Star Brewery Co. v. Val. Blatz Brewing Co.
Star Brewery Co. v. Val. Blatz Brewing Co.
Opinion of the Court
delivered the opinion of the Court:
This is an appeal from a decision of the Commissioner of Patents sustaining an opposition to the registration of a trademark.
The Star Brewing Company of Bellville, Illinois, applied for the registration of a six-pointed star with the word “Star” within the same, as a trademark for beer.
Opposition was filed by the Val. Blatz Brewing Company, claiming that it had been using the star with a hop blossom and the letters V. B. as a trademark for beer, and would be damaged by the registration of the mark. The various special grounds of opposition are fairly summarized by the Examiner of Interferences as follows: — “That the applicant is not entitled to the exclusive use of a star or the word “star” as a trademark for beer; that both the symbol and the word broadly have lost the power to indicate origin, so far as beer is concerned; that if the applicant ever had the exclusive right to the use of either the symbol or the word, such right has been forfeited; that stars of various shapes have for many years past been iised by numerous individuals and corporations, including the opposer, as marks for beer.”
The evidence shows that the Star Brewing Company has used the representation of a star as a trademark upon its goods since 1854 or 1855. Its first use was in the form of a six-pointed star with a ring or circle in the center. It also appears that a great many brewers in this country have been and are using the representation of a star, with various additions and embellishments, as a trademark for beer, affixed to barrels, kegs, and bottles. These are established in the Middle and Western States, chiefly, and extend their trade over a considerable territory. Some four of these concerns have used the star, which is the dominant feature of the trademark in all instances, since 1,871 to 1875. Others have been using it for from twenty to twenty-five years. The opponent has used it in connection with a hop blossom and monogram for twenty or twenty-one years.
The question presented by this record is whether the representation of a star, as a mark for beer, has become publici juris r so as to destroy the right of its registration as a trademark therefor. If it has lost this capability of exclusive appropriation, the refusal of the Commissioner to register it for the applicant must be upheld. As said by Mr. Justice Pobb in a recent case: “In a trademark interference proceeding, the issue
The same general doctrine has been declared by the Supreme Court of the United States. Saxlehner v. Eisner & M. Co. 179 U. S. 19-36, 45 L. ed. 60-75, 21 Sup. Ct. Rep. 7; French Republic v. Saratoga Vichy Spring Co. 191 U. S. 427-436, 48 L. ed. 247-252, 24 Sup. Ct. Rep. 145.
Considering the origin of the mark as applied to beer, its use by other traders in this country extending back for twenty-five years or more, and its subsequent wide use by many others, especially with the apparent acquiescence of the applicant, we think that it is no longer calculated to deceive the public,
A petition for a rehearing was denied.
Reference
- Full Case Name
- STAR BREWERY CO. v. VAL. BLATZ BREWING COMPANY
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- 1 case
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- Syllabus
- Estoppel; Tbademabks. 1. The mere failure by one party to assert his right by infringement suit against another party for a number of years, unattended by circumstances sufficient to raise an estoppel, will not necessarily bar his right to maintain such a suit. (Following Michigan Condensed Milk Co. v. Kenneweg Co. 30 App. D. C. 491.) 2. In a trademark interference case the issue is not one merely of priority, as in a patent interference, but involves any issue that might be raised in an ex parte case. (Following Re Herbst, 32 App. D. C. 565.) 3. If a mark has come to be so public and in such universal use that nobody can be deceived by the use of it, and can be induced from the use of it to believe that he is buying the goods of the original trader, the right of the original trader to the mark is lost. 4. The representation of a star as a mark for beer has. become publici juris, so as to destroy the right of its registration as a trademark.