In re Seaworld Marketing & Sales Practices Litigation (No. II)

ORDER DENYING TRANSFER

Before the Panel: * Defendants Sea-World Entertainment, Inc., and SeaWorld Parks & Entertainment, Inc. (SeaWorld) move under 28 U.S.C. § 1407 to centralize the four actions listed on the attached Schedule A in the Middle District of Florida. Three of the actions are pending in the Southern District of California, and the fourth is pending in the. Northern District of California. Plaintiffs in all four actions oppose centralization.

On the basis of the papers filed and the hearing session held, we deny SeaWorld’s *1374motion. These actions do share factual issues arising from allegations that defendants have misled the public regarding, inter alia, the conditions and treatment of oreas at SeaWorld parks.1 But the three Southern District of California actions — in which a motion to consolidate is pending— essentially constitute but a single action. Plaintiffs in those actions are represented by the same law firm, and their factual allegations, proposed classes, and claims are virtually identical. The litigation thus really involves just two actions pending in two California districts. Given the small number of actions and few involved counsel, we are not convinced that centralization is necessary. Informal coordination and cooperative efforts by the parties and involved courts can minimize or eliminate duplicative discovery and other pretrial proceedings. See, e.g., In re: Eli Lilly & Co. (Cephalexin Monohydrate) Patent Litig., 446 F.Supp. 242, 244 (J.P.M.L. 1978); see also Manual for Complex Litig., Fourth, § 20.14 (2004).

IT IS THEREFORE ORDERED that the motion for centralization of these actions is denied.

SCHEDULE A

MDL No. 2640 — IN RE: SEAWORLD MARKETING AND SALES PRACTICES LITIGATION (No. II)

Northern District of California ANDERSON, ET AL. v. SEAWORLD PARKS AND ENTERTAINMENT, C.A. No. 3:15-02172

Southern District of California HALL v. SEAWORLD ENTERTAINMENT, INC., C.A. No. 3:15-00660

GAAB, ET AL. v. SEAWORLD ENTERTAINMENT, INC., C.A. No. 3:15-00842

SIMO, ET AL. v. SEAWORLD ENTERTAINMENT, INC., C.A. No. 3:15-01022