United States v. Von's Grocery Co.
Concurring Opinion
concurring.
As I read the Court’s opinion, which I join, it does not hold that in any industry exhibiting a decided trend towards concentration, any merger between competing firms violates § 7 unless saved by the failing company doctrine; nor does it declare illegal each and every merger in such an industry where the resulting firm has as much
Given a trend towards fewer and fewer sellers which promises to continue, it is clear to me that where the eight leading firms have over 40% of the market, any merger between the leaders or between one of them and a lesser company is vulnerable under § 7, absent some special proof to the contrary. Here Von’s acquired Shopping Bag. Both were among the eight largest companies, both had grown substantially since 1948 and they were substantial competitors. After the merger the four largest firms had 28.8%, the eight largest had 44% and the 12 largest had 50%. The merger not only disposed of a substantial competitor but increased the concentration in the leading firms. In my view the Government sufficiently proved that the effect of this merger may be substantially to lessen competition or to tend to create a monopoly.
We first gave consideration to the 1950 amendment of § 7 of the Clayton Act in Brown Shoe Co. v. United States, 370 U. S. 294. The thorough opinion The Chief Justice wrote for the Court in that case made two
The Court makes no effort to appraise the competitive effects of this acquisition in terms of the contemporary economy of the retail food industry in the Los Angeles area.
Under § 7, as amended, a merger can be invalidated if, and only if, “the effect of such acquisition may be substantially to lessen competition, or to tend to create a monopoly.” No question is raised here as to the tendency of the present merger to create a monopoly. Our sole concern is with the question whether the effect of the merger may be substantially to lessen competition.
The principal danger against which the 1950 amendment was addressed was the erosion of competition through the cumulative centripetal effect of acquisitions by large corporations, none of which by itself might be sufficient to constitute a violation of the Sherman Act. Congress’ immediate fear was that of large corporations buying out small companies.
The concept of arresting restraints of trade in their “incipiency” was not an innovation of the 1950 amendment. The notion of incipiency was part of the report on the original Clayton Act by the Senate Committee on the Judiciary in 1914, and it was reiterated in the Senate report in 1950.
The Court rests its conclusion on the “crucial point” that, in the 11-year period between 1950 and 1961, the number of single-store grocery firms in Los Angeles decreased 29% from 5,365 to 3,818.
I believe that even the most superficial analysis of the record makes plain the fallacy of the Court’s syllogism that competition is necessarily reduced when the bare number of competitors has declined.
Section 7 was never intended by Congress for use by the Court as a charter to roll back the supermarket revolution. Yet the Court’s opinion is hardly more than a requiem for the so-called “Mom and Pop” grocery stores — the bakery and butcher shops, the vegetable and fish markets — that are now economically and technologically obsolete in many parts of the country. No action by this Court can resurrect the old single-line Los Angeles food stores that have been run over by the automobile or obliterated by the freeway. The transformation of American society since the Second World War has not completely shelved these specialty stores, but it has relegated them to a much less central role in our food economy. Today’s dominant enterprise in food retailing is the supermarket. Accessible to the housewife’s automobile from a wide radius, it houses under a single roof
The District Court’s finding of fact that there was no increase in market concentration before or after the merger is amply supported by the evidence if concentration is gauged by any measure other than that of a census of the number of competing units. Between 1948 and 1958, the market share of Safeway, the leading grocery chain in Los Angeles, declined from 14% to 8%. The combined market shares of the top two chains declined from 21% to 14% over the same period; for the period 1952-1958, the combined shares of the three, four, and five largest firms also declined. It is true that between-1948 and 1958, the combined shares of the top 20 firms in the market increased from 44% to 57%. The crucial fact here, however, is that seven of these top 20 firms in 1958 were not even in existence as chains in 1948. Because of the substantial turnover in the membership of the top 20 firms, the increase in market share of the top 20 as a group is hardly a reliable indicator of any tendency toward market concentration.
Yet even these dramatic statistics do not fully reveal the dynamism and vitality of competition in the retail grocery business in Los Angeles during the period. The record shows that at various times during the period 1953-1962, no less than 269 separate chains were doing business in Los Angeles, of which 208 were two- or three-store chains. During that period, therefore, 173 new chains made their appearance in the market area, and 119 chains went out of existence as chain stores.
To support its conclusion the Court invokes three sets of data regarding absorption of smaller firms by merger with larger firms. In each of the acquisitions detailed
The Court’s use of market-acquisition data for the period 1954^-1961,
Further, the table relied on by the Court to sustain its view that acquisitions have continued in the Los Angeles area at a rapid rate in the three-year period following this merger indiscriminately lumps together horizontal and market-extension mergers.
The great majority of the post-merger acquisitions detailed in Table 2 in the Appendix of the Court’s opinion, ante, were of the market-extension type, involving neither the elimination of direct competitors in the Los Angeles market nor increased concentration of the market. There are substantial economic distinctions between such market-extension mergers and classical horizontal mergers.
Moreover, contrary to the assumption on which the Court proceeds, the record establishes that the present merger itself has substantial, even predominant, market-extension overtones. The District Court found that the Von’s stores were located in the southern and western portions of the Los Angeles metropolitan area, and that the Shopping Bag stores were located in the northern and eastern portions. In each of the areas in which Von’s and Shopping Bag stores competed directly, there were also at least six other chain stores and several
The irony of this case is that the Court invokes its sweeping new construction of § 7 to the detriment of a merger between two relatively successful, local, largely family-owned concerns, each of which had less than 5% of the local market and neither of which had any prior history of growth by acquisition.
With regard to the “plight” of the small businessman, the record is unequivocal that his competitive position is strong and secure in the Los Angeles retail grocery industry. The most aggressive competitors against the larger retail chains are frequently the operators of single stores.
Moreover, it is clear that there are no substantial barriers to market entry. The record contains references to numerous highly successful instances of entry with modest initial investments. Many of the stores opened by new entrants were obtained through the disposition of unwanted outlets by chains; frequently the new competitors were themselves chain-store executives who had resigned to enter the market on their own. Enhancing free access to the market is the absence of any such restrictive factors as patented technology, trade secrets, or substantial product differentiation.
Numerous other factors attest to the pugnacious level of grocery competition in Los Angeles, all of them silently ignored by the Court in its emphasis solely on the declining number of single-store competitors in the market. Three thousand five hundred and ninety single-store firms is a lot of grocery stores. The large number of separate competitors and the frequent price battles between them belie any suggestion that price competition in the area is even remotely threatened by a descent to the sort of consciously interdependent pricing that is characteristic of a market turning the corner toward oligopoly. The birth of dynamic new competitive forces — discount food houses and food departments in department stores, bantams and superettes, deli-liquor stores and drive-in dairies — promises unremitting competition in the future. In the more than four years following the merger, the District Court found not a shred of evidence that competition had been in any way impaired by the merger. Industry witnesses testified over
The harsh standard now applied by the Court to horizontal mergers may prejudice irrevocably the already difficult choice faced by numerous successful small and medium-sized businessmen in the myriad smaller markets where the effect of today’s decision will be felt, whether to expand by buying or by building additional facilities.
In a single sentence and an omnibus footnote at the close of its opinion, the Court pronounces its work consistent with the line of our decisions under § 7 since the passage of the 1950 amendment. The sole consistency that I can find is that in litigation under § 7, the Government always wins. The only precedent that is even within sight of today’s holding is U. S. v. Philadelphia Nat. Bank, 374 U. S. 321. In that case, in the interest of practical judicial administration, the Court proposed a simplified test of merger illegality: “[W]e think that a merger which produces a firm controlling an undue percentage share of the relevant market, and results in a significant increase in the concentration of firms in that market, is so inherently likely to lessen competition substantially that it must be enjoined in the absence of evidence clearly showing that the merger is not likely to have such anticompetitive effects.” U. S. v. Philadelphia Nat. Bank, supra, at 363.
“[A] merger had to be functionally viewed, in the context of its particular industry.” Brown Shoe Co. v. United States, 370 U. S., at 321-322. “[B]oth the Federal Trade Commission and the courts have, in the light of Congress’ expressed intent, recognized the relevance and importance of economic data that places .any given merger under consideration within an industry framework almost inevitably unique in every case.” Id., at 322, n. 38.
“Taken as a whole, the legislative history illuminates congressional concern with protection of competition, not competitors, and its desire to restrain mergers only to the extent that such combinations may tend to lessen competition.” Brown Shoe Co. v. United States, supra, at 320.
This is the first case to reach the Court under the 1950 amendment to § 7 that involves a merger between firms engaged solely in retail food distribution. Kaysen & Turner, Antitrust Policy 40 (1959), have discussed this industry in the following terms:
“As a guess, we can say that the most important distributive trades, especially the food trades, are structurally unconcentrated in the metropolitan areas .... [T]he significance of structural oligopoly in terms of policy is far different in [these trades] than in manufacturing and mining. . . . [T]he traditional view that the local-market industries are essentially competitive in character is probably correct ...”
See, e. g., H. R. Rep. No. 1191, 81st Cong., 1st Sess., p. 3, quoted in footnote 11 of the Court’s opinion. Mention of the retail food industry is notably absent in the legislative history. Although it is clear that, in addition to the already highly oligopolized industries, Congress was also concerned with trends toward concentration in industries that were still highly fragmented, this case involves nol even a remote approach to the “monster concentration” of which Representative Celler spoke in introducing the 1950 amendment in the House of Representatives. 95 Cong. Rec. 11486.
See, e. g., Hearing before Subcommittee No. 3 of the House Committee on the Judiciary on H. R. 2734, 81st Cong., 1st Sess., p. 12 (remarks of Senator Kefauver).
Much of the fuel for the congressional debates on concentration in the American economy was derived from a contemporary .study by the Federal Trade Commission on corporate acquisitions between 1940 and 1947. See Report of the Federal Trade Commission on the Merger Movement: A Summary Report (1948). A critical study of the FTC report, published while the 1950 amendment was pending in Congress, concluded that the effect of the recent merger movement on concentration had been slight. Lintner & Butters, Effect of Mergers on Industrial Concentration, 1940-1947, 32 Rev. of Econ. & Statistics 30 (1950). Two economists for the Federal Trade Commission later acquiesced in that conclusion. Blair & Houghton, The Lintner-Butters Analysis of the Effect of Mergers on Industrial Concentration, 1940-1947, 33 Rev. of Econ. & Statistics 63, 67, n. 12 (1951).
See S. Rep. No. 698, 63d Cong., 2d Sess., p. 1:
“Broadly stated, the bill, in its treatment of unlawful restraints and monopolies, seeks to prohibit and make unlawful certain trade practices which, as a rule, singly and in themselves, are not covered by the act of July 2, 1890 [the Sherman Act], or other existing antitrust acts, and thus, by making these practices illegal, to arrest the creation of trusts, conspiracies, and monopolies in their incipiency and before consummation.”
See also S. Rep. No. 1775, 81st Cong., 2d Sess., pp. 4-5: “The intent here, as in other parts of the Clayton Act, is to cope with monopolistic tendencies in their incipiency and well before they have attained such effects as would justify a Sherman Act proceeding;”
Thus, the Senate Reports on both the original Clayton Act and the 1950 amendment carefully delineate the “incipiency” with which the provisions are concerned as that of monopolization or classical restraints of trade under the Sherman Act. The notion that “incipieney” might be expanded to refer also to a lessening of competition first appeared in Brown Shoe Co. v. United States, 370 U. S. 294, 317.
The Senate Report is clear on this point:
“The use of these words ['may be substantially to lessen competition’] means that the bill, if enacted, would not apply to the mere possibility but only to the reasonable probability of the prescribed [sic] effect .... The words 'may be’ have been in section 7 of the Clayton Act since 1914. The concept of reasonable probability conveyed by these words is a necessary element in any statute which seeks to arrest restraints of trade in their incipiency and before they develop into full-fledged restraints violative of the Sherman Act.” S. Rep. No. 1775, 81st Cong., 2d Sess., p. 6.
See also 96 Cong. Rec. 16453 (remarks of Senator Kefauver). Cf. 51 Cong. Rec. 14463-14464 (amendment of Senator Reed).
Although Congress eschewed exclusively mathematical tests for assessing the impact of a merger, it offered several generalizations indicative of the sort of merger that might be proscribed, e. g.: Whether the merger eliminated an enterprise that had been a substantial factor in competition; whether the increased size of the acquiring corporation threatened to give it a decisive advantage over competitors; whether an undue number of competing enterprises had been eliminated. H. R. Rep. No. 1191, 81st Cong., 1st Sess., p. 8. See Brown Shoe Co. v. United States, 370 U. S. 294, 321,
Eighteen years ago, a dictum in Federal Trade Commission v. Morton Salt Co., 334 U. S. 37, 46, adverted to a “reasonable possibility” as the appropriate standard for the corresponding language (“may be to substantially lessen competition") under § 3 of the Clayton Act, 15 U. S. C. § 14. The dictum provoked a sharp dissent in that case, id., at 55, 57-58, and the Court subsequently withdrew it, Standard Oil Co. v. United States, 337 U. S. 293, only to reinstate it again today. This issue, which appeared settled at the time of the 1950 amendment, provoked an acrimonious exchange during the Senate hearings. Hearings before a Subcommittee of the Senate Committee on the Judiciary on H. R. 2734, 81st Cong., 1st & 2d Sess., pp. 160-168.
The decline continued at approximately the same rate to 1963, the last year for which data are available, when there were 3,590 single-store grocery firms in the area. The record contains no breakdown of the figures on single-store concerns. In an extensive study of the retail grocery industry on a national scale, the Federal Trade
The generalized case against the Court’s numerical approach is stated in Bok, Section 7 of the Clayton Act and the Merging of Law and Economics, 74 Harv. L. Rev. 226, 312, n. 261:
“[T]here are serious problems connected with the use of this yardstick. First, not every firm contributes equally to competition. In particular, there may be a fringe of firms too small to be able to affect price and production policies in the market as a whole. Alternatively, certain firms may be marginal in the sense that their costs and financial situations preclude them from having much, if any, impact on market conditions; indeed they may be able to remain in operation only because excessive profits are being earned by the stronger firms. An [exit] of companies of this sort would have much less significance than a counting of corporate heads would imply.”
Between 1953 and 1961, the population of the Los Angeles metropolitan area increased from 4,300,000 to 6,800,000 and the average population per grocery store increased from 695 to 1,439. Additional opportunity for new stores in the area results from the geographical division of the city into numerous suburbs, as well as from the lack of specific store loyalty among new residents.
Cf. Ferguson v. Skrupa, 372 U. S. 726. In criticizing a recent decision of the Federal Trade Commission, one commentator has stated, in terms applicable mutatis mutandis to the Court’s decision in the present case:
“. . . Any child alive in the 1950’s could see that a restructuring of food retailing was then going on. The business was adjusting itself, through market mechanisms that included merger, to vast and profound changes in the American way of life. There is not a word in the FTC majority opinion that relates changes in the number of stores and chains to the proliferation of suburbs, the construction of shopping centers, and the final triumph of the supermarket — an innovation in retailing that has since spread across the Western world. The most important single cause of these changes was the automobile revolution . . . which not even the FTC can stop.
“. . . Plenty of living American men and women remember an era when virtually all groceries were sold through very small stores none of which had ‘any significant market share.’ Was this era the high point of competition in food retailing? Many little towns had, in fact, only one place where a given kind of food could be bought. In a typical city neighborhood, defined by the range of a housewife’s willingness to lug groceries home on foot, there might be three or four relaxed ‘competitors.’ If she did not like the price or quality offered by them, she could take her black-string market bag, board a trolley car, and try her luck among the relaxed ‘competitors’ of some other neighborhood.” Ways, A New “Worst” in Antitrust, Fortune, April 1966, pp. 111-112.
In the present case, the District Court found that in the era preceding the rise of the supermarkets, “the area from which the typical store drew most of its customers was limited to a block or two in any direction and if a particular grocery store happened to be the only one in its immediate neighborhood, it had a virtual monopoly of local trade.” Thus, the Court’s aphorism in U. S. v. Philadelphia Nat. Bank, 374 U. S. 321, 363 — that “[Competition
See Joskow, Structural Indicia: Rank-Shift Analysis as a Supplement to Concentration Ratios, VI Antitrust Bulletin 9 (1961). In addition, the overall market share of the top 20 firms in fact showed a slight decline between 1958 and 1960. The statement in the concurring opinion in the present case, that “All but two of the top 10 firms in 1958 were very probably also among the top 10 in 1948 or had acquired a firm that was among the top 10,” is
For a similar study of the retail food industry at the national level, see Lebhar, Small Chain Virility a Bar to Monopoly, Chain Store Age, Jan. 1962, p. E20. See also Gould, The Relation of Sales Growth to the Size of Multi-Store Food Retailers 6 (1966) (inverse correlation found between sales growth and size of chains with four or more stores).
Of these latter 119 chains, 66 went out of business altogether, 28 reduced their operations to a single store, and 25 were eliminated as separate competitors as a result of acquisitions by other chains.
On the basis of these facts, one witness concluded:
“The apparent willingness and ability of grocers to expand and create new chain entities at the staggering rate of more than 17 a year, and the growth potential of new chains, precludes in my opinion the possibility that the retail grocery business in Los Angeles will become either monopolistic or oligopolistic in the foreseeable future. It must be remembered that in 1953, only 10 chains with as many as 10 stores each were operating in the area. These chains are recognized as being among the best managed, most successful and most aggressive supermarket operators in the country. They themselves have engaged in expansion programs of significant proportions since 1953. Yet, 10 years later, instead of having swept aside all competition and being left alone to compete among themselves, these same 10 chains are now faced vrith the necessity of competing against no less than 14 new chains of 10 or more stores each, a significantly greater number of smaller chains and a host of successful single store operators, of whom many are affiliated with powerful voluntary chains or other cooperative groups. . . . The growth of independents into chains and of small chains into larger ones . . . demonstrates convincingly that small concerns don’t have to remain small in Los Angeles.”
Data for 1960, the only year for which such figures are available in the record, reveal a comparable agitation of entry and exit among operators of single stores. Although there was a net loss of 132 single-outlet stores in 1960, 128 new single-outlet stores opened during the year.
As to Table 1 in the Appendix of the Court’s opinion, this fact is obvious on the face of the table. As to Table 2 in the Appendix, examination of the record discloses that each of the nine acquisitions listed as involving a single store represented purchases of single stores from chains ranging in size from two to 49 stores.
See Table 1 in the Appendix of the Court’s opinion.
Table 1 in the Appendix of the Court’s opinion is somewhat misleading in that it weights the data from which it is drawn in favor of the acquisition by grocery chains of other chains consisting of relatively larger numbers of store units. The complete data of the wit
See Table 2 in the Appendix of the Court’s opinion. This table, not a part of the record, was submitted by the Government in its reply brief, filed on the eve of oral argument.
See Foremost Dairies, Inc., 60 F. T. C. 944; Beatrice Foods Co., F. T. C. Docket No. 6653 (April 26, 1965); National Tea Co., F. T. C. Docket No. 7453 (March 4, 1966). Cf. United States v. Penn-Olin Chemical Co., 378 U. S. 158; Procter & Gamble Co., F. T. C. Docket No. 6901 (Nov. 26, 1963), rev’d 358 F. 2d 74 (C. A. 6th Cir.); Turner, Conglomerate Mergers and Section 7 of the Clayton Act, 78 Harv. L. Rev. 1313.
Evidence introduced by the defendants indicated that the overlap between the Von’s and Shopping Bag stores was significantly smaller than that proposed by the government witness.
At the time of the merger in 1960, Von’s operated 28 retail grocery stores in the Los Angeles area. It commenced operation as a partnership of the Von der Ahe family in 1932, during the depression, with a food concession in a small grocery store. Shopping Bag operated 36 stores in Los Angeles at the time of the merger; it commenced operation as a partnership in a small grocery store
Nor is it altogether easy to escape the feeling that it is not so much this merger, but Los Angeles itself, that is being invalidated here. Cf. Adelman, Antitrust Problems: The Antimerger Act, 1950-60, 51 Am. Econ. Rev.. 236, 243 (May 1961): “In the antitrust dictionary, ‘powerful’ has no necessary connection with' monopoly power or market control or even market share. It means . . . one four-letter word: size.” Los Angeles is, to be sure, a big place. Although Shopping Bag’s share of the Los Angeles market was only 4.2%, its sales in 1958 totaled $84,000,000. Compare the Court’s statement in Tampa Electric Co. v. Nashville Coal Co., 365 U. S. 320, 333-334:
“It is urged that the present contract pre-empts competition to the extent of purchases worth perhaps $128,000,000, and that this ‘is, of course, not insignificant or insubstantial.’ While $128,000,000 is a considerable sum of money, even in these days, the dollar volume, by itself, is not the test . . . .”
This is not a “merger between two small companies to enable the combination to compete more effectively with larger corporations dominating the relevant market,” Brown Shoe Co. v. United States, 370 U. S. 294, 319; cf. House Hearing, supra, n. 5, pp. 40-41; Senate Hearings, supra, n. 10, pp. 6, 51; 95 Cong. Rec. 11486, 11488, 11506; 96 Cong. Rec. 16436; H. R. Rep. No. 1191, 81st Cong., 1st Sess., pp. 6-8; S. Rep. No. 1775, 81st Cong., 2d Sess., p. 4. However, the Court today in a gratuitous dictum, ante, p. 277, undercuts even that principle by confining it to cases in which competitors are obliged to merge to save themselves from destruction by a larger and more powerful competitor.
Mr. Hayden, the president and principal stockholder of Shopping Bag, was advanced in years and was concerned over the absence of a strong management staff that could take over his responsibilities.
Von’s was a considerably more successful competitor than Shopping Bag. Shopping Bag’s net income as a percentage of total sales declined from 1.6% in 1957 to 0.9% in 1959, and its net profit as a percentage of total assets declined from 6.6% to 3.2%. During the same period, the net income of Von’s increased from 2.1% to 2.3%, and its net profits declined from 12.7% to 10.8%.
One single-store operator, located adjacent to one supermarket and within a mile of two others, testified, “I have often been asked if I could compete successfully against this sort of competition. My
Another single-store operator testified, “Competition in the grocery business is on a store-by-store basis and any aggressive and able operator like myself can out-compete the store of any of the chains because of personalized service, better labor relations, and being in personal charge of the store and seeing that it is run properly.”
A third single-store operator testified, “The chains in this area are good operators, but when they grow too large, they are actually easier to compete with from an independent’s viewpoint. If I had a choice, I would rather operate a store near a chain unit than near another independent.”
See generally Staff Report- to the Federal Trade Commission, Economic Inquiry Into Food Marketing, Part I, Concentration and Integration in Retailing, c. VI, “Retailer-owned Cooperative Food Wholesalers”; e. VII, “Wholesaler-sponsored Voluntary Retail Groups” (1960). The annual sales of Certified Grocers of California, Ltd., a retailer-owned cooperative whose members do business principally in the Los Angeles area, rose fourfold from $87,000,000 in 1948 to $345,000,000 in 1962, and the volume of its purchases exceeded that of all but the largest national chains doing business in Los Angeles. Most of the leading chains in the area began development in association with Certified Grocers, called the “mother” of the industry. In some cases the cooperatives were able to offer even lower prices to their members than competing chains could obtain. The District Court found that the cooperatives also provided their members with assistance in merchandising, advertising, promotions, inventory control, and even the financing of new entry.
See Bok, Section 7 of the Clayton Act and the Merging of Law and Economics, 74 Harv. L. Rev. 226, 302-303 (1960).
In a footnote, the Court emphasized the corollary principle that, “if concentration is already great, the importance of preventing even slight increases in concentration and so preserving the
As a result of the merger, the market share of the two largest firms increased from 14.4% to 15.5%, and the share of the six largest firms increased from 32.1% to 35.4%. The merger involved in Philadelphia Nat. Bank produced a single firm controlling 30% of the market, and resulted in an increase from 44% to 59% in the market share of the two largest firms in the market. The Court’s opinion is remarkable for its failure to support its conclusion by reference to even a single piece of economic theory. I shall not dwell here on the barometers of competition that have been suggested by the commentators. But it seems important to note that the present merger falls either outside, or at the very fringe, of the various mechanical tests that have been proposed. See, e. g., Kaysen &
Opinion of the Court
delivered the opinion of the Court.
On March 25, 1960, the United States brought this action charging that the acquisition by Von’s Grocery Company of its direct competitor Shopping Bag Food Stores, both large retail grocery companies in Los Angeles, California, violated § 7 of the Clayton Act which, as amended in 1950 by the Celler-Kefauver Anti-Merger Act, provides in relevant part:
“That no corporation engaged in commerce . . . shall acquire the whole or any part of the assets of another corporation engaged also in commerce, where in any line of commerce in any section of the country, the effect of such acquisition may be substantially to lessen competition, or to tend to create a monopoly.”1
On March 28, 1960, three days later, the District Court refused to grant the Government’s motion for a temporary restraining order and immediately Von’s took over all of Shopping Bag’s capital stock and assets including 36 grocery stores in the Los Angeles area. After
The record shows the following facts relevant to our decision. The market involved here is the retail grocery market in the Los Angeles area. In 1958 Yon’s retail sales ranked third in the area and Shopping Bag’s ranked sixth. In 1960 their sales together were 7.5% of the total two and one-half billion dollars of retail groceries sold in the Los Angeles market each year. For many years before the merger both companies had enjoyed great success as rapidly growing companies. From 1948 to 1958 the number of Von’s stores in the Los Angeles area practically doubled from 14 to 27, while at the same time the number of Shopping Bag’s stores jumped from 15 to 34. During that same decade, Von’s sales increased fourfold and its share of the market almost doubled while Shopping Bag’s sales multiplied seven times and its share of the market tripled. The merger of these two highly successful, expanding and aggressive competitors created the second largest grocery chain in Los Angeles with sales of almost $172,488,000 annually. In addition the findings of the District Court show that
From this country’s beginning there has been an abiding and widespread fear of the evils which flow from monopoly — that is the concentration of economic power in the hands of a few. On the basis of this fear, Congress in 1890, when many of the Nation’s industries were already concentrated into what it deemed too few hands, passed the Sherman Act in an attempt to prevent further concentration and to preserve competition among a large number of sellers. Several years later, in 1897, this Court emphasized this policy of the Sherman Act by calling attention to the tendency of powerful business combinations to restrain competition “by driving out of business the small dealers and worthy men whose lives have been spent therein, and who might be unable to readjust themselves in their altered surroundings.” United States v. Trans-Missouri Freight Assn., 166 U. S. 290, 323.
Like the Sherman Act in 1890 and the Clayton Act in 1914, the basic purpose of the 1950 Celler-Kefauver Act was to prevent economic concentration in the American economy by keeping a large number of small competitors in business.
The facts of this case present exactly the threatening trend toward concentration which Congress wanted to halt. The number of small grocery companies in the. Los Angeles retail grocery market had been declining rapidly before the merger and continued to decline rapidly afterwards. This rapid decline in the number of grocery store owners moved hand in hand with a large number of significant absorptions of the small companies by the larger ones. In the midst of this steadfast trend toward concentration, Von’s and Shopping Bag, two of the most successful and largest companies in the area, jointly owning 66 grocery stores merged to become the second largest chain in Los Angeles. This merger cannot be defended on the ground that one of the companies was about to fail or that the two had to merge to save themselves from destruction by some larger and more powerful competitor.
Appellees’ primary argument is that the merger between Von’s and Shopping Bag is not prohibited by § 7 because the Los Angeles grocery market was competitive before the merger, has been since, and may continue to be in the future. Even so, § 7 “requires not merely an appraisal of the immediate impact of the merger upon competition, but a prediction of its impact upon competitive conditions in the future; this is what is meant when it is said that the amended § 7 was intended to arrest anticompetitive tendencies in their 'incipiency.’ ” U. S. v. Philadelphia Nat. Bank, 374 U. S. 321, 362. It is enough for us that Congress feared that a market marked at the same time by both a continuous decline in the number of small businesses and a large number of mergers would slowly but inevitably gravitate from a market of many small competitors to one dominated by one or a few giants, and competition would thereby be destroyed. Congress passed the Celler-Kefauver Act to prevent such a destruction of competition. Our cases since the passage of that Act have faithfully endeavored to enforce this congressional command.
Reversed and remanded.
APPENDIX TO OPINION OF THE COURT.
Table 1.
Food store acquisitions in the Los Angeles metropolitan area 1954-61
Food store acquisitions in the Los Angeles metropolitan area 1961-64
Acquired company (or stores) Type of acquisition
Year Acquiring company Name Number of stores Sales (thousands)
1961 Acme Markets........ Alpha Beta Food Markets.. 45 $79,042
Boys Markets......... Korys Markets.............. 5 10,000 X
Food Giant Markets.. McDaniels Markets.......... 9 21,500 X
Mayfair Markets...... Yorway Markets............ 1 1,500 X
Alpha Beta Food Markets... 1 1.700 X
1962 Mayfair Markets.. Schaubs Market............. 1 1,800 X
Fox Markets................ 1 2,200 X
Ralph’s Grocery Co. Imperial Supreme Markets.. 1 916 X
1963 Food Fair Stores_____ Fox Markets............— 22 44,419
Kroger............... Market Basket............— 53 110,860
Mayfair Markets..... Bi Rite Markets............. 1 2,569
Dales Food Market......— 1 2,200
Food Giant Markets........ 1 1.700
1964 Albertson’s, Inc. Greater All American_______ 14 30,308
Mayfair Markets.. Gateway Market............ 4 8,000
Pattons Markets............ 4 10,400
Ralph's Grocery Co... Cracker Barrel Supermarket. 1 1,000
Food Giant Markets... McDaniels Markets__________ 7 18,350
Total horizontal mergers. 38 83,835
Total market extension mergers. 134 264,629
38 Stat. 731, as amended by 64 Stat. 1125, 15 U. S. C. §18 (1964 ed.).
32 Stat. 823, as amended by 62 Stat. 989, 15 U. S. C. § 29 (1964 ed.).
Despite this steadfast concentration of the Los Angeles grocery business into fewer and fewer hands, the District Court, in Finding of Fact No. 80, concluded as follows:
“There has been no increase in concentration in the retail grocery business in the Los Angeles Metropolitan Area either in the last decade or since the merger. On the contrary, economic concentration has decreased ...”
This conclusion is completely contradicted by Finding No. 23 which makes plain the steady decline in the number of individual grocery store owners referred to above. It is thus apparent that the District Court, in finding No. 80, used the term “concentration” in some sense other than a total decrease in the number of separate competitors which is the crucial point here.
Appellees, in their brief, claim that 120 and not 126 stores changed hands in these acquisitions:
“It should also be noted here that the exhibit is in error in showing an acquisition by Food Giant from itself of six stores doing an annual volume of $31,700,000. Actually this was simply a change of name by Food Giant ...”
These figures as they appear in a table in the Brief for the United States show acquisitions of retail grocery stores in the Los Angeles area from 1954 to 1961: See Appendix, Table 1, substantially reproducing the above-mentioned table.
See Appendix, Table 2.
Later, in 1945, Judge Learned Hand, reviewing the policy of the antitrust laws and other laws designed to foster small business, said, “Throughout the history of these statutes it has been constantly assumed that one of their purposes was to perpetuate and preserve, for its own sake and in spite of possible cost, an organization of
Thatcher Manufacturing Co. v. Federal Trade Commission, 272 U. S. 554, 560.
See, e. g., U. S. v. Philadelphia Nat. Bank, 374 U. S. 321, 362-363; United States v. Alcoa, 377 U. S. 271, 280.
Representative Celler, in introducing the bill on the House floor, remarked:
“Small, independent, decentralized business of the kind that built up our country, of the kind that made our country great, first, is*276 fast disappearing, and second, is being made dependent upon monster concentration.” 95 Cong. Rec. 11486.
Senator Kefauver expressed the same fear on the Senate floor:
“I think that we are approaching a point where a fundamental decision must be made in regard to this problem of economic concentration. Shall we permit the economy of the country to gravitate into,the hands of a few corporations . . . ? Or on the other hand ¿re we going to preserve small business, local operations, and free enterprise?” 96 Cong. Rec. 16450.
References to a number of other similar remarks by other Congressmen are collected in Brown Shoe Co. v. United States, 370 U. S. 294, 316, n. 28.
H. R. Rep. No. 1191, 81st Cong., 1st Sess., p. 3, described this characteristic of the merger movement as follows:
“. . . the outstanding characteristic of the merger movement has been that of large corporations buying out small companies, rather than smaller companies combining together in order to compete more effectively with their larger rivals. More than 70 percent of the total number of firms acquired during 1940-47 have been absorbed by larger corporations with assets of over $5,000,000. In contrast, fully 93 percent of all the firms bought out held assets of less than $1,000,000. Some 33 of the Nation’s 200 largest industrial corporations have bought out an average of 5 companies each, and 13 have purchased more than 10 concerns each.”
See, e. g., Brown Shoe Co. v. United States, 370 U. S., at 346; U. S. v. Philadelphia Nat. Bank, 374 U. S., at 362. See also United States v. du Pont & Co., 353 U. S. 586, 597, interpreting § 7 before the Celler-Kefauver Anti-Merger amendment.
See Brown Shoe Co. v. United States, 370 U. S., at 319.
See, e. g., Brown Shoe Co. v. United States, 370 U. S. 294; U. S. v. Philadelphia Nat. Bank, 374 U. S. 321; United States v. El Paso Gas Co., 376 U. S. 651; United States v. Alcoa, 377 U. S. 271; United States v. Continental Can Co., 378 U. S. 441; FTC v. Consolidated Foods, 380 U. S. 592.
Consists of Los Angeles and Orange Counties. (1963 census defined the Los Angeles metropolitan area as Los Angeles County only.)
In most cases, sales are for the 12-month period prior to acquisition.
According to a statement made by Von’s counsel at oral argument, this acquisition did not take place in 1961, but instead Food Giant bought seven of McDaniel’s stores in 1964. The acquisition in 1964 is listed in this table.
Reference
- Full Case Name
- UNITED STATES v. VON’S GROCERY CO. Et Al.
- Cited By
- 138 cases
- Status
- Published