mindful that the Tax Enabling Act withholds from the City the authority to tax “manufacturing,” and doubts concerning the status of appellants’ activity are to be construed in favor of appellants and against the City. See Fischer v. Pittsburgh, 383 Pa. 138, 142, 118 A.2d 157, 159 (1955) (“[a]ny doubt . . . concerning the construction of the [“Tax Anything Act” (predecessor of Tax Enabling Act)] must be resolved in favor of the taxpayer and against the city”). But in view of the common and approved usage of the term “manufacturing,” see supra note 7, our many cases requiring more than a “superficial change in the original materials,” and of course, the overriding presumption that “the General Assembly does not intend a result that is absurd, impossible of execution or unreasonable,” 1 Pa.C.S.A. § 1922(1) (Supp. 1978), it must be concluded, upon a proper view of the record, that appellants are not engaged in “manufacturing.” The Commonwealth Court correctly reversed the chancellor’s decree.
Order of the Commonwealth Court affirmed. Each party pay own costs.
. Act of December 31, 1965, P.L. 1257, § 2, 53 P.S. § 6902 (1972).
. Section 2 of the Act provides in part:
“[L]ocal authorities shall not have authority by virtue of this act:
s|c * * # # #
(4) To levy, assess and collect a tax on goods and articles manufactured in such political subdivisions or on the by-products of manufacture, . . or on any privilege, act or transaction related to the business of manufacturing, ... by manufacturers . with respect to the goods, articles and products of their own manufacture . . . .”
. Appellants include Golden Triangle Broadcasting, Inc., Westinghouse Broadcasting Co., WIIC--TV Corp., and WKJF FM, Inc.
. We hear this appeal pursuant to the Appellant Court Jurisdiction Act of 1970, Act of July 31, 1970, P.L. 673, art. II, § 204(a), 17 P.S. § 211.204(a) (Supp. 1978). According to the City, this Court is not
. Brief for Appellants 65. When asked, “What is it you sell?,” G. Edward Wallis, Regional Vice-President of one of appellant-broadcasters, summarized, “We sell advertising.” Record at 58a. In their complaint, appellants identify the “primary source of sustaining revenue as payments for advertising and commercial messages.” Id. at 7a.
. Act of June 1, 1889, P.L. 420, §§ 21 et seq., formerly 72 P.S. §§ 1871 et seq. (1949), repealed, Tax Reform Code of 1971, Act of March 4, 1971, P.L. 92, § 605, 72 P.S. § 7605 (Supp. 1978). The Capital Stock Tax Act and the Tax Enabling Act are two of several taxing statutes which accord “manufacturing” special status, but do not define the term. See also, e. g., “Tax Anything Act,” Act of June 25, 1947, P.L. 1145, as amended, Act of May 9, 1949, P.L. 898, formerly 53 P.S. § 6851, repealed, Tax Enabling Act, § 23, 53 P.S. § 6923; Local “Mercantile License Tax” Act, Act of June 20, 1947, P.L. 745, §§ 1 et seq., 24 P.S. §§ 582.1 et seq. (1962). This Court’s decisions interpreting “manufacturing” for purposes of a particular taxing statute draw upon “manufacturing” cases under the several statutes. Indeed, in General Foods Corp. v. Pittsburgh, 383 Pa. 244, 118 A.2d 572 (1955), this Court analyzed “manufacturing” under the “Tax Anything Act”
. See 1 Pa.C.S.A. § 1903(a) (Supp. 1978) (“[w]ords and phrases shall be construed according to rules of grammar and according to their common and approved usage”); see also First Data Corp. v. State Tax Comm’n, Mass., 357 N.E.2d 933, 935 (1976) (“[a]s the [Massachusetts taxing] statute does not itself effectively define ‘manufacturing,’ . [Massachusetts] Legislature should be supposed to have adopted the common meaning of the word, as assisted by a consideration of the historical origins of the enactment”).
. Many other cases of this Court are in accord. In Commonwealth v. Denston Felt & Hair Co., 304 Pa. 536, 156 A. 164 (1931), a corporation purchased hair from a tannery, washed and dried the hair, baled some of the cleaned product for upholstering and other commercial purposes, and made felt from the rest. This Court agreed with the Commonwealth that, “down to the point where the cleaned hair is ready for use by defendant company in the actual manufacture of felt, the processes detailed ‘are nothing more than washing, drying, cleaning and assorting the hair.’ A portion not used by defendant is sold, but when sold it is still hair. Its form has not changed. It had undergone nothing more than a cleansing process and has not been transformed into a new product. The sole difference between the washed article and the raw product is that the former is more free from dirt and other objectionable matter.” Denston, 304 Pa. at 538, 156 A. at 165. Commonwealth v. Weiland Packing Co., 292 Pa. 447, 141 A. 148 (1928), denied a “manufacturing” exemption to a corporation with cut, cured, and smoked “hams” from the carcasses of slaughtered animals. Accord, Armour & Co. v. Pittsburgh, 363 Pa. 109, 69 A.2d 405 (1949). Similarly, in Commonwealth v. LowryRodgers Co., 279 Pa. 361, 123 A. 855 (1924), this Court found no manufacturing where a company cleaned coffee beans, removed their outer skins, and roasted the beans, even though the beans changed color, weighed less, and increased in size.
. Advertisers produce 97% of television commercials and 98.5% of radio commercials, while two per cent of television commercials and one-half of one per cent of radio commercials are produced by advertising agencies using broadcasters’ facilities. Record at 257a. One per cent of both television and radio advertisements are produced by broadcasters. Id. Appellants do not argue that revenues derived from their production of one per cent of advertisements
. The record identifies “tapes” as an additional medium from which electronic signals are extracted. Record at 131a-132a. Radio broadcasters, for example, receive tape-recorded commercial messages from advertisers and also record transcribed messages onto tapes for repeated use. Id.
. Section 602 of the Tax Reform Code of 1971, Act of March 4, 1971, P.L. 6, 72 P.S. § 7602 (Supp. 1978), now exempts from capital stock tax the stock of companies “organized for manufacturing, processing, research or development purposes.” While the Act provides no definition of “manufacturing,” it does define “processing.” It should be noted that the Legislature includes in “processing” the activity of “broadcasting radio and television programs by licensed commercial or educational stations.” Tax Reform Code of 1971, § 602(c)(ll), 72 P.S. § 7602(c)(ll).
. In reviewing the Commonwealth Court’s order, we are not presented with the question whether any of appellants’ non-advertising, revenue-producing activities constitute “manufacturing.” Appellants neither sought nor obtained partial relief from that portion of the City’s tax imposed upon revenues derived from non-advertising activities. Rather, throughout these proceedings, appellants maintain that their entire operation is not subject to tax.
. Appellants rely upon City of Pittsburgh v. Pittsburgh Press Co., 14 Pa.Cmwlth. 551, 322 A.2d 390 (1974), in which the Commonwealth Court before decision in this case held that a newspaper’s advertising revenues are not subject to the City’s tax. Pittsburgh Press was not a holding of this Court and the issue presented there is not before us.
Dissenting Opinion
dissenting.
I join in the dissenting opinion of Mr. Justice Larsen. Prior to the hearing of this appeal I might not have thought
Reference
- Full Case Name
- GOLDEN TRIANGLE BROADCASTING, INC., Westinghouse Broadcasting Company, Inc., WIIC-TV Corporation and WKJF FM, Inc., Appellants, v. CITY OF PITTSBURGH, a Municipal Corporation, Joseph M. Barr, Mayor, City of Pittsburgh, David A. Smith, Treasurer, City of Pittsburgh, Donald J. Bucholtz, Superintendent, Business Privilege Tax, City of Pittsburgh
- Cited By
- 45 cases
- Status
- Published