World Triathlon Corporation (“WTC”) filed suit against Dawn Syndicated Productions, et al. (“Dawn”), alleging that Dawn’s use of the term “Ironman” in its reality dating television series ElimiDATE infringed on WTC’s registered trademark. WTC further alleged that Dawn diluted WTC’s “Ironman” trademark by associating it with ElimiDATE. The district court granted summary judgment for Dawn on both issues. Having reviewed the briefs and considered the relevant parts of the record, and after the benefit of oral argument, we affirm for the reasons stated in the district court’s well-reasoned order granting Dawn’s dispositive motion for *809 summary judgment, dated September 28, 2007.

AFFIRMED.